Google launched its Penguin Update in April 2012 to better catch sites deemed to be spamming its search results. This is primarily designed to boost Google rankings. When a new Google update is released, the sites that have taken action to remove bad links or who make every effort to remove spam have some effect on their rankings. Penguin update is now running in real time as a part of Google’s core algorithm. This update is already in effect and is available in a number of languages.
A comprehensive Guide To On- Page SEO
If you want to make your online presence felt, then it is important for you to ensure that you are up to date on on-page SEO basics. This is helpful in providing high performance for your site and visibility for your targeted audience. Over the past few years, the rules of this type of Search Engine has drastically changed making sure that Google is able to deliver some of the best results. On-Page SEO is the method of optimizing individual web pages to ensure that your company attains a higher rank and is able to earn more relevant traffic in search engines. It refers to both the content and the HTML source code of a page that can be optimized. The longer the users stay on your site, the better it will be for your website, providing an enhanced experience to the users.
- Implement Proper Tags: Another important aspect of your on-page SEO is the implementation of tags. Make sure that the tags are written and utilized optimally as this will be useful in improving traffic. These Meta tags are used as they provide search engines some information about your page. Including Meta tags on our site will increase your click rate.
- Title Tags: Title tag is also another important element that proves out to be helpful in your rankings. This title tag outlines what the particular page is about. To improve search results, Google looks at the title tag and compares it to the rest of the content that is available on the page. Keep your title tags descriptive and short. Make sure proper keywords and pertinent information are included.
- Use of Meta Description: Meta description is also a crucial aspect of increasing search results. In a way, the Meta description communicates what users will find on the particular page. The search engine sites read the Meta descriptions to determine the page’s topic. The length of Meta descriptions that will be visible on desktop and mobile devices will differ.
- Proper headings: To achieve excellent results the headings should not be overlooked, as they hold more weight on the page than a standard paragraph. The audience should be kept in mind while writing the headings and particular tags.
- Appropriate URL: Make sure to keep the URL short. The shorter the URL, the easier it is to share. Utilize the primary keywords in your URL, but make sure too much keyword stuffing is not there.
- Quality Content: Make sure your web page contains a well-written content that is available without any spelling or grammatical errors.
The goal of every business is to bring in maximum traffic to your website and generate conversions. A perfectly fabricated page creates an outstanding user experience and strengthens your brand. This will increase the traffic on your site and improve your search engine rankings.
The much-awaited moment is just a few weeks away when Google will lift the veil on its latest Penguin update. A Google insider revealed that the company should roll it out by the end of the first quarter. It has been more than a year since Google came forth with an update to its link spam algorithm, Penguin 3.0, launched back in October 2014. Technically speaking, it was viewed as more of a “refresh” than an update. The major reason attributed to it is the fact that it did not affect US English search queries by any chalk.
Before digging any deeper into it, let’s illustrate the difference between an algorithm update and an algorithm refresh.
Difference between Update and Refresh
An update does not introduce any additional signals to the algorithm. Unlike it, a refresh demotes sites, featuring spam signals, which were absent when the previous update was in operation. Apart from this, a refresh serves to assist sites who have their spam issues fixed since the last update.
Advancements in Algorithm over the Years
Prior to the introduction of Penguin 3.0, the Penguin 2.1, hit the market on October 2013, made huge waves across the digital landscape. The algorithm update was considered as the follow-up of Penguin 2.0, introduced way back in May 2013. As per Google, Penguin 2.0 was equipped with new spam-fighting technology. Moreover, it was the last instance when the search giant confirmed introducing new signals to the algorithm.
While the rumours have already begun to make rounds regarding what Google lays in store for us this time, we are less likely to hit the nail on the head until the update finally rolls out.
Twitter aims to roll out a new product, intended for the users to share tweets longer than 140-character, the limit previously enforced on Twitter. Although a cloud of indecision hangs over what the product would look like, sources have confirmed it will be primarily employed for publishing long-form content to the service. This is likely to change the face of Twitter as the 140-character limit has been associated with Twitter since it hit the market.
Long Awaited Notion
Individuals, who brought Twitter into use, thought things through from every conceivable angle. Further, expansion of character limit was fuelled by arguments among these individuals over the years. As a result, it prompted even people, who work in close association with Twitter, to chew upon the notion of increased character limit.
Necessary Proposition to Sustain Standing
Expansion of 140-character limit has been long overdue and it received an approving nod in recent months under interim CEO Jack Dorsey. This has been viewed as a decisive initiative along the lines of Twitter’s plans to dig up new ways to broaden its user base. While other prominent social networking avenues aspire and improvise to run Twitter off the digital terrain, this course of action will be an ideal counteract to it.
Follow-up of Recent Initiatives
Apart from the long-form product, execs have been tossing around ideas of integrating tinkering into Twitter by removing overheads of stuff such as links and user handles from 140-character count. However, some add-ons have been introduced in the recent past in this regard, Twitter cards, for instance. Although the 140-character limit still holds good for Twitter cards, they let the users, including advertisers, to harness potential abound of Twitter, by sharing lots of information. In April, Twitter introduced a “retweet with comment” option to widen the scope of comments on shared tweets.
Dorsey’s critical standpoint has paved the way for this potential change. Apart from this, it has always interested the multitude to witness Twitter evolving. As a result, this seemingly positive change may lure more numbers of users towards it. Furthermore, it is likely to set the trail for Twitter to mainstream audience, which gives a dim view to its 140-character count feature.
Since time immemorial, structured data and markups have helped webmasters create search result snippets richer. Usually initiated with a goal to increase the click-through rate from organic search results on leading search engines, most users miss on higher SERP rankings due to lack of attention on quality markup language.
Google from time and time again uses modifications in the ranking algorithm to make a web page rank better. Of course, adding structured markups to your pages won’t directly lead to a better PR.
But, that all may soon change!
In a recent Google Hangout session with Google’s Webmaster Trends Analyst, John Mueller, it came into spotlight that over the course of the next few months or years, structured markup is something that might go into the Search Engine rankings.
According to Mueller, Google currently doesn’t use this [markups] for ranking purpose. But over time, it may gradually start using it. Explaining concisely, he added: “If we can recognize someone looking for a car, we can tell them, we have these pages that are marked up with structured data of a car. This can be pretty useful in depicting results that really matter.”
Of course it makes sense to use structured data for depicting relevant results, but one shouldn’t assume that using structured data markup can make a site jump up in the rankings automatically. A structured data markup can only help a search engine distinguish between a site that is done technically well, and one that has great content.
SEO is a constantly evolving field and the advent of technology has further given much-needed thrust to it. As more and more business continue to tap into the capabilities abound of internet, we have been deluged with a wide array of tools, which are being employed in the SEO arena. Further, such tools have streamlined major operations of essence in the SEO and have changed the face of the way we accomplished SEO in the past.
SEMrush is a powerful tool, which is utilized into gauging whether our website has adequate quotient of health or not. Further, during our operations to gain outreach and accomplish link-building activities, we employ SEMrush in order to check into the number of keywords ranked for by the website in Google. In addition, In case we come across sites boasting of high volume of inbound links but still there exists no keyword, ranked in SEMrush, then there are chances that those sites have been penalized. In addition, we can look into the aspect of organic traffic to measure out if any massive drop has struck the site. In the event of it, we understand that visit to the site will render our purpose ineffective. Additionally, we employ SEMrush into the domain of keyword research. We take the note of top sites, featuring against a primary keyword. In the subsequent course of action, we peruse the websites for the keywords, which they have been ranked for. Combination of keywords list with a number of sites in the industry would yield an exhaustive keywords list.
BuzzSumo is touted to be more of a social tool than SEO tool. However, in the recent times, it has been the case that social media and SEO have become inalienably integrated into each other. This has prompted the need for BuzzSumo into the arena of SEO activities. BuzzSumo is chiefly utilized in the search for ideas regarding visual, social, and blog content. Once repository of keywords has been created, these keywords are looked for in BuzzSumo. The purpose behind it is to churn out the ways of entitling the content. Moreover, BuzzSumo comes across as a one-stop solution when we seek to employ brainstorming to acquire ideas for new info-graphics.
In the end, it is worth concluding that a large number of online marketing companies have integrated standardized SEO practices into their operations. Also, such tools are pivotal to effective SEO practices. Thus, in order to reap the most out of your association with the SEO Company make it a point to ensure that aforementioned tools are employed into operations of the company.
The moment, which had been long overdue, finally surfaced on 10th August 2015, when Sundar Pichai, an IIT-alumnus was announced as the new CEO of Google Minus (a slimmed down version of Google). This announcement was an outcome of re-structuring, which prompted creation of a mother company, Alphabet.
Brainchilded Google Chrome
Sundar has climbed up the verticals in a very short span of time. Started out at Google in 2004, when he was assigned to building the Google Toolbar, which allowed Google to be a default search engine on different browsers, the course of next few years saw him taking over Chrome, Google’s web browser. The introduction of Chrome to the world in 2008 had created waves in the tech world as tech buffs cast doubts on the capabilities of Chrome to stack up against Internet Explorer and Firefox.
Glorious Journey Marked with Glorious Achievements
As the time rolled on, Sundar bagged more feathers to his cap and assumed the role of vice-president. Subsequently, he was promoted to the position of senior vice-president in the year 2013 following his expanding portfolio, when he nailed down Android into his covetous achievements. In the ensuing course of activities, he was placed into the role of Google’s product chief and he assumed the responsibility for the management of affairs of Google software products including YouTube.
Considering the surge in the number of Smartphone users worldwide, Google treated its visitors with a couple of delightful surprises last week.
According to the CMO’s Guide to Mobile Marketing, over the past 4 years, Smartphone usage had grown by 394% and tablet usage had been up by 1,721%. Moreover, the combined usage of both these platforms was estimated to account for 60% of the entire digital media time of an individual.
Thus, tapping on the vast possibilities of the growth in Smartphone and mobile devices, earlier this week, Google tested its newest features for mobile devices. The new test by Google revealed the Google logo centred atop the search results, with a large search box beneath and a minimalist blue navigational menu.
Apart from the cosmetic change, the red “slow label” test by Google back in February was revived once again. When, a little yellow warning sign was placed next to the websites that load slow on the Google search results.
The explosive growth in mobile device usage has raised the bar for emerging businesses worldwide. And, with Google rolling out new features, it’s time that your organization learns to connect with its target consumer.
A few days ago, Google announced a number of changes to their feed specifications for Shopping Campaigns. While some of these changes are expected to affect only certain markets, there are others that may affect advertisers globally.
These changes go into effect from September 15th, 2015. Advertisers can log on to Google to see if their feeds comply with the new specifications mentioned under the Diagnostic tab within Google Merchant Center.
Here’re the highlights of the current update:
Google Shopping Feed Specification
- Units & Quantity attributes are now available for products sold in bulk for US users.
- Guiding Principles around the ID Attribute and GTINs have now been tightened.
- Apparel and Variants will now be available under a new section described as Detailed Product Attributes and Item Groupings.
- Users can use his ID from the new list of Google Product Category IDS, rather than conventionally having to enter the complete Product Category path.
- The requirements for GTINs and ID Attributes have been tightened.
- Shipping requirements which enable the total price to show to users, has been extended to Switzerland, the Czech Republic, Italy, Spain and Japan.
Improvements brought to the Product Taxonomy are only recommendations and not rules. However, some categories have been retooled significantly. These include: Arts & Crafts, Decor, Hardware, Sporting Goods and motor Vehicle Parts.
Moreover, many child categories have been eliminated from the list. The full list of 2015 changes is now available on Google Merchant Center Help.
The last few years have seen a surge in Smartphone traffic. However, conversion still remains a daunting task for most e-commerce sites.
The 2015 quarterly reports of various Digital Marketing companies reflect that there has been a tremendous growth in Smartphone traffic; although saying that the Smartphone transactions remained flat.
According to the reports (drawn from various client bases):
- Smartphone traffic swelled to 269 percent over Quarter 1, which was 27 percent of the overall traffic received.
- Additionally, Smartphone orders increased to about 104 percent, accounting to 13 percent of all transactions made online.
Despite the influx of mobile shoppers, Desktop users still spend the most on buying online. The recorded sales on an average for Desktop users amounted to 54.8% in the first quarter, versus 27% for Smartphone and 19% for Tablet-based shoppers.
Improving User Experience
Often users complain about how gruesome their e-commerce experience is – especially when using a mobile phone. They often complain about secure payment gateways.
The idea of asking someone to register, enter personal details and credit/debit card information on a Smartphone is usually not well accepted by customers. To counter this issue, many companies have started implementing the “remember me” feature.
The need for the hour is innovation. If you really wish to scale your e-commerce website up the profit bandwagon, it’s time to switch to a mobile responsive website!
Recent researches have concluded that global brands and retail marketing activities will reach an estimated value of $200 billion by December 2015, due to the unprecedented growth of mobile users worldwide.
A study conducted by Juniper Research, observed that nearly 70% of the net increase on digital advertising concentrated on mobile and handheld devices. According to this study, brand strategies have evolved over a period of time and now global brands have started to concentrate on advertisement campaigns outside Omni-channel digital environment.
Influx in Digital Marketing Investment
The main factors behind the migration to Smartphones and Tablets include their capability to deliver timely, personalized advertising campaigns. According to Juniper Research, in case of mobile coupons, the redemption rates were found to be significantly higher, when compared to traditional mechanisms such as direct mail or newspaper/magazine coupons.
Additionally, it was observed that the potential for using predictive analytics was high on mobile devices, with the retailers being able to tailor advertising and product promotion as per user’s browsing history.
Digital Marketing: Giving Your Business a Definitive Edge
The beauty of mobile and digital marketing is that, it plays a pivotal role throughout the entire retail lifecycle. Right from product discovery, to purchases and enhancing user experience, digital marketing can help deliver personalized advertisement for greater marketing results.