If you are an entrepreneur or a business owner then patience may not be seen as your strongest point. In order to grow your business and keep things going at a fast pace, it is crucial to keeping moving quickly at all times. Yet, if you want to your business to be visible on the first page of Google organically and improve your SEO ranking, patience is one of the most important things that differentiate you from your competitors. It is rightly said; good things come to those who have the power to wait. This is often true as you eagerly wait for that perfect moment to come. Every business owner knows it well that almost anything that they start from the scratch will certainly take the time to be noticed and trusted. Thus, patient perseverance will be important to the success of their online business.
It can take Years to Grow
According to studies, it is believed that on the first page of Google, the first five results account for 67.6 percent of the clicks. It is a great achievement to rank on page one of any search engine. Ranking on the bottom page one versus the top is the equivalent of winning an event versus just being a backup. Years back there were very few terms ranking on the first page, which meant that there were very few leads coming in through Google.
According to the Moz’s study, the search results from ranking in the six to ten positions on Google account for nearly 3.73 percent of clicks. Thus, it was in 2013 when the rankings started increasing and the businesses started showing their presence in search results. Therefore, it was during this time when our business started to move up in the search results. We also moved our way towards the middle of the search engines for more competitive search queries. In simple terms, it took over some years for our agency to truly reap the benefits of a solid SEO Strategy. Running a successful PPC campaign is also a great strategy if you need leads coming in as early. If you can rank towards the top of Google organically then there is not another marketing effort that can yield a better Return on Investment. Once you begin ranking in the top positions on Google, your business will show a new phase.
For instance, when a new business comes up in the market, a lot of efforts are to be put in such as one needs to go door to door to inform them about the products, distribute free samples, participate in events and so on. This will speed up word of the mouth marketing. Just the way it takes a time to build up a customer base, similarly, it takes a time to earn credibility in the eyes of Google. If you can be patient, you will reap the benefits.
SEO Strategy to follow to make your business successful
- Come up with a well-defined plan
Make sure you know what kind of customer you want to employ into your business. A clear strategy is required on your most profitable keywords. You also need to determine whether you need a strong focus on the local market or if you want to target keywords nationally. Once this is clear, you can deploy a strategy to structure your site in a way that will be appealing to Google.
Compare one site to another or track the strength of your website over time. This will help you track and make a comparison of where you have ranked months ago and where you are now.
- Generate great content and acquire backlinks
If you are familiar with the Google Algorithm, you are aware that it is predicated based off of backlinks. This is a hyperlink to an external website that links back to your website. Through the content published on your site, you can establish credibility, generate great referral traffic and of course acquire links through the articles posted. This will not only help increase your brand exposure but it will greatly help your SEO as well.
- Optimize your on-site content
Every company should make use of this feature. Throw in any keyword and the page that you want to optimize it for and it will give you recommendations on how to change the title tag, image attributes and other key factors that go into it. Make sure that the pages of your website provide great value and are optimized for the keywords you want to rank for. In addition, it is vital to have a mobile-friendly website as well. Also, understand and recognize the things that you could use for some improvement.
If you are focused on a local market, it is important to get connected with the local businesses and organizations.
Keywords and link building are examples of the wealth of SEO tactics at your disposal. Thus acquiring SEO Services and waiting for the appropriate results to take place implement suitable strategies within the stipulated time. If you are patient, you will see the results as your search engine rankings climb and the traffic of your website increases.