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On Page SEO

Everything one Needs to Know about the Latest Google Update

Google launched its Penguin Update in April 2012 to better catch sites deemed to be spamming its search results. This is primarily designed to boost Google rankings. When a new Google update is released, the sites that have taken action to remove bad links or who make every effort to remove spam have some effect on their rankings. Penguin update is now running in real time as a part of Google’s core algorithm. This update is already in effect and is available in a number of languages.

A comprehensive Guide To On- Page SEO

If you want to make your online presence felt, then it is important for you to ensure that you are up to date on on-page SEO basics. This is helpful in providing high performance for your site and visibility for your targeted audience. Over the past few years, the rules of this type of Search Engine has drastically changed making sure that Google is able to deliver some of the best results. On-Page SEO is the method of optimizing individual web pages to ensure that your company attains a higher rank and is able to earn more relevant traffic in search engines. It refers to both the content and the HTML source code of a page that can be optimized. The longer the users stay on your site, the better it will be for your website, providing an enhanced experience to the users.

  • Implement Proper Tags: Another important aspect of your on-page SEO is the implementation of tags. Make sure that the tags are written and utilized optimally as this will be useful in improving traffic. These Meta tags are used as they provide search engines some information about your page. Including Meta tags on our site will increase your click rate.
  • Title Tags: Title tag is also another important element that proves out to be helpful in your rankings. This title tag outlines what the particular page is about. To improve search results, Google looks at the title tag and compares it to the rest of the content that is available on the page. Keep your title tags descriptive and short. Make sure proper keywords and pertinent information are included.
  • Use of Meta Description: Meta description is also a crucial aspect of increasing search results. In a way, the Meta description communicates what users will find on the particular page. The search engine sites read the Meta descriptions to determine the page’s topic. The length of Meta descriptions that will be visible on desktop and mobile devices will differ.
  • Proper headings: To achieve excellent results the headings should not be overlooked, as they hold more weight on the page than a standard paragraph. The audience should be kept in mind while writing the headings and particular tags.
  • Appropriate URL: Make sure to keep the URL short. The shorter the URL, the easier it is to share. Utilize the primary keywords in your URL, but make sure too much keyword stuffing is not there.
  • Quality Content: Make sure your web page contains a well-written content that is available without any spelling or grammatical errors.

The goal of every business is to bring in maximum traffic to your website and generate conversions. A perfectly fabricated page creates an outstanding user experience and strengthens your brand. This will increase the traffic on your site and improve your search engine rankings.

Google Update

Google Introduces Latest Penguin Update

The much-awaited moment is just a few weeks away when Google will lift the veil on its latest Penguin update. A Google insider revealed that the company should roll it out by the end of the first quarter. It has been more than a year since Google came forth with an update to its link spam algorithm, Penguin 3.0, launched back in October 2014. Technically speaking, it was viewed as more of a “refresh” than an update. The major reason attributed to it is the fact that it did not affect US English search queries by any chalk.

Before digging any deeper into it, let’s illustrate the difference between an algorithm update and an algorithm refresh.

Difference between Update and Refresh

An update does not introduce any additional signals to the algorithm. Unlike it, a refresh demotes sites, featuring spam signals, which were absent when the previous update was in operation. Apart from this, a refresh serves to assist sites who have their spam issues fixed since the last update.

Advancements in Algorithm over the Years

Prior to the introduction of Penguin 3.0, the Penguin 2.1, hit the market on October 2013, made huge waves across the digital landscape. The algorithm update was considered as the follow-up of Penguin 2.0, introduced way back in May 2013. As per Google, Penguin 2.0 was equipped with new spam-fighting technology. Moreover, it was the last instance when the search giant confirmed introducing new signals to the algorithm.

While the rumours have already begun to make rounds regarding what Google lays in store for us this time, we are less likely to hit the nail on the head until the update finally rolls out.

Google Clears the Air and Web Space with Disavowing Links Tool

If you own a website, chances are that you have been plagued by bad links – these could have been placed either by someone who considers you competition, or via automatic malicious links. Such links could create problems with search engines, because your site could very well be blacklisted.

In such a scenario, it is essential that you remove all such links, but sometimes, you find yourself helpless, because you are unable to do so.

With the launch of the new disavow links tool by Google, there was an air of cheer amongst all those people who were being bogged down by bad links on their sites. While some of the bad links were being placed manually, there are those which make their way onto a site, with a malicious intent.

While this tool is meant to remove the bad links that people are finding difficult to delete from their site, it is definitely not meant for making life easier for you.

Googlerepresentatives cleared the air that this tool is not for those people who would just want to make a list of the bad links on their site, and expect all of them to be cleared off. Rather, this was meant only and only for those links, which owners of websites are not able to remove, even after repeated efforts.

So, if you are also facing trouble with non-removable links, then you might want to get in touch with the Google team and try out their disavow links tool.