Archive for November, 2011
Tuesday, November 29th, 2011
There are many aspects to a website that play their small yet crucial role in improving its visibility and popularity. One of such important aspects is its typography. Typography is basically the font style and size that provides the actual and appropriate look to a particular webpage. Selection of typography for a webpage involves choosing the correct typefaces, line length and point size supported by professional tracking, kerning and leading. To make sure that your typography selection provides you with best results, few tips can prove helpful.
Firstly, carefully read the text of your webpage to make sure that there is no extra spacing or gaps left between lines and words. Next step is to maintain hierarchy in the whole process. Hierarchy essentially helps the readers to judge as where to start and end reading along with knowing the best parts of it. This is done by inserting different fonts and bolding words in the content.
It is also advisable to use more and more of simple fonts rather than the fancy ones. This keeps the webpage least complex and easier for the readers to connect. Any link present on a webpage is the most crucial materials to convey. Thus, a good typography always suggests to highlight them.
Knowing the difference between micro and macro typography also proves out to be useful in this process. Micro typography refers to the spacing between letters and words while macro typography refers to the overall appearance of a paragraph. Using different color fonts and size is also a major plus point towards effective typography. Different color and size of fonts helps the reader to differentiate amongst distinguished segments and purposes of the content.
Friday, November 25th, 2011
The success of a SEO company depends on its strategies employed that must be in accordance with the rules and regulations of the search engine. We all are familiar with the fact that search engine optimization is all about improving a sites visibility in some of the renowned search engines like Google, Yahoo and many more. The search engine optimization operations are all about creating a combination of offsite tactics with on site optimization so that natural looking back links can be created in order to improve the organic ranking.
The basic operations included in the process of search engine optimization are content creation, keyword generation, link building and many more to make sure that the website is website friendly. Pay per click is also one of the several concepts used in SEO, which involves paying the search engine companies to improve the ranking. In PPC you have to pay whenever a customer clicks on your links. Pay for inclusion is a also prominent concept but you need SEO operations for better ranking.
With the advent of latest panda updates by Google the SEO operations have been made stringent with a strict check on the embedment of unnecessary links and the keyword density in the contents. The Meta titles in the page must not exceed more than 64 characters.
Monday, November 21st, 2011
With the advent of globalization in the internet age, the need for web designing company also increased. Complex coding can add much to the layout of a website but as a result the coding becomes much complex for a programmer to understand. Web designing services deals with using the latest modules to design a website so that its functionality is not affected. Some of the ways that web development companies use now days to design a website include Gradients that assist in improving the logo, headlines and the buttons embedded on a website. A gradient also enhances the background of a website thereby making it more attractive. Some of the top webs designing tools used now include fireworks, Dreamweaver, Panic Coda, Firebug and Photoshop.
The spacing between the letters of the content of the website is also very important. The website designing and development services offered include services of search engine optimization also, which is in short known as SEO. Search engine optimization services are oriented towards visibility and ranking of a website. It is because of the search algorithms that Google employs, the search engine displays only the important information of a website. It is the responsibility of an SEO expert to generate keywords that keep in alliance with the search algorithms used by Google. SEO shortcuts are always a big no because Google has become much smarter with time and it is after the release of ‘Panda updates’ many websites have been slaughtered.
Tuesday, November 15th, 2011
Google is planning to launch yet another important tool for the SEO professionals in the form of ‘flow visualization’. This is a tool that helps in analyzing the insights of a website in a graphical form. This analyzing lets you know that how many visitors went across the pages of your website. The functioning of this tool is based on a set pattern where it first sorts the visitors and then works on finding out the browser they used for visiting it. It also easily search information related to a user like the country they live in, pages they visited and at which point they left the site.
All these information is provided by flow visualization in proper details due to which it proves out to be highly valuable for marketers and analysts. When marketers know the behavior of users in minor details it becomes easier for them to make the required changes in their current strategies. For its features, experts also refer it as to highly cater ‘visitors flow’ and ‘goal flow’.
The main advantage provided by this tool is that it presents all this information in a graphical form which makes it much easier to understand and analyze. Until now, experts have faced problems in knowing the current deviation points as well as in judging the exact visitor’s path. But now all this will be easier and much detailed with ‘flow visualization’. The experts of Google are also welcoming any feedbacks and input from SEO experts to make this tool as much customized and powerful as possible.
Friday, November 11th, 2011
Facebook is definitely a good way to promote your products and services but promotion through this social networking site does not end by just creating a page on it. This platform can work wonders for the SEO process of any web development company but the need is to work on it. There are some special tactics and techniques that help to make maximum profits out of Facebook promotion. In this blog, we are going to discuss few of the important ones.
Firstly, don’t ignore your page and spend as much time you can, on it. Starting with the essentials, always aim to use the keyword in your URL or rightly said the username. Moreover, don’t forget to keep it short and memorable as such usernames are better remembered by the Facebook users. Getting a username with Facebook is a mere requirement of 25 fans. Once you get these many fans, a good option can be to provide a unique username for each page.
A username once selected for the Facebook cannot be changed but the page name can be in case you have less than 100 fans. For the page name, don’t go with the general terms and target for something specific related to your company’s identity. The advantage of changing page name need not necessarily be used as it can work adversely for your SEO process.
As using keywords in username is beneficial, so it is in case of status updates. While working with Facebook, don’t forget to regularly upload links to your main websites on other sources too like your core website, blogs, contact page, twitter profile and linkedin profile. Avoiding content wrapping and regularly optimizing photos also largely help in the process.
Tuesday, November 8th, 2011
The need to engage the audience with your content will always remain a necessity for the web content writers. But delivering fresh and interesting content continuously is definitely not an easy task. This is why SEO experts now focus more social intelligence to find out what the audience is actually interested in reading, sharing and discussing. This requirement is fulfilled with the help of real time content optimization of InboundWriter.
InboundWriter helps to find the real interest of online users with the help of words and phrases which is being used by them in the process of searching and sharing. This helps to build a basis for customized and much effective SEO services. The advantage of using InboundWriter is that SEO experts don’t have to deviate from the existing content workflow. In this case, the content writers just have to insert some starter terms related to a particular topic. Rest of the task is accomplished by the search engines and social networking sites by determining the words and phrases relevant to that topic.
Real time content search helps the SEO experts in knowing the most recommended words that will prove out to be best in terms of improving the visibility of a site’s content. These key words are selected by the InboundWriter as per search and share volume and thus they play a major role in guiding the content strategy. The interactive editor present in InboundWriter also allows the writers to experiment with words and writing strategies to see how your content score changes as per word choices and content structure.
Friday, November 4th, 2011
Web content writing is one of such fields that need the right skills and excellence to obtain the desired results. It’s not easy to make a reader read your content when they open a website with the intention of giving quick surf through it. A great way of dealing through this problem is by providing the users with what they seek i.e. information. Information is the eternal tool of not only attracting valuable users to your site but of bringing them back with a re-visit. A web content writer can cater to the informational needs of customers by following some of the tips given below.
Firstly, it is important to understand that information is not useful unless it is current and updated. So, always write a content piece from a source that is related to latest technologies, methods or issues prevailing in the particular field. This is also important as no one is interested in reading a stale or already known fact.
Next thing to remember for good web content writing is to pick an interactive and attractive headline for your content piece. Headlines play an important role in seeking the attention of web users through search engines and article sites. Moreover, don’t forget the importance of target audience in the process as any information is useless to people that don’t belong to the particular field.
A major hindrance to a good piece of information is the use of jargons or highly technical terms. Such terms are not essential when the audience is targeted at large as not everybody can understand them. Lastly, don’t forget to keep the information precise and relevant as no body has time to read large chunks of information on the internet just to know some details about a thing.
Tuesday, November 1st, 2011
When we talk about choosing a customized CMS for your website, two names that instantly come to our minds are Joomla Wordpress. Both of these content management systems have made a strong image in the market and are used by millions of web design companies and designers across the world. However, when it comes to selecting any one of them, the decision is quite a difficult one. Through this blog, you would know some important features of both these content management systems that will help you to decide which one is better than the other.
Firstly based on the usability of both these CMS tools, wordpress definitely scores higher as it is easier to learn. However, Joomla is also bringing improvement in its usability features with every new version. At the present basis, Joomla offers much more advanced functionality as compared to Wordpress.
Next feature to compare between the two is their versatility. In this category, wordpress is regarded as better blog software, while Joomla wins the race as an advanced content management tool. Joomla is said to possess features that can target almost every industry while wordpress is better off as a publishing tool.
When talking in terms of SEO, wordpress is strictly a better option. Websites created through wordpress is highly search engine friendly due to which its web pages enjoy a higher ranking. While working with Joomla based websites, the web designers have to get into some customization to derive its full benefits for the SEO purposes.
Considering features like scalability, integration, or development of bespoke features, Joomla stands out to be a winner but when we talk about working with the administration features, Wordpress definitely takes over Joomla. Thus, you can decide which CMS to choose as per the features you prioritize for your web design.