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The Effect of Google Algorithms on Marketing

Without a doubt, Google is one of the most popular search engines in the world, and that is why it comes as no surprise that almost anyone who has a website wants to feature high here. However, at Google innovation is the name of the game, which is why there are constant changes in the existing algorithms that it uses. However, these changes often wreak havoc on the strategies established by other companies.

Here’s a look at how a simple change in Google’s algorithms can affect your website:

  • Your website might suddenly start looking obsolete and all your SEO strategies might go down the drain.
  • Your entire website design might suddenly seem out of place.
  • While all this time, your website used to rank high on Google, now it has gotten pushed to the back of the line.
  • The content which was considered really good and keyword maximised, is now not as effective as it was.

The knowledge of certain basic factors should make things easier for you:

  • All the information that you have is still valid and credible. Only certain fundamental basics have changed and what you knew has become slightly more amplified. While certain links might have to be removed altogether, certain will only have to be tweaked.
  • Marketing using good content will always be important, especially in the days to come. So, if you don’t have an in-house content development and management team, perhaps it is time to get one! It would not harm you to have some guest bloggers on your site, who will keep the general public updated, even if your in-house team does not!
  • There is no denying that the social media is growing and will continue to rise at a rapid pace. If you are not on the train yet, it would be best that you do it, as soon as possible.
  • Gone are the days, when marketing was done only via the internet, because today, it has moved to a larger arena. It is important to offer mobile marketing and apps that are mobile friendly as well.

While everyone is in a constant scramble, as to ensure that despite the changes made by the Google team, their website stays on top, there are some things that are in your hands. By taking a few simple steps, there are steps that you can take, to ensure you stay that one step ahead!

  • It would be best that you hire a professional or a team to handle your website and all the requirements associated with it. While your team might be good, a professional team will know how to tackle issues, much better.
  • There will be financial expenditures and you need to be prepared for it. This could include expenses incurred for pay per click advertising, social media marketing or something as simple as getting new content developed.
  • Your website should include information that is absolutely current and ever changing with the emerging trends of the domain. It would be good to include reviews from clients as well as positive testimonials.

Best Hashtag = Best Search Results

The social media has undergone a massive change since its inception. Every day some or other upgrade takes place which wipes out old-fashioned trends enabling the work to be done more easily. Social groups/communities are the most commonly used forms of social networking, these groups provide a common platform for like-minded people where they can share their views, discuss various topics, or provide any guidance. The introduction of “Hashtag” gave a major boost as it supported the fashion of “trending” on these groups. Now one may ask what is “Hashtag”? Is it as simple as tagging # (Hash) sign?

That’s right! Hashtag is the use of # sign as prefix to your word or phrase on social media sites like Twitter, Facebook, Instagram, Flicker, and Google+ etc. As a follower, it is an easy way of tracking topics of interest; whereas as a writer on these social media sites, it widens your reach to a larger group. Use of Hashtag in your post will increase engagement by labeling your content and makes it visible to your audience who is possibly interested. Moreover Hashtag will give access to the people who are not even aware about your topic/posts. Many people fail to capitalize on the tremendous benefits that Hashtags offer. When you use Hashtag, it should be unique, short and appropriate. Let’s consider some of commonly employed practices of using Hashtag:

  • Appropriate Application:

Application of appropriate Hashtag will make your post reachable to your focused audience. Hashtag will make your post visible at the top in your recent activities and also in associated feeds. At the same time you should not overuse it; as the extra usage will not add much value, using Hashtag judicially will fetch maximum benefits for your post.

  • Delve/Dig for Hashtag:

Creating new and unique Hashtag is very important as thousands of Hashtags are created every day. Before adding Hashtag to your post you need to explore various sites to find out Hashtags already in-use. Always try to come up with your own unique Hashtag; because pre-existing Hashtags will support someone else’s post and won’t contribute to your post.

  • Find useful links:

Model your Hashtags on the similar lines as the existing popular Hashtags. The search for useful links plays a vital role in increasing your followers when you join conversations in popular posts.

  • Keep it Relevant:

Maintaining relevance to your subject matter is one of the most important factors. In social media marketing industry, everyone is aware of the importance of keywords. The presence of relevant and appealing keywords in your post really builds its strength; thus making a strong case in front of your existing and prospective followers.

  • Short and Sweet:

You generally have limitations on the word count in any post. Despite having limited scope of words, keeping your Hashtags short & sweet will accrue better results.

Try these simple techniques, use #Hashtags in an innovative fashion and set a benchmark for your posts in the circle of your followers.

Be Ready to be iPad Friendly!

When it was first launched in the year 2010, the iPad sold a staggering 3 million pieces, within just 80 days! That is how popular the ‘new kid on the block’ was, right from the day it was launched.

Today, if you don’t have an iPad, you are missing something! Chances are that if you don’t already own it, you are planning to. In case you are, then you are in luck because from now on, everything on the web world, will also be available on your iPad!

Today, people with iPads are choosing to do more and more of their tasks on this tablet – from shopping to paying utility bills, from conducting researches to enjoying the latest videos.

So, if you are planning to create or design a new website, you might want to make it completely iPad friendly. For all you know, if you don’t, you might be losing out on some truly golden opportunities!

Create an iPad app for your site, and chances are that you will be generating more revenues, due to increased traffic. Today, people are even choosing to do business via their iPads, which means that even though you might have to increase a little bit of your developmental costs, it will prove to be a good investment in the long run.

Customize the content of the website as per the requirements of the iPad, and you have won yourself a place in a niche domain! Entice people to surf the easy to use application, and it’s all your site will need to jump straight into the big leagues!

How Our World Will Change if SOPA Comes into Action

The whole world is talking about how Wikipedia and several other important sites went on a blackout for a day, as they were all protesting SOPA and PIPA. However, there are still a lot of people who are unaware of what these terms mean.

Well, for starters, SOPA stands for Stop Online Piracy Act, while PIPA denotes Personal Information Protection Act.

What exactly are these acts?

These acts, if they come into proper existence, will mean that any owner of intellectual property, will have the upper hand on sites of international origin, against whom they hold a copyright claim. The results of such a blacklisting could be so severe that such a site would no longer show up on search engines, would have no advertisements posted on it and might even have the internet service provider to the site, themselves recommend that people not to onto the site anymore!

Now, coming onto what would happen, if SOPA and PIPA were to be put into effect. For starters, the world of social networking would be severely affected, as sharing of music and photos would become difficult. Blogs of all kinds, private as well as those of companies would have to live in the constant fear of copyright violations.

Moreover, if a company, even after giving proper credit, where it is due, utilises the graphics from another website, they could face consequences that would not just be severe, but could also lead to the complete shutdown!

Dark times are coming, and we have no choice but to wait things out, as of now.