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Google December 2020 Core Update is Live- Here Is What We See Now

Google December 2020 Core Update is Live- Here Is What We See Now

Seven months ago, in May 2020, Google had announced its last core updates. Ever since the pandemic broke out and things got rough for many worldwide, professionals in the digital marketing realm thought that this was probably the final core update for this year. With only a few days left for the year to end, it was obvious for everyone to think that the next core update from Google would come now in 2021.

The surprise Christmas gift was announced and rolled out by Google on 3rd December 2020. The broad core algorithm update is named the December 2020 Core Update. The official handle of Google took to Twitter to announce the rollout. The handle mentioned that though the rollout had started on 3rd December, it would take about one to two weeks for the complete rollout to happen. Truly a Xmas gift, the rollout would finish off by the time the final week of the year is here.

  • Early signs

It is the third core update announced this year. Before the official announcement came through, there were signs that this update could be substantially more impactful than the earlier one.

  • Start of rollout

The rollout was live from 1300 hours on 3rd December 2020.

  • Impact of the last rollout

Websites felt the effects of the last update in May all across the domain within the first 24-hours. It took about two weeks approximately for the full-blown impacts to be felt by almost every site.

  • First core update

The first core update for this year was launched in January 2020 and was aptly called the January 2020 core update.

Key takeaways

Any Google core update remains the talk of the town for a long time to come. The bad timing of the December Core Update is also being viewed quite agitatedly amongst the SEO community. The timing is not so right, for sure! Christmas is around the corner. Black Friday and Cyber Monday have passed. To top it all, this is 2020, which has seen many upheavals already. The last thing website owners and the SEO community wanted was an upheaval in their site rankings!

Before we move onto understanding the effects being felt by the top websites due to the updates, here are the key takeaways:

  • Google comes with its advice that it always gives out after the release of every core update.
  • Google says that site owners need to invest their time and money in the generation of quality content. Content remains the core of all activities, and Google wants websites and SEOs to follow industry best practices and stay focused on creating good-quality content.
  • Use structured data responsibly and relevantly so that the search engine can identify the right content for every search query.
  • Keep monitoring the SEO activities and ensure that all issues are handled and rectified at the site, there and then.

Google says that different sites will face a different type of issues. Some of the sites will experience recovery as the core updates get fully implemented. However, suppose the site is experiencing negative effects due to the December Core Update rollout. In that case, SEOs and site owners must keep working on the content and SEO practices to enhance the content.

Towards this end, Google says that such site owners and their SEO advisors need to:

  • Run a full site audit so that any existing issues, be it major or minor issues, are addressed effectively.
  • You also need to monitor the ranking of your site online closely. Use a smart ranking tool to ensure that the site’s visibility is not affected adversely due to the Core Updates.

Effects on Rankings felt in the short-term ever since the updates were announced.

  1. Most sites on 4th December registered higher volatility, even sites, and categories like Books & Literature as well as Real Estate that were otherwise unaffected the next day of the rollout.
  2. Industries that usually are not susceptible or experience volatility due to such core updates also reported a few adverse effects.
  3. Websites that belong to industries like Real Estate, Health, Law & Government were the most badly affected. It was seen across mobile and desktop platforms.
  4. Travel and Finance were two other verticals that registered higher volatility rates on the first day in desktop-related searches.
  5. In mobile-related searches, Jobs & Education as well as Pets & Animals, were adversely affected.
  6. It has also been seen that bigger domains have been the worst hit. About 33% of the worst-hit are sites that have more than 10 million visitors every month.
  7. Sectors doing good and have registered positive impact are sectors like – Internet, Telecom, Business & Industrial, Beauty & Fitness; of which Business & Industrial domain is doing the best. Some examples are – LinkedIn, eBay, and Yahoo.
  8. Amongst the losers are Online Communities, Shopping, News, People & Society, Arts & Entertainment, Health, and Games. Jobs & Education and Law & Government are the worst affected. Examples of sites that have lost SERP are – yellow pages and urban dictionary.

Google Core Updates – what website owners need to know

Google algorithm updates are done almost daily. Most of these changes are barely conspicuous. Sometimes, however, the changes are much more than noticeable – they are announced by Google so that concerned stakeholders like webmasters and owners can act or respond relevantly.

As the December 2020 Update, core updates contain a substantial amount of broad changes in the algorithms. The purpose of the core updates is to enable Google to remain synced and aligned to its mission to offer authoritative and relevant content to users. Such updates impact sites notably. Core updates are about improving the overall system of assessing content and is not targeted at any particular site or page. Sites that are negatively affected by such updates should not conclude that there is anything wrong with their site, or, there are any issue needs to be fixed. Many a time, there is nothing to fix at all.

On Page SEO

Everything one Needs to Know about the Latest Google Update

Google launched its Penguin Update in April 2012 to better catch sites deemed to be spamming its search results. This is primarily designed to boost Google rankings. When a new Google update is released, the sites that have taken action to remove bad links or who make every effort to remove spam have some effect on their rankings. Penguin update is now running in real time as a part of Google’s core algorithm. This update is already in effect and is available in a number of languages.

A comprehensive Guide To On- Page SEO

If you want to make your online presence felt, then it is important for you to ensure that you are up to date on on-page SEO basics. This is helpful in providing high performance for your site and visibility for your targeted audience. Over the past few years, the rules of this type of Search Engine has drastically changed making sure that Google is able to deliver some of the best results. On-Page SEO is the method of optimizing individual web pages to ensure that your company attains a higher rank and is able to earn more relevant traffic in search engines. It refers to both the content and the HTML source code of a page that can be optimized. The longer the users stay on your site, the better it will be for your website, providing an enhanced experience to the users.

  • Implement Proper Tags: Another important aspect of your on-page SEO is the implementation of tags. Make sure that the tags are written and utilized optimally as this will be useful in improving traffic. These Meta tags are used as they provide search engines some information about your page. Including Meta tags on our site will increase your click rate.
  • Title Tags: Title tag is also another important element that proves out to be helpful in your rankings. This title tag outlines what the particular page is about. To improve search results, Google looks at the title tag and compares it to the rest of the content that is available on the page. Keep your title tags descriptive and short. Make sure proper keywords and pertinent information are included.
  • Use of Meta Description: Meta description is also a crucial aspect of increasing search results. In a way, the Meta description communicates what users will find on the particular page. The search engine sites read the Meta descriptions to determine the page’s topic. The length of Meta descriptions that will be visible on desktop and mobile devices will differ.
  • Proper headings: To achieve excellent results the headings should not be overlooked, as they hold more weight on the page than a standard paragraph. The audience should be kept in mind while writing the headings and particular tags.
  • Appropriate URL: Make sure to keep the URL short. The shorter the URL, the easier it is to share. Utilize the primary keywords in your URL, but make sure too much keyword stuffing is not there.
  • Quality Content: Make sure your web page contains a well-written content that is available without any spelling or grammatical errors.

The goal of every business is to bring in maximum traffic to your website and generate conversions. A perfectly fabricated page creates an outstanding user experience and strengthens your brand. This will increase the traffic on your site and improve your search engine rankings.

Google Update

Google Introduces Latest Penguin Update

The much-awaited moment is just a few weeks away when Google will lift the veil on its latest Penguin update. A Google insider revealed that the company should roll it out by the end of the first quarter. It has been more than a year since Google came forth with an update to its link spam algorithm, Penguin 3.0, launched back in October 2014. Technically speaking, it was viewed as more of a “refresh” than an update. The major reason attributed to it is the fact that it did not affect US English search queries by any chalk.

Before digging any deeper into it, let’s illustrate the difference between an algorithm update and an algorithm refresh.

Difference between Update and Refresh

An update does not introduce any additional signals to the algorithm. Unlike it, a refresh demotes sites, featuring spam signals, which were absent when the previous update was in operation. Apart from this, a refresh serves to assist sites who have their spam issues fixed since the last update.

Advancements in Algorithm over the Years

Prior to the introduction of Penguin 3.0, the Penguin 2.1, hit the market on October 2013, made huge waves across the digital landscape. The algorithm update was considered as the follow-up of Penguin 2.0, introduced way back in May 2013. As per Google, Penguin 2.0 was equipped with new spam-fighting technology. Moreover, it was the last instance when the search giant confirmed introducing new signals to the algorithm.

While the rumours have already begun to make rounds regarding what Google lays in store for us this time, we are less likely to hit the nail on the head until the update finally rolls out.

Google Clears the Air and Web Space with Disavowing Links Tool

If you own a website, chances are that you have been plagued by bad links – these could have been placed either by someone who considers you competition, or via automatic malicious links. Such links could create problems with search engines, because your site could very well be blacklisted.

In such a scenario, it is essential that you remove all such links, but sometimes, you find yourself helpless, because you are unable to do so.

With the launch of the new disavow links tool by Google, there was an air of cheer amongst all those people who were being bogged down by bad links on their sites. While some of the bad links were being placed manually, there are those which make their way onto a site, with a malicious intent.

While this tool is meant to remove the bad links that people are finding difficult to delete from their site, it is definitely not meant for making life easier for you.

Googlerepresentatives cleared the air that this tool is not for those people who would just want to make a list of the bad links on their site, and expect all of them to be cleared off. Rather, this was meant only and only for those links, which owners of websites are not able to remove, even after repeated efforts.

So, if you are also facing trouble with non-removable links, then you might want to get in touch with the Google team and try out their disavow links tool.