Google Optimizes It’s Ranking Algorithm With Markup Changes

Since time immemorial, structured data and markups have helped webmasters create search result snippets richer. Usually initiated with a goal to increase the click-through rate from organic search results on leading search engines, most users miss on higher SERP rankings due to lack of attention on quality markup language. Google from time and time again
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Become Reverend Marketer with SEO Tools

SEO is a constantly evolving field and the advent of technology has further given much-needed thrust to it. As more and more business continue to tap into the capabilities abound of internet, we have been deluged with a wide array of tools, which are being employed in the SEO arena. Further, such tools have streamlined
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Sundar Pichai Takes Over Google Incumbency

The moment, which had been long overdue, finally surfaced on 10th August 2015, when Sundar Pichai, an IIT-alumnus was announced as the new CEO of Google Minus (a slimmed down version of Google). This announcement was an outcome of re-structuring, which prompted creation of a mother company, Alphabet. Brainchilded Google Chrome Sundar has climbed up
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Google Tests New Mobile Interface With “Slow to Load” Label

Considering the surge in the number of Smartphone users worldwide, Google treated its visitors with a couple of delightful surprises last week. According to the CMO’s Guide to Mobile Marketing, over the past 4 years, Smartphone usage had grown by 394% and tablet usage had been up by 1,721%. Moreover, the combined usage of both
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Shopping Feed Spec Updates Announced by Google

A few days ago, Google announced a number of changes to their feed specifications for Shopping Campaigns. While some of these changes are expected to affect only certain markets, there are others that may affect advertisers globally. These changes go into effect from September 15th, 2015. Advertisers can log on to Google to see if
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E-Commerce: Mobile Traffic Surges, E-Retailers Look To Improvise User Experience

The last few years have seen a surge in Smartphone traffic. However, conversion still remains a daunting task for most e-commerce sites. The 2015 quarterly reports of various Digital Marketing companies reflect that there has been a tremendous growth in Smartphone traffic; although saying that the Smartphone transactions remained flat. According to the reports (drawn
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Global Brands to Invest $200bn by Year-End

Recent researches have concluded that global brands and retail marketing activities will reach an estimated value of $200 billion by December 2015, due to the unprecedented growth of mobile users worldwide. A study conducted by Juniper Research, observed that nearly 70% of the net increase on digital advertising concentrated on mobile and handheld devices. According
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Will Link Building Survive After Guest Blogging Catastrophe?

If you were relying on guest blogging to gain quality links until now, then you should beware of Google’s dangerous animals, Penguin and Panda. In a recent blog, Matt Cutt clearly said “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because
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Lower TTFB helps in achieving higher Search engine rankings! Learn How

The popularity of your website and its position in the search engine ranking is a very crucial factor that one must take care of. Search engine ranking is based on various parameters such as the header, the URL, the quality of the inbound links and the speed at which the web page loads. This means
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