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How Videos Can Improve Your Next Email Campaign?

How Videos Can Improve Your Next Email Campaign?

There is no doubting the fact that email marketing can deliver awesome business results. Contrary to what people believe, the return on investment of email marketing is incredible. For every dollar that brands spend on email campaigns, they typically earn a return of almost about $42. This stat alone is enough to prove the immense popularity of email marketing.

How about videos? Videos are the most effective medium when a message needs to be communicated. The human brain is capable of processing visual information at least 60,000 times faster than textual messages.

What about including videos in your email marketing campaigns?

It should work wonders since both aspects are so very powerful. This means to say that if marketers and brands use videos optimistically, they can boost the performance of their email campaigns.

Look at a few of these statistics:

– Marketers report to get at least 66% more useful leads when they use videos in marketing campaigns; and 90% of online marketers make use of videos.

– Simply including the word ‘video’ in the subject line of the email is likely to increase the open rate by almost 6%.

(Reference: https://www.campaignmonitor.com/blog/email-marketing/2020/02/surprising-video-email-marketing-statistics/)

So videos and email campaigns are a sure-shot way to success, but is that so easy?

There are technicalities involved and the entire process can be problematic – you need to either embed the video in the email body, or you can upload the video on say YouTube and then email the link, or alternately, you can create and host a video on your website or blog, and email your subscribers a video thumbnail and the link to visit your site. The point is that if you strategize to include videos in your emails, you need to do so in a well-planned manner.

What can videos do to make your email campaign effective and productive?

  1. Video emails are engaging. Emails are generally ignored by receivers; but by incorporating videos or thumbnails instead of filling it up with all textual matter, or even use of images, your email is bound to get greater attention, thereby increasing the chances of being opened and watched.
  2. Video emails are easy to understand for the receiver. Hence, it makes the entire process time-efficient and simple.
  3. Video emails, if done the right way, can go viral fast; can be shared and forwarded multiple times. Thereby helping you reach a bigger audience faster and effectively.
  4. Videos boost your SEO. The presence of a video on your landing page is a good practice as far as search engine optimization techniques are concerned. Remember, doing this you will be able to attract the search engine more productively than your competition.
  5. One of the best ways to promote events for local businesses is to go in for video email marketing. You can send a professionally made video presenting the highlights of last year’s event and focusing on key points of this year’s. Instead of a textual based email, the video email can do wonders for your event.
  6. One of the important ways that video email marketing can be used is to send happy customer narratives and stories. to your audience. If you use videos that your customers have sent you or those that have been filmed on your customers, you can make it all look quite authentic and impressive.
  7. Many times brands use video email marketing to speak to their existing customers. From new launches to upselling products, there are various ways that you can catch their attention and make a point.

What can marketers do to make optimize their video email marketing campaigns?

  1. Set up a goal for the campaign

Just like everything else, it is important to start with goal-making. The goal has to be SMART (Specific, Measurable, Achievable, Relevant, and Time-Oriented). In other words, it should be realistic and futuristic. Once the goal has been set, define the scope of work. Research to dig out information about your customer, your market, and your competition! And, finally, decide your budget.

  1. Choose the method of including the video in your email. Whether you are going to embed it, create a landing page, and incorporate the video there, or are you going to choose YouTube to upload the video, needs to be decided first. The ideal option is the second one because here you need to add a video to the landing page on your website. Also, remember to add a Call-to-Action button here so that when the viewer is watching the video is the best way of getting the viewer engaged.
  2. When it comes to choosing the video format and length of the video, you need to be very careful because a lot depends on these two factors. Videos that are part of email marketing should be small in size – as they say, keep it short and sweet. The two most popular short video formats that are chosen are GIF and PNG. Make thumbnails or short snippets of the video to include in the email body.
  3. Make several videos so that you have a choice. You would need to first test the videos made with your colleagues, friends, and in your peer group. Feedback is important- whether it is positive or constructive.
  4. Once the video to be featured is finalized, ensure that you share it across all possible channels, for example, your social media accounts, YouTube, and so on. this is to get you more mileage and reach.
  5. Do make sure that the email subject line contains the word ‘video’.
  6. Until and unless it is not necessary, abstain from using auto-play. Such videos start to play the moment the viewer clicks on the link or the email. Give the viewer the power of choice.
  7. Remember to use video email marketing campaigns to create a direct connection with your subscriber or target customer. Personalize the content; keep it relevant and honest.

Conclusion

Video email marketing is catching the attention of most brands and marketers today. Ensure that the campaign is planned well and executed meticulously so that it bears productive results.

E-Commerce Marketing

8 Tips for E-Commerce Holiday Marketing Success

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?

With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:

Strategize with SEO

If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.

• Use Social Media

Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.

• Email Marketing is a good option

Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.

• Personalized user experience

Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.

• Use paid Advertising

Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.

• Offer competitive discounts and promotions

The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.

• Test Site Speed

The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.

• Prepare for SEO changes

As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.

It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.