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E-Commerce Marketing

8 Tips for E-Commerce Holiday Marketing Success

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?

With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:

Strategize with SEO

If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.

• Use Social Media

Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.

• Email Marketing is a good option

Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.

• Personalized user experience

Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.

• Use paid Advertising

Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.

• Offer competitive discounts and promotions

The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.

• Test Site Speed

The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.

• Prepare for SEO changes

As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.

It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.

Social Media Marketing

How Social Media Nurturing helps you to Get More Business

If you have started with a new business and want to promote it to a wider audience within a short span of time, then using social media channels is one of the best options. There are several things that you can try on which will really pay you off well. In the recent times, social media nurturing has become a necessary element for all businesses. They can post large volumes of tweets and updates about their latest services at a faster pace with the help of these automation tools. Nowadays, almost all business organizations are using this technique to expand their business.

When one starts using a social media campaign for the first time to talk about their business, in the beginning, it often may seem to be very daunting. However, it is not as terrifying as one thinks it to be. You just need to be confident enough and start with the campaign at once. Businesses have often used these automation tools in order to carry out their message fast and at a low cost. However, they need to understand that these tactics are not as much effective and rather provide their business more harm than good.

Before going forward with any campaign, the important question that every business should understand is, how effective is it to broadcast your message in bulk? Make sure to keep a regular check on your campaign and ensure whether they are beneficial for your business or not. It is a powerful technique for people to know more about you and your services. It also opens up opportunities that let you connect and engage directly with your audience.

Don’t of Social Media Automation

The dependence on social media automation tools can at times put a business at risk that can lead to ruining their social community presence. The most crucial thing that every business needs to understand is that social media marketing is all about relationship marketing that helps you to build up a relationship with your customers based on trust and loyalty.

Things that you should keep in mind before running a social media marketing:

  1. Do not make auto direct messages part of your social media strategy.
  2. Don’t forget to analyze your scheduled messages for results.
  3. Don’t forget to read the articles you’re sharing for quality.

Some simple points that you need to understand when it comes to nurturing your social media marketing activities are:

  1. Pick up one quality post and nurture that post for a week or two. Through social media automation, this post will be much more effective than a broadcast.
  2. Nurturing is all about getting people involved in your conversations. Just sitting idle and waiting for people to like your post will not help. Thus, going forward with a social media marketing program will be really beneficial.

Overall using social media automation for your business is necessary. This promotional technique gives you so many advantages and will bring out positive results for you as well as your business. Nurturing your social media actions will be quite helpful to present your knowledge and authority on a particular subject in front of your network. To increase the campaign further, you can travel through the profiles of all the people who have commented or liked your posts. You can interact with them and boost up your business.

The Effect of Google Algorithms on Marketing

Without a doubt, Google is one of the most popular search engines in the world, and that is why it comes as no surprise that almost anyone who has a website wants to feature high here. However, at Google innovation is the name of the game, which is why there are constant changes in the existing algorithms that it uses. However, these changes often wreak havoc on the strategies established by other companies.

Here’s a look at how a simple change in Google’s algorithms can affect your website:

  • Your website might suddenly start looking obsolete and all your SEO strategies might go down the drain.
  • Your entire website design might suddenly seem out of place.
  • While all this time, your website used to rank high on Google, now it has gotten pushed to the back of the line.
  • The content which was considered really good and keyword maximised, is now not as effective as it was.

The knowledge of certain basic factors should make things easier for you:

  • All the information that you have is still valid and credible. Only certain fundamental basics have changed and what you knew has become slightly more amplified. While certain links might have to be removed altogether, certain will only have to be tweaked.
  • Marketing using good content will always be important, especially in the days to come. So, if you don’t have an in-house content development and management team, perhaps it is time to get one! It would not harm you to have some guest bloggers on your site, who will keep the general public updated, even if your in-house team does not!
  • There is no denying that the social media is growing and will continue to rise at a rapid pace. If you are not on the train yet, it would be best that you do it, as soon as possible.
  • Gone are the days, when marketing was done only via the internet, because today, it has moved to a larger arena. It is important to offer mobile marketing and apps that are mobile friendly as well.

While everyone is in a constant scramble, as to ensure that despite the changes made by the Google team, their website stays on top, there are some things that are in your hands. By taking a few simple steps, there are steps that you can take, to ensure you stay that one step ahead!

  • It would be best that you hire a professional or a team to handle your website and all the requirements associated with it. While your team might be good, a professional team will know how to tackle issues, much better.
  • There will be financial expenditures and you need to be prepared for it. This could include expenses incurred for pay per click advertising, social media marketing or something as simple as getting new content developed.
  • Your website should include information that is absolutely current and ever changing with the emerging trends of the domain. It would be good to include reviews from clients as well as positive testimonials.