Archive for December, 2011
Sitemap is one of those two things that help in effective working of any search engine while other being the electronic spider searches. Sitemap is basically a webpage, which consists of directories, links and various information files. Its information is acquired in a random order but it maintains an organized database collection, which is as easy to read and understand as an index of a book. These sitemaps are of three types i.e. indexed, full categorical and restricted categorical. The indexed sitemap appears like a directory or alphabetical listing. The full categorical sitemap displays the categorized links and the restricted categorical sitemap displays links belonging to some particular category. It is used in a website to provide a direction to the web users. People who indulge in navigating from one web page to another with the help of search engines are able to get correct and accurate information through sitemaps. These sitemaps are responsible for giving the most suitable results by customized optimization, making the search much easier and faster. There are many more advantages offered by the use of a sitemap. Apart from making navigation from page to page easier and making search refined, a sitemap provides a direct access to any link present on a website. This helps to increase the number of advertisements as people are easily able to reach the information associated with a product or service. This in turn helps to improve the marketing value of a company and its products. Along with making website tracking easy, it also largely increases the traffic for a website.
Mobile internet is likely to take over the online business completely in the upcoming years. In the present scenario, the progress rate of this field is also quite high. People are moving into mobile phones, smartphones, ipads and other PDAs for using internet rather than desktop computers or even laptops. This has made it mandatory for companies to have a mobile website for their business. Mobile internet users look for quick and easy search on the go and if a website creates hindrance for them, they are not likely to return on it ever. Thus for businesses, that cannot afford to loose the potential market of mobile internet users, a mobile website is a must. A mobile website is specifically designed as per the pixel and size requirements of a PDA. The view of a normal website is not the same on a mobile phone as it is visible on a desktop computer. The difference between the two appears in terms of image pixels, text size, loading period, navigation, etc. Search results also largely vary in desktop and mobile internet. Mobile websites generally appear at a higher rank on the search engine in comparison to desktop websites. For this reason, many social networking websites and web portals also provide a separate link on their web pages to access the mobile version of their website. Thus, if you want your business to survive in the era of mobile internet then strive for a mobile website that is compatible across all the main mobile platforms.
There are several ways of representing an idea or thought through your website. These include graphics, pictures or text. But all this may not essentially convey the message that you actually want to convey. This directly affects the conversion rate of your website, which is the rate where a customer eventually ends up buying a product of yours. When people are not willing to view the essential factors of a website then they are to be shown so with the help of information graphics. Information graphics, popularly known as info graphics is that category of signs that you see everyday beside a street. The power of such signs is to divert the attention of the viewer in a single glance. This type of highlighting method has been in use in the real world from a long time, but the present web trends are marking the presence of info graphics even on the internet. The info graphics used on a website mainly focus on diverting the attention of a web user in the first glance to make them notice other important factors of that particular website. Such info graphics can even be used fur submission on other social networking sites, web portals or websites. This will help those users to reach your website, who even haven't heard of it before. The designing of info graphic can be based upon the services and products that a company offers. As these signs solve the purpose of conveying pictures as well as information, thus their use will eventually lead to better understanding of a company's products and services for the web users.