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SEO Tools

4 Tools that will create your SEO Lifestyle Much Easier

Working with a variety of clients and projects on a daily basis, a lot of projects spend an enormous amount of time in estimating, developing strategies, analyzing and reporting. At the same time, the business has to grow, generate more leads, and develop customer loyalty and make out more money. So, the big question is how can you make all these things happen while keeping your clients and team happy?

There are many ways for agencies and SEO professionals to increase their revenue and customer loyalty regardless of whether it is generated through new technologies and enhanced internal processes.

Working close by to several agencies, five of the most common points they are struggling with are:

  • Finding solutions on how to personalize and enhance relationship with clients
  • Finding new ways to generate leads
  • Creating more accurate forecasting
  • Accelerating strategy execution
  • Building better value proposition

Automation, new widgets, and tools are often the cure for almost all problems.

Here is a list of tools and options that can help with reaching these objectives to the best satisfaction of all the parties involved.

1. Generate more quality leads through Lead generator Widget

A lead generator is a great tool that helps in attracting qualified leads using the instant SEO audit as an attraction. It is a widget that is installed on your website and provides your potential clients with a detailed report on how well their web page is optimized for a certain search inquiry. In return of this, you would be getting their contact information along with their report ending with a hot lead and a list of problems at hand in order to start the conversation going.

Brainwork Technologies offers this option within their top plans. It looks very sleek and can be customized to reflect your unique brand styling. Another important feature is to choose out a pop out from. For this, following these steps is a must:

  • Select the widget type and install: Choose the form, the color, the budget, the text and where you want to place it on your site.
  • Add a small piece of the HTML code to your website pages.
  • Get alerts on new leads and convert them into your potential clients.

2. Build Trust and personalize a client Agency relationship

The White paper is a popular option in different SEO platforms as it is aimed at presenting your SEO services as per your own technology. It is not necessary that all the SEO platforms would be offering white label as a part of their subscription. The value of the white label in building trust and credibility with your clients is beyond doubt. With minimum development work, you can use your domain and sub domain to provide personalized SEO services to your clients.

By using the white label option, you can customize the system to reflect your own interface and login page, change the header and footer of your domain. The reports that you would be sending to your clients will look as if they have been generated via your own SEO technology. Through this, it is easy to add and manage users with custom access to other SEO features like backlink monitoring, website audit, etc.

3. Use Marketing plan to speed up Estimation and Enhance Accuracy

Automating the estimation and preliminary strategy within the initial stages of your sales cycle effectively cuts the time it takes to execute while ensuring accuracy. It is a simple mini project management tool at your fingertips with an SEO twist.

4. Budgeting is a science – Treat Accordingly

Forecasting and the estimation of your SEO potential is a crucial puzzle piece for generating greater revenue while side by side making your clients happy. You can use Excel files and guess how much return on investment you might achieve from your SEO efforts. Alternatively, you can also use tools from Brainwork in order to forecast and justify your budgeting. Through this, you can easily predict how many clicks your client can get based on their search rankings. In addition, you can also access the expected traffic volume, traffic costs and more. You can then generate reports and export them in different formats to present them to your clients.

In today’s business environment, making more money is not just about increasing your rates or budget, but rather it’s all about value proposition, business processes, and technologies.  This affects the overall business efficiency of your organization.

There are various platforms such as Search engine ranking that offer almost everything that you need to successfully operate your agency, might help eliminate unnecessary clutter and complexity further helping you to grow a prosperous business and long-term client relation in the field of digital marketing.

SEO Agency India

The High Rising Demand for SEO Agencies

SEO Practices play a crucial role for your website in order to gain prominence on the digital ground and propel higher on the Google search pages. Further, it is worth noting that there exist certain factors, which bear positively on your website ranking. SEO Practices come handy to ensure that all these vital factors are considered while necessary changes are incorporated in the light of these factors. Consequently, backlinks and inbound links are fixed on the internet to draw traffic to your website. Search engine optimization is the method of improving the quantity and quality of traffic to a website by making its contents search engine friendly. The SEO Agencies organize and amend a website to make it as well-matched as possible with various search engines.

In case you have incorporated a business website in your field of operation, then it is crucial that relevant content is published on it. Further, this published content should convey the knowledge, exact message, and information to end-users. This will strike the right way with the purpose of your website as well as the purpose of the content. Moreover, it is the responsibility of the SEO Agencies to ensure that visibility to your website widens.

Here are some of the concerns, which prompt the need to sign with SEO Agencies:

  • SEO propels organic traffic to your website
  • SEO brings in enhanced tend more towards organic results, unlike paid ads
  • SEO helps in boosting website ranking
  • It is a cost-effective option, unlike expensive paid ads in search engines
  • SEO has a vital role to play in increasing conversion rate

Internet marketing is at the heart of SEO. Therefore, thorough research should be carried out in order to ensure that you crack a deal with a good SEO Agency such as Brainwork Technologies Pvt Ltd. Moreover, you can dig into a wide array of benefits, availed by SEO only if you opt for an experienced and competent provider, which will formulate a right SEO technique in the light of your needs. Considering to the fact that there exists a number of SEO Agencies, make it a point that you sign on with a trusted and reliable one, with over a decade-long presence in the industry. Furthermore, going through the reviews and comments regarding the services of an agency will fill you in a lot about the company.

Therefore, the main goal of SEO Agencies who develop marketing strategies to push your product and services online is to make sure the content published by you is interesting.

Mobile First Index

12 SEO Guidelines for a Mobile-First Index

In today’s fast moving digital world, websites largely depend on a different set of strategies to stay ahead than those used ten years ago. In today’s era, most of the people are searching on Google using their mobile devices.

At a famous event in October 2016, Google’s Webmaster Trends Analyst Gary Illyes announced that Google will create a separate mobile index within the next few months. This mobile index will become the main Google index with the desktop version. This is going to change the game all across for every business.
At present, it does not matter if you search from your desktop or a mobile device, you will get the same results. However, in the near future, this is surely going to change. Google has now started testing its mobile first index. This latest mobile index will first look at the mobile version of your website for its ranking and then later on finally fall back to the desktop version if there is no mobile version to be found. Google has been thinking about the idea of the mobile index since a long time that is more than a year but the process has been implemented and worked upon recently. It has been predicted that around 75% of the searches made in 2017 will be made on mobile devices. With these latest announcements, the website owners have no choice but to adapt to the latest ongoing trend to maintain traffic and rankings. A website that is optimized for mobile SEO is accountable to a different set of customers, search algorithms, and other technical implementations. Mobile search is not only for trendsetters but also for the online and in-store shoppers, Smartphone users and also for the not so tech-savvy.
Among the various mobile indexed websites that claim to have SEO as a priority, one thing is sure. Every SEO approach will now own a piece of that mobile first index puzzle. To put it forward in simple words, a website cannot attain mobile-first index success without first attaining high levels of responsive web design, optimized data and fast loading time among some of the other internal SEO strategies.

In fact, some business brands have started embracing these mobile first constraints down to such a level that their mobile optimized websites rival their desktop counterparts. It is believed that mobile-first index will affect how Google will rank your website, determine the authority and will decide if your content is relevant or not based on Google’s guidelines. Although the mobile index will continue to be a single index of website and app, the Google algorithm will primarily use the mobile version of a particular site’s content to rank pages from that site to understand the structured data and to show a few snippets from the mentioned pages in the search results.

A mobile first index site will have three options. Either the website will be responsive, or it has a separate mobile site and lastly it does not have a mobile site at all.

How to Judge whether a Mobile First Index will impact your site?

If your website falls in any of the three categories, then you will surely be impacted for the switch to a mobile first index.

  1. Mobile usually serves a different content than desktop.
  2. Mobile removed structured data from a desktop.

It is said that if one has a mobile friendly website, then they are surely lucky.
Here are a few tips for a Mobile first Index website:

1. Plug up your websites Pages into Google’s Mobile-Friendly Test

If one is managing multiple client websites or if you are a small business owner, the first thing that you need to do is to check whether the pages pass Google’s Mobile-Friendly Test. To check, one should start with the key navigation pages to plug in one by one. This would be a bit time consuming but surely it is going to provide you with excellent results.

If you do not have a mobile responsive site, then you should start with an implementation strategy before Google rolls out the Mobile first index.

2. Verify that your Mobile Pages are Being Indexed

One can easily forget to index their mobile websites. You need to type in your Smartphone and check whether a mobile is indexing your pages to Google or not. If nothing shows up, then it is clear that Google is not able to access your mobile pages.

3. Review Smartphone Errors in Google Search Console

Another important thing is to examine your Smartphone errors in Google Search Console. Depending on the errors that come out, you can move further. A common mistake that is often seen is a faulty redirect. A faulty redirect is when a desktop page is redirected to a Smartphone page that is not relevant to the particular search query. Cleaning these errors will allow Google to index your content better.

4. Update Mobile Content to Reflect Desktop Content

If you have a separate mobile site, then make sure to cross check the content that is published on the desktop as well as the mobile site. There are many mobile websites that are much lighter in content to maintain the page speed. With the new mobile first index, having diverse content on mobile and desktop can cause some major traffic and keyword loss down the line.

5. Remove Hidden Content in Your Tabs and Accordions

Double check to make sure that the content is visible to all users on desktop and mobile. Web designers and developers have a common approach to hide content in mobile to make the design appear clear. Every SEO marketer should look out for hidden content.

6. Add Structured Data on Your Mobile Version Pages

There are times when implementing structured data on a site, webmasters might skip adding them to the mobile site. With the new mobile first index, if you want to keep your structured data, you will have to add it to your mobile pages as well.

7. If you don’t Have Mobile Pages, Launch AMP Pages

Many times there are chances that you will not have the time to create mobile pages for your site. In such cases, you can create an AMP version for these pages. Google will use the AMP version to index even without the mobile friendly version.

8. Mobile Design

The SEO today has to know and understand more than just code and ranking. They should be very much familiar with how to use a design to influence rankings. The mobile design is an art in itself.

9. Maintain a Link Building Strategy

It is said that links could pose a problem in the future because users do not usually link to the mobile compared to desktop. There is a transition to mobile-first index but building links to your desktop pages are still vital to your SEO success.

10. Verify Your Subdomains

Once you upload your subdomains to Google Search Console, you will receive notifications for your mobile site. Google will notify you regarding any actions taken. As per Google, these subdomains are treated as two separate lines, so data needs to be collected on both the sides.

11. Optimize on-site SEO for Mobile

With the coming up of a mobile first index, one needs to rethink about the on-site SEO strategy that is from title tags to headers. For instance, the length of title tags is different on mobile when compared to desktop.

12. Speed

Making sure your site loads fast is essential to rank on mobile. Large images can slow down a site. So optimizing images to the correct size is a great achievement. You can also maintain speed by leveraging browser caching. Too many redirects can also take a lot of time to reload and provides you with a slow experience.

On a concluding note, it can be stated that, if you are planning to create a mobile version of your site, then keep in mind that a functional desktop-oriented site is far better than an incomplete mobile version of the site. It would be much better to launch your mobile site once it is thoroughly complete.

Social Media

Leverage Social Dimension of Digital Marketing

Reverend digital marketers seek to establish themselves among the big market players. However, as the time has passed on, these marketers have recognized another uncharted dimension of the digital landscape in social signals for SEO. At the beginning of 2014, Google came forth with admissions that social signals are not integrated into the scheme of their ranking algorithms. However, nothing can undermine the social dimension of digital marketing. Moreover, it is worth noting that social is a major driving force to pull down traffic, originating both organically and via paid channels.

Domain Authority

Although there is no evident data testifying to the role of social signals as a vital and decisive force in the domain authority, some results over the years have made a strong suggestion to its potential in enhancing the overall authority of a website. As traffic draws in towards your website from trusted channels, it takes the value of your site a notch higher. Further, Google regards these social signals with ‘brand signals’.

Social Link Building

Traditional link building has undergone a rapid transformation over the years and authority link building should be a vital aspect to SEO strategies. However, natural links cannot be overlooked, regardless of the fact that managing them is an intricate art. In addition, social links hold inherent authority, especially in case they have redirected from reliable social media platforms.

The Effect of Google Algorithms on Marketing

Without a doubt, Google is one of the most popular search engines in the world, and that is why it comes as no surprise that almost anyone who has a website wants to feature high here. However, at Google innovation is the name of the game, which is why there are constant changes in the existing algorithms that it uses. However, these changes often wreak havoc on the strategies established by other companies.

Here’s a look at how a simple change in Google’s algorithms can affect your website:

  • Your website might suddenly start looking obsolete and all your SEO strategies might go down the drain.
  • Your entire website design might suddenly seem out of place.
  • While all this time, your website used to rank high on Google, now it has gotten pushed to the back of the line.
  • The content which was considered really good and keyword maximised, is now not as effective as it was.

The knowledge of certain basic factors should make things easier for you:

  • All the information that you have is still valid and credible. Only certain fundamental basics have changed and what you knew has become slightly more amplified. While certain links might have to be removed altogether, certain will only have to be tweaked.
  • Marketing using good content will always be important, especially in the days to come. So, if you don’t have an in-house content development and management team, perhaps it is time to get one! It would not harm you to have some guest bloggers on your site, who will keep the general public updated, even if your in-house team does not!
  • There is no denying that the social media is growing and will continue to rise at a rapid pace. If you are not on the train yet, it would be best that you do it, as soon as possible.
  • Gone are the days, when marketing was done only via the internet, because today, it has moved to a larger arena. It is important to offer mobile marketing and apps that are mobile friendly as well.

While everyone is in a constant scramble, as to ensure that despite the changes made by the Google team, their website stays on top, there are some things that are in your hands. By taking a few simple steps, there are steps that you can take, to ensure you stay that one step ahead!

  • It would be best that you hire a professional or a team to handle your website and all the requirements associated with it. While your team might be good, a professional team will know how to tackle issues, much better.
  • There will be financial expenditures and you need to be prepared for it. This could include expenses incurred for pay per click advertising, social media marketing or something as simple as getting new content developed.
  • Your website should include information that is absolutely current and ever changing with the emerging trends of the domain. It would be good to include reviews from clients as well as positive testimonials.

Content Marketing Strategies That Can Help You Recuperate From Penguin

When asked about recovering from Google penalties, the first thing that comes to mind is removing negative links. Same is considered useful for recuperating from Penguin, which may not be a penalty technically but its effect are no less than one. Now, if you ask an SEO guy like me who has tried to help numerous clients to bounce back from penalties, than link removal does help in the recovery process, but it will not suffice. This is because removal of links can also have an adverse effect of website ranking as well.

So, what should one do? Well by promoting the website with link building techniques that focus on branding and referral traffic you can really augment your website.

Here are some content marketing strategies that can not only help in Penguin recovery, but can also take your business to a new level.

  • Creation and marketing of linkable assets: This involves creating anything to garner the interest of your audience, like useful, interactive and relatable blogs, whitepapers, slide presentations, infographics, content guides etc.
  • Link attainment: You should acquire links from significant resources so that it brings referral traffic, makes your outreach emails, encouraging email subscriptions.
  • Give bonuses, discounts and giveaways: You can attract visitors by interesting giveaways, but make sure to use third party tool like Rafflecopter to avoid being penalized for “link scheme”.
  • Invite significant people for guest posting: Apart from getting links by guest posting, you can go the other way round and invite influential people who have a different target audience than yours.
  • Use brand names when linking instead of anchor text: You should use your brand name, or highlight the part that shows your perspective. Anchor text can make you vulnerable to Penguin hits.
  • Use PRs to promote your business: Using press to propagate your message across your audience is an amazing way to promote your business.

Using these content marketing and SEO strategies, you can ensure that Penguin updates won’t affect you much!