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5 key Benefits of SEO for Small Businesses

Search engine optimization or SEO allows business owners to build user-friendly websites that have a high search engine rank. Most consumers use the search engine to look for products and services and where you rank on the search engine results speaks a lot about your business. Here are 5 key benefits of SEO for your business.

  1. User-friendly websites: With effective SEO, you can build a smooth and user-friendly website. Consumers enjoy a clean and uncluttered website that has a call to action button and is easy to navigate. If the website is well built, you will attract users and will convert them too.
  2. High traffic: The biggest advantage of SEO is high traffic. You will notice that the visitors to your website increase over time when you have SEO in place. When you rank high on search engine results, visitors to the website will also be high and you will be able to reach out to the target audience of the website.
  3. High conversion: All business owners are competing for conversion rates and you can enjoy a high conversion rate when your website is easy to navigate, loads faster and works well on the mobile and tablet. When consumers enjoy their experience on the website, they are more likely to become returning visitors and you will enjoy a high conversion rate.
  4. Build online visibility: When you have a high ranking on the search engines, you build brand awareness. When the site appears on the first page of the search engine results, your customers are likely to acknowledge your presence and to trust your brand. Those businesses who want to build better brand awareness, need to invest in SEO.
  5. Beat competition: When two businesses are competing for the same audience, SEO will play a big role. An SEO optimized website will perform better than a non-optimized website. Search engine is powerful and if you do not show up on the search results, you will not attract consumers. With SEO, you can beat your competition.

SEO is very important and Brainwork India is here to help you with the same. The digital marketing agency creates unique SEO plans for businesses in the country and across the world, keeping your goals in mind.

How a Digital Marketing Agency Can Magnify Your Small Business

Make no mistake: Every business irrespective of their domain need to promote their products and services to stay in the competition. Over the years, technology has revolutionized the world, and the way products are marketed is also radically changed.

Digital marketing has compelled companies to grow to its full potential. Companies including big giants now have a clear understanding that a fool-proof digital plan is crucial for a business to reach new heights of success.

Digital marketing in simple terms means advertising through digital channels. Search engines, web applications, mobile applications, social media platform are some of the digital channels used in digital marketing.

A full-service digital marketing agency is capable of handling all aspects of online marketing like website design and development, search engine optimization, content writing, social media marketing and much more.

If you are running a small business enterprise, then is important to hire a digital marketing agency to generate more sales. Additionally, these agencies will also help you sell your products faster at a lower cost than traditional marketing.

Ways a digital marketing agency can magnify your business:

Enhances your brand presence:

A digital marketing agency will work round the clock to develop your brand image in the online hub. The agency creates engaging content for your brand and publishes it across various social media platforms where most of your audiences are present.

Produce better leads:

The prime motto of a digital agency is to get the maximum audience to your brand through websites or any other strategies. By outsourcing a part of your marketing job to an agency, you get enough time to focus and achieve all other goals set for your business.

Increases ROI:

One thing that digital companies are good at is ensuring a steady and reliable flow of traffic to your website. This makes it easy for a business to convert maximum traffic into leads effortlessly. This, in turn, guarantees excellent return on your investment.

These are some of the fundamental ways a digital marketing agency can help your small business to grow. However, the benefits of online marketing are far more than you can imagine. All you need is to hire a reputable, trusted and well-established digital marketing agency like Brainwork Technologies.

Get in touch with us now to know more about digital marketing!!!

How Does SEO Help Your Business Growth?

SEO or search engine optimisation is crucial for any business to smoothly sail through the demanding competitive market. Having an eye-catching website that has no place on the first page of the Google search engine is like having a vehicle with no fuel. A website ranked higher in search engines eventually witnesses more visitors and greater online visibility. These visitors can then be converted into customers.

SEO is one of the best digital marketing strategies to stir your website to the top spots in search results. Below we have listed how SEO can help you grow your business:

Improves online visibility:

It is a general rule of thumb, websites that appear higher in the search engine result pages (SERPs) are more clickable by the internet users and apparently generate more business. Being highly visible by Google always enhances your brand reputation.

Increases outbound traffic

It’s no secret when it comes to generating more organic traffic, SEO is the best inbound marketing tool. By ranking higher in Google search pages and offering optimised content to the users, you are more likely to convert visitors into leads or buyers.

Strong customer bonding

Customer engagement is very crucial for any business. When people often see your website is ranked top by Google and is also being marketed across different social media platforms, they are bound to develop trust and credibility, which can further boost your sales.

Better Conversion Rates

SEO makes your website look better, well-structured and more appealing. This prompts a casual visitor to stay longer on your website and even compels them to browse other pages of your website. If you have highly relevant content on your blogs or web pages, then it is more likely to tempt the visitors to come to the site again and again. Moreover, SEO-optimised websites are easy to read and loads faster as well.

Take Away

SEO is by far the most affordable way of building a strong online presence. It is one of the best digital marketing strategies to foster customer loyalty and increase sales. Even if you are unable to implement all the technical aspects of SEO, we suggest you enrich your website with quality and relevant content that is easy to read and understand.

So, if you are looking for an SEO expert to help you reach more customers and generate more profits, Brainwork Technologies should be your choice!!!

How digital marketing help to boost your startup in 2019?

In this fast-paced world of business, establishing and growing your startup can slightly be a challenging task. In my opinion, how you present your brand is a vital factor. Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary.

Let me first briefly define what is ‘What is Digital Marketing?’

Digital marketing is a strategic process of marketing your products or services by leveraging various digital channels such as social media, search engines, and others. Digital marketing, also known as online marketing is becoming apparently crucial for running a successful business.

So, let us see how digital marketing can give your startup a competitive edge in 2019?

User experience:

The fundamental goal of any business is to attract more customers and convert them to sales. Therefore, engaging your audience and establishing a strong relationship with them is key to success. Some of the digital marketing tools to engage your users are email marketing, content marketing, and social media marketing. Constantly updating your customers with your latest services, products, events or any other interesting news about your company is essential.

Creative content:

A majority of users are online because there are looking for content that is relevant and informative. So, it is very crucial to create creative content and publish it on the right platform. Great content not only increases traffic to your website but guarantees higher search engine rankings.

Social media platforms:

The powerful content prepared by you are of no use if the content has not been shared on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. As a startup, you need to be consistent with your social media marketing strategy to target more audience. Having a good social media campaign can have a huge impact on your brand image, search engine ranking and of course, improved sales.

Search engine optimization (SEO)

Optimizing your website to make it appear on the first page of search engines is termed as Search engine optimization or simply SEO. The higher your website ranks, the greater is the chance of gaining more users. SEO is a powerful marketing strategy that involves optimizing different aspects of your website like page speed, images, content, title tags, etc.

Social Media Marketing (SMM)

Advertising your products and services on social media channels like Facebook, Instagram and Twitter are  SMM. This is one of the prime requisites for any startups to thrive in this competitive business world. Social media gives you the liberty of targeting the right kind of audience, budget control and even track down the prospective leads.

In a nutshell, if you are planning to make your startup grow in this ever-growing technology-driven marketplace, then digital marketing is a must. Brainwork Technologies is a high-rated digital marketing agency helping startups reach great heights. So, contact us right now!!!

SEO Agency India

The High Rising Demand for SEO Agencies

SEO Practices play a crucial role for your website in order to gain prominence on the digital ground and propel higher on the Google search pages. Further, it is worth noting that there exist certain factors, which bear positively on your website ranking. SEO Practices come handy to ensure that all these vital factors are considered while necessary changes are incorporated in the light of these factors. Consequently, backlinks and inbound links are fixed on the internet to draw traffic to your website. Search engine optimization is the method of improving the quantity and quality of traffic to a website by making its contents search engine friendly. The SEO Agencies organize and amend a website to make it as well-matched as possible with various search engines.

In case you have incorporated a business website in your field of operation, then it is crucial that relevant content is published on it. Further, this published content should convey the knowledge, exact message, and information to end-users. This will strike the right way with the purpose of your website as well as the purpose of the content. Moreover, it is the responsibility of the SEO Agencies to ensure that visibility to your website widens.

Here are some of the concerns, which prompt the need to sign with SEO Agencies:

  • SEO propels organic traffic to your website
  • SEO brings in enhanced tend more towards organic results, unlike paid ads
  • SEO helps in boosting website ranking
  • It is a cost-effective option, unlike expensive paid ads in search engines
  • SEO has a vital role to play in increasing conversion rate

Internet marketing is at the heart of SEO. Therefore, thorough research should be carried out in order to ensure that you crack a deal with a good SEO Agency such as Brainwork Technologies Pvt Ltd. Moreover, you can dig into a wide array of benefits, availed by SEO only if you opt for an experienced and competent provider, which will formulate a right SEO technique in the light of your needs. Considering to the fact that there exists a number of SEO Agencies, make it a point that you sign on with a trusted and reliable one, with over a decade-long presence in the industry. Furthermore, going through the reviews and comments regarding the services of an agency will fill you in a lot about the company.

Therefore, the main goal of SEO Agencies who develop marketing strategies to push your product and services online is to make sure the content published by you is interesting.

Look at the Contract before Availing SEO Services

It is always essentials to look at the contract before starting any project or before signing a deal with any company providing you with the SEO Services. This is very crucial, as it will help you to provide protection from unnecessary things, ease the flow of communication between the company and you, and helps to keep the project on track throughout. The contract ensures that the project will be completed within the given timeframe even if the person working on it is not able to complete it for some reason. However, it is always advisable to maintain a record of accomplishment along with the contact information and other details in case of emergency. It is always an added advantage to include and update the dates regularly and it is highly advisable to read all the terms and conditions before starting the project.

The next thing is to understand clearly the payment terms that includes the amount, dates and conditions, discounts, penalties and the most important thing- the method of payment. Always remember to cross check as in how well the company providing SEO Services is capable of maintaining the confidentiality terms. A policy concerning dispute resolution will help you to avoid any confrontation going out of control. The legal considerations like the nature of the working relationships, liabilities, warranties, process for legal recourse, income tax and other benefits needs clear discussion before the project gets a green signal. If you ensure all these things before finalizing a contract, then it will bring about transparency and effectiveness in the services.

Tips for quality SEO for your website

The first tip as a part of your SEO campaign would be to generate good sets of keywords so that you can create a good ON-page optimization campaign. Keywords are generated keeping in mind the common search pattern of the user and these similar phrases are included in the content that are posted on your website to make it rank higher. The early stages of the campaign should deal with utilizing all the major keywords that have not been targeted much by the company because these will assist the firm in getting an initial boost or in short these are the low hanging fruits. As content is considered as the king, quality contents that contain the generated sets of keywords have to be posted on your website so that they are detected by the search engine spiders.

A landing page on your website will assist the visitor in accessing the relevant information based on the keyword directly without any further searching. This strategy will encourage them to stay on your website much longer and explore the site more than expected. Landing pages are considered to be the magnetic aspect of ON-page optimization strategies. OFF-site contents in the form of international articles, blogs and press releases of high quality will definitely assist in leaving an impression on the visitors who come to your site. The last step would be the timely analyses of the ON-page and OFF-site optimization strategies so that you can make sure the implemented strategies are working effectively.

Searching with Google’s search plus

Search giant Google has modified its search patterns once again and the best part is that the new all ‘Search Plus’ is already generating positive results due to its personalized features. One of its features named as Search Plus Your World offers you search results from social networking platforms like Google Plus. Searching people or long lost friends are pretty much easy using Search plus Your World given the condition that they are on Google plus. This part will appear as an automated suggestion when the user is searching on Google.com. Similar search method using the latest searching tool can used to track down the profiles of notable personalities and public figures.

People who are satisfied with their plain old search engine of that of Google can switch back by clicking on the icon of the globe on right hand corner of the search. In order to change the personalization search option permanently all you have to do is change the search option from the search preferences list. After realise of the search system, mot much was good between Twitter and the search engine company as Twitter believed that the search results were overlapping the important pages from Twitter and it focussed more on the pages created by the social networking site.

What Google Search Plus does?
• Offers search results in the form of profiles in Google plus
• This search encourages you more towards the Social networking site of Google Plus
• Assists in finding information shared on Google Plus

SEO Company today

The success of a SEO company depends on its strategies employed that must be in accordance with the rules and regulations of the search engine. We all are familiar with the fact that search engine optimization is all about improving a sites visibility in some of the renowned search engines like Google, Yahoo and many more. The search engine optimization operations are all about creating a combination of offsite tactics with on site optimization so that natural looking back links can be created in order to improve the organic ranking.

The basic operations included in the process of search engine optimization are content creation, keyword generation, link building and many more to make sure that the website is website friendly. Pay per click is also one of the several concepts used in SEO, which involves paying the search engine companies to improve the ranking. In PPC you have to pay whenever a customer clicks on your links. Pay for inclusion is a also prominent concept but you need SEO operations for better ranking.

With the advent of latest panda updates by Google the SEO operations have been made stringent with a strict check on the embedment of unnecessary links and the keyword density in the contents. The Meta titles in the page must not exceed more than 64 characters.

Work Better On Your Facebook Page for SEO Marketing

Facebook is definitely a good way to promote your products and services but promotion through this social networking site does not end by just creating a page on it. This platform can work wonders for the SEO process of any web development company but the need is to work on it. There are some special tactics and techniques that help to make maximum profits out of Facebook promotion. In this blog, we are going to discuss few of the important ones.

Firstly, don’t ignore your page and spend as much time you can, on it. Starting with the essentials, always aim to use the keyword in your URL or rightly said the username. Moreover, don’t forget to keep it short and memorable as such usernames are better remembered by the Facebook users. Getting a username with Facebook is a mere requirement of 25 fans. Once you get these many fans, a good option can be to provide a unique username for each page.

A username once selected for the Facebook cannot be changed but the page name can be in case you have less than 100 fans. For the page name, don’t go with the general terms and target for something specific related to your company’s identity. The advantage of changing page name need not necessarily be used as it can work adversely for your SEO process.

As using keywords in username is beneficial, so it is in case of status updates. While working with Facebook, don’t forget to regularly upload links to your main websites on other sources too like your core website, blogs, contact page, twitter profile and linkedin profile. Avoiding content wrapping and regularly optimizing photos also largely help in the process.