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Six best practices that will improve your digital marketing strategy in 2021

When technology has revolutionized almost every aspect of our lifestyle, business and industries have also benefitted in today’s day and age. Irrespective of the quality of their productions, the correct marketing strategy enables them to hit the market right. Otherwise, all the effort will be wasted if it does not reach the target audience and form a pack of customers loyal to the brand. Digital marketing plays its role here. Most enterprises today have focused on advertising, marketing, and analyzing their products’ scope in a technically advanced way. The comprehensive, detailed plan of laying out these strategies to launch the products and give them a viable exposure is defined as digital marketing. Considering the humungous competition in each sector of the industrial world, it is imperative to incorporate expert digital marketing strategies to enhance the sales, revenues, and overall growth of a business.

digital marketing procedures

How digital marketing helps in business?

There are different ways in which digital marketing procedures can be beneficial to your business. Some of the best ways to implement it in the functioning of your brand are:

  1. Competition research: As Christian Ungureanu, the senior growth marketer at Zurich-based Quickmail, would say, “To stand out from your competitors, you need to study their digital marketing strategies and look for opportunities. In alliance with his line of thought, it can be considered that the companies keeping an eye on the digital marketing strategies of their competitors, for instance, whether they are emphasizing more on paid ads or SEO based promotional articles, etcetera, or they have an elaborate exposure on various social media platforms, may increase your chances of getting a thorough idea on how to devise your marketing plan.
  2. Originality: Every enterprise emulates its unique essence. The whole purpose of any company is to follow up with a core mission or value that it had begun with. Advertising and marketing strategies of each of these enterprises should be based on authentic ideation and execution procedures. Following any particular promotional way may work for a while, but the audience would always influence the audience. Hence, maintaining a creative identity and individuality should be of utmost importance for the business to thrive and flourish in this immensely competitive industrial world.
  3. Content analyzing: Regular analysis of what your company is producing and comparing other similar content that could be flooding the market is important. Keeping a tab on what people are responding to positively and which products have gone down in sales and revenues should help track your company’s future. Data analysis is an integral part of any company’s functionalities. Numbers and statistics never lie, and the company’s entire profit scope lies on these details. Not only for your authentic ideas but also any existing ones – for instance, if you have an innovative take on any of the other brand’s ideas, you can devise your marketing strategies uniquely for your new product to hit the sales.
  4. Digital marketing channels: The first option that comes to mind with this term is social media marketing. Statistics confirm that almost 74% of the marketers have shifted their marketing focus to availing social media channels like Facebook, Instagram, YouTube, etcetera as their lead advertising zones. However, other channels can be as helpful in promotion, such as NFT drops, augmented reality, and virtual reality. In this day and age of artificial intelligence, understanding customer psychology has become much easier via these platforms.
  5. Forming strategies in alliance with goals: The goals of any company include providing the correct solutions to any issues arising in any aspect of life. Be it an internet service provider or a razor company, their services and products are based on internet connectivity problems and a simple daily task like shaving. Hence, planning and executing their marketing and advertising strategies aligning with these goals will help form the necessary conception in a customer’s mind, thus leading them to choose the right product if there is confusion in the purpose of the product, no matter how carefully your construct your marketing plans, the product will not raise the anticipated sales.
  6. Innovation and Improvisation: These two words apply to the products and the marketing ideas your company might adopt. While there are certain established traditional methods of marketing that confirm a certain sales rate, improvising and innovation according to the trends and tastes of the audience should also be considered seriously. For instance, the visual identity formed with a certain attractive or soothing graphical representation and a captivating tonal quality can be extremely influential for most brands. Therefore, web designers and bloggers should exercise their expertise to flourish your sales.

digital marketing strategies 2022

To confirm the above points of discussion, let us look at the statistical analysis of the different modes of digital marketing strategies.

Social media platforms 2022

  1. Social media

Social media platform User statistics

 

Facebook ·       2.6 billion monthly active users

·       8 million active advertisers on Facebook, including several small and medium business

·       Above 100 million Facebook Watch users

·       Over 280 million Facebook users in India, making it the largest Facebook audience in the world.

·       18% of marketers use Facebook Groups

·       About 36% of Americans avail Facebook news.

·       Recorded in April 2020 stats, 98% of Facebook users access the social network via mobile phones.

·       79% of video marketers use Facebook as a video marketing channel.

LinkedIn ·       According to April 2020 stats, the US has recorded active users of 160 million people, making it the largest LinkedIn user country.

·       Since January 2020, it has recorded the highest addressable ad reach of 88%, making it the largest country to attain such heights.

·       According to a 2020 survey, 43% of LinkedIn’s audience is females, and 57% were males.

·       LinkedIn InMail was proved to be the third most-used candidate outreach channel in 2019, right after email and phone or text methods.

·       Over 87% of video marketers have agreed on the channel as an effective video marketing tool in 2019.

·       66% of these video marketers have also aimed at incorporating LinkedIn in their 2020 video marketing strategy.

·       LinkedIn is the second most popular marketing platform used by B2B marketers after Facebook.

Instagram ·       35% of global Instagram audiences are between the age of 25 and 34, as recorded in April 2020.

·       It is the social media channel with the second-highest ROI among marketers.

·       Over two-thirds of a global Instagram audience is 34 years or older, as confirmed in April 2020.

·       IGTV, a feature of Instagram for long-form video content around 15 to 16 minutes long, has proven to be an incredible marketing tool for most brands.

·       28% of video marketers plan to adopt Instagram TV in their 2020 video marketing strategy.

·       According to a 2019 survey, 25% of teens in the US used Instagram as their major social media handle.

·       By 2023, Instagram is expected to reach about 120.3 million active monthly users.

 

  1. Video marketing statistics:

Kinds of videos Analytics

 

Product video ·       64% of businesses said in the last 12 months, a video on Facebook resulted in a new client.  83% of video marketers feel videos have helped them generate leads.

·       84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

·       95% of video marketers said they felt they’d increased understanding of their product or service using video.

Marketing video ·       92% of video marketers feel the levels of noise and competition have increased in the last year.

·       99% of people who use video for marketing say they’ll continue using video in 2020.

·       88% of video marketers reported that video gives them a positive ROI.

·       The most common types of videos made by marketers are presentations (65%), followed by ads (57%), and explainers (47%).

·       43% of video marketers say video has reduced the number of support calls they’ve received.

Social Video ·       In 2020, social engagement videos were among the top four most common types of video marketers are investing in today.

·       Video is the second most-used content type on social media used to increase audience engagement.

·        Live video is the third most-used social media marketing tactic.

·       Regarding the most popular YouTube brand channels (ranked by the number of video views), toymaker LEGO was ranked first with 10.04 billion views in February 2020.

 

FAQs:

  1. How should companies measure their social media success?

Social media success is measured just like any other marketing procedures like traffic, leads, and customers. Numbers are important as the reach of your brand to the target audience is confirmed by that. Finally, leads help to recognize how many of them are becoming customers.

  1. How to grow subscriber lists in email marketing?

The most popular way to enhance the subscriber list in email marketing is to offer the audience an incentive for subscriptions to your email. The word can be put on different social media sites, your brand’s website, etcetera to further the reach.

  1. What are the steps for content marketing strategy adoption? 

Developing a target audience and a customer persona aligning to that should be the primary step for content marketing, depending on that persona and the brand image device the marketing content and the company’s voice. Finally, the content needs to be informative and attractive at the same time.

Top Digital Marketing Trends You Can’t Ignore in 2021

With advanced technology, everything is digitalized. Almost all industries have gradually started shifting or widening their scope using online platforms. Online platforms are more convenient, easy, accessible, and less time-consuming. Thus, digital marketing can be seen as an upcoming career option in numerous fields. Some of the top digital marketing trends are listed below.

  1. Artificial Intelligence

Artificial Intelligence or Al is slowly dominating new software products and services. Knightscope K5 robots are used to monitor parking lots and outdoor areas to report suspicious behaviour. With the inbuilt data, it is possible to analyse different patterns and produce efficient and effective conclusions.

  1. Chatbots

Another version of Al, chatbots provide instant messaging to chat. They are available 24/7 and provide the best customer service as they promptly respond to queries as well as remember your past purchases. You don’t have to wait anymore for your doubts to be clarified!

  1. Video Marketing

As the number of mobile users has increased, it has become difficult to read articles on a small screen. Due to this video marketing has risen to the forefront. Product details and specifications when recorded in a video make it easier for the consumers to understand and receive information quicker. They also provide incentives to buy certain products as reviews might also be given.

  1. Social messaging apps

Social media started out as a platform to connect and keep in contact with people. But with different brands creating their accounts, marketing is possible even through social media. Social messaging apps allow one-on-one personalized interaction between buyers and sellers thus, boosting sales.

  1. Pinterest Lens

Pinterest Visual Search tool is a super helpful tool that lets you pin your desired contents or posts. They have modified this feature to a Pinterest Lens that lets you take a photo of a product to either buy it online or to find similar pins or products. They have also brought out features like Pincodes, Lens your Look, Shop the look, etc to help the consumer receive their desired look and product.

  1. Voice Search and Smart Speakers

Too tired to type out the whole thing and read them? Digital marketing has enabled quicker and efficient ways for SEOs to market their products to interested customers. This feature enables customers to receive all the necessary information through audio content. Alexa, Google Assistant, Siri, and many more function using this principle.

  1. Interactive Content

They are contents that require the consumers to actively take part in the procedure. Since it is an interactive process, more data is shared between users which increases all of the consumer’s knowledge. Some examples of interactive content include quizzes, polls, surveys, infographics, calculators, etc.

  1. Omnichannel Marketing

This type of marketing involves marketing using various platforms like social media, emails, blogs, and many more. as numerous channels are used to connect and deliver messages, there is worldwide accessibility with enhanced personalized user experience.

  1. Progressive Web Apps

What do you do when you need to download an app but your phone storage is full? Progressive web apps are a solution to this problem. They are websites that function like mobile apps. They load faster than websites and can work offline. This is an upcoming trend as mobile users started increasing.

  1. Privacy Marketing

Privacy and personal information are some of the most important things that most brands focus on. Brand credibility is gained by earning a customer’s trust. A customer would always want to know if their personal information is safe with the seller. As this is a concerning issue, privacy marketing is considered quite important and extremely necessary in the present world.

When it comes to digital marketing the options are wide thanks to the different areas that can be focused on digitally. This is another reason why start-ups have gained much prominence. As it includes almost all areas, anyone with interest and tech-knowledge can try their luck in digital marketing.

 

Top 25 Benefits of Facebook Advertising

Facebook continues to remain an important part of our lives and of every business across the globe. The list of benefits of Facebook advertising will leave you wondering why you never attempted it. If you want to use Facebook effectively for your products and services, read the 25 benefits discussed below.

  1. Your audience spends maximum time on Facebook: About 80% of internet users are on Facebook and most of them check their page more than a few times in a day.
  1. It helps target audience: Considered as the most targeted form of advertising, Facebook allows you to advertise based on the age, interest, location and behavior of the audience.
  1. It is cheap: Facebook advertising is the cheapest form of advertising which allows you to reach more than 1,000 people for $5.
  1. It is quick: Unlike other forms of advertising, Facebook advertising is fast. It will show immediate results to your campaign.
  1. It helps build brand awareness: Facebook can help build awareness for a brand. People will become familiar with the brand and are likely to purchase from you.
  1. Increase website traffic: Facebook advertising will grow your website traffic and is considered much more beneficial than other sources.
  1. It increases revenues and leads: With effective Facebook advertising, you will see a rise in sales, leads and revenue. Facebook is an effective way of increasing business sales.
  1. It is measurable: The results in Facebook advertising are measurable. You will be able to see details about the impressions, conversions and clicks you receive on the ads.
  1. It increases your customer attribution: Attribution is the number of times the audience sees your brand. Facebook advertising can increase customer attribution. It ensures that the audience interacts often with your business.
  1. It will bring down the cost per acquisition: Individuals who can get Facebook advertising to work for the business will see a decline in acquisition costs.
  1. It can grow offline sales: A lot of clients who are running Facebook ads can see a rise in in-store walk-ins. Some customers will see the ads and visit the location.
  1. It can increase engagement of website visitors: Facebook helps with remarketing where you can advertise to your recent website visitors. It means that if someone visits the website and does not buy anything from you, you can re-engage them with Facebook advertising.
  1. It can drive repeat business: Consumers who have purchased from you in the past can be reached through Facebook advertising for repeat business.
  1. It builds engagement: Facebook can build engagement with the target audience. This consists of likes, interacts and comments on the advertisements. With high engagement, there is a stronger connection with the audience.
  1. It increases referrals: If your ad can reach the right people, they will share it and it will increase referrals for the business.
  1. It can help build an email list: Facebook advertising can help in email marketing efforts and you can direct traffic to an external form on the website so as to build an email list.
  1. It can grow blog traffic: You need traffic on your blog and Facebook ads can help you with the same. You can use it as a bridge to connect audience to your blog.
  1. It increases SEO rankings: Search engines rank websites based on the activity on your social media. It includes likes, shares and comments on the posts. With an increase in social signals, the SEO rankings will increase.
  1. It can help you break into new markets: You can enter new markets with Facebook advertising and get exposure.
  1. It is real-time: You can handle your campaigns real time and if you are not happy with the results, you can make adjustments to the campaign.
  1. Your competitors use Facebook advertising: If you are not using Facebook for business, your customers are going to your competitors.
  1. Get an edge on the business: You can use Facebook ads to crush your competition. As long as the ads are relevant, your ads will perform efficiently for Facebook.
  1. It is mobile: Mobile is the future and majority users are on mobile. Facebook is the largest mobile app today and if you follow the right trends, Facebook advertising will not disappoint you.
  1. It is more effective than organic: Organic Facebook marketing is dead. In order to be successful, you need to use Facebook advertising, promote posts and advertise to grow your community.
  1. It is affordable: You can set your own budget for the ad campaign. You do not need a high budget to build a campaign and you can increase or decrease it at any time.

Brainwork India offers complete digital marketing services for your business in the country and across the globe.

E-Commerce Marketing

8 Tips for E-Commerce Holiday Marketing Success

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?

With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:

Strategize with SEO

If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.

• Use Social Media

Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.

• Email Marketing is a good option

Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.

• Personalized user experience

Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.

• Use paid Advertising

Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.

• Offer competitive discounts and promotions

The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.

• Test Site Speed

The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.

• Prepare for SEO changes

As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.

It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.

Social Media Marketing

How Social Media Nurturing helps you to Get More Business

If you have started with a new business and want to promote it to a wider audience within a short span of time, then using social media channels is one of the best options. There are several things that you can try on which will really pay you off well. In the recent times, social media nurturing has become a necessary element for all businesses. They can post large volumes of tweets and updates about their latest services at a faster pace with the help of these automation tools. Nowadays, almost all business organizations are using this technique to expand their business.

When one starts using a social media campaign for the first time to talk about their business, in the beginning, it often may seem to be very daunting. However, it is not as terrifying as one thinks it to be. You just need to be confident enough and start with the campaign at once. Businesses have often used these automation tools in order to carry out their message fast and at a low cost. However, they need to understand that these tactics are not as much effective and rather provide their business more harm than good.

Before going forward with any campaign, the important question that every business should understand is, how effective is it to broadcast your message in bulk? Make sure to keep a regular check on your campaign and ensure whether they are beneficial for your business or not. It is a powerful technique for people to know more about you and your services. It also opens up opportunities that let you connect and engage directly with your audience.

Don’t of Social Media Automation

The dependence on social media automation tools can at times put a business at risk that can lead to ruining their social community presence. The most crucial thing that every business needs to understand is that social media marketing is all about relationship marketing that helps you to build up a relationship with your customers based on trust and loyalty.

Things that you should keep in mind before running a social media marketing:

  1. Do not make auto direct messages part of your social media strategy.
  2. Don’t forget to analyze your scheduled messages for results.
  3. Don’t forget to read the articles you’re sharing for quality.

Some simple points that you need to understand when it comes to nurturing your social media marketing activities are:

  1. Pick up one quality post and nurture that post for a week or two. Through social media automation, this post will be much more effective than a broadcast.
  2. Nurturing is all about getting people involved in your conversations. Just sitting idle and waiting for people to like your post will not help. Thus, going forward with a social media marketing program will be really beneficial.

Overall using social media automation for your business is necessary. This promotional technique gives you so many advantages and will bring out positive results for you as well as your business. Nurturing your social media actions will be quite helpful to present your knowledge and authority on a particular subject in front of your network. To increase the campaign further, you can travel through the profiles of all the people who have commented or liked your posts. You can interact with them and boost up your business.