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How to Balance free and premium content with SEO

For several years, websites that keep their main content behind paywalls have mixed results with organic search. There are several SEOs and business owners who forget that Google is not only about keywords and technical structure, rather it’s about providing a satisfying search experience for the user. Google has no interest in sending users to a website where the content mentioned is behind a pay gateway. This would certainly be a poor user experience, especially if similar content is provided on several other websites. Now this is not true for all instances, but there are often brands who built up a strong presence.

The Paid Content Problem

Google says that strict paywalls pose problems, as they want to provide the user with a positive search experience. The reason behind all this is that it offers free content as well as premium, allowing users from organic search and social media to sample a substantial amount of their high-quality content for free.

Post Excerpts for Free Users

There are many people who tend to forget that Google’s main objective is user experience. A lot of top content websites provide excerpts and snippets to free users. This is quite normal if your competitors are using similar. However, if they are offering more than this, then you need to do so as well. When Google assess a page’s content, it looks for both main content and supplemental content. According to survey it is seen that websites focusing on monetization, rather than user value saw an impact on rankings.

First Click Free

The concept of First click free was introduced by Google so that users who are coming from organic search could see an article, usually behind a paywall for free and then subsequent clicks onsite to other articles and pieces of content trigger the paywall. Google originally limited a user to five free clicks peer day, but this has since become three due to publisher pushback.

Guest Posting

Tips You Must Follow Before Accepting Guest Post

Guest Posting can be an extremely valuable marketing approach. For most, guest posting is all about publishing your content on various other websites. However, there is a big opportunity when you allow others to guest post on your website.

Accepting guest posts is a great way to grow your blog without having to put in a lot of efforts. Guest posters will share their content when it is published and will subsequently promote your blog. This is a free marketing strategy, which can lead to more social media shares and hopefully links to your site. Usually, websites accept guest posts to add spice and attitude to the blog.
But accepting guest posts is not an easy task and requires a lot of efforts. Therefore, here are a few things one must follow before accepting guest posts:

1. Make sure to Figure out your Goals

Publishing guest posts on your blog are sure to bring in new visitors to your website. But the important question that you need to keep in mind is that what are the extra goals for these extra visitors?

1. Do you want these visitors to subscribe to your email?
2. What is your ultimate goal? Whether to increase your conversions or your click through rate?
3. Do you want more social media followers?

Whatever your goal might be, it is important that you put in some thought into it before you allow people to start guest posting on your website. It will then prepare your website to best utilize the extra traffic that you need to meet your specific goals. The biggest mistake companies make is to run towards this approach hoping to reap out all the benefits and often times their website is unprepared and they end up actually missing out on opportunities. If you want people to sign-up for your email list, then make sure to include a contact form and at times even a sign up form on the first page of your website so that no one misses it. If you want to increase your conversion rate, then consider running a sale or promotion around the same time when you publish your first guest post. Make sure to set a few goals, prepare your site and then let your guests do the marketing for you.

2. Create Guest Posting Guidelines

Once your blog is open to guest posts you are sure to get a lot of inquiries about your expectations for the posts. You can easily save some time and address these questions by posting a guidelines page. This will also let visitors know that you are open to guest posts and will encourage them to contact you. Also make sure to include information about how long you want the posts to be made, some of the possible topics that you are interested in, your preferred style of writing and any incentives you might be willing to offer. You can also optimize your websites guidelines page by including keywords like “guest post guidelines” or “write for us.”

3. Highlight your Stats

It is quite obvious that no one is going to write for you for free, so make sure you explain in detail why it is worth for them to choose you above the various others. Statistics should be readily available mentioning how many monthly visits your site attracts, the audience demographics or how many people are signed up for your website, email list, etc. The bloggers might also be interested to know how many twitter followers you have or what your following looks like on LinkedIn and Facebook. While they have access to some of this information without your help, it will look good if you can immediately answer their questions with some stats. If all your stats are not in great numbers, then try to focus on the ones that are good in numbers and can flaunt easily.

4. Plan well in advance for promoting Guest Posts

Another important thing that guest posters might be wondering about is how you plan to promote their post after they are done writing it. It is as important for your success to have a plan in mind as it is for theirs. If social media is a big part of your marketing plan, then emphasize on it. Share how often you usually tweet new posts, or how many shares you get when you post content on Facebook or LinkedIn. If you usually share your posts through a newsletter or email list then explain that to your guests. You should promote guest posts exactly the same way you promote your own content. Remember, the more you promote the post, the more others will be motivated to do the same, and this will result in increased traffic for your website. In addition to this to have more attraction, have an idea of where you will put in your author’s bio. Guest posters should submit a good-looking photo and detailed author bio and they want this information displayed significantly somewhere on your website.

5. Make sure the content on your Home Page is the best one that you have to Offer

This has more to do with you than with your guests. Think carefully about what message you want to send to all the new visitors. What is the first thing that visitors are going to see when they arrive on your page? Is it representative of your brand and your company? If not, then it is time for a revision. If a visitor reads one post and ends up on your site, they might be motivated to read more. Make sure the articles they see first are some of your best work, and it does not hurt to feature a few with engaging headlines.

There are many benefits to allowing guest posts on your website and a few of them are:

  • It is a free content for your blog.
  • You have the chance to highlight a different opinion on a topic.
  • You will receive increased social media exposure.

Just make sure that you are prepared to accept guest posts. Keep in mind that there are plenty of other great blogs looking forward to attract guest writers. Following these five tips will help make sure your blog looks professional and stands out as one of the best in the industry.

Live Blogging Traffic

Real-Time Content for Overwhelming Traffic

Content is King” is a dictum that has held the field since the digital landscape grew out of its cloistered dimensions to gain a wide prominence. However, it is not the case that content strategies, combined with painstaking efforts, always bear due fruits. Some marketers live in fool’s paradise and overlook the fact that content creation is principally geared towards directing the traffic to a targeted location. Further, if the traffic goes off the drift, purpose of content creation is defeated. Considering the fact that competitors endeavour to occupy a major chunk of space on the digital terrain, marketers struggle to counter them in a lack of content ideas to steer their boat. However, real-time live blogging grease the skids in this regard, to a significant extent.

Exploit Real-Time Twitter Chats Recaps

Twitter chats serve as a connecting link to an audience, engaged in a conversation, relevant to your brand. In many instances, twitter chats feature more than 3,000 tweets within their scheduled time slot. In addition, twitter recaps cut down on time and efforts invested into creating relevant information content.

Here are some of the points that should not be overlooked:

  • Make it a point to jot down good notes during the twitter chats. It may seem challenging in the first instance if you try to participate at the same time. However, your efforts would get doubled if you sift through the information later.
  • If your post is due for the next day to get live, just ensure that people, you have quoted, are acquainted with the fact that they have been featured. Further, prompt them as well into passing the words down.

Newsjack Relevant Topics

Fundamentally, newsjacking means pitching into a trending topic and contribute something valuable to the thread of conversation. As a result, you need not rummage through a stream of internet marketing ideas and simply share your perspective. Some of the eminent brands in the industry have mastered the art of exploiting newsjacking to their SEO purpose and have born due dividends of it.

Newsjacking, being a potent social media instrument, can double up as a major driving force to direct traffic back to your content by live-blogging the concerned post. News sites like Search Engine Journal, for instance, are adept at creating content on the trending topic and spread the information across wide, sprawling digital overland.

Here are some of the tips to employ newsjacking in the best way possible:

Act on your Feet

Invest painstaking efforts in widening the reach to your content. Further, get acquainted with content creation hierarchy ahead of time to get the content out quickly.

Show your Acumen

Although edgy campaign through newsjacking will steer your ship in the right direction, so not turn a blind eye to the fact that newsjacking something which projects the weird image of your brand will be damning to your prospects. So, act shrewd while newsjacking.

Wrap up with Call-to-Action

Once your brand goes viral in a conversation, make it a point that you incorporate something which leads the viewers to the concerned location. A call-to-action will serve your purpose in this regard.

These two aforementioned strategies will pull your content down across the audience and simplify the content creation process. As a result, you can commit the time thus saved into distributing your new content.