Archive for May, 2012

Google’s New Changes on Online Marketing

Thursday, May 17th, 2012

Google recently shared its updated list of 53 search quality changes that have extensively affected the search result on the search engine. The Google updates have left internet marketers and websites owners with surprise, when within the gap of eight days after the update of Google Panda 3.5, another update called Google Panda 3.6 occurred along with the new Penguin update.

Meanwhile, the Google has shared the news of releasing a new index tier, which according to make SEO experts, is big and tiered. Google has increased the size of base index collecting web pages and documents that can show search result by 15 percent. The base search index is the core index used for search results and query coming towards Google. The up-gradation of index has increased its ability to serve to the number of documents by 15 percent. Google keeps up index in tire in which documents are rated on the basis of the relevance and quality.

The Google announced several SEO rankings and updates in April month that are related to Google Panda and Google Penguin updates for maintaining standard of websites. These updates have improved how the keywords are scored in Google ranking. These updates will detect the websites that take help of keywords stuffing. Now, the internet users will able to see the more authoritative content and diverse set of domains after inserting keywords on Google search engine.

Google April updates have also brought several Google’s site links and mega site links changes. These are the links that display below the top rankings result of search on Google search engine. Sub site links will be shown on the search engine instead of the normal snippet. As per these changes, there will be least result for the site link depended on URL result used for general ranking, hence improving ranking of mega site link. From now, Google will regularly refresh site links through offline process to offer the most relevant links to the users.

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Tips and Advice to Deal with Google Penguin Update

Wednesday, May 9th, 2012

Google Penguin update is one of the most talked about topics in the web world. The latest update related to Google penguin was launched on April 24. This Google update is designed to strike out the pages that are made to spam the Google. The spam is generally created in web pages by stuffing up keywords or cloaking that are against Google’s guidelines. Google updates its algorithms at regular interval, which makes great impact on the search results on Google. After Panda, a new algorithm was designed in January 2012 to punish the web pages that have too many ads above the fold, which was called page layout algorithm. Before rolling out updates this week related to Web spam algorithm update, the Google named it Google Penguin Update.

If you are worrying about this update then it is advised to look for the search-related traffic after 24th April. If there is any drop in the rankings of websites then certainly you were hit by the penguin. As it is already mentioned that sites come down to low ranking due to the presence of spam in them. You must look for the spam in your website and remove them so that you cannot be hit by any kind of update from next time. As it is algorithmic change, you cannot file for the reconsideration request if your website is hit by new updates. However, there is a form available which you can use to report the errors. With new penguin feedback form you can report to Google that you have been wrongly hit by providing examples of your last rankings on Google along with the quality of your website.

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Google Panda 3.5 Boots Hits Online Businesses Sending Out from Google Index

Wednesday, May 2nd, 2012

It completely astonished several online business owners when they found that their high and rich keywords are now no more visible on Google search engine, which were used be at the top 10 positions of the search engine once. All the credits goes to Google Panda update 3.5., which has flushed all the Search Engine Optimization (SEO) link methods down to the drain to reward the websites that they consider, are providing optimum quality to users. However, many small business owners, fearing great loss, have already started feeling the impact of Google Panda 3.5 boots on their sales, which has been dropped to large extent. Many small business owners are even unsure that whether they would be to survive to the sudden change in Google’s algorithms.

As per Google’s recent announcement, they are very soon going to introduce a vital algorithm change that is meant to target webspam. Due to this drastic change in future, the ranking of those websites will be highly affected which do not follow Google’s stated guidelines for maintaining quality. Google, to maintain optimum level of quality, has always targeted webspam in ranking lists. According to them, the change in algorithm will bring an improvement in the efforts to cut down the webspam and bring high quality websites at the top ranking.

Experts, say, Google Panda surprisingly changes its algorithm after certain period of time to alert SEO experts, who use “Black Hat” SEO strategies. However, updates also affect the SEO experts who only implement “White Hat” techniques, that is why, online marketing services providers are concentrating on new SEO strategy to create brand rather than depending on search engines.

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