“Content is King” is a dictum that has held the field since the digital landscape grew out of its cloistered dimensions to gain a wide prominence. However, it is not the case that content strategies, combined with painstaking efforts, always bear due fruits. Some marketers live in fool’s paradise and overlook the fact that content creation is principally geared towards directing the traffic to a targeted location. Further, if the traffic goes off the drift, purpose of content creation is defeated. Considering the fact that competitors endeavour to occupy a major chunk of space on the digital terrain, marketers struggle to counter them in a lack of content ideas to steer their boat. However, real-time live blogging grease the skids in this regard, to a significant extent.
Exploit Real-Time Twitter Chats Recaps
Twitter chats serve as a connecting link to an audience, engaged in a conversation, relevant to your brand. In many instances, twitter chats feature more than 3,000 tweets within their scheduled time slot. In addition, twitter recaps cut down on time and efforts invested into creating relevant information content.
Here are some of the points that should not be overlooked:
- Make it a point to jot down good notes during the twitter chats. It may seem challenging in the first instance if you try to participate at the same time. However, your efforts would get doubled if you sift through the information later.
- If your post is due for the next day to get live, just ensure that people, you have quoted, are acquainted with the fact that they have been featured. Further, prompt them as well into passing the words down.
Newsjack Relevant Topics
Fundamentally, newsjacking means pitching into a trending topic and contribute something valuable to the thread of conversation. As a result, you need not rummage through a stream of internet marketing ideas and simply share your perspective. Some of the eminent brands in the industry have mastered the art of exploiting newsjacking to their SEO purpose and have born due dividends of it.
Newsjacking, being a potent social media instrument, can double up as a major driving force to direct traffic back to your content by live-blogging the concerned post. News sites like Search Engine Journal, for instance, are adept at creating content on the trending topic and spread the information across wide, sprawling digital overland.
Here are some of the tips to employ newsjacking in the best way possible:
Act on your Feet
Invest painstaking efforts in widening the reach to your content. Further, get acquainted with content creation hierarchy ahead of time to get the content out quickly.
Show your Acumen
Although edgy campaign through newsjacking will steer your ship in the right direction, so not turn a blind eye to the fact that newsjacking something which projects the weird image of your brand will be damning to your prospects. So, act shrewd while newsjacking.
Wrap up with Call-to-Action
Once your brand goes viral in a conversation, make it a point that you incorporate something which leads the viewers to the concerned location. A call-to-action will serve your purpose in this regard.
These two aforementioned strategies will pull your content down across the audience and simplify the content creation process. As a result, you can commit the time thus saved into distributing your new content.