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How a Digital Marketing Agency Can Magnify Your Small Business

Make no mistake: Every business irrespective of their domain need to promote their products and services to stay in the competition. Over the years, technology has revolutionized the world, and the way products are marketed is also radically changed.

Digital marketing has compelled companies to grow to its full potential. Companies including big giants now have a clear understanding that a fool-proof digital plan is crucial for a business to reach new heights of success.

Digital marketing in simple terms means advertising through digital channels. Search engines, web applications, mobile applications, social media platform are some of the digital channels used in digital marketing.

A full-service digital marketing agency is capable of handling all aspects of online marketing like website design and development, search engine optimization, content writing, social media marketing and much more.

If you are running a small business enterprise, then is important to hire a digital marketing agency to generate more sales. Additionally, these agencies will also help you sell your products faster at a lower cost than traditional marketing.

Ways a digital marketing agency can magnify your business:

Enhances your brand presence:

A digital marketing agency will work round the clock to develop your brand image in the online hub. The agency creates engaging content for your brand and publishes it across various social media platforms where most of your audiences are present.

Produce better leads:

The prime motto of a digital agency is to get the maximum audience to your brand through websites or any other strategies. By outsourcing a part of your marketing job to an agency, you get enough time to focus and achieve all other goals set for your business.

Increases ROI:

One thing that digital companies are good at is ensuring a steady and reliable flow of traffic to your website. This makes it easy for a business to convert maximum traffic into leads effortlessly. This, in turn, guarantees excellent return on your investment.

These are some of the fundamental ways a digital marketing agency can help your small business to grow. However, the benefits of online marketing are far more than you can imagine. All you need is to hire a reputable, trusted and well-established digital marketing agency like Brainwork Technologies.

Get in touch with us now to know more about digital marketing!!!

How Does SEO Help Your Business Growth?

SEO or search engine optimisation is crucial for any business to smoothly sail through the demanding competitive market. Having an eye-catching website that has no place on the first page of the Google search engine is like having a vehicle with no fuel. A website ranked higher in search engines eventually witnesses more visitors and greater online visibility. These visitors can then be converted into customers.

SEO is one of the best digital marketing strategies to stir your website to the top spots in search results. Below we have listed how SEO can help you grow your business:

Improves online visibility:

It is a general rule of thumb, websites that appear higher in the search engine result pages (SERPs) are more clickable by the internet users and apparently generate more business. Being highly visible by Google always enhances your brand reputation.

Increases outbound traffic

It’s no secret when it comes to generating more organic traffic, SEO is the best inbound marketing tool. By ranking higher in Google search pages and offering optimised content to the users, you are more likely to convert visitors into leads or buyers.

Strong customer bonding

Customer engagement is very crucial for any business. When people often see your website is ranked top by Google and is also being marketed across different social media platforms, they are bound to develop trust and credibility, which can further boost your sales.

Better Conversion Rates

SEO makes your website look better, well-structured and more appealing. This prompts a casual visitor to stay longer on your website and even compels them to browse other pages of your website. If you have highly relevant content on your blogs or web pages, then it is more likely to tempt the visitors to come to the site again and again. Moreover, SEO-optimised websites are easy to read and loads faster as well.

Take Away

SEO is by far the most affordable way of building a strong online presence. It is one of the best digital marketing strategies to foster customer loyalty and increase sales. Even if you are unable to implement all the technical aspects of SEO, we suggest you enrich your website with quality and relevant content that is easy to read and understand.

So, if you are looking for an SEO expert to help you reach more customers and generate more profits, Brainwork Technologies should be your choice!!!

How digital marketing help to boost your startup in 2019?

In this fast-paced world of business, establishing and growing your startup can slightly be a challenging task. In my opinion, how you present your brand is a vital factor. Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary.

Let me first briefly define what is ‘What is Digital Marketing?’

Digital marketing is a strategic process of marketing your products or services by leveraging various digital channels such as social media, search engines, and others. Digital marketing, also known as online marketing is becoming apparently crucial for running a successful business.

So, let us see how digital marketing can give your startup a competitive edge in 2019?

User experience:

The fundamental goal of any business is to attract more customers and convert them to sales. Therefore, engaging your audience and establishing a strong relationship with them is key to success. Some of the digital marketing tools to engage your users are email marketing, content marketing, and social media marketing. Constantly updating your customers with your latest services, products, events or any other interesting news about your company is essential.

Creative content:

A majority of users are online because there are looking for content that is relevant and informative. So, it is very crucial to create creative content and publish it on the right platform. Great content not only increases traffic to your website but guarantees higher search engine rankings.

Social media platforms:

The powerful content prepared by you are of no use if the content has not been shared on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. As a startup, you need to be consistent with your social media marketing strategy to target more audience. Having a good social media campaign can have a huge impact on your brand image, search engine ranking and of course, improved sales.

Search engine optimization (SEO)

Optimizing your website to make it appear on the first page of search engines is termed as Search engine optimization or simply SEO. The higher your website ranks, the greater is the chance of gaining more users. SEO is a powerful marketing strategy that involves optimizing different aspects of your website like page speed, images, content, title tags, etc.

Social Media Marketing (SMM)

Advertising your products and services on social media channels like Facebook, Instagram and Twitter are  SMM. This is one of the prime requisites for any startups to thrive in this competitive business world. Social media gives you the liberty of targeting the right kind of audience, budget control and even track down the prospective leads.

In a nutshell, if you are planning to make your startup grow in this ever-growing technology-driven marketplace, then digital marketing is a must. Brainwork Technologies is a high-rated digital marketing agency helping startups reach great heights. So, contact us right now!!!

Why Digital Marketing Cannot Be Ignored in 2019?

With the number of internet users growing at an astounding rate, the digital marketing industry in India is witnessing an exponential rise. Today, you can find several companies offering digital marketing services in every nook and corner of the country. One of the main reason why companies are adopting digital marketing service is that it provides different tools to analyze the result instantly. Simply speaking, digital marketing is a result-oriented approach to growing your business.

As per a recent study, India is the second largest country after China in the field of online marketing. Moreover, with the Indian Government promoting more and more “Digital India” programs, the future of digital marketing in the country is bright. Below is a list of digital marketing services in India that are trending in 2019:

  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • PPC Campaigns
  • Email Marketing
  • Inbound marketing
  • Web analytics and reporting
  • Video Marketing
  • Lead Generation

Top two benefits of investing in digital marketing:

Brand development: Digital marketing provides various opportunities to talk directly to your customers through Facebook comments, responding to a tweet or even sharing your views through forums.

High exposure: Facebook, Instagram and Twitter and a few other social media platforms are indeed a great way to announce your new product or share content instantly.

Brainwork is a social media agency offering professional digital marketing and SEO services to boost your online presence across different social media platforms. As a reputed SEO Company in Delhi – we guarantee maximum ROI and drive more user traffic towards your business.

The Importance of Understanding the Intent of SEO

SEO has kept marketers on their toes with the ever-changing algorithms of Google and the innovations in search. A search is an evolving tool and the dynamics of the industry require one to adopt the latest strategies in order to be successful. A lot has been spoken about the search intent but not many are aware of the same. There is intent behind the keywords which are used for SEO and there are two questions that the client needs to answer. One is where should your site rank and the other is what will the rankings help you accomplish? These two questions can help drive the intent and analyze the audience before the keywords and themes are finalized for SEO strategy.

There are different types of searcher intent which is basically the “why” behind any given search query. The same can be categorized into four- informational, commercial, navigational and transactional. Informational intent meets the needs of people who are seeking to learn more about the topic or subject. Navigational intent is for people who know about the company but need help to reach their page or website. Commercial intent is for those who seek a mix of informational and transactional. The searcher wants to make a purchase but also needs more information about the brand or product. Lastly, transactional intent is the most commercial intent there can be. It helps searchers who are looking to make a purchase.

Understanding searchers’ intent is very crucial for SEO. It will help build a strategy that caters to the consumers and the business. Search engines are becoming sophisticated day after day and it is important to measure how a page will rank on the search engine. Every marketer needs to get answers to the two questions mentioned above so as to build an SEO strategy that will help accomplish results. An SEO strategy created without understanding intent will only cost money and give average returns.

Benefits of Responsive Web Design in SEO

One of the most important aspects of website design is building a creative website that can adapt to the size of the visitor’s device. The purpose is to render the content differently based on the screen size or the device used by the visitor in order to ensure an optimal experience. Visitors may choose to access a website through a desktop, a tablet or a smartphone and the purpose of a responsive website design is to provide ease of use without any distortions so that the users do not need to resize everything.

Benefits of responsive web design

  1. More mobile traffic: There is a surge in smartphone users and with a responsive web design, the users will not have to encounter distorted images or resize every page. The design offers versatility across different mediums and has a lower cost of development.
  2. Low cost of maintenance: In order to maintain a separate mobile site, there is a need for additional support and testing. Whereas, the maintenance of a responsive design is minimal. It only requires standardized testing to develop an optimal layout for every screen.
  3. Faster Web page: Users have a very short attention span and they tend to abandon a webpage if it takes too long to load. If your website is not optimized for a smartphone, it will need more time to navigate and this could mean that the customers might walk away from your website. If you have a responsive web design, you will be able to provide quick performance and fast loading to the users.
  4. High conversion rate: Creating a satisfying user experience on all the devices will help in converting new customers. Users want a quick process of purchase, subscription, and checkout. They do not want to be directed to a different page. A website that looks professional across all platforms will lead to a higher conversion rate.
  5. Improved SEO: Responsive web design will help in achieving higher SEO rankings. Stronger backlinks and higher bounce rates usually lead to a higher search ranking and it will also avoid the issue of duplicate content which could hamper your rankings.

Brainwork India offers expert website development and mobile application development services that will help grow your business and achieve long-term financial milestones.

Content Can Create And Wipe Out Website

Search engine optimization is getting the users to the websites with an unpaid technique and attracting them to stay on the page.  Every organization uses SEO technique to bring in more traffic to their website, engage them and help them find their search result.

Every search engine like Google, Yahoo etc show the primary result on the first page itself based on the keywords that has been searched.

The search engine shows those websites on the first page that have good rank based on what is important for a user.  The best way to generate traffic to any website is by using quality content.

It is truly said by the tech experts that content is the king. The content on any website can create and destroy the customers.

People are attracted to creative and crispy content which can increase the brand value of any organization.  They don’t have time to go to the third page of the search engine and read. They are interested in the content of the first page.

There is lot of information on internet which a user have access to, but what is that unique quality in your website which can land any customer to your page is – CONTENT.

Content is created to inform and influence people. SEO uses that content in keywords that are most widely searched.  Using relevant and popular keywords is the best way to attract customers towards the brand.

Using jargons and inserting typos can make the visitor go back and click on other websites. The quality of any website depends on the value of words used. Bringing in new content attracts and persuades more audience. If the website creators or the organization uses old content there are more chances of low ROI.

SEO content can be different texts like articles, blogs, videos, images, infographics etc… people are interested in reading more creative and short content. Content with heavy text is avoided by any audience.

SEO demands keywords which are used to generate more traffic. Content uses those keywords which helps SEO attain what it wants.

Now, we have Adwords which are bid by the brands or the website owners to attain the first position in the search engine.  As we know, people are not interested in any content that comes on or after the third page of the search result. Every search engine uses adwords to land customers on their page and boost their sales.

Choose the best SEO Company in India and use it as a Backbone to your business

Making an online presence is necessary for most businesses and grasps the requirements for SEO on their website. With the significance of SEO rising each day for companies and online businesses, SEO companies providing consistent and dependable SEO services have become relevant in the modern times. If you have a website or business online, then it is of no use if it cannot be found on the top result pages. For every online business, search engine optimization is the core mantra of success in a business. It is the method in which search engine optimization brings your business website to rank high in various search engines such as Google, Yahoo, etc. The method of SEO is very beneficial to bring in more and more traffic to your website, which is useful in generating revenue. The basic role of every website is to make the website or the e-commerce store rank higher over the web.

In addition, it is also seen that most of the people who are looking out for services over the internet do not go beyond first few pages. Therefore, it is very important to get rated at the top of search engines to have a worldwide presence. Unique content, relevant keywords and link popularity are some of the vital factors that provide a high rank in search engines. With India moving forward in outsourcing these services, it is possible to obtain the services of a trustworthy and competent SEO Company in India that provides you with quality SEO services within your budget. With the help of these Companies, your company can get the much-needed attention so that you can easily market your products and services online. Today, almost all SEO companies have a strong infrastructure, which comprises of a trained and professional team. As the SEO services are indispensable for a website, the number of SEO companies is thriving in abundance. With the help of SEO Company in India, one can surely make their website get an array of visitors that it deserves. Nevertheless, make sure you choose out the right SEO Company in India because a good SEO company can hit your business while on the other hand, a bad SEO company can become the greatest reason for the flopping of your business. However, deciding on the right SEO company for you can be a tricky thing. There are certain factors that one needs to keep in mind.

Points To consider when hiring the services of an SEO Company

Therefore, here are a few tips that you can follow to go out with the best one, which will be useful in growing your business.

  • Check the credibility and worth of the website
  • Never go with such SEO Company that guarantees you with number 1 ranking because as per Google there is no company that can guaranteed No 1 ranking.
  • Before selecting a SEO company in India, do not forget to ask for references and list of various client websites.
  • Also, check the page rank of the website. If the company’s own page rank is not good then how can it make the ranking of other website better.
  • Look for keywords that rank on the SEO Service providing company’s website. Look for these keywords on various search engines.
  • Always hire an SEO company that collects backlinks for you from various reputed websites.
  • Do not hire the services of those companies that use short cuts to optimize your website and promise instant results.
  • Go with companies that suggest you a long-term solution.
  • Make sure the company you go for provides you continuous customer support.

Furthermore, check whether the company uses the latest industry standards and ethical techniques to increase the ranking of your site. The SEO services provided by these companies will help you to increase traffic that comes to your website from various search engines and various other online sources. It is also feasible to optimize your site for a particular location so that you can get capable visitors from your area of interest. Search engine optimization provides marketing solutions for an online business to promote their products and services and make it earn maximum profits.

Features of SEO Company in India

Cost Effective

An SEO company offers SEO services at rates that are quite affordable in comparison to the costing of several other companies. The competition in this field is quite high, thus the companies keep their prices low to attractive the attention of more people.

Easily Available

Once you have decided to go on with SEO services you immediately wish to take your plan into action. The best thing is that SEO Companies in India are easily accessible thus, it saves some valuable time and goes a long way in boosting your sales.

Capability

Capability is an important word that is often associated with most SEO companies in India. It is certain that these SEO companies can handle any kind of project with respect to its size and scope. These companies have the capability of handling the projects for small as well as large-scale businesses. In addition to this, they can handle multiple projects at a time. They are capable of satisfying all kinds of client demands.

However, Search Engine Optimization has become one of the main strength of every online business because without SEO services it is impossible for any website to the top of search results. These companies target on two main steps that are the off-page and on-page optimization. Both these steps play a crucial role in promoting web portals in major search engines. Therefore, on a concluding note, choosing out the best SEO Company in India is very essential and in India, one can easily acquire the services of a reputed SEO Company at reasonable prices. With the help of a proficient SEO Company, you will be able to solve your professional needs so that your website gets the designated traffic and conversions.

How to categorize & Eliminate Keyword Cannibalization to Boost Your SEO

It is a very common misconception that the more pages you are targeting a keyword, the better you would be ranking for that keyword. However, this is not true. In fact, targeting a specific term across multiple pages almost has the opposite effect and thus you would be doing more harm than good for your SEO. When you have multiple pages ranking for the same keyword, you are actually competing with yourself. Thus, each page has a lower conversion rate than one consolidated page and this is what is known as Keyword Cannibalization.

What is Keyword Cannibalization?

Keyword Cannibalization means you are cannibalizing your own results. It means you are splitting links, content, and conversions between two pages that should otherwise be one. In this way, you are not helping Google to find the depth of your knowledge, instead, you are asking Google to weight your pages against each other and choose out the ones which you think suits the matching keywords.

For example, suppose if your website sells jackets, and “Jackets” is the only keyword you are targeting, you are telling Google that every page is about jackets regardless of whether they are sports jackets, running jacket, etc.

Negative effects Keyword Cannibalization can have on your SEO

Many people who are suffering from Keyword Cannibalization are not even aware of what is wrong with them. At times, they might be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one dedicated page would certainly rank higher and convert better.

  1. Diminishing the Value of your Page

Instead of having one highly authoritative page, you are splitting your CTR to multiple moderately relevant pages. You have turned your pages into competitors and fighting with your own self.

  1. Google May Devalue the more relevant Page

Keywords are one of the main ways that help Google understand what the particular website page is all about. Google tries to understand which page is the best fit.

  1. Sign of Poor Page Quality

At times, multiple pages are targeting the same keyword and tell your users that your content is probably stretched thin. It also signals Google that your content may or may not match your keywords.

  1. Conversion rate will suffer

Without any doubt, one of your page will convert better than the rest. Instead of directing new visitors to that page and making it the most authoritative, you are losing potential leads.

How to identify Keyword Cannibalization

Once the problem has been identified, fixing keyword Cannibalization is easy. Create a spreadsheet that lists all of your site’s important URL and the keywords associated. In addition, you can also use a keyword mapping tool to get better results.

Moreover, keyword cannibalization can also occur if the meta information in your title tags seem to target the same keyword. With the help of a rank tracking tool, you can also check if the content and keywords are mistakenly applied to the wrong page.

How to Fix Keyword Cannibalization

  1. Restructure your website

The simplest way is to take your most authoritative page and turn it into a landing page that link to other unique variations.

  1. Create New Landing Pages

You might be lacking in a landing page that consolidates all of your product pages in one place. In this case, you would benefit from creating a unique landing page to serve as your authoritative source page and link to all of your other pages.

  1. Consolidate your content

If your pages are not unique to warrant having multiple pages targeting the same keyword, consider combining them into one page. This is a great chance to take two underperforming pages and turn them into a more authoritative source.

  1. Find New Keywords

If you are already blessed with highly diverse, content-rich pages, and the only thing your website is suffering from is a poorly planned keyword strategy, then all you need is to find new keywords. Make sure you use proper keywords and your keywords describe your page’s content accurately.

Conclusion

Keyword cannibalization is more prevalent today than the earlier times. Its victims are usually webmasters who recognize the importance of SEO for their business. With the right tools and a positive attitude, you can give your SEO a well-deserved boost.

How to determine if a Backlink is Natural, Quality or Good?

With the tradeshow season and Q4 coming up, terms like natural links, quality links, and good links are going to be thrown around. Whether you are going into a client pitch or attending a search marketing conference, it is important to know all the different types of links. Through this article, we will help you to know about each type of link, provide you with relevant definitions, and help you determine which types of links may help you to boost your rankings.

Natural Link

A natural link is one that occurs organically and not easily seen as being placed by your company. The natural links do not:

  • Have tracking parameters
  • Redirect through JavaScripts or Monetization tools
  • Exist within sponsored or paid content

A natural link usually exists as a reference to a piece of content, website or a source.

Unnatural Link

The unnatural links are usually paid ones that can be placed and tracked by PR firms, media buyers or are monetized through affiliate programs. If these links are followed, then they can potentially lead to Google taking a manual action on your site or you could get hit by Penguin.

Unnatural Links are the ones:

  • With a tracking parameters like UTM source and medium.
  • Within sponsored content on a site (As search engines do not know who paid for the content to be placed)
  • From sites using monetization scripts since some scripts say you get paid for linking to retailers

You can find these in the site’s code, outbound redirects, and other suitable techniques.

Semi-natural link

It is a natural link but uses tracking parameters. If you click through from an influencer who has been paid to share a link, this link will lead to the landing page that may have the tracking parameters in place. Bloggers, aggregators, and others who follow that link may copy and paste it directly into their site giving natural links that also have these parameters. Make sure that as a person reaches your site through a tracked link, you set a redirect to pass the parameters but also resolve to the natural page structure.

Quality Backlinks

Quality backlinks are links that come from high quality sites. Quality links come from quality sites, which has the following criteria:

  • The site is niche or at least has a regularly updated section of the particular topic
  • Media kits and publicly viewable advertising sections
  • There are no outbound links to adult, illegal, payday or scam sites
  • You won’t be able to see that they allow sponsored content
  • The acquired links will be by staff writers and not contributors
  • Finding them in Google news feed is a good sign that they are trustworthy or high quality in Google’s eyes.

Good Link

A good link is very different from a quality link. It is a type of link that has a positive impact with a less risk. The factors of a good link vs. a bad link can change based on the type of SEO that one is doing.

A good link does not link to sites that have a banned content. Contraband or several other things that are forbidden.

At times, there would be a blogger who has a great niche content but has no age or authority and may quit blogging in a year. This may seem like a good link, but this may fall under a category of ‘maybe’ or ‘Ok’ types.

Another type is where there is an established blog without a huge following. They might not be doing well in Google though with organic even when they have a great content. This would be considered as an ‘Ok’ link. Another one could be a blog that is content relevant but does not have a ton of SEO traffic but has a lot of engaged readers. This is a good link as they have a quality audience and if they continue on the same path then it could lead to a great source of sales.

The idea behind good backlinks is to determine and watch how they impact you at present and what they may do in the coming future. Each site is unique and each link should be considered separately.

When someone talks about natural links, it’s all about quality. Focusing on quality over quantity is what can help to protect your site in case of Google updates. More significantly, focusing on quality can help regularly bring in significant readers through referring sites who may also become customers, engaged readers, and a new source of backlinks and social media traffic.