There are reasons why some businesses succeed and why some fail. In the online world, it is way more challenging. The ones that succeed surely are doing something distinctive and special that the others are not doing. Online businesses that are doing well have several common components and one of the top ones is that

Just after the lockdown was announced in the last week of March 2020 in India, the Ministry of Home Affairs announced that not only physical stores dealing in essential commodities will be allowed to open shop; for e-commerce companies too, the guideline issued mentioned that they could deal in essential goods only during the lockdown.

Facebook continues to remain an important part of our lives and of every business across the globe. The list of benefits of Facebook advertising will leave you wondering why you never attempted it. If you want to use Facebook effectively for your products and services, read the 25 benefits discussed below. Your audience spends maximum

Digital marketing is nothing but the marketing of services or products using online platforms, mainly the internet, including display advertising, mobile phones or any other digital medium. In today’s world, online platforms have become a trend with multiple users across the world. With the evolution and change in modern and digital technologies, both large and

Search engine optimization or SEO allows business owners to build user-friendly websites that have a high search engine rank. Most consumers use the search engine to look for products and services and where you rank on the search engine results speaks a lot about your business. Here are 5 key benefits of SEO for your

Needless to say, the success of every business depends on leads or traffic. Without traffic, there are no conversions and with no conversion there is no profit. Finally, when your business does not make any profit, it dies. But, generating leads in this competitive online marketing is not so easy. We all know this. So,

Make no mistake: Every business irrespective of their domain need to promote their products and services to stay in the competition. Over the years, technology has revolutionized the world, and the way products are marketed is also radically changed. Digital marketing has compelled companies to grow to its full potential. Companies including big giants now

SEO or search engine optimisation is crucial for any business to smoothly sail through the demanding competitive market. Having an eye-catching website that has no place on the first page of the Google search engine is like having a vehicle with no fuel. A website ranked higher in search engines eventually witnesses more visitors and

In this fast-paced world of business, establishing and growing your startup can slightly be a challenging task. In my opinion, how you present your brand is a vital factor. Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary. Let me first briefly define what is

There is a lot of buzz in the digital market about pay per click marketing and Google AdWords. Last year, there were lots of updates by Google that were highly appreciated by the users and the trend continues in 2019 as well. At a recent marketing live event, Google announced a host of brand new