All posts by brainwork

Complete digital marketing services to help your business reach its potential

Marketing is imperative for a business to grow. In order to ensure that the business achieves its potential, it is important to use the latest tools and technology to engage with the consumers. The global opportunities across the world make it important to build an online presence in order to help the business achieve its potential. Brainwork offers complete digital marketing services under one roof. They will help you build an online image which will deliver high value and help achieve measurable financial goals.

Digital marketing services include website design and development, content writing, pay per click, SEO, SMO, reputation management and mobile application development. Brainwork is known for the quality of services they offer. Keeping the client at the forefront, they understand the business needs and develop a marketing strategy which can be integrated into the current business model. With the use of latest technology and innovative strategies, they deliver high quality services within the given deadline. The skilled team at Brainwork will work with you even after the launch of your website and will provide complete technical support. With high quality services, Brainwork has achieved success and has catered to a large number of satisfied clients overseas and within the country.

Brainwork sets apart from other agencies due to the ability of customization it offers to the clients. Every business is different and the agency offers customized solutions that are apt for the industry. They do not offer run out of the mill options to every client. The team will understand the business and develop tools which will help achieve the long term business goals. All the services are available at an affordable rate and can be easily integrated into the existing business model. A lot of people did not understand the importance of website development earlier. The brick and mortar model has been replaced with a convenient and efficient ecommerce business model. With growing awareness amongst consumers, every business tries to develop a website which is unique and stands apart. Due to increasing competition in the industry, it has become important to build an online presence that will help the business grow. Brainwork offers ecommerce solutions that make it easy to reach out to consumers and sell products and services. They also offer mobile application development based on the requirements of their clients. Every service is aimed at helping you take your business to a higher level without having to worry about the cost and marketing strategy. Contact Brainwork for digital marketing service and watch your business grow!

Complete digital marketing services under one roof

There has been a drastic change in how companies connect with consumers. In order to ensure that consumers are aware about the products and services offered by you, you need to look for unique and innovative methods to draw their attention. With increasing competition across the country, there is a need to offer services that are unique and delivered in an interesting manner. Digital marketing has replaced the traditional form of marketing. With the growing penetration of mobile phones and the increasing user awareness, digital marketing service is a way to build an online presence and grow your business.

Brainwork is a digital marketing agency that offers a number of services under one roof. Considered as the most sought after agency in India, they offer tailor made solutions that are designed for your business. Depending on the type of business vertical you own and the industry you operate in, they develop strategies that will help your business reach the potential. Nothing creates long term value as customer satisfaction and Brainwork strives to ensure that every customer is satisfied with their services. The skilled team works 24*7 to offer unique solutions for your business requirements.

Keeping the client at the forefront, Brainwork offers digital marketing service that includes SEO services, SMO services, online reputation management, pay per click and content writing services. The team begins with understanding your business first and then seeks your requirement; they will keep you involved throughout the process of planning and execution. Additionally, they also offer constant backend support and help in the management of your website. Their tailor made solutions ensure that you do not end up with a marketing strategy that is similar to your competitors. They deliver solutions within the deadline and are always open for suggestions.

In order to enhance your business and to expand the market reach, you will have to create a strong online reputation which has a positive impact on the business. The digital marketing service will ensure that you grow your business and achieve measurable financial goals. Developing the right content which will target the consumers and using the right keywords for the same requires research and the team will do the same for you. With the primary focus on the clients and growing their business, the team at Brainwork constantly brainstorms new ideas and looks for innovative ways to implement them. They also offer website design and development services that help launch your business into the world. Brainwork will be your partner in success and will help you become a leader in the industry.

Choose the best SEO Company in India and use it as a Backbone to your business

Making an online presence is necessary for most businesses and grasps the requirements for SEO on their website. With the significance of SEO rising each day for companies and online businesses, SEO companies providing consistent and dependable SEO services have become relevant in the modern times. If you have a website or business online, then it is of no use if it cannot be found on the top result pages. For every online business, search engine optimization is the core mantra of success in a business. It is the method in which search engine optimization brings your business website to rank high in various search engines such as Google, Yahoo, etc. The method of SEO is very beneficial to bring in more and more traffic to your website, which is useful in generating revenue. The basic role of every website is to make the website or the e-commerce store rank higher over the web.

In addition, it is also seen that most of the people who are looking out for services over the internet do not go beyond first few pages. Therefore, it is very important to get rated at the top of search engines to have a worldwide presence. Unique content, relevant keywords and link popularity are some of the vital factors that provide a high rank in search engines. With India moving forward in outsourcing these services, it is possible to obtain the services of a trustworthy and competent SEO Company in India that provides you with quality SEO services within your budget. With the help of these Companies, your company can get the much-needed attention so that you can easily market your products and services online. Today, almost all SEO companies have a strong infrastructure, which comprises of a trained and professional team. As the SEO services are indispensable for a website, the number of SEO companies is thriving in abundance. With the help of SEO Company in India, one can surely make their website get an array of visitors that it deserves. Nevertheless, make sure you choose out the right SEO Company in India because a good SEO company can hit your business while on the other hand, a bad SEO company can become the greatest reason for the flopping of your business. However, deciding on the right SEO company for you can be a tricky thing. There are certain factors that one needs to keep in mind.

Points To consider when hiring the services of an SEO Company

Therefore, here are a few tips that you can follow to go out with the best one, which will be useful in growing your business.

  • Check the credibility and worth of the website
  • Never go with such SEO Company that guarantees you with number 1 ranking because as per Google there is no company that can guaranteed No 1 ranking.
  • Before selecting a SEO company in India, do not forget to ask for references and list of various client websites.
  • Also, check the page rank of the website. If the company’s own page rank is not good then how can it make the ranking of other website better.
  • Look for keywords that rank on the SEO Service providing company’s website. Look for these keywords on various search engines.
  • Always hire an SEO company that collects backlinks for you from various reputed websites.
  • Do not hire the services of those companies that use short cuts to optimize your website and promise instant results.
  • Go with companies that suggest you a long-term solution.
  • Make sure the company you go for provides you continuous customer support.

Furthermore, check whether the company uses the latest industry standards and ethical techniques to increase the ranking of your site. The SEO services provided by these companies will help you to increase traffic that comes to your website from various search engines and various other online sources. It is also feasible to optimize your site for a particular location so that you can get capable visitors from your area of interest. Search engine optimization provides marketing solutions for an online business to promote their products and services and make it earn maximum profits.

Features of SEO Company in India

Cost Effective

An SEO company offers SEO services at rates that are quite affordable in comparison to the costing of several other companies. The competition in this field is quite high, thus the companies keep their prices low to attractive the attention of more people.

Easily Available

Once you have decided to go on with SEO services you immediately wish to take your plan into action. The best thing is that SEO Companies in India are easily accessible thus, it saves some valuable time and goes a long way in boosting your sales.

Capability

Capability is an important word that is often associated with most SEO companies in India. It is certain that these SEO companies can handle any kind of project with respect to its size and scope. These companies have the capability of handling the projects for small as well as large-scale businesses. In addition to this, they can handle multiple projects at a time. They are capable of satisfying all kinds of client demands.

However, Search Engine Optimization has become one of the main strength of every online business because without SEO services it is impossible for any website to the top of search results. These companies target on two main steps that are the off-page and on-page optimization. Both these steps play a crucial role in promoting web portals in major search engines. Therefore, on a concluding note, choosing out the best SEO Company in India is very essential and in India, one can easily acquire the services of a reputed SEO Company at reasonable prices. With the help of a proficient SEO Company, you will be able to solve your professional needs so that your website gets the designated traffic and conversions.

Complete Solution for Digital Marketing of your Business

In order to increase online visibility, every business opts for digital marketing. It is a unique method of marketing the products and services with the use of digital technologies. There is a significant rise in the users of smartphones as well as social media platforms. Social media has become an important source of marketing the products and services. Digital marketing will help you remain on the top of the search engine listings, social media and other apps. Brainwork is one of the Top 10 Digital Marketing Companies in Delhi which offers unique solutions to the clients. The digital marketing company has worked with various clients in the past and strives to provide customized solutions that are specific to your business.

With a professional approach in their services, the skilled team ensures that your marketing campaign is unique and reaches to the target audience. It offers complete web development services in addition to content writing, SEO, reputation management, website development and mobile app development. Brainwork uses the latest technology to help build your business and increase brand awareness. The skilled team has many years of experience in the industry and strives to provide a better marketing solution with each project. The tailored marketing campaigns will help advertise your products in a unique manner and will effectively engage new customers. It offers unique services for startups in order to help them build a brand and draw investment from prospective investors. The marketing solutions offered by Brainwork are interesting and unique in every manner.

Brainwork strives to deliver web-based solutions which are unique and target your audience. The skilled team uses unique concepts to deliver business solutions. They begin with understanding your business in the industry and deliver customized solutions as per your requirement. It is important to maintain a website once it goes live, Brainwork will help you with the same. It offers unique content development services, reputation management and pay per click services that will constantly handle the traffic and increase online visibility. The skilled team of professional believes in delivering high-quality solutions for your business requirement and constantly strives to improve their services. They have already worked with various renowned clients in the industry and offer unique solutions to one and all. They are considered as top 10 digital marketing companies in Delhi mainly because they deliver only the best to the clients.

How to categorize & Eliminate Keyword Cannibalization to Boost Your SEO

It is a very common misconception that the more pages you are targeting a keyword, the better you would be ranking for that keyword. However, this is not true. In fact, targeting a specific term across multiple pages almost has the opposite effect and thus you would be doing more harm than good for your SEO. When you have multiple pages ranking for the same keyword, you are actually competing with yourself. Thus, each page has a lower conversion rate than one consolidated page and this is what is known as Keyword Cannibalization.

What is Keyword Cannibalization?

Keyword Cannibalization means you are cannibalizing your own results. It means you are splitting links, content, and conversions between two pages that should otherwise be one. In this way, you are not helping Google to find the depth of your knowledge, instead, you are asking Google to weight your pages against each other and choose out the ones which you think suits the matching keywords.

For example, suppose if your website sells jackets, and “Jackets” is the only keyword you are targeting, you are telling Google that every page is about jackets regardless of whether they are sports jackets, running jacket, etc.

Negative effects Keyword Cannibalization can have on your SEO

Many people who are suffering from Keyword Cannibalization are not even aware of what is wrong with them. At times, they might be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one dedicated page would certainly rank higher and convert better.

  1. Diminishing the Value of your Page

Instead of having one highly authoritative page, you are splitting your CTR to multiple moderately relevant pages. You have turned your pages into competitors and fighting with your own self.

  1. Google May Devalue the more relevant Page

Keywords are one of the main ways that help Google understand what the particular website page is all about. Google tries to understand which page is the best fit.

  1. Sign of Poor Page Quality

At times, multiple pages are targeting the same keyword and tell your users that your content is probably stretched thin. It also signals Google that your content may or may not match your keywords.

  1. Conversion rate will suffer

Without any doubt, one of your page will convert better than the rest. Instead of directing new visitors to that page and making it the most authoritative, you are losing potential leads.

How to identify Keyword Cannibalization

Once the problem has been identified, fixing keyword Cannibalization is easy. Create a spreadsheet that lists all of your site’s important URL and the keywords associated. In addition, you can also use a keyword mapping tool to get better results.

Moreover, keyword cannibalization can also occur if the meta information in your title tags seem to target the same keyword. With the help of a rank tracking tool, you can also check if the content and keywords are mistakenly applied to the wrong page.

How to Fix Keyword Cannibalization

  1. Restructure your website

The simplest way is to take your most authoritative page and turn it into a landing page that link to other unique variations.

  1. Create New Landing Pages

You might be lacking in a landing page that consolidates all of your product pages in one place. In this case, you would benefit from creating a unique landing page to serve as your authoritative source page and link to all of your other pages.

  1. Consolidate your content

If your pages are not unique to warrant having multiple pages targeting the same keyword, consider combining them into one page. This is a great chance to take two underperforming pages and turn them into a more authoritative source.

  1. Find New Keywords

If you are already blessed with highly diverse, content-rich pages, and the only thing your website is suffering from is a poorly planned keyword strategy, then all you need is to find new keywords. Make sure you use proper keywords and your keywords describe your page’s content accurately.

Conclusion

Keyword cannibalization is more prevalent today than the earlier times. Its victims are usually webmasters who recognize the importance of SEO for their business. With the right tools and a positive attitude, you can give your SEO a well-deserved boost.

How to determine if a Backlink is Natural, Quality or Good?

With the tradeshow season and Q4 coming up, terms like natural links, quality links, and good links are going to be thrown around. Whether you are going into a client pitch or attending a search marketing conference, it is important to know all the different types of links. Through this article, we will help you to know about each type of link, provide you with relevant definitions, and help you determine which types of links may help you to boost your rankings.

Natural Link

A natural link is one that occurs organically and not easily seen as being placed by your company. The natural links do not:

  • Have tracking parameters
  • Redirect through JavaScripts or Monetization tools
  • Exist within sponsored or paid content

A natural link usually exists as a reference to a piece of content, website or a source.

Unnatural Link

The unnatural links are usually paid ones that can be placed and tracked by PR firms, media buyers or are monetized through affiliate programs. If these links are followed, then they can potentially lead to Google taking a manual action on your site or you could get hit by Penguin.

Unnatural Links are the ones:

  • With a tracking parameters like UTM source and medium.
  • Within sponsored content on a site (As search engines do not know who paid for the content to be placed)
  • From sites using monetization scripts since some scripts say you get paid for linking to retailers

You can find these in the site’s code, outbound redirects, and other suitable techniques.

Semi-natural link

It is a natural link but uses tracking parameters. If you click through from an influencer who has been paid to share a link, this link will lead to the landing page that may have the tracking parameters in place. Bloggers, aggregators, and others who follow that link may copy and paste it directly into their site giving natural links that also have these parameters. Make sure that as a person reaches your site through a tracked link, you set a redirect to pass the parameters but also resolve to the natural page structure.

Quality Backlinks

Quality backlinks are links that come from high quality sites. Quality links come from quality sites, which has the following criteria:

  • The site is niche or at least has a regularly updated section of the particular topic
  • Media kits and publicly viewable advertising sections
  • There are no outbound links to adult, illegal, payday or scam sites
  • You won’t be able to see that they allow sponsored content
  • The acquired links will be by staff writers and not contributors
  • Finding them in Google news feed is a good sign that they are trustworthy or high quality in Google’s eyes.

Good Link

A good link is very different from a quality link. It is a type of link that has a positive impact with a less risk. The factors of a good link vs. a bad link can change based on the type of SEO that one is doing.

A good link does not link to sites that have a banned content. Contraband or several other things that are forbidden.

At times, there would be a blogger who has a great niche content but has no age or authority and may quit blogging in a year. This may seem like a good link, but this may fall under a category of ‘maybe’ or ‘Ok’ types.

Another type is where there is an established blog without a huge following. They might not be doing well in Google though with organic even when they have a great content. This would be considered as an ‘Ok’ link. Another one could be a blog that is content relevant but does not have a ton of SEO traffic but has a lot of engaged readers. This is a good link as they have a quality audience and if they continue on the same path then it could lead to a great source of sales.

The idea behind good backlinks is to determine and watch how they impact you at present and what they may do in the coming future. Each site is unique and each link should be considered separately.

When someone talks about natural links, it’s all about quality. Focusing on quality over quantity is what can help to protect your site in case of Google updates. More significantly, focusing on quality can help regularly bring in significant readers through referring sites who may also become customers, engaged readers, and a new source of backlinks and social media traffic.

Will the New $156 Million ‘Project Insight’ Launched by the Government Affect your Taxes?

Starting from next month, prime minister Narendra Modi’s government will begin gathering virtual information not just from traditional sources like banks but also from various social media sites such as facebook, Instagram etc. to compare individual’s spending patterns with their income declarations. This will help officials to spot those who pay too little tax without raiding offices and homes as they are doing nowadays.

Built over seven years at a cost of approximately Rs 1,000 crore, Project Insight will complement the world’s largest biometric identity database and India’s most ambitious tax overhaul as policy makers try to get more people to pay up. While the Indian economy is among the fastest growing in the world, revenues are not keeping pace, bloating PM Modi’s budget deficit and generating anxiety over tax sleuths.

Data analytics is way ahead for tax administrations across the world. This will put an end to aggravation by tax officials, as there will be no interface from the public. Countries like Belgium, Canada, and Australia are already using data to unearth tax evasion that may have otherwise gone undetected without technology.  The efforts made by India somewhat resembles that of the UK which was estimated to have cost somewhere around 100 million pounds. Since its setting up in 2010, it has prevented the loss of 4.1 billion pounds in revenue.

Last year, the government contracted Larsen & Toubro, an arm of India’s largest engineering conglomerate to help build up the network and boost voluntary agreement. Project Insight is a long-term project for L & T Infotech without any specific timeline. The company has agreed to build own operate transfer model which means that while it will be running the project and earning revenues during the contract period, it will ultimately transfer all the network to the government once the contract runs out. Compliance will rise 30 to 40 percent during the first phase of the project. During this time, all the existing data including credit cards, property and stock investments, cash purchases and deposits will be migrated to the new system and a central team will push people to file tax declarations. The second phase will be rolled out by December during which the data analytics will mine, clean, and process the information. In the last phase which will go live around May 2018, advanced systems will be used to predict future defaults and flag risks.

It is seen that government uses its tools for tax forecasting. This data will show how much business has slumped in a certain town, which would help authorities better assess aid requirements and forecast local revenues. The scope of the project has also led to concerns in a country where the government has repeatedly told the Supreme Court it does not consider privacy to be an absolute right. Safeguards are a must, as stated by Rahul Garg, head of direct tax at PwC India. Now, it should be seen how effectively the data that has become invaluable is used for governance.

SEO Tools

4 Tools that will create your SEO Lifestyle Much Easier

Working with a variety of clients and projects on a daily basis, a lot of projects spend an enormous amount of time in estimating, developing strategies, analyzing and reporting. At the same time, the business has to grow, generate more leads, and develop customer loyalty and make out more money. So, the big question is how can you make all these things happen while keeping your clients and team happy?

There are many ways for agencies and SEO professionals to increase their revenue and customer loyalty regardless of whether it is generated through new technologies and enhanced internal processes.

Working close by to several agencies, five of the most common points they are struggling with are:

  • Finding solutions on how to personalize and enhance relationship with clients
  • Finding new ways to generate leads
  • Creating more accurate forecasting
  • Accelerating strategy execution
  • Building better value proposition

Automation, new widgets, and tools are often the cure for almost all problems.

Here is a list of tools and options that can help with reaching these objectives to the best satisfaction of all the parties involved.

1. Generate more quality leads through Lead generator Widget

A lead generator is a great tool that helps in attracting qualified leads using the instant SEO audit as an attraction. It is a widget that is installed on your website and provides your potential clients with a detailed report on how well their web page is optimized for a certain search inquiry. In return of this, you would be getting their contact information along with their report ending with a hot lead and a list of problems at hand in order to start the conversation going.

Brainwork Technologies offers this option within their top plans. It looks very sleek and can be customized to reflect your unique brand styling. Another important feature is to choose out a pop out from. For this, following these steps is a must:

  • Select the widget type and install: Choose the form, the color, the budget, the text and where you want to place it on your site.
  • Add a small piece of the HTML code to your website pages.
  • Get alerts on new leads and convert them into your potential clients.

2. Build Trust and personalize a client Agency relationship

The White paper is a popular option in different SEO platforms as it is aimed at presenting your SEO services as per your own technology. It is not necessary that all the SEO platforms would be offering white label as a part of their subscription. The value of the white label in building trust and credibility with your clients is beyond doubt. With minimum development work, you can use your domain and sub domain to provide personalized SEO services to your clients.

By using the white label option, you can customize the system to reflect your own interface and login page, change the header and footer of your domain. The reports that you would be sending to your clients will look as if they have been generated via your own SEO technology. Through this, it is easy to add and manage users with custom access to other SEO features like backlink monitoring, website audit, etc.

3. Use Marketing plan to speed up Estimation and Enhance Accuracy

Automating the estimation and preliminary strategy within the initial stages of your sales cycle effectively cuts the time it takes to execute while ensuring accuracy. It is a simple mini project management tool at your fingertips with an SEO twist.

4. Budgeting is a science – Treat Accordingly

Forecasting and the estimation of your SEO potential is a crucial puzzle piece for generating greater revenue while side by side making your clients happy. You can use Excel files and guess how much return on investment you might achieve from your SEO efforts. Alternatively, you can also use tools from Brainwork in order to forecast and justify your budgeting. Through this, you can easily predict how many clicks your client can get based on their search rankings. In addition, you can also access the expected traffic volume, traffic costs and more. You can then generate reports and export them in different formats to present them to your clients.

In today’s business environment, making more money is not just about increasing your rates or budget, but rather it’s all about value proposition, business processes, and technologies.  This affects the overall business efficiency of your organization.

There are various platforms such as Search engine ranking that offer almost everything that you need to successfully operate your agency, might help eliminate unnecessary clutter and complexity further helping you to grow a prosperous business and long-term client relation in the field of digital marketing.

How to Balance free and premium content with SEO

For several years, websites that keep their main content behind paywalls have mixed results with organic search. There are several SEOs and business owners who forget that Google is not only about keywords and technical structure, rather it’s about providing a satisfying search experience for the user. Google has no interest in sending users to a website where the content mentioned is behind a pay gateway. This would certainly be a poor user experience, especially if similar content is provided on several other websites. Now this is not true for all instances, but there are often brands who built up a strong presence.

The Paid Content Problem

Google says that strict paywalls pose problems, as they want to provide the user with a positive search experience. The reason behind all this is that it offers free content as well as premium, allowing users from organic search and social media to sample a substantial amount of their high-quality content for free.

Post Excerpts for Free Users

There are many people who tend to forget that Google’s main objective is user experience. A lot of top content websites provide excerpts and snippets to free users. This is quite normal if your competitors are using similar. However, if they are offering more than this, then you need to do so as well. When Google assess a page’s content, it looks for both main content and supplemental content. According to survey it is seen that websites focusing on monetization, rather than user value saw an impact on rankings.

First Click Free

The concept of First click free was introduced by Google so that users who are coming from organic search could see an article, usually behind a paywall for free and then subsequent clicks onsite to other articles and pieces of content trigger the paywall. Google originally limited a user to five free clicks peer day, but this has since become three due to publisher pushback.

SEO

Top 5 Ways to Defend Against Negative SEO

It is possible to harm, if not destroy, a site through the use of malignant backlinks and forceful backlink spamming. The negative SEO is a rightful danger that can result in lost organic search visibility and revenue. Therefore, it is possible to shield against negative SEO.

What is Negative SEO?

Negative SEO is the practice of executing wrong SEO techniques on another site. Usually, a disgruntled competitor and his or her follower with the goal of reducing the site’s rankings unleash an SEO attack. Most of the SEOs are happy with the rules. Websites publish their content, promote their selves on social media, and roll up with the punches every time Google updates their algorithm. However, there are times, when you get on the wrong side of someone who does not share your conscience. They might bog down your site with hundreds of spam links, full of fake reviews or simply hack your website entirely. However, if you are careful and alert, you can usually catch malicious SEO attacks before they do irrevocable harm.

Whether you are a victim or might get attacked, here are five things that you can follow to protect your website against negative SEO.

Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is possible to defend against negative SEO.

Whether or simply want to protect against a potential attack, here are five things you can do to protect your website against negative SEO.

1. Perform Regular Link Audits

Regular link audits are good practice for any business, but they can save your bacon if you’re ever the victim of a negative SEO attack. Monitoring your link profile growth is hands down the best way to spot suspicious activity before it spirals out of control. Nevertheless, if you suddenly notice a drop and have not been working on link building then some actions should be raised.

A very recent case of negative SEO happened with Robert Neu, founder of WP Bacon, a WordPress podcast site. It was in 2014 he was the victim of link spam, which gave him thousands of links with the anchor text “Porn Movie.” This negative result cost him hundreds of visits, and he dropped 50 spots in ranking for one of his main keywords. However, due to his strong efforts, Neu was able to recover rankings and traffic that he lost as a result of the attack in relatively short order. Despite a continued stream of spam, he was able to submit a rejected file listing the attacking domains. Links can also suffer if you have been hacked. At times, the hacker can alter your content to include spam links or modify your links to redirect to theirs. These attacks are dangerous and can be difficult to spot, and the only way to safeguard your website is to perform regular audits. It is crucial that you monitor your link profile growth carefully so that you can catch an attack before it costs you too much. Use the link auditing software or perform a manual audit to check on your backlink health.

2. Keep an Eye on your Site Speed

Speed is a key ranking factor. If your website is becoming lethargic and you have no idea why you should use the crawling software to look for anything suspicious. If you cannot find anything and there is still a problem, you might be the victim of forceful crawling. This causes a heavy server load, which means your site will slow down and might even crash. If you are a victim, you should contact your hosting company or webmaster to try and determine where the load is coming from.

3. Watch your Keywords

In late 2014, Bartosz Goralewicz experienced something strange, a client’s site was getting thousands of hits that would land on the page and then immediately bounce. This began to have an effect on their rankings, the user experience is also an important signal, and this looked like bad UX. The main issue that happened was that someone had programmed a bot to target certain keywords, land on competitor’s sites, and then bounce, which created a false SERP bounce rate. This dangerous attack is difficult to be spotted if proper monitoring is not done for the keywords CTR. Just log into Google Search and look at your CTR across all keywords. If you notice a downfall without any reason, contact Google.

4. Search for Scrapped Content

Content marketing has been very famous for the past few years, but everyone is not equally creative when it comes to content creation. Consequently, scraping has become all too frequent. Scraping is the method of lifting content from your website and copying it to other websites. Usually, the attacker will claim this to be his own in an attempt to beef up their thin content, but at times they will combine it with a link farm attack to spam your site.

5. Upgrade your security

Negative SEO may not be common, but cyber attacks definitely are. Make sure your software is up to date and all security methods are applied to your software. In addition, make sure that your CMS software is well equipped with a powerful encryption system to protect users. Also, migrate your site to HTTPS, especially if you are having an e-commerce site. Not only does HTTPS encryption offer you better security, but it is also a ranking signal and it might improve your overall SEO ranking.

On a concluding note, we can state that Cyber attacks are not technically negative SEO, but they will have an impact on your SEO. Google is good at catching problematic linking behavior and curtailing it before it has an impact on your SERPs. If you think that you have been the victim of negative SEO, do what you can to isolate the problem. Your best bet is to monitor your site performance carefully and to catch up with problems before they escalate.