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The New Search Algorithm Launched By Google

Published on- 1/12/2011

Due to immense traffic on Google, managing visits and search results is not an easy task even for the experts. As per some latest search acknowledgements, many users were getting stale results and so as a solution to this problem, Google has refreshed its search algorithm to make the results timelier. This algorithm update is likely to affect the search results by over 35%. This algorithm is basically a recognition made by Google to meet the rising demands and challenges put forward by social networking sites like Facebook and Twitter. These sites have made people used to constant and current updates which have eventually increased the expectations of people from Google.

The main concern of the directors of Google behind launching this algorithm is to make people stick with Google to get the latest happenings rather than running towards such social networking sites. The latest updates are also a major concern in regard to scores of different sports. Large numbers of people make use of Google or search engine portals to know the current scores of an ongoing match. Thus, a way had to be found to make the scores tickle with every second of the game rather than running behind.

Google authorities have always tried to make improvements in their functioning and structure from time to time. As a result of this, the ‘realtime’ service was added to the existing services of Google. This service was aimed on incorporating those Twitter posts for which Google paid to twitter. This contract was made in 2009 but it expired till July and none of these two companies showed willingness to renew it. After this instance, Google became more dominant by providing links to archived websites. But as the trends have changed, people today even expect results that are many years old.

This algorithm update approach of Google is not its first one. This effort is made almost 500 times a year but it totally is able to affect a very small proportion of results. But this time, the idea behind this launch has been kept different. The algorithm development made this time has been based on the difference between the most popular kinds of searches and the level of freshness required by them. To make this algorithm update more powerful, Google even came up with strategies to fight against low quality content. This mechanism is known as content farms, which tend to help in getting rid of mindless content attached with popular queries.