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Points That Can Potentially Damage the SEO Ratings of a Website

Online companies lay great emphasis on the concept of SEO. Search Engine Optimization or SEO is a powerful and efficient marketing tool that helps the websites get more online traffic from the search engines. A wide range of SEO strategies are employed to enhance the website and thus, promote the company and the brand. With so many methods recommended by various sources, one might get confused as to which technique is more effective and which is detrimental. Therefore, here is a list of points, which can damage the SEO ranking of a website.

  • Backlinks that point to the main page only

When using backlinks, it is important to build them properly. If the links point only to the main page, then it will be the only page to be ranked from the entire website.

  • Importance to extremely specific keywords

Keywords should be analyzed and used carefully. It is a good idea to think like the online audience to get a better understanding of key phrases and word they use, rather than targeting keywords that are excessively specific.

  • Overlooking Google webmaster

Optimally using the features provides by the webmaster can allow the site to get more attention from Google, thus enhancing the priority.

  • Utilizing Google Translate on all the online content

Although, it is an effective tool to translate between English and other languages, sometimes the translation can fail to form a sensible and complete sentence structure. It is recommended not to completely translate the content with this feature.

  • Using a single keyword list for targeting all geographic locations

This is a wrong technique as it can restrict the website from targeting audience of other locales. Implementing variety can help the website reach the audience all over the globe.

  • Staying clear of sites that are country specific because of content duplicacy

Duplicacy of content is frowned upon, especially due to the Google Penguin algorithm. However, it offers an HTML tag, ‘rel=”canonical” ‘which can be employed to spread the content over all the domains related to different countries or locations.

  • Placing all supported languages in a single page

Placing multiple language notes can make the website look chaotic and disorderly. Proper design and a creative approach ensure the visitors can conveniently browse through the website.

  • Using a single landing page when supporting multiple languages on the website

A website represents the business to a global audience. Users may move on to other sites if they cannot understand the website. This can affect the website adversely. Designing a website with flags that denote the different languages supported can make the website friendlier to the users and thus, they can be redirected to a page on the website where the language of their choice is supported.

Knowledge about the methods that can adversely affect the SEO rankings of a websites can be beneficial as it can help one avoid making mistakes when optimizing the website.

Now it is official: Google Panda Update 3.7

The notorious Google Panda once again refreshed its updates on June 8, 2012, surprisingly this time, less then 1% queries were reported by Google. As per Google, the refreshing process started out on Friday, and only less that 1% quires affected in United States and almost 1% around the world. Google twitted on its twitter account following the rumour of Google Panda updates that it rolled out a minor update impacting only 1% of queries.

Many news websites have reported on the worldwide the effects of this Google panda update on Friday. Over the weekend many webmasters and SEO experts discussed about the news on Google’s shift in search engines results. After Panda 3.6 on 27th April and Penguin 1.1 update on 25th May, webmasters were expecting Google Panda Update 3.7 at any time. The last update of Google Panda took place 6 weeks ago. Google is reshuffling the updates between Panda and Penguin. As per Google internal sources, Google will use its effective updating tools in regular intervals in the time span of 1-2 months.

Due to the constant updates, Google webmasters are giving importance towards the quality of their websites consequentially Google is reporting fewer problems. The web owners who practice incorporating of spam content and large number of keywords and phrases are affected the most from Google Panda and Penguin rolls out. The sites that do not follow the Google guidelines hit the hardest. Google Panda is very influential on ranking of website Google search engine, which enforces to websites reconsidering their SEO strategies.

Google Penguin Recovery: Report and Reaction

The ranking of websites in the result list of a search engine has significant effect on the online businesses. In order, to ensure this, the techniques adopted often cross the line into unethical practices like keyword stuffing, duplication of content etc. The news about the entry of the Google Penguin update on April 24, created waves of surprise all over the world. It is essentially an algorithm, designed to reduce the black hat SEO tactics and poor quality content.

A significant low in traffic was observed on this date, followed by a considerable hike on May 26, as per the Google Analytics graph. According to the site, the reason they were able to pull through was the effortless removal of over half a million links from sites. The update has also reestablished the fact that the legitimacy and the quality of the SEO practices have a significant effect on the success of any online business.

There were other numerous amendments, which did not create much of a difference. An SEO cleaning activity brought into light some non-existent or broken sitemaps. The cleaning activity also included issues involving duplicate title tags. One of the major points of interest about the Google Penguin is that its purpose is to penalize websites that use improper SEO strategies. It has turned the attention of many online businesses to check keyword density of websites, linking practices and value of the written content.

It is extremely interesting to note the diverse reactions the Google Penguin has brought. Many see it as a strong step taken to encourage online businesses to focus on quality and the value of content, rather than resort to dishonorable practices.

Google’s New Changes on Online Marketing

Google recently shared its updated list of 53 search quality changes that have extensively affected the search result on the search engine. The Google updates have left internet marketers and websites owners with surprise, when within the gap of eight days after the update of Google Panda 3.5, another update called Google Panda 3.6 occurred along with the new Penguin update.

Meanwhile, the Google has shared the news of releasing a new index tier, which according to make SEO experts, is big and tiered. Google has increased the size of base index collecting web pages and documents that can show search result by 15 percent. The base search index is the core index used for search results and query coming towards Google. The up-gradation of index has increased its ability to serve to the number of documents by 15 percent. Google keeps up index in tire in which documents are rated on the basis of the relevance and quality.

The Google announced several SEO rankings and updates in April month that are related to Google Panda and Google Penguin updates for maintaining standard of websites. These updates have improved how the keywords are scored in Google ranking. These updates will detect the websites that take help of keywords stuffing. Now, the internet users will able to see the more authoritative content and diverse set of domains after inserting keywords on Google search engine.

Google April updates have also brought several Google’s site links and mega site links changes. These are the links that display below the top rankings result of search on Google search engine. Sub site links will be shown on the search engine instead of the normal snippet. As per these changes, there will be least result for the site link depended on URL result used for general ranking, hence improving ranking of mega site link. From now, Google will regularly refresh site links through offline process to offer the most relevant links to the users.

Tips and Advice to Deal with Google Penguin Update

Google Penguin update is one of the most talked about topics in the web world. The latest update related to Google penguin was launched on April 24. This Google update is designed to strike out the pages that are made to spam the Google. The spam is generally created in web pages by stuffing up keywords or cloaking that are against Google’s guidelines. Google updates its algorithms at regular interval, which makes great impact on the search results on Google. After Panda, a new algorithm was designed in January 2012 to punish the web pages that have too many ads above the fold, which was called page layout algorithm. Before rolling out updates this week related to Web spam algorithm update, the Google named it Google Penguin Update.

If you are worrying about this update then it is advised to look for the search-related traffic after 24th April. If there is any drop in the rankings of websites then certainly you were hit by the penguin. As it is already mentioned that sites come down to low ranking due to the presence of spam in them. You must look for the spam in your website and remove them so that you cannot be hit by any kind of update from next time. As it is algorithmic change, you cannot file for the reconsideration request if your website is hit by new updates. However, there is a form available which you can use to report the errors. With new penguin feedback form you can report to Google that you have been wrongly hit by providing examples of your last rankings on Google along with the quality of your website.

Google Panda 3.5 Boots Hits Online Businesses Sending Out from Google Index

It completely astonished several online business owners when they found that their high and rich keywords are now no more visible on Google search engine, which were used be at the top 10 positions of the search engine once. All the credits goes to Google Panda update 3.5., which has flushed all the Search Engine Optimization (SEO) link methods down to the drain to reward the websites that they consider, are providing optimum quality to users. However, many small business owners, fearing great loss, have already started feeling the impact of Google Panda 3.5 boots on their sales, which has been dropped to large extent. Many small business owners are even unsure that whether they would be to survive to the sudden change in Google’s algorithms.

As per Google’s recent announcement, they are very soon going to introduce a vital algorithm change that is meant to target webspam. Due to this drastic change in future, the ranking of those websites will be highly affected which do not follow Google’s stated guidelines for maintaining quality. Google, to maintain optimum level of quality, has always targeted webspam in ranking lists. According to them, the change in algorithm will bring an improvement in the efforts to cut down the webspam and bring high quality websites at the top ranking.

Experts, say, Google Panda surprisingly changes its algorithm after certain period of time to alert SEO experts, who use “Black Hat” SEO strategies. However, updates also affect the SEO experts who only implement “White Hat” techniques, that is why, online marketing services providers are concentrating on new SEO strategy to create brand rather than depending on search engines.

The Flow Visualization Tool of Google

Google is planning to launch yet another important tool for the SEO professionals in the form of ‘flow visualization’. This is a tool that helps in analyzing the insights of a website in a graphical form. This analyzing lets you know that how many visitors went across the pages of your website. The functioning of this tool is based on a set pattern where it first sorts the visitors and then works on finding out the browser they used for visiting it. It also easily search information related to a user like the country they live in, pages they visited and at which point they left the site.

All these information is provided by flow visualization in proper details due to which it proves out to be highly valuable for marketers and analysts. When marketers know the behavior of users in minor details it becomes easier for them to make the required changes in their current strategies. For its features, experts also refer it as to highly cater ‘visitors flow’ and ‘goal flow’.

The main advantage provided by this tool is that it presents all this information in a graphical form which makes it much easier to understand and analyze. Until now, experts have faced problems in knowing the current deviation points as well as in judging the exact visitor’s path. But now all this will be easier and much detailed with ‘flow visualization’. The experts of Google are also welcoming any feedbacks and input from SEO experts to make this tool as much customized and powerful as possible.

Tips for Professional SEO services

SEO stands for the Search Engine Optimization, which is a technique to get the top ranking for your web application among the millions of pages over the internet. Initially, it was not the independent job profile, as the web developers used to do some SEO related work. Now days, where we have a lot of competitors in each business domain, it is not that easy to get the enough customers for our product over the internet, so SEO is one of the mediums that helps us to accomplish this goal. There are following tips for optimizing the website, which are useful for the individuals or companies, who are in professional SEO services.

  • Use Keyword intelligently: The product description needs to be unique and readable. It is must to use the right keyword, as per the description of the product.
  • Get rid of copy and paste: It is best practice to avoid copy and paste the details about the product, as it can make your content duplicate, and that can hamper the goodwill of the organization.
  • Value of Keywords: It is a good practice to include the frequently used keywords in the article, as it strengthens the website in search engines.
  • Informative Data: Try to have just the data, which is useful for the users, as unnecessary statements in the content would be the waste of time for the users.
  • Grammar: It is one of the important aspects, which is useful for the effectiveness of the content. The content should be grammatical correct.

The above-mentioned measures can help you to become a quality SEO Expert on individual level or for your organization.

SEO India Ultimate Key for Online Success

SEO India: Ultimate Key for Online Success

SEO India has gained popularity worldwide due to the expert and professional services provided by their SEO team. The search engine optimization process is an ongoing one where a little ignorance can lead to a massive drop in the ranking of any website. The ranking of a website takes a long time to improve and thus any drop in it is a major loss. The SEO experts of India provide the appropriate and professional approach to the SEO process that ensures a definite improvement of sites on search engines.

The ranking and visibility of a site can be improved through many ways. When regular articles and blogs are posted in a website then it provides freshness to it and maintains its ranking. In addition, when the key words of a website is tagged sufficiently then it ensures rapid popularity for the site. SEO Company India helps to make the best and tactical use of every SEO tool so that the websites of their clients always stay ahead of others.

SEO in India - The Reason behind Your Successful Website

SEO in India – The Reason behind Your Successful Website

Having a website is not sufficient for a successful online business as there’s no use spending huge amount of money until and unless the visitors are able to go through your website. This is only possible if your website has a good position in major search engines. And here comes the roll of an SEO who optimizes your website in order to give it a good ranking. SEO India plays this role perfectly and is world famous for its top class services.

SEO Services in India have earned a reputed name because they use the latest and most advanced SEO tools and techniques for your website making it search engine friendly. Innovative techniques & appropriate keyword usage is used to find out technology determined method alteration with the help of SEO company in India. SEO experts in India also renders cost effective consulting services by considering your websites from a Search Engine perspective. They have all the capabilities to figure out your website requirements to make it effective.

SEO in India provides the SEO services in a perfect manner ensuing increase in ROI (return on investment). Every step of theirs involves a modernized process, with best internet tools and their solutions are also cost effective.

Certain areas of excellence in their work are:

  • highly improved traffic levels
  • Reduced PPC costs
  • Long lasting, optimized and profitable results.
  • Proven track record.
  • Online Category Leader status
  • 100% computable SEO spend.
  • Proper analyzing of key words and phrases.
  • SEO in India believes in satisfaction of clients more than in anything else. They build in enough traffic for you so that your website becomes the key to your growing and successful business.