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The Importance of Understanding the Intent of SEO

SEO has kept marketers on their toes with the ever-changing algorithms of Google and the innovations in search. A search is an evolving tool and the dynamics of the industry require one to adopt the latest strategies in order to be successful. A lot has been spoken about the search intent but not many are aware of the same. There is intent behind the keywords which are used for SEO and there are two questions that the client needs to answer. One is where should your site rank and the other is what will the rankings help you accomplish? These two questions can help drive the intent and analyze the audience before the keywords and themes are finalized for SEO strategy.

There are different types of searcher intent which is basically the “why” behind any given search query. The same can be categorized into four- informational, commercial, navigational and transactional. Informational intent meets the needs of people who are seeking to learn more about the topic or subject. Navigational intent is for people who know about the company but need help to reach their page or website. Commercial intent is for those who seek a mix of informational and transactional. The searcher wants to make a purchase but also needs more information about the brand or product. Lastly, transactional intent is the most commercial intent there can be. It helps searchers who are looking to make a purchase.

Understanding searchers’ intent is very crucial for SEO. It will help build a strategy that caters to the consumers and the business. Search engines are becoming sophisticated day after day and it is important to measure how a page will rank on the search engine. Every marketer needs to get answers to the two questions mentioned above so as to build an SEO strategy that will help accomplish results. An SEO strategy created without understanding intent will only cost money and give average returns.

Benefits of Responsive Web Design in SEO

One of the most important aspects of website design is building a creative website that can adapt to the size of the visitor’s device. The purpose is to render the content differently based on the screen size or the device used by the visitor in order to ensure an optimal experience. Visitors may choose to access a website through a desktop, a tablet or a smartphone and the purpose of a responsive website design is to provide ease of use without any distortions so that the users do not need to resize everything.

Benefits of responsive web design

  1. More mobile traffic: There is a surge in smartphone users and with a responsive web design, the users will not have to encounter distorted images or resize every page. The design offers versatility across different mediums and has a lower cost of development.
  2. Low cost of maintenance: In order to maintain a separate mobile site, there is a need for additional support and testing. Whereas, the maintenance of a responsive design is minimal. It only requires standardized testing to develop an optimal layout for every screen.
  3. Faster Web page: Users have a very short attention span and they tend to abandon a webpage if it takes too long to load. If your website is not optimized for a smartphone, it will need more time to navigate and this could mean that the customers might walk away from your website. If you have a responsive web design, you will be able to provide quick performance and fast loading to the users.
  4. High conversion rate: Creating a satisfying user experience on all the devices will help in converting new customers. Users want a quick process of purchase, subscription, and checkout. They do not want to be directed to a different page. A website that looks professional across all platforms will lead to a higher conversion rate.
  5. Improved SEO: Responsive web design will help in achieving higher SEO rankings. Stronger backlinks and higher bounce rates usually lead to a higher search ranking and it will also avoid the issue of duplicate content which could hamper your rankings.

Brainwork India offers expert website development and mobile application development services that will help grow your business and achieve long-term financial milestones.

SEO Tools

4 Tools that will create your SEO Lifestyle Much Easier

Working with a variety of clients and projects on a daily basis, a lot of projects spend an enormous amount of time in estimating, developing strategies, analyzing and reporting. At the same time, the business has to grow, generate more leads, and develop customer loyalty and make out more money. So, the big question is how can you make all these things happen while keeping your clients and team happy?

There are many ways for agencies and SEO professionals to increase their revenue and customer loyalty regardless of whether it is generated through new technologies and enhanced internal processes.

Working close by to several agencies, five of the most common points they are struggling with are:

  • Finding solutions on how to personalize and enhance relationship with clients
  • Finding new ways to generate leads
  • Creating more accurate forecasting
  • Accelerating strategy execution
  • Building better value proposition

Automation, new widgets, and tools are often the cure for almost all problems.

Here is a list of tools and options that can help with reaching these objectives to the best satisfaction of all the parties involved.

1. Generate more quality leads through Lead generator Widget

A lead generator is a great tool that helps in attracting qualified leads using the instant SEO audit as an attraction. It is a widget that is installed on your website and provides your potential clients with a detailed report on how well their web page is optimized for a certain search inquiry. In return of this, you would be getting their contact information along with their report ending with a hot lead and a list of problems at hand in order to start the conversation going.

Brainwork Technologies offers this option within their top plans. It looks very sleek and can be customized to reflect your unique brand styling. Another important feature is to choose out a pop out from. For this, following these steps is a must:

  • Select the widget type and install: Choose the form, the color, the budget, the text and where you want to place it on your site.
  • Add a small piece of the HTML code to your website pages.
  • Get alerts on new leads and convert them into your potential clients.

2. Build Trust and personalize a client Agency relationship

The White paper is a popular option in different SEO platforms as it is aimed at presenting your SEO services as per your own technology. It is not necessary that all the SEO platforms would be offering white label as a part of their subscription. The value of the white label in building trust and credibility with your clients is beyond doubt. With minimum development work, you can use your domain and sub domain to provide personalized SEO services to your clients.

By using the white label option, you can customize the system to reflect your own interface and login page, change the header and footer of your domain. The reports that you would be sending to your clients will look as if they have been generated via your own SEO technology. Through this, it is easy to add and manage users with custom access to other SEO features like backlink monitoring, website audit, etc.

3. Use Marketing plan to speed up Estimation and Enhance Accuracy

Automating the estimation and preliminary strategy within the initial stages of your sales cycle effectively cuts the time it takes to execute while ensuring accuracy. It is a simple mini project management tool at your fingertips with an SEO twist.

4. Budgeting is a science – Treat Accordingly

Forecasting and the estimation of your SEO potential is a crucial puzzle piece for generating greater revenue while side by side making your clients happy. You can use Excel files and guess how much return on investment you might achieve from your SEO efforts. Alternatively, you can also use tools from Brainwork in order to forecast and justify your budgeting. Through this, you can easily predict how many clicks your client can get based on their search rankings. In addition, you can also access the expected traffic volume, traffic costs and more. You can then generate reports and export them in different formats to present them to your clients.

In today’s business environment, making more money is not just about increasing your rates or budget, but rather it’s all about value proposition, business processes, and technologies.  This affects the overall business efficiency of your organization.

There are various platforms such as Search engine ranking that offer almost everything that you need to successfully operate your agency, might help eliminate unnecessary clutter and complexity further helping you to grow a prosperous business and long-term client relation in the field of digital marketing.

SEO

Top 5 Ways to Defend Against Negative SEO

It is possible to harm, if not destroy, a site through the use of malignant backlinks and forceful backlink spamming. The negative SEO is a rightful danger that can result in lost organic search visibility and revenue. Therefore, it is possible to shield against negative SEO.

What is Negative SEO?

Negative SEO is the practice of executing wrong SEO techniques on another site. Usually, a disgruntled competitor and his or her follower with the goal of reducing the site’s rankings unleash an SEO attack. Most of the SEOs are happy with the rules. Websites publish their content, promote their selves on social media, and roll up with the punches every time Google updates their algorithm. However, there are times, when you get on the wrong side of someone who does not share your conscience. They might bog down your site with hundreds of spam links, full of fake reviews or simply hack your website entirely. However, if you are careful and alert, you can usually catch malicious SEO attacks before they do irrevocable harm.

Whether you are a victim or might get attacked, here are five things that you can follow to protect your website against negative SEO.

Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is possible to defend against negative SEO.

Whether or simply want to protect against a potential attack, here are five things you can do to protect your website against negative SEO.

1. Perform Regular Link Audits

Regular link audits are good practice for any business, but they can save your bacon if you’re ever the victim of a negative SEO attack. Monitoring your link profile growth is hands down the best way to spot suspicious activity before it spirals out of control. Nevertheless, if you suddenly notice a drop and have not been working on link building then some actions should be raised.

A very recent case of negative SEO happened with Robert Neu, founder of WP Bacon, a WordPress podcast site. It was in 2014 he was the victim of link spam, which gave him thousands of links with the anchor text “Porn Movie.” This negative result cost him hundreds of visits, and he dropped 50 spots in ranking for one of his main keywords. However, due to his strong efforts, Neu was able to recover rankings and traffic that he lost as a result of the attack in relatively short order. Despite a continued stream of spam, he was able to submit a rejected file listing the attacking domains. Links can also suffer if you have been hacked. At times, the hacker can alter your content to include spam links or modify your links to redirect to theirs. These attacks are dangerous and can be difficult to spot, and the only way to safeguard your website is to perform regular audits. It is crucial that you monitor your link profile growth carefully so that you can catch an attack before it costs you too much. Use the link auditing software or perform a manual audit to check on your backlink health.

2. Keep an Eye on your Site Speed

Speed is a key ranking factor. If your website is becoming lethargic and you have no idea why you should use the crawling software to look for anything suspicious. If you cannot find anything and there is still a problem, you might be the victim of forceful crawling. This causes a heavy server load, which means your site will slow down and might even crash. If you are a victim, you should contact your hosting company or webmaster to try and determine where the load is coming from.

3. Watch your Keywords

In late 2014, Bartosz Goralewicz experienced something strange, a client’s site was getting thousands of hits that would land on the page and then immediately bounce. This began to have an effect on their rankings, the user experience is also an important signal, and this looked like bad UX. The main issue that happened was that someone had programmed a bot to target certain keywords, land on competitor’s sites, and then bounce, which created a false SERP bounce rate. This dangerous attack is difficult to be spotted if proper monitoring is not done for the keywords CTR. Just log into Google Search and look at your CTR across all keywords. If you notice a downfall without any reason, contact Google.

4. Search for Scrapped Content

Content marketing has been very famous for the past few years, but everyone is not equally creative when it comes to content creation. Consequently, scraping has become all too frequent. Scraping is the method of lifting content from your website and copying it to other websites. Usually, the attacker will claim this to be his own in an attempt to beef up their thin content, but at times they will combine it with a link farm attack to spam your site.

5. Upgrade your security

Negative SEO may not be common, but cyber attacks definitely are. Make sure your software is up to date and all security methods are applied to your software. In addition, make sure that your CMS software is well equipped with a powerful encryption system to protect users. Also, migrate your site to HTTPS, especially if you are having an e-commerce site. Not only does HTTPS encryption offer you better security, but it is also a ranking signal and it might improve your overall SEO ranking.

On a concluding note, we can state that Cyber attacks are not technically negative SEO, but they will have an impact on your SEO. Google is good at catching problematic linking behavior and curtailing it before it has an impact on your SERPs. If you think that you have been the victim of negative SEO, do what you can to isolate the problem. Your best bet is to monitor your site performance carefully and to catch up with problems before they escalate.

SEO Strategy

You need to be Patient to Create a Perfect SEO Strategy

If you are an entrepreneur or a business owner then patience may not be seen as your strongest point. In order to grow your business and keep things going at a fast pace, it is crucial to keeping moving quickly at all times. Yet, if you want to your business to be visible on the first page of Google organically and improve your SEO ranking, patience is one of the most important things that differentiate you from your competitors. It is rightly said; good things come to those who have the power to wait. This is often true as you eagerly wait for that perfect moment to come. Every business owner knows it well that almost anything that they start from the scratch will certainly take the time to be noticed and trusted. Thus, patient perseverance will be important to the success of their online business.

It can take Years to Grow

According to studies, it is believed that on the first page of Google, the first five results account for 67.6 percent of the clicks. It is a great achievement to rank on page one of any search engine. Ranking on the bottom page one versus the top is the equivalent of winning an event versus just being a backup. Years back there were very few terms ranking on the first page, which meant that there were very few leads coming in through Google.

According to the Moz’s study, the search results from ranking in the six to ten positions on Google account for nearly 3.73 percent of clicks. Thus, it was in 2013 when the rankings started increasing and the businesses started showing their presence in search results. Therefore, it was during this time when our business started to move up in the search results. We also moved our way towards the middle of the search engines for more competitive search queries. In simple terms, it took over some years for our agency to truly reap the benefits of a solid SEO Strategy. Running a successful PPC campaign is also a great strategy if you need leads coming in as early. If you can rank towards the top of Google organically then there is not another marketing effort that can yield a better Return on Investment. Once you begin ranking in the top positions on Google, your business will show a new phase.

For instance, when a new business comes up in the market, a lot of efforts are to be put in such as one needs to go door to door to inform them about the products, distribute free samples, participate in events and so on. This will speed up word of the mouth marketing. Just the way it takes a time to build up a customer base, similarly, it takes a time to earn credibility in the eyes of Google. If you can be patient, you will reap the benefits.

SEO Strategy to follow to make your business successful

  • Come up with a well-defined plan

Make sure you know what kind of customer you want to employ into your business. A clear strategy is required on your most profitable keywords. You also need to determine whether you need a strong focus on the local market or if you want to target keywords nationally. Once this is clear, you can deploy a strategy to structure your site in a way that will be appealing to Google.

  • Measure your success

Compare one site to another or track the strength of your website over time. This will help you track and make a comparison of where you have ranked months ago and where you are now.

  • Generate great content and acquire backlinks

If you are familiar with the Google Algorithm, you are aware that it is predicated based off of backlinks. This is a hyperlink to an external website that links back to your website. Through the content published on your site, you can establish credibility, generate great referral traffic and of course acquire links through the articles posted. This will not only help increase your brand exposure but it will greatly help your SEO as well.

  • Optimize your on-site content

Every company should make use of this feature. Throw in any keyword and the page that you want to optimize it for and it will give you recommendations on how to change the title tag, image attributes and other key factors that go into it. Make sure that the pages of your website provide great value and are optimized for the keywords you want to rank for. In addition, it is vital to have a mobile-friendly website as well. Also, understand and recognize the things that you could use for some improvement.

  • Focus on Local

If you are focused on a local market, it is important to get connected with the local businesses and organizations.

Keywords and link building are examples of the wealth of SEO tactics at your disposal. Thus acquiring SEO Services and waiting for the appropriate results to take place implement suitable strategies within the stipulated time. If you are patient, you will see the results as your search engine rankings climb and the traffic of your website increases.

Google Officially kills off the Link Command

As per the latest updates to find a sampling of links to any site, you can perform a Google search using the link: Operator. Google’s link operator in the first place was never an efficient way to examine backlinks. Google’s famous personality Matt Cutts stated that admitting the link operator was only designed to return a small sampling of backlinks to prevent SEOs from reverse engineering another site’s rankings. Link Management is often considered to be an important aspect of one’s SEO services and in the earlier times, SEOs used a special search operator from Google to find these links.

Google officially requests all webmasters and SEOs to stop using the link command, that is at present dead and not working properly. Sources from Google have recently announced that the Link command is not functioning any longer. Google says that the link is completely dead for now and if one is interested to see the link to their sites, then there are plenty of third-party tools that can be used to get the appropriate results and Google has always suggested using the links to your site report in Search Console underneath which helps you in providing an accurate report.

With time, the link operator has become less and less useful for SEOs and webmasters. The webmasters are suggested to use the Google Search Console link report for a better link discovery because the link operator only shows a sample of a site’s links. In the past, there was only a little space for a very small percentage of backlinks because web search was the main part and there were not many servers for link colon queries and so, therefore, Google had to double or increase the amount of backlinks that we show over time for link colon, but all this is just a sub-sample.

Challenges that SEO Consultants face in their Profession

Do you feel that an SEO consultants’ job may not be that demanding? Well, your mindset will change after reading this article.

SEO consultants work synchronously with clients occupied in different spheres of business, and work towards resolving the various website related issues, and requirements put forth by them. The following points describe these challenges, and may help clients in appreciating the work and efforts offered by the consultants.

  • Competing with Sites Which Use Unethical Techniques

Professional SEO consultants are quite responsible, and so make sure that they use white hat strategies. However, their efforts go in vain when they find websites, which use unethical SEO methods, such as poor quality content, occupying top ranks, while hiding successfully from the tough guidelines and algorithms designed by Google. With clients also questioning the effectiveness of their work, by comparing their respectable practices to these sites, consultants are often left speechless.

  • Dealing with Diverse Attitudes of Clients

SEO consultants may have to be at the receiving end of situations where the climate may be impatient, which may even lead to confrontations. Trying to handle such situations diplomatically can be an answer, however, consultants also find it effective to hold one’s stance assertively, as long as they are correct in the SEO services offered. Worst case is that one may lose an account, however extremely unreasonable clients can also leave a negative impact on business.

  • Assuming That SEO Consultants Can Resolve Any Website Related Issue

Some clients may be oblivious to the distinctions in the job descriptions of a web programmer, developer, designer, or an SEO consultant. They expect the professionals to resolve any website issue, and so consultants may have to describe their field of expertise to them, and guide the clients to the suitable solutions.

Another facet of such assumptions is that some SEO consultants even face situations where they are required to increase the rating and online popularity of products or services that are average, or which are rated low due to the low intrinsic qualities. It is essential to understand that SEO can enhance the business, as long as the services or products offer excellent value. SEO can help such professional businesses in extending their visibility among audience, but cannot fix the mediocre value of a product or service.

  • Instant Results and Emphasis on Poor KPIs

It is important to understand that SEO consultants are not magicians who can magically fix the SEO rank and offer benefits immediately. They are often surrounded with urgent requests and mails for delivering faster results. In such situations, it can prove to be effective in explaining the complications of SEO, and that it is a gradual process, which requires many steps, analysis and report studies. Such steps can ensure long-term effects in improvements of rank.

Consultants may often find themselves in situations where they face to answer queries that are based on incorrect information, such as the unnecessary emphasis on poor level key performance indicators or KPIs. It is important to set the facts right by informing that high ranking is just one of the priorities and that various other aspects such as increasing conversion rates, as well as boosting profits are equally important.

  • Delaying SEO Till the Final Web Development Stage

One of the major professional hurdles faced by SEO consultants is when they are handled newly developed websites constructed without attention to SEO, and required to implement SEO techniques. Such changes may prove to be costly, and so it is recommended to include the services of the consultants since the design and development phase, so that the site work cohesively in terms of functionality and SEO compatibility.

They also counter cases wherein the importance of content is assumed to be low, since the role of quality content in SEO is not understood. The focus should be on emphasizing the role of SEO targeted content, and its prominence in boosting the ranking.

  • Tackling the Issues Related to Rates and Payments Per Link

Consultants may often be compared to their competitors for negotiations in rates, and in such situations they can put their thoughts forward by highlighting how much profits the business is going to make with their quality SEO techniques and strategies.

With link building being an important part of SEO, consultants often face offers for purchasing links with payments designed per link. Understanding the risk of such unethical techniques, professional consultants turn down such offers and communicate the importance of implementing ethical techniques.

With many updates and development in the field of SEO, the efforts of these consultants are quite valuable, and experienced consultants face such challenges with optimism and resolve them in a sensible and diplomatic manner. Read more

Look at the Contract before Availing SEO Services

It is always essentials to look at the contract before starting any project or before signing a deal with any company providing you with the SEO Services. This is very crucial, as it will help you to provide protection from unnecessary things, ease the flow of communication between the company and you, and helps to keep the project on track throughout. The contract ensures that the project will be completed within the given timeframe even if the person working on it is not able to complete it for some reason. However, it is always advisable to maintain a record of accomplishment along with the contact information and other details in case of emergency. It is always an added advantage to include and update the dates regularly and it is highly advisable to read all the terms and conditions before starting the project.

The next thing is to understand clearly the payment terms that includes the amount, dates and conditions, discounts, penalties and the most important thing- the method of payment. Always remember to cross check as in how well the company providing SEO Services is capable of maintaining the confidentiality terms. A policy concerning dispute resolution will help you to avoid any confrontation going out of control. The legal considerations like the nature of the working relationships, liabilities, warranties, process for legal recourse, income tax and other benefits needs clear discussion before the project gets a green signal. If you ensure all these things before finalizing a contract, then it will bring about transparency and effectiveness in the services.

SEO Company today

The success of a SEO company depends on its strategies employed that must be in accordance with the rules and regulations of the search engine. We all are familiar with the fact that search engine optimization is all about improving a sites visibility in some of the renowned search engines like Google, Yahoo and many more. The search engine optimization operations are all about creating a combination of offsite tactics with on site optimization so that natural looking back links can be created in order to improve the organic ranking.

The basic operations included in the process of search engine optimization are content creation, keyword generation, link building and many more to make sure that the website is website friendly. Pay per click is also one of the several concepts used in SEO, which involves paying the search engine companies to improve the ranking. In PPC you have to pay whenever a customer clicks on your links. Pay for inclusion is a also prominent concept but you need SEO operations for better ranking.

With the advent of latest panda updates by Google the SEO operations have been made stringent with a strict check on the embedment of unnecessary links and the keyword density in the contents. The Meta titles in the page must not exceed more than 64 characters.

Power of Real Time Content Optimization

The need to engage the audience with your content will always remain a necessity for the web content writers. But delivering fresh and interesting content continuously is definitely not an easy task. This is why SEO experts now focus more social intelligence to find out what the audience is actually interested in reading, sharing and discussing. This requirement is fulfilled with the help of real time content optimization of InboundWriter.

InboundWriter helps to find the real interest of online users with the help of words and phrases which is being used by them in the process of searching and sharing. This helps to build a basis for customized and much effective SEO services. The advantage of using InboundWriter is that SEO experts don’t have to deviate from the existing content workflow. In this case, the content writers just have to insert some starter terms related to a particular topic. Rest of the task is accomplished by the search engines and social networking sites by determining the words and phrases relevant to that topic.

Real time content search helps the SEO experts in knowing the most recommended words that will prove out to be best in terms of improving the visibility of a site’s content. These key words are selected by the InboundWriter as per search and share volume and thus they play a major role in guiding the content strategy. The interactive editor present in InboundWriter also allows the writers to experiment with words and writing strategies to see how your content score changes as per word choices and content structure.