The need to engage the audience with your content will always remain a necessity for the web content writers. But delivering fresh and interesting content continuously is definitely not an easy task. This is why SEO experts now focus more social intelligence to find out what the audience is actually interested in reading, sharing and discussing. This requirement is fulfilled with the help of real time content optimization of InboundWriter.

InboundWriter helps to find the real interest of online users with the help of words and phrases which is being used by them in the process of searching and sharing. This helps to build a basis for customized and much effective SEO services. The advantage of using InboundWriter is that SEO experts don’t have to deviate from the existing content workflow. In this case, the content writers just have to insert some starter terms related to a particular topic. Rest of the task is accomplished by the search engines and social networking sites by determining the words and phrases relevant to that topic.

Real time content search helps the SEO experts in knowing the most recommended words that will prove out to be best in terms of improving the visibility of a site’s content. These key words are selected by the InboundWriter as per search and share volume and thus they play a major role in guiding the content strategy. The interactive editor present in InboundWriter also allows the writers to experiment with words and writing strategies to see how your content score changes as per word choices and content structure.

Google Panda Updates: Daunting or Rewarding

September 15, 2011 brainwork

Google as always, on the spree of improving the search results, has thrown a new algorithm for the web masters and asked the poor quality websites to improve if they want to appear in the Google Search List. Google Panda, this new update which sounds cute has not been cute for many websites that were running the show by copied content and poor quality back links. So let us try to understand what the other effects of this update are and possibly how we can deal with them.

Here is the quote from the Google: “Google depends on the high quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high quality sites to be rewarded, and that’s exactly what this change does.”

Does this quote sounds daunting… Actually, it sounds rewarding if your website does contain quality content, good information for the end user and quality back links.
Here are the SEO practices that can surely help the websites to overcome the effects of Google Panda update:

1. Content is King: Many discussions have taken place rounding this point and there are people for and against this statement. But then, nobody has actually been able to defeat this King. Google has yet again asked the webmasters to place unique (non-copied), informative and easy to understand content for the end users. Cheap and low quality content can no longer be visible in the search list and these websites have again been pushed to get the authentic and first hand content published on their websites.

2. Customer first so make your websites easy to navigate: You may try to make your website appear different by using complex structure but the truth is that such sites are never able to generate business. Easy navigation is one of the very important elements of customer’s experience. Complex structure compels the reader to move to other webpages that are easy to view.

3. Reduce the number of Ads appearing as the pop ups or at the side of your website: People dislike sites that have too much advertisement to offer rather than the actual information. It seems that such websites are generating revenue from ads rather than from the actual customers. Many a times, such ads overshadow the content usefulness by reducing its visibility. Webmasters should make optimal usage of such an opportunity not overuse.

4. Uniformity is the key: All of us come across websites that have informative home pages but poor quality internal pages. At times, internal pages are only full of graphic or advertisements. It is advisable to maintain uniformity throughout the websites and no page shall be neglected. Each page is useful so make it informative, interesting and unique

5. Quality Back links: Most often, webmasters focus on generating backlinks irrespective of giving a thought whether that is coming from a quality website or not. This has to stop now, if web owners want to negate the effects of Google Panda. Google is strictly observing the backlinks of every website to understand its relevancy. No longer is Google ranking such sites that have sufficient amount of back links. Now for Google, quality is the key. If you have backlinks pointing to your websites placed on the poor quality sites then stop it right now. Your next link building campaign should be to get the backlinks from websites that are high in quality and are relevant to your site. If good backlinks increase in number then surely, your website will be in the Google’s good books or shall we write Google’s search list!!

6. Black is not the color especially for SEO techniques: We would like to specially emphasize on Black hat techniques, which have never been supported by Google. Such techniques may help you in gaining overnight success but think of the long term benefit, which is definitely more important. Please do not take help from SEO firms that are making use of Black hat SEO techniques.

We hope that the above information will help you deal with the effects of Google Panda updates easily and effectively. All the very best to SEO Experts!!

SEO Services India

SEO Services India Provide Economical SEO Solutions

August 11, 2011 brainwork

Many a times, even after spending substantial amount on your SEO process you don’t seem to be getting desired results. This happens when your SEO consultant focuses more on quantity rather than quality. Generally SEO companies charge money as per the amount of work done on your site or number of blogs and articles submitted during a period. But the true rule to follow, which is very well executed by SEO India is providing results irrespective of the quantity put in the process.

The best standards on which the work of an SEO company can be compared are their previous projects. Nothing on the web is permanent and especially the SEO rankings change in fraction of seconds. SEO Services India works upon the need of maintaining the attained results. The companies are transparent about the methods they utilize to give you a fair notion upon which you can base your choices.

It is no more difficult to understand that SEO works as the sales man that advertises your products at every door step. It’s like taking your products to the people when people don’t make efforts to search for it. Today people prefer to shop for small items on the internet itself rather than wasting time for them in the markets. To make a website perfect for shopping purposes, a major need is customized ecommerce solutions.

SEO Expert India is well versed with the ecommerce requirements of a website and their efforts are directed towards making the process of SEO more economical. Right implementation of SEO will help to improve the ecommerce shopping cart of your website. In turn, your website will appear on better rankings on more and more search engines and gain popularity amongst web users at a faster pace.

SEO Services India

Some Useful Measure for SEO

May 10, 2011 brainwork Leave a comment

Search Engine Optimization is also known as SEO, which is one of the best ways for web marketing. It is also useful to make your website ranking among the top results of various search engines such as Google, Bing etc. SEO Services in India are known as the best in the whole world due to their best results in less time, which can help the organizations to improvise their revenues. Here are some the tips that can improve the ranking of your website:

Useful Content and Consistency: It is very important to upload the useful content on your website on the regular basis, which will attract a number of users on your website. It is a very useful way for increasing the search engine ranking, and can improvise your brand identity in rest of the world.

Deep Research on Keywords: Research on keywords is one of the most important tasks for SEO, as it helps you to target various keywords that most of the users use for their search. It can also help you to target the backlinks, if they are required.

Develop a Sitemap: According to a recent research, it is found that sitemaps can help an SEO professional to develop better SEO strategies. In addition, it helps search engines to read the website easily, so it can appear under the top rankings. An effective sitemap also guides the audiences about the functionality as well as the nature of any website, which save allot of their precious time.

Therefore, if you are looking for quality SEO solutions for your prestigious organization, the SEO in India can be the best decision.

SEO Services India

Role of an SEO Expert

April 4, 2011 brainwork

The job responsibility of an SEO Expert is to apply different strategies and tools to improve the ranking of a website on the internet. One of such tools is Pay Per Click or simply known as PPC, which is one of the most effective way to improve traffic on a site. A gateway allows a firm to connect easily with its customer base market and other than that, it allows a firm to keep a firm control on the advertising cost. A firm has the option to decide a monthly budget and later on change the price per click on the ads posted. If the expert properly implements the strategy then it can be an effective means to attract targeted audience on the site.

Professional SEO services not only involve implementing technical strategies but also developing certain sets of phrases that a common user uses to search the web. These set of phrases are known as ‘Keywords ‘and they play a very important role in the process of Search engine optimization or site optimization.

SEO Services India

Development of SEO Services India

March 31, 2011 brainwork

SEO Services India include professional support related to Search engine optimization that involves process of article marketing, keyword analysis, link building and directory submissions. The services offered by the experts include technical analysis and evaluation, discovery of keywords, optimization techniques both on page and off page, solution for client queries. The keywords are developed keeping in mind the search pattern of a common user and the product of the firm.

An SEO consultant has the job responsibility of analyzing and managing the ranking of website in the search engines. The services offered by SEO Consultant India are related to the optimization of website to improve their visibility to the users in the search results. With their expert knowledge and experience in link building and search engine algorithm, they develop contents that are necessary for a website to be on top of the search results. They also develop the keywords along with the Meta tags to improve the visibility of the website.

SEO Services India

SEO for PDF Files

March 21, 2011 brainwork

It is not known by many people that SEO techniques can also be implemented on the PDF files that most of us have on our web applications. Therefore, you need to focus on the headlines of your PDF documents to get them indexed on the various search engines, and the following tips can help you to use the better SEO techniques for your PDF files:

It is a better idea to upload your pdf documents near your web application’s root folder, which enables search engine spiders to find them easily, and you can also link your pdf files to your website’s home page for the quick retrieval.

It is good to make your pdf files as text based rather than making them based on images because search engines sometimes ignore those image-based pdf files.

You can also use the alt tags on the images of your pdf files, which enables the search engine spiders to fetch the information in a faster way.

PDF files can provide the better readability experience to your website’s visitors, and if you are planning to find an SEO expert in India or looking forward for SEO services in India for SEO related assistance, then you can easily locate them through internet or other sources.

SEO Services India

SEO Consultancy services

March 7, 2011 brainwork

The process of search engine optimization is a long term and continuous process, which takes more than 3 to 4 months to take effect on a particular website. These regular maintenance services provided by the SEO consultants or SEO consultancy services ensures that the website appears in the top search results shown by Google search engine. The key responsibility of an SEO consultant is to design an appropriate strategy for the firm that will address all the key needs regarding product promotion.

The main function of search engine optimization is oriented towards improving the number of visitors on a particular website, which is through some of the popular search engines like Google and Yahoo. Some of the well-known concepts of SEO like pay per click and Google Ad-words are used to improve the ranking of the website in the search list of Google. SEO consultants have the key responsibility of finding certain keywords that will match the search pattern of the user and according to the keywords. The articles are prepared for the website to improve the ranking on the search engine and indirectly the number of visitors improves. The services provided by SEO consultants are very essential for firm to develop the perfect marketing strategy and select the appropriate strategy.

SEO Services India

Significance of UGC in SEO

February 10, 2011 brainwork Leave a comment

Every SEO marketing company comprises SEO experts that are aware of the significance of content in the process of SEO but the question is what kind of it is the best. The significant answer is user generated content or UGC. Sometimes even after uploading abundance of content on the site, the trick doesn’t seem to be working. This is where the companies may be lacking in bringing user generation to the content. UGC also shares many features with content optimization for search engines, which is also a great way to attract incoming links.

The large number of benefits provided by UGC includes leveraging like-minded and lively communities, long tail phrase queries through additional website content, increasing breadth of overall content, and fostering community through an effective feedback loop in turn encouraging more content and participation. Facilities like enabling product previews, launching contests for promoting user created media, and meeting customer demands besides search and information retrieval is also provided by UGC. This is why UGC is always a part of professional SEO services rendered by any company.

SEO Services India

Achieve More in Your Online Business with SEO Services India

January 18, 2011 brainwork Leave a comment

No business can survive in the market whether in the real world or the online one until they adopt some focused and effective marketing strategies for the purpose. SEO process facilitates the right and suitable solutions for the promotion and advertisement of their products and services on the internet. However, when you seek to achieve the best for your business, good option is to opt for SEO services India. The SEO services offered by the Indian professionals carry a high success rate even in many offshore projects.

SEO expert India is known for the professionalism executed by them in their services that has build up a strong reputation and goodwill of theirs amongst their clients. They make use of advance and innovative tactics and methods of optimizing a website on the internet. Their services are targeted towards providing their clients an edge and success over other companies to make them enjoy a flourishing online business.