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Digital Marketing

Lay Emphasis on Facebook Advertising vs. Google AdWords?

Since online advertising now a proven necessity for all sorts of businesses that aspire to obtain a larger customer base, you must be wondering now which medium you should opt for. The obvious options are Facebook Advertising or Google AdWords, which certainly happen to be the most popular amongst online marketers. A lot of online marketers have exploited both the means, while there are others who concentrated their efforts on just one. This is because they have been able to find out which of the two has provided them with more leads, something that you being an online marketer too would want to know. Both Facebook Advertising and Google AdWords are in a serious competition that could only be decided by the marketers themselves. It is imperative that you become familiar with the advantages and limitations of the two so that you can save your time, efforts, and money while taking services of any of these.
When it comes to targeting a particular sector of the clients, it is Facebook Advertising that may have an edge. However, it limits you to only those people who are actively using Facebook. Since nearly everyone is using social media these days, this can’t be considered as a limitation. With Facebook, you can actually access people who may be fascinated with your product or service. On the other hand, Google AdWords allow you to be accessed by people who are in quest of the items that you are selling. This clearly means that you can be into a more aggressive campaign if you make use of Facebook.
If you want to have bigger ads that are likely to capture people’s attention straight away, then Google AdWords is surely a better choice. In Facebook, you may be able to create very striking ads but the issue here is that you may not be able to post the big ones because of the site’s limitations in this regard. Google AdWords has developed a better and more powerful system because it has been in the business much longer. Newbies and small scale businesses, however, may find Facebook as easier means for advertising.
Being an experienced online marketer, you must know that both Facebook Advertising and Google AdWords have their distinct benefits. However, if you are intending to reach out to more people, it is advisable that you employ both.

Lead Generation

Strategies to Optimize B2C Lead Generation

In case your business employs paid search for the B2C lead generation, you must be acquainted with intricacies and overheads associated with paid search options such as Google Adwords. Drawing in visitors to your website and prompting them into clicking on your ad before following it up stresses on a highly strategized paid search campaign.

Here, we have set out effective strategies to seize leads through search advertising:

Align your Campaign with RLSA’s

RLSA (Remarketing Lists for Search Ads) is a feature, which comes with capabilities abound and makes use of your website’s remarketing lists to reel in leads to your website. RLSA bid adjustments convey Google that you are not hesitant to shell out some percentage more for the click generated by a former site visitor.

Test an RLSA-Only Competitor Campaign

Once you have gained an once-over of RLSA, the next step involves reaching out to visitors, who have overlooked you in favour of your competitors. As running advertisements on competitor terms can be an annoying proposition, and it might trigger a string of CPC (Cost-per-click) hikes among every participant involved. The only feasible solution to regain potential leads amidst all this digital chaos is an RLSA-only Competitor Campaign.

Lay Stress on Query-based Campaign

A well-structured lead generation campaign will yield the proportional results. Also, it is worth noting that your campaigns and ad groups should be central to your target customer’s online searches. Due efforts should be employed into bringing the relevance of your campaign to your goal of widening the customer base. Such efforts will help you to dig up what lies underneath the rocks and deliver the message, which strikes the chord with prospective customer’s online searches.