Google updated its search algorithm on 1st of August and here is everything you need to know about it. This broad core update by Google focuses on medical and health sites. But many sites apart from them are also impacted by the update. There is basically nothing you can do to fix your site but you can offer great content and a unique experience to the users. The update is known as Medic Update because it focuses on the health and medical space. Google has stated that this is a broad, core update and it does similar updates many times each year.
There is no particular method you can use to fix the pages. Instead, remain focused on building great content for the users. Google stated that some sites could notice drops or gains. The changes introduced into the system are benefitting the pages which were previously under-rewarded. This rollout will impact all Google search results across different regions and languages.
Who was impacted?
This is a global update which means every type of site has been impacted. However, it has been noted that there is a focus on medical and health sites in addition to entertainment and gaming niches. It has also impacted ‘Your Money, Your Life’ sites. These sites are focused on money and life.
What can you do?
Now that you know there is a change in the Google’s algorithm, there is nothing you can do to fix it. There is no solution to the same but Google suggests that you improve your website, create better content and make it a unique experience for your users. This could lead to a better ranking of your site on the next update.
The much-awaited moment is just a few weeks away when Google will lift the veil on its latest Penguin update. A Google insider revealed that the company should roll it out by the end of the first quarter. It has been more than a year since Google came forth with an update to its link spam algorithm, Penguin 3.0, launched back in October 2014. Technically speaking, it was viewed as more of a “refresh” than an update. The major reason attributed to it is the fact that it did not affect US English search queries by any chalk.
Before digging any deeper into it, let’s illustrate the difference between an algorithm update and an algorithm refresh.
Difference between Update and Refresh
An update does not introduce any additional signals to the algorithm. Unlike it, a refresh demotes sites, featuring spam signals, which were absent when the previous update was in operation. Apart from this, a refresh serves to assist sites who have their spam issues fixed since the last update.
Advancements in Algorithm over the Years
Prior to the introduction of Penguin 3.0, the Penguin 2.1, hit the market on October 2013, made huge waves across the digital landscape. The algorithm update was considered as the follow-up of Penguin 2.0, introduced way back in May 2013. As per Google, Penguin 2.0 was equipped with new spam-fighting technology. Moreover, it was the last instance when the search giant confirmed introducing new signals to the algorithm.
While the rumours have already begun to make rounds regarding what Google lays in store for us this time, we are less likely to hit the nail on the head until the update finally rolls out.