The ranking of websites in the result list of a search engine has significant effect on the online businesses. In order, to ensure this, the techniques adopted often cross the line into unethical practices like keyword stuffing, duplication of content etc. The news about the entry of the Google Penguin update on April 24, created waves of surprise all over the world. It is essentially an algorithm, designed to reduce the black hat SEO tactics and poor quality content. A significant low in traffic was observed on this date, followed by a considerable hike on May 26, as per the Google Analytics graph. According to the site, the reason they were able to pull through was the effortless removal of over half a million links from sites. The update has also reestablished the fact that the legitimacy and the quality of the SEO practices have a significant effect on the success of any online business. There were other numerous amendments, which did not create much of a difference. An SEO cleaning activity brought into light some non-existent or broken sitemaps. The cleaning activity also included issues involving duplicate title tags. One of the major points of interest about the Google Penguin is that its purpose is to penalize websites that use improper SEO strategies. It has turned the attention of many online businesses to check keyword density of websites, linking practices and value of the written content. It is extremely interesting to note the diverse reactions the Google Penguin has brought. Many see it as a strong step taken to encourage online businesses to focus on quality and the value of content, rather than resort to dishonorable practices.

Google Penguin update is one of the most talked about topics in the web world. The latest update related to Google penguin was launched on April 24. This Google update is designed to strike out the pages that are made to spam the Google. The spam is generally created in web pages by stuffing up keywords or cloaking that are against Google’s guidelines. Google updates its algorithms at regular interval, which makes great impact on the search results on Google. After Panda, a new algorithm was designed in January 2012 to punish the web pages that have too many ads above the fold, which was called page layout algorithm. Before rolling out updates this week related to Web spam algorithm update, the Google named it Google Penguin Update. If you are worrying about this update then it is advised to look for the search-related traffic after 24th April. If there is any drop in the rankings of websites then certainly you were hit by the penguin. As it is already mentioned that sites come down to low ranking due to the presence of spam in them. You must look for the spam in your website and remove them so that you cannot be hit by any kind of update from next time. As it is algorithmic change, you cannot file for the reconsideration request if your website is hit by new updates. However, there is a form available which you can use to report the errors. With new penguin feedback form you can report to Google that you have been wrongly hit by providing examples of your last rankings on Google along with the quality of your website.