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Google Analytics

Dig Deep into Capabilities of Google Analytics

Google is way ahead of the pack when it comes to free analytics solutions in the market, despite the fact that it has some trivial limitations. A number of webmasters focuses their attention on the basic graphs and stats yielded by Google Analytics (GA) and can easily turn blind to other advanced features of this amazing analytics solution. Additionally, although it is equipped with capabilities abound, all the features are easily implemented.

Significance of Conversions over Traffic

Traffic is a matter of primary concern for a good number of webmasters. However, it is worth noting that conversions take the precedence over traffic if you seek to establish a strong web presence. Regardless of the number of visitors on your website, it will render your purpose futile if they opt not to subscribe or buy from you. As an aspiring marketer, you work relentlessly towards the improvement in your conversion rates. However, it is imperative to keep a close watch on conversions in order to gauge statistically significant improvements over a course of time.

Goals in Google Analytics

In Google Analytics, conversions are called “goals”. These are specific actions by visitors on your website, which are worth tracking. There exist only a few options as far as goals are concerned. However, it comes with a facility for customized features. Activities or actions prompted by a visitor, including loading an exclusive page, rendered following a sign-up for an email newsletter, are deemed as the best for a webmaster to keep a tab on.

Tricks to Build SEO Driven Landing Pages

In 2013, content marketing has become a very important marketing tool. By now you must have realized how landing pages affect your as well as your clients’ SEO. Landing pages play major part in attracting traffic to your site.

Building strong and competitive landing pages which are solely going to represent your brand image and able to drive more and more traffic to your web is extremely important.

In this presentation we will go through some interesting tactics that will help you in building competitive and strong landing pages:

  • Captivating content of landing page:
  1. Content on landing pages should be attractive, interesting, concise and informative.
  2. Content should be up-to-date; as the visitor would like to get the latest information.
  3. Reduce ads on landing pages if they are distracting or lacking the essence of content.
  4. Keep a close eye on the metrics of your webpage and comments, feedback of your visitors, they will determine the engagement capacity of content.
  •  Architecture of landing page:
  1.  Make user friendly architecture of landing pages.
  2.  Make effective use of diagrams, charts, screenshots, pictograms and videos in the content.
  3.  Basic structural changes of landing pages should match the content and content layout.
  •  Identical keywords of landing pages:
  1.  Arrange the landing pages corresponding to keywords.
  2.  For main keyword, landing page should be the home page; but for other keywords position other concerned pages of your website accordingly.
  3.  Identical arrangement of landing pages to keywords will help to rank better in search results.
  •  Keep an eye on rank of landing pages:
  1.  Use Google analytics to track ranking of your landing pages. You might lose the visitor/s of your site because of inappropriate keywords; so be alert.
  •  Knowledge driven landing pages:
  1.  At given point of time you won’t know the knowledge level of your visitor regarding your product and business. Therefore build landing pages keeping in mind the view point of all visitors.
  2.  Content should be able to answer almost all the questions of your visitor.
  • Analysis:
  1.  Now after taking all necessary steps analyze the metrics of your landing pages in the form of bounce rate, average time per page, % exit etc.
  2.  After analyzing find out if still there are any irrelevant landing pages coming in search results and fix them.

Work along with the above guidelines and capture the SEO market…

Alternatives to Google Analytics You Should Consider

Since its inception, Google Analytics has remained the impregnable tool in the screen of website analytics. The top 10,000 sites on the planet and 57% of the world are using this tool. Prior to its launch, people did not have access to a tool, but what this brought with it is a powerful, accurate analytics that helped masses and particularly site owners a lot. People now have freedom to make smarter decisions for their website and their business.

Analytics seem to be the starting point for a myriad of tasks that encompass everything from increasing traffic to improving conversions or conceiving great new content ideas. However, as everything comes with a time limit, even the Google Analytics tool now seems to getting shorter on time. The many new tools that have now emerged, some of which are pretty good, has made it possible.

Why get over Google Analytics now?

Therefore, if you still think that why get over Google Analytics, here are few reasons:

  • The ubiquitous nature of Google sometimes causes a hindrance in its path, where people believe that controlling multiple parts can often seem uncomfortable.
  • The complexity of the tool seems off-putting, and with the fifth version being released, this is bound to get intensified.
  • Google Analytics does not have everything and is not for everyone. Besides, some new tools packs far better features than this Google “product.”

So, let us just quickly see what the alternatives available are…

The choice of alternatives largely depends on what the user is looking for. So, let us see the top five alternatives that offer something for everyone…


Clicky seems to have a long list of pros that cannot be just overlooked.

  • It is much easy to use and understand
  • Real-time view of who is on the website, through “spy” is excellent
  • Live web analytics, helps you know how many people are visiting the page you are on now.
  • Clicky offers the freedom to set up alerts that are triggered by specific actions on your website
  • You can get analytics even for your twitter account
  • Recently added heatmaps to help paid users enjoy uptime monitoring
  • This is free to use for 3,000 page views daily.


  • Like every coin has two sides, even this comes with one that is a price, which may range from $9.99 to $19.99 a month


Some pros that can help you gain real time advantage on the web include:

  • Live auto-updated site activity
  • Hottest heatmaps, help you get the clicks you desire
  • Desktop Snoop helps you know every time you have a visitor, user sign up, sale and more
  • With NameTags, get to know your visitors
  • Granular Graphing
  • Monthly, daily, or hourly real time data for site visitors


  • The only one, as everything comes with a price even this asks for one after a free 14 days trial


This open-source alternative to Google Analytics, is said to have over 500 features, let’s see the few top ones

  • Offers freedom to install your own server
  • Fully open source
  • Runs on PHP and MySQL
  • Interface is purely web based
  • Myriad of plugins for easy installation
  • Simple dashboard, easy to understand
  • Real time stats
  • Unlimited free version


  • The way of tracking bounce rates is similar to that of Google Analytics

Open Web Analytics (OWA)

Available as a self-hosted open source solution, this has many benefits:

  • Can be used to track multiple websites
  • Easy to understand and use
  • Feature rich, free to use
  • Separate stats filtration, Heatmaps and mouse tracking


  • Amazing as a free product, but the bounce rate and time on site weakness is same as Google Analytics, not perfect, but somehow the best free version out there.


The better-known alternative of Google Analytics, StatCounter may not look beautiful, but is pretty impressive. Few pros include:

  • It is free of cost
  • Installation is pretty easy and quick
  • Gives insight into popular pages, visits, visitors paths, exit pages, incoming keywords and more


  • Although free, but this lacks few bells and whistles that are really important for any tool to be judged as a good analytics tool.

The bottom line:

For any person in search of staying away from the googly-eyes of Google, today there is no shortage of excellent alternatives to Google Analytics. From free tools to paid alternatives, the choices are many, what is needed is creating your own personal list. So, give these a try and get over the Google craze!

Google Analytic’s Multiple Channels Funnels Reporting API

Analysing how promotional activities and marketing endeavours encourage conversion is a complex matter. It is complicated due to the availability of multiple marketing channels for interaction, which customers use before conversion or purchase. Recently launched Multiple Channel Funnels in Google Analytics helps in drawing the attention towards the full path users follow to conversion, rather than depending on the last click, which gives blurred picture about what moves customers in the real market. Now, the data is available through an API, which facilitates developers to widen and automate the use of conversion cases with the data.

The API (Application Programming Interface) allows the developers to make query for metrics like first interactions conversions and last interaction conversions along with assisted conversions. It also supports the top paths, path length, and time lag to integrate conversion path data into the application. Important use cases involve combining the conversions paths data with other sources such as cost data and creation of new visualisations along with use of data for initiating automate processes.

The multiple channels help analyse the interactions that takes place across the internet through different digital media. The multi-channel funnels show how different channels work together and convert a purchase decision into sale. This tool is mainly built to help people make important marketing decisions regarding advertising and promotion at macro and micro levels.

The five multi-channel funnels tool is capable of showing how customers interacted during 30 days before making purchase decision. The metrics drawn from the reports have shown the impact of different channels through conversion, time lag that helps understand the time period taken in conversion, path length that shows the number of conversations that took place prior to purchase, and top conversion paths customers take.