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Benefits of Responsive Web Design in SEO

One of the most important aspects of website design is building a creative website that can adapt to the size of the visitor’s device. The purpose is to render the content differently based on the screen size or the device used by the visitor in order to ensure an optimal experience. Visitors may choose to access a website through a desktop, a tablet or a smartphone and the purpose of a responsive website design is to provide ease of use without any distortions so that the users do not need to resize everything.

Benefits of responsive web design

  1. More mobile traffic: There is a surge in smartphone users and with a responsive web design, the users will not have to encounter distorted images or resize every page. The design offers versatility across different mediums and has a lower cost of development.
  2. Low cost of maintenance: In order to maintain a separate mobile site, there is a need for additional support and testing. Whereas, the maintenance of a responsive design is minimal. It only requires standardized testing to develop an optimal layout for every screen.
  3. Faster Web page: Users have a very short attention span and they tend to abandon a webpage if it takes too long to load. If your website is not optimized for a smartphone, it will need more time to navigate and this could mean that the customers might walk away from your website. If you have a responsive web design, you will be able to provide quick performance and fast loading to the users.
  4. High conversion rate: Creating a satisfying user experience on all the devices will help in converting new customers. Users want a quick process of purchase, subscription, and checkout. They do not want to be directed to a different page. A website that looks professional across all platforms will lead to a higher conversion rate.
  5. Improved SEO: Responsive web design will help in achieving higher SEO rankings. Stronger backlinks and higher bounce rates usually lead to a higher search ranking and it will also avoid the issue of duplicate content which could hamper your rankings.

Brainwork India offers expert website development and mobile application development services that will help grow your business and achieve long-term financial milestones.

Website Redesign Company: The Importance of UX

Websites designed by leading website redesign company, along with the latest web applications, have made lot of progress with the help of latest technologies, designing methodologies and tools. Earlier, websites used to be a one-way static medium offering information to the users. However, nowadays they have become much more interactive and offer a rich and unique experience to the users.

Although websites and several other things related to it have changed over the time, the success of a website still depends on one basic thing – how the users distinguish it from the others. Website maintenance companies believe that the purpose of having a website is fulfilled only when it proves to be valuable to the users, and offers an easy and pleasant experience to them.

Hence, while designing a website, it is very important for a designer working with a leading website redesign company to take care of the User Experience design and ensure that all their requirements are met.

User experience, or what is termed as UX, is about the experience of a person while interfacing with a system. The system can be anything ranging from a website or a web application to desktop software, which involves some sort of human-computer interaction (HCI). This term was coined by Dr. Donald Norman, who was a cognitive science researcher and also the first person who described the importance of having a user-centred website design for fulfilling every requirement of the users.

In the present competitive market, website maintenance companies give great importance to UX because it is about dealing with the users’ needs, which determines the success or failure of a given website.