Home Blog SEO Services India

Technical SEO secrets to improve your website ranking

Technical Seo optimization algorithms allow search engines to quickly and easily find, access, index, crawl and interpret the website pages effortlessly and hassle-free. It works like a key that Google can use to locate websites quickly and easily. Meanwhile, it helps Google and other search engines understand your website’s concept.

  • Pay attention to Hreflang.

Hreflang should be made an essential part of websites that offer content in multiple languages. Hreflang includes an array of codes on the website that direct Google or similar search engines to the numerous versions of your websites available in several languages. These websites are customized to remove geographical and language barriers.

  • Consider the SEO title tags.

Meta title tags can be identified as bolded texts on top of the search engine’s list. Usually, meta title tags are HTML components that describe the web page’s title. It allows people to learn about the contents of your web page. You can learn about helpful keywords and ways to phrase the title tags from a competitor’s website.

  • Structured data

Regarding website rankings, structured data forms an integral part of the strategy. Structured data allows search engines to learn about your website and its contents. With the help of markup, you can easily incorporate structured data. This alternative will enable you to insert contextual data into articles, recipes, products, videos, etc.

Besides, it allows eCommerce businesses to portray star ratings or product reviews. When such elements are incorporated within the website coding, the website’s rank is improved automatically on search engines.

If your website relies on Accelerated Mobile Pages, it’s crucial to include structured markup to the web versions and mobile versions of the web pages. Although this part is overlooked, it can dramatically improve your search engine rankings.

  • Enable website security

Numerous websites successfully obtain secure sockets layer or SSL certificates to improve their website’s ranking on SEO. Although most websites are becoming secured and standardized in today’s world, most of these websites aren’t HTTPS encrypted. Thus, ecommerce businesses can leverage this opportunity and switch to safe platforms.

As a result, businesses can establish trust when it comes to users and search engines, which in turn can improve the rankings of websites on Google, Bing, and so forth.

We often browse through websites to get answers to even basic and common questions. Frequently, we come across a warning when we click on an HTTP site that asserts, ‘this site isn’t secure.’

Such warnings can arouse doubt in the mind of users and discourage them, users, from clicking on the website. Thus, acquiring an SSL certificate for the website is necessary. A secure website can allure more uses and drive in more traffic. Besides, it establishes trust among users.

According to studies, HTTPS and search engine rankings are intertwined. So, a website equipped with an SSL certificate tends to be more visible on Google. It can also increase the likelihood of converting website visitors into final buyers.

To enhance the website’s ranking, it’s vital to implement these technical SEO strategies.

 

SEO companies in India to turn traffic increase in revenue

SEO companies in India to turn traffic increase into revenue

SEO companies offer search engine optimization services to ecommerce businesses and websites. The main objective of an SEO company is to improve the website’s visibility across search engines, which in turn drives more traffic to the website.

To convert traffic into profits, SEO experts focus on tasks like keyword research, increasing website outreach, content creation, etc. However, you should check out the capabilities of SEO companies before settling with one.

SEO agencies are known to offer white-hat SEO services of high quality. These services aim to enhance the visibility and ranking of websites on search engines over time.

However, you should avoid signing contracts with companies that promise overnight outcomes or quick fixes. Always remember that SEO strategies are entirely organic and a bit time-consuming.

  • Analysis and research of keywords

The Seo company’s services shouldn’t be limited to on-page optimization. SEO companies should plan things after conducting in-depth research. They must enquire about the products and services provided by the business.

Besides, they must be eager to gather information about the brand. Next, they will decide upon the keywords associated with your brands and the position you can hold if you stick to those keywords.

Upon completing the in-depth analysis and research of the business’s keywords, these experts will develop a plan to offer you higher rankings online. Next, they’ll update you about the changes that should be included on the website.

  • Incorporation of keywords

If you are willing to rank higher by using a particular keyword or phrase, but if you’re struggling to include these phrases or words on the site, the task can seem complicated

An SEO expert can incorporate the relevant keywords by analyzing the website’s header text, title text, and copywriting aspects.

Most importantly, businesses can rest assured that keywords will be included within the websites to improve their online visibility across search engines.

  • Link building

If you are looking for an effective off-page SEO technique, link building can play an important role. With the help of link-building techniques, you can improve and increase the quality and amount of the website’s backlinks. Backlinks are links to other websites and are incorporated into yours.

When your website is backed up with links to renowned websites, it indicates it is reputable. This helps Google to identify your website as a reputable one. As a result, you’ll get an opportunity to boost the results on search engine rankings.

  • Availability of account managers and inclusion of monthly reports

A good SEO service package comprises a dedicated and professional account manager. The account manager is responsible for offering you monthly reports.

What’s more- the account manager will come up with frequent updates and deploy techniques required to align with the current SEO trends. Besides, they are responsible for tracking how far you’ve come in the SEO program.

The account manager will help you learn the changes in your SEO rankings and the reasons behind them. Next, they’ll decide ways to handle the task of site optimization and forge ahead.

 

 

 

SEO For Small Businesses – How To Grow Your Organic Traffic Fast?

SEO For Small Businesses – How To Grow Your Organic Traffic Fast?

If you worry about competitors’ sites showing up higher on SERPs to lose business, you are in the right place. SEO is the cost-effective way to grow organic traffic fast for small or big companies. Though Google ranks the more prominent companies on the first page, they also rank small businesses with the right keywords and optimized content with the correct title and meta tags. Since many small companies want to be on the first page of Google search, there is severe competition for it. It is essential to be updated on the changing algorithms to continue being on the first page of SERP rankings continuously.

So, check out how SEO can help small businesses grow organic traffic fast to develop your business beyond expectations.

What is SEO for small businesses?

SEO or search engine optimization helps customers find the site during their search on Google. It also improves the online presence by giving more exposure and increasing user traffic and qualified clients. You may have an attractive site, but it has become one of the millions of inactive sites without customers unable to find it. There are over 1.17 billion sites worldwide, of which only 17% are active. With Google indexing hundreds of billions of web pages, you need to have the best SEO practices for your small business to grow the organic traffic fast. Hence doing it is easier said than done and is the need of the hour for not only ecommerce sites and offline small businesses like repair shops, dentists, and others.

How to grow organic traffic using SEO for small businesses?

SEO undergoes constant change as per the changes in Google’s algorithms. But one thing that Google continues to give is the preference for big sites with rapport built over time. Hence, most of the small companies’ sites find a place only on the second page of the SERP. Therefore it would help if you excelled in loading speed, looking good on mobile, understanding searchers’ intentions, and others. If you make Google happy with the right SEO practices, it will make you happy. So, check out how to make Google happy to grow organic traffic to your site.

  • Keywords are the first SEO technique as people searching on Google will use it for searching for information online. For small companies, it is better to use long-tail keywords with lesser traffic and competitiveness than the shorter keywords used by more prominent companies.
  • Rather than publishing new high-quality content, it is better to first optimize the existing web pages for Google to recognize the content to receive more traffic.
  • Avoid stuffing the keywords to make reading the content hard, as Google Webmaster states, to create web pages for users primarily rather than for search engines.
  • When publishing new content, it is better to search and remove the old content that cannot get updated to become non-performing pieces that will affect the SEO strategies.
  • Building links to the site, using influencer marketing, guest blogging, social media promotion, and others will help better the site’s visibility.

The above facts and ways will surely help you not worry anymore about the competitors ranking but have your site on top of the SERP to grow organic traffic fast for developing your small business.

 

Why Is SEO An Important Part Of Any Ecommerce Marketing Plan

Why Is SEO An Important Part Of Any Ecommerce Marketing Plan?

You may be new to an ecommerce business or a seasoned professional. However, still, you should know why SEO is an integral part of any ecommerce marketing plan because of a rapid rise in the ecommerce business worldwide to cross five trillion dollars this year 2022. And Nasdaq confirms that by 2040 over 95 % of purchases will be only through ecommerce.

Though there are an estimated 12 to 24 million ecommerce sites globally, only fewer than one million sites sell over 1,000 dollars annually. Hence to be not left out in the crowd, you should have the best SEO practices for outsmarting competitors to sustain and succeed in the ecommerce business.

So, check out why SEO is a crucial part of any ecommerce marketing plan for using it to develop your business exponentially.

Why is SEO important for ecommerce businesses?

SEO is the cost-effective method to put ecommerce sites on the first page of the search engines, which

is their high priority. Though Google and other search engines prefer big companies that built their rapport over time, even small companies can benefit from the best SEO practices. Also, paid searches can help to be on top of the SERP rankings; it is not sustainable for the long-term costs. So, only SEO helps increase organic search traffic by enabling your ecommerce site to rank high on the search engines. Hence SEO is vital for ecommerce businesses to be successful and should be an integral part of any ecommerce marketing plan.

Reasons for SEO to be an essential part of any ecommerce marketing plan

OptinMonster confirms that 93.5% of internet users worldwide purchase products online, and 44% start their buying journey from Google. But 95% of the users never go beyond the first page of Google search, making those not there non-existent. Though paid ads will help you be on the first page, stats confirm that people prefer to search Google more than opt for it. Also, paid search ads are not effective as SEO because they cater to those who want to buy right now. But SEO caters to all the prospective buyers irrespective of their stage in the buying process. Hence there are many reasons why SEO is an essential part of any ecommerce marketing plan that includes others.

  • SEO is the most cost-effective way to reach the target market rather than any other type of advertisements like paid ads, traditional advertisements like print and broadcast media
  • Researches confirm that 70 to 80% of users go for organic search results or unpaid results than opt for paid search ads.
  • Enables the site to be on the first page of the search engines that is the top priority for any ecommerce site to develop the business
  • Optimizes the site and content to attract more visitors as search engines can categorize such content easily.
  • Not only increases traffic but also lead-quality by providing the visitors the information they need to click the add to cart for increasing sales

The above facts and reasons will surely convince you of why SEO is an integral part of any ecommerce marketing plan to be ready for its boom now and in the future to develop your business to new heights.

 

 

7 Ways To Effectively Generate Leads With SEO

7 Ways To Effectively Generate Leads With SEO

If you are unsure how to generate leads with SEO effectively, you are in the right place. Though sales are a game of chance in many ways, you need to create luck with out-of-the-box lead-generating strategies. Having the same standard strategies to generate leads will be challenging for anyone. Because what is today’s successful strategy will not continue in the future. Hence trying new approaches and tactics will help generate new leads in unexpected ways. As per SBA or small business administration data, one-third of the new businesses fail within the first two years. Though reasons are many for it, one of the significant reasons is not able to generate leads with SEO consistently.

So, if you want to run your business successfully, check out the seven ways to effectively generate leads with SEO.

Why is it essential to generate leads with SEO effectively?

SEO lead generation is the process of transforming visitors to the search engines like Google into potential customers. It builds credibility, increases trust, improves visibility, and raises interest among a specific group of people who are potential leads. SEO is effective for lead generation because Google is the most trusted brand worldwide and accessible resource. Anyone can search anything on the Google search engine to get a satisfying response within seconds. Also, a recent study confirms SEO provides a higher ROI or return of investment lead generation strategy. Hence to be friendly with Google to list the site on the front page of its search engine is work of the best SEO practices.

Google considers many factors for ranking the site on top of SERP. It includes quality links, content quality, site speed, page experience, and many technical aspects. But SEO is a mix of art and science to have more than such factors for lead generation. Have a look at seven ways to effectively generate leads with SEO.

  1. Getting more positive reviews on Google My Business which is a dedicated listing for companies in search results for more enabling more people to visit the site rather than visiting the competitors
  2. Social media marketing helps build an audience, increase reviews and develop a fanbase to get more attention to influence the SEO
  3. Create a targeted copy with written, informative content of the niche business for specific potential prospects to convert such leads into paying customers
  4. Build trust with site visitors by creating content around the results of the past that could help solve their problems and also use target keywords to show up on SERP
  5. Get authoritative links from market leaders in the business niche to become one of them by providing tons of informative content to improve the site’s popularity get more leads, and convert them to customers.
  6. Check the competitors’ sites to know what they do to rank on top of SERP and find ways to outrank them.
  7. Use the right content strategies and keywords to turn visitors throughout the three stages of the sales funnel: awareness, consideration, and decision to lead.

The above facts and ways will surely help you generate leads with SEO to grow your business beyond expectations.

What is Programmatic SEO? How to Increase Organic Traffic in 2022?

 

This is the right place to know what programmatic SEO is and how it will increase organic traffic in 2022. Most of the top sites like Trip Advisor, Amazon, and others use programmatic SEO for the topmost of the searches online. Hence it has become the trending concept to overcome the large-scale content challenges to lure the attention of SEO professionals in 2022 also. Because of its impactful potential results that are scalable instantly, bring backlinks, and with customized content matches longtail keyword intent. Also, it enables the creation of hundreds or thousands of landing pages for keywords of specific search queries to be more visible as the big companies.

So, check out programmatic SEO and how it increases organic traffic in 2022 to make your site more visible with landing pages for related search queries on the search engine.

What is programmatic SEO?

Programmatic SEO is an execution strategy for targeting hundreds or even thousands of longtail keywords by building hundreds of landing pages at scale. For example, travel companies use “weather of a specific place” for many months or “things to do in” in a specific city. It boosts organic traffic by answering increasing search queries with educational content that is engaging and entertaining. Also, data-driven and automated, programmatic SEO creates landing pages for each search query using AI techniques and developer codes. Hence you can capitalize on both high and low-volume search queries with the intent to be on top of the SERPs.

How programmatic SEO increase organic traffic in 2022?

Programmatic SEO is sure the buzzword in the SEO industry as it evolves to user-intent from search engine algorithm-driven strategy. It is ideal for many sectors from travel, ecommerce, hospitality, and real estate, among others. Small businesses with programmatic SEO can compete with big companies by enhancing visibility and increasing organic traffic by automating content creation at scale. Hence you can rely on it to maximize traffic and brand awareness to your site. The significant reason for it is the basis of programmatic SEO strategy is search intent and transaction intent keywords that Google wants for its searches. Also, it enables the creation of large-scale content that is highly relevant and discoverable easily. The following are how programmatic SEO will increase organic traffic in 2022.

  • Decreases the time for businesses with a substantial scope of search queries to create thousands of web pages for answering them by using automation which will also reduce the costs and efforts
  • Increases ten times the speed of creating content for businesses with each landing page customized to the specific user needs and also the engagement rates
  • Enables to be more visible to the over 500 new searches on Google daily to rank high on SERP and get the desired clicks
  • Enhances fast improvements in the search engine rankings for driving more traffic and increasing lead conversion by speeding up the content creation
  • Increases backlinks by matching longtail keywords with customized content by enhancing large scale SEO
  • Outranks competition as the longtail keywords concept has lesser competition compared to short vital words and by creating bulk content pages

The above facts and ways will surely help you know programmatic SEO and how to use it to increase organic traffic in 2022.

 

How Can Digital Transformation Grow Your Small Business?

Digital transformation has now emerged as the fundamental backbone for a myriad of businesses. The business size isn’t a criterion in the current scenario, but the online prominence is. To stay relevant in the cut-throat competition, enterprises must step up their games by proactively engaging with a massive consumer base via advanced technological devices. In theoretical aspects, it might appear simplistic approach, but the reality is intimidating because as a crusader, one has to apply numerous strategies to elevate productivity, standards, creativity, engagement, customer expertise, and finally, return of investments (ROI).

Integrating digital technology into the different landscapes can offer bonuses to transform businesses. If any business neglects the cruciality of digital marketing, then those market sectors are simply digging pitfalls for themselves. To be successful, we must adapt, accept, and implement new era changes or transformations. You might be having a decent roadmap, but a well-articulated digital plan is like icing on the cake because it can assist in attaining great heights and helping to grow business at its fullest potential at affordable prices.

The significance of digital transformation in transforming small businesses:

  • Budget and Time- To flourish in the industry, businesses require quick, complex fruition, and therefore, the owners need an enormous amount of capital to earn long-term goals created by them. However, the case of small businesses is 360 degree opposite because they have a small budget, assets, and short duration for evolving. As an outcome, incorporating digital transformation to aim at the most decisive aspects, like integrating digital technology instead of focusing on all areas, will be beneficial because the narrowed path is critical for excelling.
  • Team and Cultural Exposure- Prominent firms have the power to recruit accountable and professional leaders who can bring digital transformation to enterprises. Further, they are responsible for leveraging these initiatives to inject culture and enthusiasm into the agency. Many small businesses can search for similar executives who can bring these revolutionary transitions that can fulfill the surge of small businesses.
  • Consultant Support-The majority of the firm can invest and engage consulting agencies to receive a blueprint to run the business whereas the scenario is different in the case of smaller businesses because customer prioritizing expertise can bring digital transformation to assist contemporary customers. Embodying cohesive digital transformation tactics that focus on attracting more value- and partnering with compatible vendors always to assist in implementing against tactics- that can propel businesses to thrive.
  • Permits Businesses to get access to Consumers-Small businesses should search for vendors or professionals who can utilize their platforms flawlessly to provide valuable insights by extracting concrete data about potential consumers. Data-driven information permits businesses to gain more profitable outcomes by leveling up CX, which encompasses practices like implementing loyalty programs, workflow organizations, and many more programs to know the consumer inclination towards your small enterprises.

Final Verdict

It might appear bittersweet to make things clear or crystal clear, but accepting and implementing this digital transition in your work atmosphere can bring a tremendous amount of fruition. Incorporating this strategy can help grow your business and assure rapid expansion in your digital footprints. Further, these practices can automatically refine or robust digital strategizing and execution skillsets for which several novices invest an enormous amount of perks in different courses. Finally, the adoption of digital transformation for small businesses will add on more value which is unimaginable. It might work as an essential credential the reflects the quality service you provide. So, don’t be a frog and dive in well; jump out to unfold new chapters to expedite your businesses by ruling your competitive landscape.

Six best practices that will improve your digital marketing strategy in 2022

When technology has revolutionized almost every aspect of our lifestyle, business and industries have also benefitted in today’s day and age. Irrespective of the quality of their productions, the correct marketing strategy enables them to hit the market right. Otherwise, all the effort will be wasted if it does not reach the target audience and form a pack of customers loyal to the brand. Digital marketing plays its role here. Most enterprises today have focused on advertising, marketing, and analyzing their products’ scope in a technically advanced way. The comprehensive, detailed plan of laying out these strategies to launch the products and give them a viable exposure is defined as digital marketing. Considering the humungous competition in each sector of the industrial world, it is imperative to incorporate expert digital marketing strategies to enhance the sales, revenues, and overall growth of a business.

digital marketing procedures

How digital marketing helps in business?

There are different ways in which digital marketing procedures can be beneficial to your business. Some of the best ways to implement it in the functioning of your brand are:

  1. Competition research: As Christian Ungureanu, the senior growth marketer at Zurich-based Quickmail, would say, “To stand out from your competitors, you need to study their digital marketing strategies and look for opportunities. In alliance with his line of thought, it can be considered that the companies keeping an eye on the digital marketing strategies of their competitors, for instance, whether they are emphasizing more on paid ads or SEO based promotional articles, etcetera, or they have an elaborate exposure on various social media platforms, may increase your chances of getting a thorough idea on how to devise your marketing plan.
  2. Originality: Every enterprise emulates its unique essence. The whole purpose of any company is to follow up with a core mission or value that it had begun with. Advertising and marketing strategies of each of these enterprises should be based on authentic ideation and execution procedures. Following any particular promotional way may work for a while, but the audience would always influence the audience. Hence, maintaining a creative identity and individuality should be of utmost importance for the business to thrive and flourish in this immensely competitive industrial world.
  3. Content analyzing: Regular analysis of what your company is producing and comparing other similar content that could be flooding the market is important. Keeping a tab on what people are responding to positively and which products have gone down in sales and revenues should help track your company’s future. Data analysis is an integral part of any company’s functionalities. Numbers and statistics never lie, and the company’s entire profit scope lies on these details. Not only for your authentic ideas but also any existing ones – for instance, if you have an innovative take on any of the other brand’s ideas, you can devise your marketing strategies uniquely for your new product to hit the sales.
  4. Digital marketing channels: The first option that comes to mind with this term is social media marketing. Statistics confirm that almost 74% of the marketers have shifted their marketing focus to availing social media channels like Facebook, Instagram, YouTube, etcetera as their lead advertising zones. However, other channels can be as helpful in promotion, such as NFT drops, augmented reality, and virtual reality. In this day and age of artificial intelligence, understanding customer psychology has become much easier via these platforms.
  5. Forming strategies in alliance with goals: The goals of any company include providing the correct solutions to any issues arising in any aspect of life. Be it an internet service provider or a razor company, their services and products are based on internet connectivity problems and a simple daily task like shaving. Hence, planning and executing their marketing and advertising strategies aligning with these goals will help form the necessary conception in a customer’s mind, thus leading them to choose the right product if there is confusion in the purpose of the product, no matter how carefully your construct your marketing plans, the product will not raise the anticipated sales.
  6. Innovation and Improvisation: These two words apply to the products and the marketing ideas your company might adopt. While there are certain established traditional methods of marketing that confirm a certain sales rate, improvising and innovation according to the trends and tastes of the audience should also be considered seriously. For instance, the visual identity formed with a certain attractive or soothing graphical representation and a captivating tonal quality can be extremely influential for most brands. Therefore, web designers and bloggers should exercise their expertise to flourish your sales.

digital marketing strategies 2022

To confirm the above points of discussion, let us look at the statistical analysis of the different modes of digital marketing strategies.

Social media platforms 2022

  1. Social media

Social media platform User statistics

 

Facebook ·       2.6 billion monthly active users

·       8 million active advertisers on Facebook, including several small and medium business

·       Above 100 million Facebook Watch users

·       Over 280 million Facebook users in India, making it the largest Facebook audience in the world.

·       18% of marketers use Facebook Groups

·       About 36% of Americans avail Facebook news.

·       Recorded in April 2020 stats, 98% of Facebook users access the social network via mobile phones.

·       79% of video marketers use Facebook as a video marketing channel.

LinkedIn ·       According to April 2020 stats, the US has recorded active users of 160 million people, making it the largest LinkedIn user country.

·       Since January 2020, it has recorded the highest addressable ad reach of 88%, making it the largest country to attain such heights.

·       According to a 2020 survey, 43% of LinkedIn’s audience is females, and 57% were males.

·       LinkedIn InMail was proved to be the third most-used candidate outreach channel in 2019, right after email and phone or text methods.

·       Over 87% of video marketers have agreed on the channel as an effective video marketing tool in 2019.

·       66% of these video marketers have also aimed at incorporating LinkedIn in their 2020 video marketing strategy.

·       LinkedIn is the second most popular marketing platform used by B2B marketers after Facebook.

Instagram ·       35% of global Instagram audiences are between the age of 25 and 34, as recorded in April 2020.

·       It is the social media channel with the second-highest ROI among marketers.

·       Over two-thirds of a global Instagram audience is 34 years or older, as confirmed in April 2020.

·       IGTV, a feature of Instagram for long-form video content around 15 to 16 minutes long, has proven to be an incredible marketing tool for most brands.

·       28% of video marketers plan to adopt Instagram TV in their 2020 video marketing strategy.

·       According to a 2019 survey, 25% of teens in the US used Instagram as their major social media handle.

·       By 2023, Instagram is expected to reach about 120.3 million active monthly users.

 

  1. Video marketing statistics:

Kinds of videos Analytics

 

Product video ·       64% of businesses said in the last 12 months, a video on Facebook resulted in a new client.  83% of video marketers feel videos have helped them generate leads.

·       84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

·       95% of video marketers said they felt they’d increased understanding of their product or service using video.

Marketing video ·       92% of video marketers feel the levels of noise and competition have increased in the last year.

·       99% of people who use video for marketing say they’ll continue using video in 2020.

·       88% of video marketers reported that video gives them a positive ROI.

·       The most common types of videos made by marketers are presentations (65%), followed by ads (57%), and explainers (47%).

·       43% of video marketers say video has reduced the number of support calls they’ve received.

Social Video ·       In 2020, social engagement videos were among the top four most common types of video marketers are investing in today.

·       Video is the second most-used content type on social media used to increase audience engagement.

·        Live video is the third most-used social media marketing tactic.

·       Regarding the most popular YouTube brand channels (ranked by the number of video views), toymaker LEGO was ranked first with 10.04 billion views in February 2020.

 

FAQs:

  1. How should companies measure their social media success?

Social media success is measured just like any other marketing procedures like traffic, leads, and customers. Numbers are important as the reach of your brand to the target audience is confirmed by that. Finally, leads help to recognize how many of them are becoming customers.

  1. How to grow subscriber lists in email marketing?

The most popular way to enhance the subscriber list in email marketing is to offer the audience an incentive for subscriptions to your email. The word can be put on different social media sites, your brand’s website, etcetera to further the reach.

  1. What are the steps for content marketing strategy adoption? 

Developing a target audience and a customer persona aligning to that should be the primary step for content marketing, depending on that persona and the brand image device the marketing content and the company’s voice. Finally, the content needs to be informative and attractive at the same time.

Top Digital Marketing Trends You Can’t Ignore in 2022

With advanced technology, everything is digitalized. Almost all industries have gradually started shifting or widening their scope using online platforms. Online platforms are more convenient, easy, accessible, and less time-consuming. Thus, digital marketing can be seen as an upcoming career option in numerous fields. Some of the top digital marketing trends are listed below.

  1. Artificial Intelligence

Artificial Intelligence or Al is slowly dominating new software products and services. Knightscope K5 robots are used to monitor parking lots and outdoor areas to report suspicious behaviour. With the inbuilt data, it is possible to analyse different patterns and produce efficient and effective conclusions.

  1. Chatbots

Another version of Al, chatbots provide instant messaging to chat. They are available 24/7 and provide the best customer service as they promptly respond to queries as well as remember your past purchases. You don’t have to wait anymore for your doubts to be clarified!

  1. Video Marketing

As the number of mobile users has increased, it has become difficult to read articles on a small screen. Due to this video marketing has risen to the forefront. Product details and specifications when recorded in a video make it easier for the consumers to understand and receive information quicker. They also provide incentives to buy certain products as reviews might also be given.

  1. Social messaging apps

Social media started out as a platform to connect and keep in contact with people. But with different brands creating their accounts, marketing is possible even through social media. Social messaging apps allow one-on-one personalized interaction between buyers and sellers thus, boosting sales.

  1. Pinterest Lens

Pinterest Visual Search tool is a super helpful tool that lets you pin your desired contents or posts. They have modified this feature to a Pinterest Lens that lets you take a photo of a product to either buy it online or to find similar pins or products. They have also brought out features like Pincodes, Lens your Look, Shop the look, etc to help the consumer receive their desired look and product.

  1. Voice Search and Smart Speakers

Too tired to type out the whole thing and read them? Digital marketing has enabled quicker and efficient ways for SEOs to market their products to interested customers. This feature enables customers to receive all the necessary information through audio content. Alexa, Google Assistant, Siri, and many more function using this principle.

  1. Interactive Content

They are contents that require the consumers to actively take part in the procedure. Since it is an interactive process, more data is shared between users which increases all of the consumer’s knowledge. Some examples of interactive content include quizzes, polls, surveys, infographics, calculators, etc.

  1. Omnichannel Marketing

This type of marketing involves marketing using various platforms like social media, emails, blogs, and many more. as numerous channels are used to connect and deliver messages, there is worldwide accessibility with enhanced personalized user experience.

  1. Progressive Web Apps

What do you do when you need to download an app but your phone storage is full? Progressive web apps are a solution to this problem. They are websites that function like mobile apps. They load faster than websites and can work offline. This is an upcoming trend as mobile users started increasing.

  1. Privacy Marketing

Privacy and personal information are some of the most important things that most brands focus on. Brand credibility is gained by earning a customer’s trust. A customer would always want to know if their personal information is safe with the seller. As this is a concerning issue, privacy marketing is considered quite important and extremely necessary in the present world.

When it comes to digital marketing the options are wide thanks to the different areas that can be focused on digitally. This is another reason why start-ups have gained much prominence. As it includes almost all areas, anyone with interest and tech-knowledge can try their luck in digital marketing.

 

Why SEO Solutions are Crucial for Legal Professionals?

Why SEO Solutions are Crucial for Legal Professionals?

Lawyers and digital marketing! What have bar professionals and attorneys go to do with search engine optimization or SEO? All other industries, be it Business-to-customers (B2C) or business-to-business (B2B) and direct-to-customer (D2C) are involved in appeasing search engines worldwide. Why, then, legal professionals not as involved when it comes to getting their websites and online presence optimized for search engines?

The relation between SEO and a law firm is no different than it is with other businesses. Optimizing your site for search engines is one of the time-tested methods to get the firm more clients – organic clients.

The legal profession is one domain where word-of-mouth and recommendations work a lot. Firms that are able to make a solid reputation for themselves in the market are able to command higher fees from clients; and vice versa. In the times of digital marketing and the internet where people search for almost everything online, your law firm needs to be one of the tops recommended by search engines like Google, Bing, or Yahoo to get the attention of the searcher and motivate him to click on the link appearing in the search results.

If you are nowhere there on the topmost page, as a legal professional, it means two things for you:

  • Your digital presence is not working as your spokesperson in the online world;
  • Your chances of expanding the business are negligible because new and potential clients have no knowledge about your firm.

Before we go deep into finding the reasons why law firms need SEO solutions, let us understand that investing in the right SEO approach helps your prospective clients obtain information about your services, your specialty areas, what are your areas of expertise, your experience, your success ratio, and so on. A well-planned and sound SEO solution is prepared, keeping the target audience in mind, and done in a way that only such people arrive on your site that is looking to hire attorneys and lawyers in your specific area of expertise. Remember that you have two ways to generate traffic to your site – first, paid form like advertising, and second, organic traffic that is free and unpaid for, and yet is one of the most cost-effective ways to get leads and traffic to your site.

Reasons why you should invest in effective SEO solutions for the website of your law firm

Let us first look at some key statistics:

– 96% of people who wish to seek legal help first use a search to gain information about law firms.

– Of these, about 74% are motivated clients because they visit the lawyer’s site so that they can take things forward.

  1. SEO helps you reach to a wider audience, thereby bringing in more publicity

While word of mouth works in a geographically limited context, SEO has no physical boundaries. Even a potential client searching for a legal professional, in a far-flung area gets to know about your firm if your site is well optimized to attract the search engine. Remember that the internet is used by millions and millions of people who are searching every minute for some or the other information. Of this, even if a small percent is able to come to your site for specific services that you are expert at, imagine the kind of publicity and leads you can get with the right SEO solution.

  1. More leads mean the likelihood for more business

This is quite simple to understand. In the virtual world, your website is your brand ambassador. Higher the number of people who interact with your site, the better the chances to convert them into sales. In your case, sales mean making them your clients. This means that if your site is thoroughly optimized to get augmented leads, your website gets to interact with more number of prospects. This directly means that you can boost your productivity or clientele by convincing these leads to avail of your services and hire you as their legal representative. Since people looking and searching for law firms are usually in the advanced stages of the sales funnel, you need to have not only an impressive website to convince them but an impressive track record too so that these leads can start engaging in conversations with you. When they talk to you either through emails, phone, or chats, you have the highest chance to make them your clients.

  1. Your law firm can boost ROI by planning SEO properly

This point is inter-related to the previous two points. Higher traffic means increased chances of conversions, which in turn means better revenues. This impacts your return on investment. It needs to be reiterated here that people who arrive at your site – thanks to a flawless SEO strategy – are generally people who are looking for professional help in the respective area pertaining to their keyword search. So, they are already motivated and maybe in their final stages of research to appoint a legal representative. Since the profession of law is a specialized area of work, your chances of client conversions are always high when you get good leads, thereby earning good revenue for your business.

  1. You stay ahead of your competition

Every business has competition – you may have in your nearest vicinity or in the next city. One of the best ways to beat your competition and stay ahead is to approach a digital strategy for your law firm. What should this strategy involve? An optimized website, social media handles, paid marketing, and other such tools. A website that is meticulously made with SEO in mind, should be your first priority. The objective should be to rank at the top of the first page. Once you are there, you are assured of a seamless flow of interested clients who can then be worked upon to convert as your business clients.

Conclusion

One thing that legal professionals need to remember is that SEO is not a one-time investment; neither is it a short-term tool. It is a strategy, a weapon in your hand that will work for as long as search engines exist and people use these search engines to look for information. You, therefore, need to understand the true essence of SEO before you decide to go ahead and invest in it.