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Tricks to Build SEO Driven Landing Pages

In 2013, content marketing has become a very important marketing tool. By now you must have realized how landing pages affect your as well as your clients’ SEO. Landing pages play major part in attracting traffic to your site.

Building strong and competitive landing pages which are solely going to represent your brand image and able to drive more and more traffic to your web is extremely important.

In this presentation we will go through some interesting tactics that will help you in building competitive and strong landing pages:

  • Captivating content of landing page:
  1. Content on landing pages should be attractive, interesting, concise and informative.
  2. Content should be up-to-date; as the visitor would like to get the latest information.
  3. Reduce ads on landing pages if they are distracting or lacking the essence of content.
  4. Keep a close eye on the metrics of your webpage and comments, feedback of your visitors, they will determine the engagement capacity of content.
  •  Architecture of landing page:
  1.  Make user friendly architecture of landing pages.
  2.  Make effective use of diagrams, charts, screenshots, pictograms and videos in the content.
  3.  Basic structural changes of landing pages should match the content and content layout.
  •  Identical keywords of landing pages:
  1.  Arrange the landing pages corresponding to keywords.
  2.  For main keyword, landing page should be the home page; but for other keywords position other concerned pages of your website accordingly.
  3.  Identical arrangement of landing pages to keywords will help to rank better in search results.
  •  Keep an eye on rank of landing pages:
  1.  Use Google analytics to track ranking of your landing pages. You might lose the visitor/s of your site because of inappropriate keywords; so be alert.
  •  Knowledge driven landing pages:
  1.  At given point of time you won’t know the knowledge level of your visitor regarding your product and business. Therefore build landing pages keeping in mind the view point of all visitors.
  2.  Content should be able to answer almost all the questions of your visitor.
  • Analysis:
  1.  Now after taking all necessary steps analyze the metrics of your landing pages in the form of bounce rate, average time per page, % exit etc.
  2.  After analyzing find out if still there are any irrelevant landing pages coming in search results and fix them.

Work along with the above guidelines and capture the SEO market…

How to Increase the Profitability of Your Content

You must have noticed that the current SEO trends indicate that social and more appealing content attracts more customers. Therefore more popular your content is, better will be your position in the SEO. Many website owners have mastered this art and have attained better position in SEO; but still there are many who are struggling to find their way. When we talked to the one of the members of SEO team of Brainwork Technologies, he untied few important knots. He said if you are the owner of a website which is more focused on content rather than product or services; it makes more sense to try increase the popularity and thus increase the profitability. At the same time you cannot afford to lose the value of your content. He suggested few methods to increase popularity of your content pages.

  • Accessible placement of top content:

Firstly you need to find the content pages that are driving the most conversions and their locations on your site. If the traffic is following the organic search result that means the visitors who visit homepage of your site may not come across these content pages. Therefore for increasing the profit by increasing page hits, you should make accessible placement of these content pages on your site. You can add an extra tab or separate link on the homepage to increase page hits.

  • Shuffling content to accessible pages:

This is the exact opposite of the method discussed above. Either you can place your content on accessible pages or you can make content pages accessible by any way. Shifting your top content to accessible pages will change the structure of your site in positive sense. Now many more readers can read your top content and that will increase page hits.

  • Internal liking:

Adding internal links of your top content pages will also help you to increase the conversions. You can add internal links wherever it is relevant, at right content and also at right context. Placing irrelevant internal links may also spoil your efforts of increasing profit.

  • User Tests:

Some website owners may find this method useful; but some may not. You may need to spend some extra money to test users’ behavior and turning their focus to your desired pages is also a tricky task. There are different applications available for such tests.

  • Using A/B Tool:

This is the most commonly used way to increase the profitability of your content. Here you can try various structures and layouts that are catching more and more traffic and then you can decide the perfect layout, structure and content getting desired conversions.

He concluded saying, you may start trying these various methods to increase the profitability of your content and may end up having creating your own unique method which could be the blend of various methods; so keep trying to develop your own benchmark. All the very best!!!

Why is Content Part of a Smart SEO Strategy?

“To please Google with your SEO, forget about SEO”, said Andre Weyher (an ex-Google Webspam team member). Does it ring bell in your ears?

Smart SEO professionals capture the essence by reading between the lines. A strategic SEO campaign is about maintaining the right balance between conventional and contemporary strategies. Content is key for the success and failure of any strategy. So, you should pay attention to it.

The Age-old Fight: Quality vs. Quantity

Your site should focus on publishing informative posts which add to the knowledge base of visiting audience members. The focus should be to create one post covering all aspects instead of four different ones talking about the same thing, more or less.

The popularity of infographics and video posts has changed the way people used to read online-based content. The bottom line is to make them participate either by asking them to spend some time on the site or share the content with others. There is nothing to talk about quantity as it does not take the discussion in a progressive direction.

We cannot undermine the importance of creating weekly or monthly posts knowing how important it is to promote relevant keywords and link-building strategy consistently. The biggest revelation made in the SEO sector is that you cannot rely on them to drive traffic to your site entirely. They make a part of it and there are other things to be paid attention to.

Social signals coming from multiple sources, and coming from different sections lends a massive appeal factor. It would be foolish to pitch for the idea that social signals are secondary to links.

Optimize Content to Optimize Keywords

You cannot write a blog post based on certain keywords, unless you’re planning to fail. The best practice is that you should look to write a post which presents something new to learn from or talks about the most neglected aspects of it. A post written with a limited purpose to highlight keywords and create links is doomed to fail, sooner or later.

Your site should serve as a platform where visitors can learn or share something based on the quality of information shared with them.