Archive for June, 2012
The internet continues to expand its impact on diverse industries and sectors. Businesses have adopted an online presence and now, cater to online users all over the world. This progress is the contribution of web application development, which essentially comprises of business tactics and procedures that are implemented on the internet. It includes three tiers - user services, data services, and business services. The web application development is essential in the modern business world where companies all over the world communicate with each other. The proper implementation of web application is important to guarantee desired results and achievement of targets. The core phases include envisaging the direction of the project and the goals to be achieved, preparing a project plan, coding and developing the project, and testing and removing the final inconsistencies and bugs in the project. One has several alternatives to choose as far as the technical options are concerned. PHP is a widely used scripting language for developing dynamic and functional web applications. Since it is extremely versatile, it can perform efficiently over any type of OS. This compatibility over diverse platforms has made PHP extremely popular among developers.
The notorious Google Panda once again refreshed its updates on June 8, 2012, surprisingly this time, less then 1% queries were reported by Google. As per Google, the refreshing process started out on Friday, and only less that 1% quires affected in United States and almost 1% around the world. Google twitted on its twitter account following the rumour of Google Panda updates that it rolled out a minor update impacting only 1% of queries. Many news websites have reported on the worldwide the effects of this Google panda update on Friday. Over the weekend many webmasters and SEO experts discussed about the news on Google’s shift in search engines results. After Panda 3.6 on 27th April and Penguin 1.1 update on 25th May, webmasters were expecting Google Panda Update 3.7 at any time. The last update of Google Panda took place 6 weeks ago. Google is reshuffling the updates between Panda and Penguin. As per Google internal sources, Google will use its effective updating tools in regular intervals in the time span of 1-2 months. Due to the constant updates, Google webmasters are giving importance towards the quality of their websites consequentially Google is reporting fewer problems. The web owners who practice incorporating of spam content and large number of keywords and phrases are affected the most from Google Panda and Penguin rolls out. The sites that do not follow the Google guidelines hit the hardest. Google Panda is very influential on ranking of website Google search engine, which enforces to websites reconsidering their SEO strategies.
The ranking of websites in the result list of a search engine has significant effect on the online businesses. In order, to ensure this, the techniques adopted often cross the line into unethical practices like keyword stuffing, duplication of content etc. The news about the entry of the Google Penguin update on April 24, created waves of surprise all over the world. It is essentially an algorithm, designed to reduce the black hat SEO tactics and poor quality content. A significant low in traffic was observed on this date, followed by a considerable hike on May 26, as per the Google Analytics graph. According to the site, the reason they were able to pull through was the effortless removal of over half a million links from sites. The update has also reestablished the fact that the legitimacy and the quality of the SEO practices have a significant effect on the success of any online business. There were other numerous amendments, which did not create much of a difference. An SEO cleaning activity brought into light some non-existent or broken sitemaps. The cleaning activity also included issues involving duplicate title tags. One of the major points of interest about the Google Penguin is that its purpose is to penalize websites that use improper SEO strategies. It has turned the attention of many online businesses to check keyword density of websites, linking practices and value of the written content. It is extremely interesting to note the diverse reactions the Google Penguin has brought. Many see it as a strong step taken to encourage online businesses to focus on quality and the value of content, rather than resort to dishonorable practices.