All posts by brainwork

WhatsApp business could help product listings through catalogue feature

A feature on WhatsApp Business will allow businesses to showcase their products in an online catalogue. A screenshot that shows this upcoming catalogue feature was leaked online and first spotted by WABetaInfo. Businesses will be able to enter particular product information in the product page. The details include a title, description, stock keeping unit number, link and the image of the product. However, it will not allow direct transactions for the buyers and sellers on WhatsApp but will enable the business owners to improve the sales options and allow expansion of their consumer base. WhatsApp could earn from each listing and it could help the businesses reach out to the consumers in a unique manner.

The possibility of this feature could also be expanded to regular WhatsApp which has more than 1.3 billion users across the globe. WhatsApp will soon release a big update for the Business app which might include the catalogue feature. Businesses will be able to show their products to the consumers on the online catalogue and the same will also be visible on the normal WhatsApp application. Launched this January, WhatsApp Business caters to business owners across six countries including India, Mexico, UK, US, Indonesia, and Italy. The app has more than 3 million users across the globe. WhatsApp Business is currently restricted to the Android platform but they are working on an iOS version as well.

If the product catalogue feature is added to the application, it will work as a boon to business owners. Most consumers use WhatsApp and would prefer browsing through products on the app. Business owners will also be able to immediately handle any queries from the consumers and it will help boost sales in a cost-efficient manner.

Benefits of Responsive Web Design in SEO

One of the most important aspects of website design is building a creative website that can adapt to the size of the visitor’s device. The purpose is to render the content differently based on the screen size or the device used by the visitor in order to ensure an optimal experience. Visitors may choose to access a website through a desktop, a tablet or a smartphone and the purpose of a responsive website design is to provide ease of use without any distortions so that the users do not need to resize everything.

Benefits of responsive web design

  1. More mobile traffic: There is a surge in smartphone users and with a responsive web design, the users will not have to encounter distorted images or resize every page. The design offers versatility across different mediums and has a lower cost of development.
  2. Low cost of maintenance: In order to maintain a separate mobile site, there is a need for additional support and testing. Whereas, the maintenance of a responsive design is minimal. It only requires standardized testing to develop an optimal layout for every screen.
  3. Faster Web page: Users have a very short attention span and they tend to abandon a webpage if it takes too long to load. If your website is not optimized for a smartphone, it will need more time to navigate and this could mean that the customers might walk away from your website. If you have a responsive web design, you will be able to provide quick performance and fast loading to the users.
  4. High conversion rate: Creating a satisfying user experience on all the devices will help in converting new customers. Users want a quick process of purchase, subscription, and checkout. They do not want to be directed to a different page. A website that looks professional across all platforms will lead to a higher conversion rate.
  5. Improved SEO: Responsive web design will help in achieving higher SEO rankings. Stronger backlinks and higher bounce rates usually lead to a higher search ranking and it will also avoid the issue of duplicate content which could hamper your rankings.

Brainwork India offers expert website development and mobile application development services that will help grow your business and achieve long-term financial milestones.

Content Can Create And Wipe Out Website

Search engine optimization is getting the users to the websites with an unpaid technique and attracting them to stay on the page.  Every organization uses SEO technique to bring in more traffic to their website, engage them and help them find their search result.

Every search engine like Google, Yahoo etc show the primary result on the first page itself based on the keywords that has been searched.

The search engine shows those websites on the first page that have good rank based on what is important for a user.  The best way to generate traffic to any website is by using quality content.

It is truly said by the tech experts that content is the king. The content on any website can create and destroy the customers.

People are attracted to creative and crispy content which can increase the brand value of any organization.  They don’t have time to go to the third page of the search engine and read. They are interested in the content of the first page.

There is lot of information on internet which a user have access to, but what is that unique quality in your website which can land any customer to your page is – CONTENT.

Content is created to inform and influence people. SEO uses that content in keywords that are most widely searched.  Using relevant and popular keywords is the best way to attract customers towards the brand.

Using jargons and inserting typos can make the visitor go back and click on other websites. The quality of any website depends on the value of words used. Bringing in new content attracts and persuades more audience. If the website creators or the organization uses old content there are more chances of low ROI.

SEO content can be different texts like articles, blogs, videos, images, infographics etc… people are interested in reading more creative and short content. Content with heavy text is avoided by any audience.

SEO demands keywords which are used to generate more traffic. Content uses those keywords which helps SEO attain what it wants.

Now, we have Adwords which are bid by the brands or the website owners to attain the first position in the search engine.  As we know, people are not interested in any content that comes on or after the third page of the search result. Every search engine uses adwords to land customers on their page and boost their sales.

The seven C’s of online marketing

We all know very well about the 7 P’s of traditional marketing. Online marketing similarly has its 7 C’s.  To understand the complexities of internet marketing one has to understand these 7 C’s which are the fundamental aspects. Every successful digital marketing agency follows them.

The following seven C’s should guide you to create an effective marketing strategy that will give excellent results.

Client-focused – Quality content is about writing what your customers want to read, the benefits they are looking for and the pain points.

Contract – This is the promise that your business communicates to the potential customer that is appealing to them.

Compelling – the attention span of web visitors is extremely low. You get very little time to catch their attention. Accentuating the words they typed into their search before reaching your website will grab their attention instantly. You must also have content that is punchy.

Construction – Your website should have user-friendly features like one-click ordering, a variety of payment options, links to relevant information, simple and attractive layout etc. Digital marketing companies have well-planned designs for it.

Credible – Since there is a lot of misinformation on the internet, people are naturally skeptical about what they read. You must strive to present content that is credible with relevant reference and solid evidence that proves it.

Context – The content on your website should pass the “PEST analysis”. PEST is the abbreviation for Political, Economic, Social as well as Technological factors. You must ascertain if there are any constraints due to

  • Political factors: Trade regulations, taxation, legal issues, and labor laws.
  • Economic factors: Gross economic growth, cost of carrying out business and such matters.
  • Social factors: cultural sensibilities, psychographics, religious beliefs, customs, and culture.
  • Technological factors: State of the art techniques and cost-effective strategies.

Convergence – The traditional marketing and internet marketing should be integrated to take on the challenges. Your brand must aim to grow globally as they spread deeper in the existing markets.

Conclusion

Integrating these seven C’s into your marketing strategy will give excellent results and improve your business to a great extent. Engaging reputed and experienced digital marketing services to update and maintain your website on these lines is the need of the hour.

Complete digital marketing services to help your business reach its potential

Marketing is imperative for a business to grow. In order to ensure that the business achieves its potential, it is important to use the latest tools and technology to engage with the consumers. The global opportunities across the world make it important to build an online presence in order to help the business achieve its potential. Brainwork offers complete digital marketing services under one roof. They will help you build an online image which will deliver high value and help achieve measurable financial goals.

Digital marketing services include website design and development, content writing, pay per click, SEO, SMO, reputation management and mobile application development. Brainwork is known for the quality of services they offer. Keeping the client at the forefront, they understand the business needs and develop a marketing strategy which can be integrated into the current business model. With the use of latest technology and innovative strategies, they deliver high quality services within the given deadline. The skilled team at Brainwork will work with you even after the launch of your website and will provide complete technical support. With high quality services, Brainwork has achieved success and has catered to a large number of satisfied clients overseas and within the country.

Brainwork sets apart from other agencies due to the ability of customization it offers to the clients. Every business is different and the agency offers customized solutions that are apt for the industry. They do not offer run out of the mill options to every client. The team will understand the business and develop tools which will help achieve the long term business goals. All the services are available at an affordable rate and can be easily integrated into the existing business model. A lot of people did not understand the importance of website development earlier. The brick and mortar model has been replaced with a convenient and efficient ecommerce business model. With growing awareness amongst consumers, every business tries to develop a website which is unique and stands apart. Due to increasing competition in the industry, it has become important to build an online presence that will help the business grow. Brainwork offers ecommerce solutions that make it easy to reach out to consumers and sell products and services. They also offer mobile application development based on the requirements of their clients. Every service is aimed at helping you take your business to a higher level without having to worry about the cost and marketing strategy. Contact Brainwork for digital marketing service and watch your business grow!

Complete digital marketing services under one roof

There has been a drastic change in how companies connect with consumers. In order to ensure that consumers are aware about the products and services offered by you, you need to look for unique and innovative methods to draw their attention. With increasing competition across the country, there is a need to offer services that are unique and delivered in an interesting manner. Digital marketing has replaced the traditional form of marketing. With the growing penetration of mobile phones and the increasing user awareness, digital marketing service is a way to build an online presence and grow your business.

Brainwork is a digital marketing agency that offers a number of services under one roof. Considered as the most sought after agency in India, they offer tailor made solutions that are designed for your business. Depending on the type of business vertical you own and the industry you operate in, they develop strategies that will help your business reach the potential. Nothing creates long term value as customer satisfaction and Brainwork strives to ensure that every customer is satisfied with their services. The skilled team works 24*7 to offer unique solutions for your business requirements.

Keeping the client at the forefront, Brainwork offers digital marketing service that includes SEO services, SMO services, online reputation management, pay per click and content writing services. The team begins with understanding your business first and then seeks your requirement; they will keep you involved throughout the process of planning and execution. Additionally, they also offer constant backend support and help in the management of your website. Their tailor made solutions ensure that you do not end up with a marketing strategy that is similar to your competitors. They deliver solutions within the deadline and are always open for suggestions.

In order to enhance your business and to expand the market reach, you will have to create a strong online reputation which has a positive impact on the business. The digital marketing service will ensure that you grow your business and achieve measurable financial goals. Developing the right content which will target the consumers and using the right keywords for the same requires research and the team will do the same for you. With the primary focus on the clients and growing their business, the team at Brainwork constantly brainstorms new ideas and looks for innovative ways to implement them. They also offer website design and development services that help launch your business into the world. Brainwork will be your partner in success and will help you become a leader in the industry.

Choose the best SEO Company in India and use it as a Backbone to your business

Making an online presence is necessary for most businesses and grasps the requirements for SEO on their website. With the significance of SEO rising each day for companies and online businesses, SEO companies providing consistent and dependable SEO services have become relevant in the modern times. If you have a website or business online, then it is of no use if it cannot be found on the top result pages. For every online business, search engine optimization is the core mantra of success in a business. It is the method in which search engine optimization brings your business website to rank high in various search engines such as Google, Yahoo, etc. The method of SEO is very beneficial to bring in more and more traffic to your website, which is useful in generating revenue. The basic role of every website is to make the website or the e-commerce store rank higher over the web.

In addition, it is also seen that most of the people who are looking out for services over the internet do not go beyond first few pages. Therefore, it is very important to get rated at the top of search engines to have a worldwide presence. Unique content, relevant keywords and link popularity are some of the vital factors that provide a high rank in search engines. With India moving forward in outsourcing these services, it is possible to obtain the services of a trustworthy and competent SEO Company in India that provides you with quality SEO services within your budget. With the help of these Companies, your company can get the much-needed attention so that you can easily market your products and services online. Today, almost all SEO companies have a strong infrastructure, which comprises of a trained and professional team. As the SEO services are indispensable for a website, the number of SEO companies is thriving in abundance. With the help of SEO Company in India, one can surely make their website get an array of visitors that it deserves. Nevertheless, make sure you choose out the right SEO Company in India because a good SEO company can hit your business while on the other hand, a bad SEO company can become the greatest reason for the flopping of your business. However, deciding on the right SEO company for you can be a tricky thing. There are certain factors that one needs to keep in mind.

Points To consider when hiring the services of an SEO Company

Therefore, here are a few tips that you can follow to go out with the best one, which will be useful in growing your business.

  • Check the credibility and worth of the website
  • Never go with such SEO Company that guarantees you with number 1 ranking because as per Google there is no company that can guaranteed No 1 ranking.
  • Before selecting a SEO company in India, do not forget to ask for references and list of various client websites.
  • Also, check the page rank of the website. If the company’s own page rank is not good then how can it make the ranking of other website better.
  • Look for keywords that rank on the SEO Service providing company’s website. Look for these keywords on various search engines.
  • Always hire an SEO company that collects backlinks for you from various reputed websites.
  • Do not hire the services of those companies that use short cuts to optimize your website and promise instant results.
  • Go with companies that suggest you a long-term solution.
  • Make sure the company you go for provides you continuous customer support.

Furthermore, check whether the company uses the latest industry standards and ethical techniques to increase the ranking of your site. The SEO services provided by these companies will help you to increase traffic that comes to your website from various search engines and various other online sources. It is also feasible to optimize your site for a particular location so that you can get capable visitors from your area of interest. Search engine optimization provides marketing solutions for an online business to promote their products and services and make it earn maximum profits.

Features of SEO Company in India

Cost Effective

An SEO company offers SEO services at rates that are quite affordable in comparison to the costing of several other companies. The competition in this field is quite high, thus the companies keep their prices low to attractive the attention of more people.

Easily Available

Once you have decided to go on with SEO services you immediately wish to take your plan into action. The best thing is that SEO Companies in India are easily accessible thus, it saves some valuable time and goes a long way in boosting your sales.

Capability

Capability is an important word that is often associated with most SEO companies in India. It is certain that these SEO companies can handle any kind of project with respect to its size and scope. These companies have the capability of handling the projects for small as well as large-scale businesses. In addition to this, they can handle multiple projects at a time. They are capable of satisfying all kinds of client demands.

However, Search Engine Optimization has become one of the main strength of every online business because without SEO services it is impossible for any website to the top of search results. These companies target on two main steps that are the off-page and on-page optimization. Both these steps play a crucial role in promoting web portals in major search engines. Therefore, on a concluding note, choosing out the best SEO Company in India is very essential and in India, one can easily acquire the services of a reputed SEO Company at reasonable prices. With the help of a proficient SEO Company, you will be able to solve your professional needs so that your website gets the designated traffic and conversions.

Complete Solution for Digital Marketing of your Business

In order to increase online visibility, every business opts for digital marketing. It is a unique method of marketing the products and services with the use of digital technologies. There is a significant rise in the users of smartphones as well as social media platforms. Social media has become an important source of marketing the products and services. Digital marketing will help you remain on the top of the search engine listings, social media and other apps. Brainwork is one of the Top 10 Digital Marketing Companies in Delhi which offers unique solutions to the clients. The digital marketing company has worked with various clients in the past and strives to provide customized solutions that are specific to your business.

With a professional approach in their services, the skilled team ensures that your marketing campaign is unique and reaches to the target audience. It offers complete web development services in addition to content writing, SEO, reputation management, website development and mobile app development. Brainwork uses the latest technology to help build your business and increase brand awareness. The skilled team has many years of experience in the industry and strives to provide a better marketing solution with each project. The tailored marketing campaigns will help advertise your products in a unique manner and will effectively engage new customers. It offers unique services for startups in order to help them build a brand and draw investment from prospective investors. The marketing solutions offered by Brainwork are interesting and unique in every manner.

Brainwork strives to deliver web-based solutions which are unique and target your audience. The skilled team uses unique concepts to deliver business solutions. They begin with understanding your business in the industry and deliver customized solutions as per your requirement. It is important to maintain a website once it goes live, Brainwork will help you with the same. It offers unique content development services, reputation management and pay per click services that will constantly handle the traffic and increase online visibility. The skilled team of professional believes in delivering high-quality solutions for your business requirement and constantly strives to improve their services. They have already worked with various renowned clients in the industry and offer unique solutions to one and all. They are considered as top 10 digital marketing companies in Delhi mainly because they deliver only the best to the clients.

How to categorize & Eliminate Keyword Cannibalization to Boost Your SEO

It is a very common misconception that the more pages you are targeting a keyword, the better you would be ranking for that keyword. However, this is not true. In fact, targeting a specific term across multiple pages almost has the opposite effect and thus you would be doing more harm than good for your SEO. When you have multiple pages ranking for the same keyword, you are actually competing with yourself. Thus, each page has a lower conversion rate than one consolidated page and this is what is known as Keyword Cannibalization.

What is Keyword Cannibalization?

Keyword Cannibalization means you are cannibalizing your own results. It means you are splitting links, content, and conversions between two pages that should otherwise be one. In this way, you are not helping Google to find the depth of your knowledge, instead, you are asking Google to weight your pages against each other and choose out the ones which you think suits the matching keywords.

For example, suppose if your website sells jackets, and “Jackets” is the only keyword you are targeting, you are telling Google that every page is about jackets regardless of whether they are sports jackets, running jacket, etc.

Negative effects Keyword Cannibalization can have on your SEO

Many people who are suffering from Keyword Cannibalization are not even aware of what is wrong with them. At times, they might be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one dedicated page would certainly rank higher and convert better.

  1. Diminishing the Value of your Page

Instead of having one highly authoritative page, you are splitting your CTR to multiple moderately relevant pages. You have turned your pages into competitors and fighting with your own self.

  1. Google May Devalue the more relevant Page

Keywords are one of the main ways that help Google understand what the particular website page is all about. Google tries to understand which page is the best fit.

  1. Sign of Poor Page Quality

At times, multiple pages are targeting the same keyword and tell your users that your content is probably stretched thin. It also signals Google that your content may or may not match your keywords.

  1. Conversion rate will suffer

Without any doubt, one of your page will convert better than the rest. Instead of directing new visitors to that page and making it the most authoritative, you are losing potential leads.

How to identify Keyword Cannibalization

Once the problem has been identified, fixing keyword Cannibalization is easy. Create a spreadsheet that lists all of your site’s important URL and the keywords associated. In addition, you can also use a keyword mapping tool to get better results.

Moreover, keyword cannibalization can also occur if the meta information in your title tags seem to target the same keyword. With the help of a rank tracking tool, you can also check if the content and keywords are mistakenly applied to the wrong page.

How to Fix Keyword Cannibalization

  1. Restructure your website

The simplest way is to take your most authoritative page and turn it into a landing page that link to other unique variations.

  1. Create New Landing Pages

You might be lacking in a landing page that consolidates all of your product pages in one place. In this case, you would benefit from creating a unique landing page to serve as your authoritative source page and link to all of your other pages.

  1. Consolidate your content

If your pages are not unique to warrant having multiple pages targeting the same keyword, consider combining them into one page. This is a great chance to take two underperforming pages and turn them into a more authoritative source.

  1. Find New Keywords

If you are already blessed with highly diverse, content-rich pages, and the only thing your website is suffering from is a poorly planned keyword strategy, then all you need is to find new keywords. Make sure you use proper keywords and your keywords describe your page’s content accurately.

Conclusion

Keyword cannibalization is more prevalent today than the earlier times. Its victims are usually webmasters who recognize the importance of SEO for their business. With the right tools and a positive attitude, you can give your SEO a well-deserved boost.

How to determine if a Backlink is Natural, Quality or Good?

With the tradeshow season and Q4 coming up, terms like natural links, quality links, and good links are going to be thrown around. Whether you are going into a client pitch or attending a search marketing conference, it is important to know all the different types of links. Through this article, we will help you to know about each type of link, provide you with relevant definitions, and help you determine which types of links may help you to boost your rankings.

Natural Link

A natural link is one that occurs organically and not easily seen as being placed by your company. The natural links do not:

  • Have tracking parameters
  • Redirect through JavaScripts or Monetization tools
  • Exist within sponsored or paid content

A natural link usually exists as a reference to a piece of content, website or a source.

Unnatural Link

The unnatural links are usually paid ones that can be placed and tracked by PR firms, media buyers or are monetized through affiliate programs. If these links are followed, then they can potentially lead to Google taking a manual action on your site or you could get hit by Penguin.

Unnatural Links are the ones:

  • With a tracking parameters like UTM source and medium.
  • Within sponsored content on a site (As search engines do not know who paid for the content to be placed)
  • From sites using monetization scripts since some scripts say you get paid for linking to retailers

You can find these in the site’s code, outbound redirects, and other suitable techniques.

Semi-natural link

It is a natural link but uses tracking parameters. If you click through from an influencer who has been paid to share a link, this link will lead to the landing page that may have the tracking parameters in place. Bloggers, aggregators, and others who follow that link may copy and paste it directly into their site giving natural links that also have these parameters. Make sure that as a person reaches your site through a tracked link, you set a redirect to pass the parameters but also resolve to the natural page structure.

Quality Backlinks

Quality backlinks are links that come from high quality sites. Quality links come from quality sites, which has the following criteria:

  • The site is niche or at least has a regularly updated section of the particular topic
  • Media kits and publicly viewable advertising sections
  • There are no outbound links to adult, illegal, payday or scam sites
  • You won’t be able to see that they allow sponsored content
  • The acquired links will be by staff writers and not contributors
  • Finding them in Google news feed is a good sign that they are trustworthy or high quality in Google’s eyes.

Good Link

A good link is very different from a quality link. It is a type of link that has a positive impact with a less risk. The factors of a good link vs. a bad link can change based on the type of SEO that one is doing.

A good link does not link to sites that have a banned content. Contraband or several other things that are forbidden.

At times, there would be a blogger who has a great niche content but has no age or authority and may quit blogging in a year. This may seem like a good link, but this may fall under a category of ‘maybe’ or ‘Ok’ types.

Another type is where there is an established blog without a huge following. They might not be doing well in Google though with organic even when they have a great content. This would be considered as an ‘Ok’ link. Another one could be a blog that is content relevant but does not have a ton of SEO traffic but has a lot of engaged readers. This is a good link as they have a quality audience and if they continue on the same path then it could lead to a great source of sales.

The idea behind good backlinks is to determine and watch how they impact you at present and what they may do in the coming future. Each site is unique and each link should be considered separately.

When someone talks about natural links, it’s all about quality. Focusing on quality over quantity is what can help to protect your site in case of Google updates. More significantly, focusing on quality can help regularly bring in significant readers through referring sites who may also become customers, engaged readers, and a new source of backlinks and social media traffic.