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Why is Digital Transformation For Small Businesses Is Important?

In the current scenario, the emergence of globalization has led to the emergence of the shift, directing towards the interconnectedness between businesses and clients from all across the globe. The advancements are ruling the globe, and it has robust the expectations of the target audience. Technological devices like mobile have grabbed users’ attention because of which they stay connected and. The current digital era has expanded its digital footprint via gratification and fast-paced services.

The tremendous shift has changed the business spectrum, and it can be witnessed by experiencing prioritized customer services and deploying digital fruition in strategies. Digital transformation has deepened its roots, and it is finally changing the competitive landscape based on their performance and delivering phenomenon. Now every vertical has been covered by digital media, whether to an enterprise or small business.

Here is the significance of digital transformation to transform small businesses into a well-renowned one.

1)      Budget and Time- To flourish in the industry, businesses require quick, complex fruition, and therefore, the owners need an enormous amount of capital to earn long-term goals created by them. However, the case of small businesses is 360 degree opposite because they have a small budget, assets, and short duration for evolving. As an outcome, incorporating digital transformation to aim at the most decisive aspects, like integrating digital technology instead of focusing on all areas, will be beneficial because the narrowed path is critical for excelling.

2)      Team and Cultural Exposure- Prominent firms have the power to recruit accountable and professional leaders who can bring digital transformation to enterprises. Further, they are responsible for leveraging these initiatives to inject culture and enthusiasm into the agency. Many small businesses can search for similar executives who can bring these revolutionary transitions that can fulfill small businesses’ urges.

3)      Consultant Support- It is evident that the majority of the firm can invest and engaging consulting agencies in or drove a blueprint to run the business, whereas the scenario is different in the case of smaller businesses because customer prioritizing expertise can bring digital transformation to assist contemporary customers. Embodying cohesive digital transformation tactics that focus on attracting more value- and partnering with compatible vendors always to assist in implementing against tactics- that can propel businesses to thrive.

4)      Permits Businesses to get access to Consumers- Small businesses should search for vendors or professionals who can utilize their platforms flawlessly to provide valuable insights by extracting concrete data about potential consumers. Data-driven information permits businesses to gain more profitable outcomes by level leveling, which encompasses practices like implementing loyalty programs, workflow organizations, and many more programs to know the consumer inclination towards your small enterprises.

Final Verdict

To make things explained or concise, it may show up as self-contradicting however, relying on upon and executing this digital progress in your work environment can bring an enormous measure of realization. If you join this system, unquestionably, it can improve your ledger and guarantee fast development in your digital impressions. Further, these practices can refine or vigorous digital planning and execution ranges of abilities for which a few beginners put a colossal measure of advantages in various courses. At long last, the reception of digital transformation for independent ventures will add on more worth which is unbelievable. It may fill in as a fundamental certification that mirrors the nature of administration you give. In this way, don’t be a frog and make a plunge well; leap out to unfurl new sections to facilitate your organization by administering your cutthroat scene.

Six best practices that will improve your digital marketing strategy in 2021

When technology has revolutionized almost every aspect of our lifestyle, business and industries have also benefitted in today’s day and age. Irrespective of the quality of their productions, the correct marketing strategy enables them to hit the market right. Otherwise, all the effort will be wasted if it does not reach the target audience and form a pack of customers loyal to the brand. Digital marketing plays its role here. Most enterprises today have focused on advertising, marketing, and analyzing their products’ scope in a technically advanced way. The comprehensive, detailed plan of laying out these strategies to launch the products and give them a viable exposure is defined as digital marketing. Considering the humungous competition in each sector of the industrial world, it is imperative to incorporate expert digital marketing strategies to enhance the sales, revenues, and overall growth of a business.

digital marketing procedures

How digital marketing helps in business?

There are different ways in which digital marketing procedures can be beneficial to your business. Some of the best ways to implement it in the functioning of your brand are:

  1. Competition research: As Christian Ungureanu, the senior growth marketer at Zurich-based Quickmail, would say, “To stand out from your competitors, you need to study their digital marketing strategies and look for opportunities. In alliance with his line of thought, it can be considered that the companies keeping an eye on the digital marketing strategies of their competitors, for instance, whether they are emphasizing more on paid ads or SEO based promotional articles, etcetera, or they have an elaborate exposure on various social media platforms, may increase your chances of getting a thorough idea on how to devise your marketing plan.
  2. Originality: Every enterprise emulates its unique essence. The whole purpose of any company is to follow up with a core mission or value that it had begun with. Advertising and marketing strategies of each of these enterprises should be based on authentic ideation and execution procedures. Following any particular promotional way may work for a while, but the audience would always influence the audience. Hence, maintaining a creative identity and individuality should be of utmost importance for the business to thrive and flourish in this immensely competitive industrial world.
  3. Content analyzing: Regular analysis of what your company is producing and comparing other similar content that could be flooding the market is important. Keeping a tab on what people are responding to positively and which products have gone down in sales and revenues should help track your company’s future. Data analysis is an integral part of any company’s functionalities. Numbers and statistics never lie, and the company’s entire profit scope lies on these details. Not only for your authentic ideas but also any existing ones – for instance, if you have an innovative take on any of the other brand’s ideas, you can devise your marketing strategies uniquely for your new product to hit the sales.
  4. Digital marketing channels: The first option that comes to mind with this term is social media marketing. Statistics confirm that almost 74% of the marketers have shifted their marketing focus to availing social media channels like Facebook, Instagram, YouTube, etcetera as their lead advertising zones. However, other channels can be as helpful in promotion, such as NFT drops, augmented reality, and virtual reality. In this day and age of artificial intelligence, understanding customer psychology has become much easier via these platforms.
  5. Forming strategies in alliance with goals: The goals of any company include providing the correct solutions to any issues arising in any aspect of life. Be it an internet service provider or a razor company, their services and products are based on internet connectivity problems and a simple daily task like shaving. Hence, planning and executing their marketing and advertising strategies aligning with these goals will help form the necessary conception in a customer’s mind, thus leading them to choose the right product if there is confusion in the purpose of the product, no matter how carefully your construct your marketing plans, the product will not raise the anticipated sales.
  6. Innovation and Improvisation: These two words apply to the products and the marketing ideas your company might adopt. While there are certain established traditional methods of marketing that confirm a certain sales rate, improvising and innovation according to the trends and tastes of the audience should also be considered seriously. For instance, the visual identity formed with a certain attractive or soothing graphical representation and a captivating tonal quality can be extremely influential for most brands. Therefore, web designers and bloggers should exercise their expertise to flourish your sales.

digital marketing strategies 2022

To confirm the above points of discussion, let us look at the statistical analysis of the different modes of digital marketing strategies.

Social media platforms 2022

  1. Social media

Social media platform User statistics

 

Facebook ·       2.6 billion monthly active users

·       8 million active advertisers on Facebook, including several small and medium business

·       Above 100 million Facebook Watch users

·       Over 280 million Facebook users in India, making it the largest Facebook audience in the world.

·       18% of marketers use Facebook Groups

·       About 36% of Americans avail Facebook news.

·       Recorded in April 2020 stats, 98% of Facebook users access the social network via mobile phones.

·       79% of video marketers use Facebook as a video marketing channel.

LinkedIn ·       According to April 2020 stats, the US has recorded active users of 160 million people, making it the largest LinkedIn user country.

·       Since January 2020, it has recorded the highest addressable ad reach of 88%, making it the largest country to attain such heights.

·       According to a 2020 survey, 43% of LinkedIn’s audience is females, and 57% were males.

·       LinkedIn InMail was proved to be the third most-used candidate outreach channel in 2019, right after email and phone or text methods.

·       Over 87% of video marketers have agreed on the channel as an effective video marketing tool in 2019.

·       66% of these video marketers have also aimed at incorporating LinkedIn in their 2020 video marketing strategy.

·       LinkedIn is the second most popular marketing platform used by B2B marketers after Facebook.

Instagram ·       35% of global Instagram audiences are between the age of 25 and 34, as recorded in April 2020.

·       It is the social media channel with the second-highest ROI among marketers.

·       Over two-thirds of a global Instagram audience is 34 years or older, as confirmed in April 2020.

·       IGTV, a feature of Instagram for long-form video content around 15 to 16 minutes long, has proven to be an incredible marketing tool for most brands.

·       28% of video marketers plan to adopt Instagram TV in their 2020 video marketing strategy.

·       According to a 2019 survey, 25% of teens in the US used Instagram as their major social media handle.

·       By 2023, Instagram is expected to reach about 120.3 million active monthly users.

 

  1. Video marketing statistics:

Kinds of videos Analytics

 

Product video ·       64% of businesses said in the last 12 months, a video on Facebook resulted in a new client.  83% of video marketers feel videos have helped them generate leads.

·       84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

·       95% of video marketers said they felt they’d increased understanding of their product or service using video.

Marketing video ·       92% of video marketers feel the levels of noise and competition have increased in the last year.

·       99% of people who use video for marketing say they’ll continue using video in 2020.

·       88% of video marketers reported that video gives them a positive ROI.

·       The most common types of videos made by marketers are presentations (65%), followed by ads (57%), and explainers (47%).

·       43% of video marketers say video has reduced the number of support calls they’ve received.

Social Video ·       In 2020, social engagement videos were among the top four most common types of video marketers are investing in today.

·       Video is the second most-used content type on social media used to increase audience engagement.

·        Live video is the third most-used social media marketing tactic.

·       Regarding the most popular YouTube brand channels (ranked by the number of video views), toymaker LEGO was ranked first with 10.04 billion views in February 2020.

 

FAQs:

  1. How should companies measure their social media success?

Social media success is measured just like any other marketing procedures like traffic, leads, and customers. Numbers are important as the reach of your brand to the target audience is confirmed by that. Finally, leads help to recognize how many of them are becoming customers.

  1. How to grow subscriber lists in email marketing?

The most popular way to enhance the subscriber list in email marketing is to offer the audience an incentive for subscriptions to your email. The word can be put on different social media sites, your brand’s website, etcetera to further the reach.

  1. What are the steps for content marketing strategy adoption? 

Developing a target audience and a customer persona aligning to that should be the primary step for content marketing, depending on that persona and the brand image device the marketing content and the company’s voice. Finally, the content needs to be informative and attractive at the same time.

6 Keys to Digital Transformation Strategy for Small Businesses

If you are searching for the keys to digital transformation for small businesses, your search ends here. It is overwhelming for many like you worldwide to start the digital transformation journey essential in this digital era.  But the good news is with the right plan and the help of an excellent vendor, and you could start your digital transformation journey by overcoming all the challenges. It could be one of the best investments that you could make for your small business to grow big and become a global corporate company in the future.

Hence, know about digital transformation and its importance along with six keys to digital transformation strategy for small businesses to help you not be the frog in the well but to come out and explore the enormous opportunities for expanding and escalating to unprecedented levels.

What is digital transformation?

Digital transformation integrates trending digital technologies to make your small business global by delivering value to customers and employees. But it is more than using advanced technological tools and trends for achieving business goals but a complete change in the mindset for a digital-first approach.

How will digital transformation make small businesses global? 

Small businesses are being encouraged to adopt new technologies; digital transformation delivers value to customers.  It makes it easy for employees to increase their productivity to deliver quality products to increase customer satisfaction. There are other benefits of improved transparency, effective collaboration, getting customer insights, and eliminating errors. Hence, the following six keys to digital transformation strategy for small businesses will help you do just that.

  1. Have a simple & practical digital transformation strategy

It is essential to have a simple and practical plan to start the digital journey of small businesses. Not falling prey to the bright shiny object syndrome, as complex technologies designed for bigger companies could only cause more negativity. On the contrary, only simple technologies that reduce repetitively tedious tasks could bring in higher ROI. And with all stakeholders showing more interest, it is better to scale up the digital transformation to get all its benefits.

  1. Automation is the key to success

If IT changes the business functions once and for all in the past two decades, it is now the turn of automation that is changing it now and more in the future. Reports confirm that 76% of businesses are now in the processes of automation with long-term IT changes.  It helps to capitalize on the skills and creativity of humans by minimizing their manual effort.

Automating the administrative work at the back end will reduce time spent on repetitive tasks with virtual accounting and documenting with cloud-based solutions that are error-free.

  1. Integrate business systems seamlessly

Integrating business systems seamlessly becomes interoperable platforms to solve internal silos, effectively collaborate with all stakeholders, automate workflows, streamline operations, and increase efficiency for doing small businesses to become a customer-centric organization.

  1. Increase availability

With different time zones in many parts of the world, increasing availability 24 x 7 by building a better website, valuable apps, and using chatbots to answer customer queries is essential.  Also, collecting data from visitors and using analytics to get valuable insights will make small businesses reach new heights soon.

  1. 5G the next digital trend

Since the COVID-19 pandemic forced most people to work at home, which is more likely to continue in the future, the need for fast internet resources is on the rise.

Hence, many big companies have started their 5G transition initiatives, and small companies should also follow suit to be an early bird to outsmart competitors.

  1. Have the right partner for digital transformation

Have the right partner for making your digital transformation journey easy and fast within budget to get better ROIs. Only the best can offer simple digital tools, trends, and solutions ideal for your business to grow gradually to new heights.

 

8 Transformative Digital Trends For 2021 and Beyond

The need of the hour for small businesses not yet digitally transformed is to do it right away to unlock its many benefits. There are many transformative digital trends for 2021 and beyond that could make a sea of change for small businesses to grow exponentially. Hence, it is time to overcome the many challenges that small businesses face, like inadequate broadband, financial restrains, technical skills, and others, to embrace the innovative digital trends to beat the competition and become market leaders. It transforms how small businesses operate by encouraging the entire company to embrace a digital mindset.

Check out the exciting eight transformative digital trends for 2021 and beyond to make small businesses become big corporate companies to do business even worldwide.

8 Transformative Digital Trends for 2021 and Beyond

 

It is a well-known secret now that even small businesses can use transformative digital trends easily to grow their business. It helps their top priority of extensive market reach and potential brand promotion for increasing their sales and profits. Also, it helps them to cater to the ever-changing customer behavior and needs by providing valuable insights to have long-lasting customer relationships. Moreover, employees of digitally transformed small businesses have twice the collaboration than others not yet having done it. The following eight transformative digital trends for 2021 and beyond will increase the need for small businesses to become digitally transformed to reap all its benefits as early as possible.

  • 1. Using cloud computing services Most small companies use cloud-based services like email, Google Workspace, Microsoft 365, etc. knowingly or unknowingly. Hence, to become fully digitalized, they need to use cloud computing services to save costs & data, offering more mobility & flexibility to provide a cutting-edge advantage over the severe competition.
  • 2. 5G to increase speed & bandwidth 5G will become the new normal even after the pandemic ends to work from home to increase speed and bandwidth. It will also provide reliable & IoT connectivity, enhance employee productivity with better digital collaboration, improve customer satisfaction to accelerate digital transformation. Hence, 5G, along with moving to the cloud, could be the essential function for the digital journey of small businesses.
  • 3. Upgrading SD-WANs Until using 5G, upgrading SD-WANs or software-defined wide-area networks is better, providing the best network in this hyper-connected business world. It combines software, edge devices, and more flexible management platforms for adopting all the small business needs to scale new heights. Apart from optimal network performance, it can also provide robust security, network visibility, centralized and simplified administration to prioritize business-critical applications for better performance.
  • 4. Use data analytics Data is the fuel for the digital business world today. It is essential to have data analytics for even small businesses to use its full potential. SMBs can now leverage even advanced analytics as they are not expensive like before to get valuable insights into customer behavior to boost sales. Reports confirm that 51.4% of companies using data analytics as the key driver for the digital transformation to take the business to new levels.
  • 5. Accelerating AI to automate business The digital transformation is not complete without using AI as it paves for the automating businesses which is the next trend after IT. Artificial intelligence builds a digital environment for humans and machines to collaborate effectively for harnessing data-driven insights.
  • 6. Focus on connecting supply chains With the customer expectations soaring, it is essential to focus more on connecting the supply chains digitally to have the best customer satisfaction.
  • 7. Contactless digital payments Enabling contactless digital payments will help grow the business, as it provides an easy way to pay for the customers.
  • 8. Ensuring cybersecurity With remote work and digital banking, it is essential to prioritize and ensure cybersecurity to increase the customers’ trust and add value to the small business to become big business soon.

The above eight transformation digital trends for 2021 and beyond will help grow small businesses to global companies.

7 ways to practically grow your business with Digital Marketing in 2021

Over the last year, social media and business marketing trends have undergone vast changes and evolution. The race to achieve the most attractive feature and most exciting business ad, gets more nerve-wracking than ever. To help the new businesses grow, marketing experts share their predictions and give the advice to help you prepare their social media marketing plans.

 

  1. Engage and create Bonds – In this era of everything becoming digital and the increased importance of having an online presence, social media has been indispensable. It is important to develop a relationship with your customers and constantly engage them on a consistent basis and have them interested in our brand, this is an important way of obtaining a long relationship with your customers

 

  1. Give them a Voice – As a brand, you focus on providing value. Rather than thinking of it in a commercial way, we will from a philanthropic point, focus on improving our customer’s lives and giving them value in the form of a product or service. Give your clients a voice and they will stay engaged for a long time.

 

 

  1. Be available Everywhere – We will not just market using Facebook and Instagram but we will also be reachable on applications our customers use every day, like messenger and Whatsapp. Whatsapp business allows you to create automated replies and you can share your business catalogue to each and every customer on a personal basis and broadcast messages whilst using special tools to send rapid automated messages and replies.

 

  1. Use Google as well – Google businesses will help you be more visible on Google searches. This is huge as people use google for some reason or the other every day and making you visible on such a compelling and popular search engine will help you gain exposure and reach a larger user database.

 

 

  1. Trust – As online shoppers, we must always be sure of our purchase and even the slightest chance of fraud or mishappening may sway our opinion in the other direction. This is why we must always focus on reviews, previews and reviews! Reading the story of another customer and hearing about their experience makes us feel safer and comfortable proceeding with that purchase.

 

  1. Start small – We must first target our surroundings to have better communication and more engagement. This also means if it’s snowing outside, it’s probably a good idea not to open an ice cream stall. Try helping your fellow workers and take advantage of the festivals and gatherings in your surroundings and create engaging content using SEO tools.

 

 

  1. Lastly, Loyalty – Digital media marketing is not only to attract users but it’s also to make them stay, retain them. Creating a loyal fanbase and customer group will make people and communities trust you. A loyal customer is good for further purchase and also for being your own organic brand ambassador.

 

Emerging technologies have already changed the way businesses are being operated and executed. More and more businesses have started releasing the importance of online marketing and the power of social media platforms. Now is the time to gather your skills and put them into the right action and take your business to the next level.

 

The 5 Things Your Business Listings Must Have

The 5 Things Your Business Listings Must Have

There are reasons why some businesses succeed and why some fail. In the online world, it is way more challenging. The ones that succeed surely are doing something distinctive and special that the others are not doing. Online businesses that are doing well have several common components and one of the top ones is that they take care of their business listing. It is not merely about listing your business online. It is about doing it in the right and the most optimized manner.

From having a website to being active on social media, you need to ensure that your listing online is done with finesse. There are hundreds of places online where your business can be listed and at each place, it requires to be done with accuracy to get better traction.

Google Business Listing is one of the first things you need to do so that the chances of your ranking in the local SEO are high. Therefore, you need to claim your Business Listing on Google and update it immediately.

There are five things that all successful businesses must ensure online for optimized Google Business Listing.

Own your business listing on Google

One of the first tasks that you need to do is to claim your listing on Google and ensure that the information here regarding your business is complete, accurate, and professionally done.

  • You would be surprised to note that not even 50% of online businesses have their information updated on Google listings.
  • The other important data that has come from Womply states that businesses that ensure that they are listed accurately on more sites run the chance of making more money by at least 58%.

Google My Business Listing is free. Completing it with data and information about your business is a simple task. You simply need to make sure that the information is entered in each relevant field and it is updated.

The other thing about keeping your Business Listing on Google updated is that you should keep checking the listing information once every week or twice every month. You would be surprised to know that many businesses do the task as a one-time event, later on, to realize that the information displaying on their Business Listing is redundant, or critical information is missing. As a result, potential customers are unable to reach them or emails are bouncing and the competition is benefitting.

Make sure that the Google Listing has updated images of your business, products, or services

Make it a point to include a few top-quality photographs and images in your Google Business Listing. Why? It is because people who come to your website would like to see images of the inside and the outside of your office, factory, workshop, shop, and workplace. It is considered to be one of the best practices for conducting online business.

While we all have smartphones and smart devices to capture good looking images, it is also advisable that you use the services of a professional photographer to get the most impressive pictures for your business. The focus should be on using high-resolution images.

Ensure that the images uploaded give a 360-degrees view of your business, branding, products, and services – the objective is to create a desire in the customer to visit your website or offline store.

Customer reviews should be a mandatory part of the Listing

When do Business Listings come into play? When a potential customer is looking for a business type like yours; with customer reviews a part of your basic profile, you can use the opportunity to make a positive impression on the client. Make sure that you display reviews that have good ratings. However, also do ensure that the reviews come across as honest feedback and not promotional.

Remember, the customer today is highly aware and sensitive – so display comments that respect consumerism in the right manner.

Another key feature that many online businesses miss out when they go in for Business listing is to show the potential customer an interactive dialogue between you and the customer reviewing your services. When the Google map included in your profile is clicked, new customers can drill down the different reviews featured on your listing and go through the entire conversation happening between your business and the customer. This feature shows to the customer how serious you are about your customer reviews and the extent to which your brand is involved in customer engagement.

While updating the contact details on your Listing, remember to update the description of your business too

A short description is what you are allowed on your Google Business Listing. Make use of the space smartly. You may not have to use the best of language or display your English skills, but ensure that this space is used in the most relevant manner to speak to the potential customer who does not know you. It is not your website; this is the platform that is going to be the first point of interaction between you and your customer.

Do not forget to fill up the optional fields too

This helps you in providing more information about your business to your prospective customers. Many businesses shy away from filling up these fields. This is a lost opportunity to impress and strike a chord with your would-be customer.

Remember the more detailed the information is about your business online at the Listing page, the higher the chances of the search engine finding your site and ranking it high on the search result page. Also, it gives a very professional look that most customers expect from businesses that they are keen to buy from or work with.

Conclusion

Following these five steps whole-heartedly can help your business remain at the forefront of rankings on Google SERP.

Simultaneously remember to make your business listing strong and accurate on other sites like Bing, Apple Maps, Facebook, and so on. Be everywhere, wherever your listing can help you get maximum traction from search engines.

Whatever information you put up, ensure that it is one hundred percent correct and consistent across all channels. From minute details like spellings to greater detailing like high-res pictures, do it all to leave a good taste in the minds of the customer.

How digital marketing help to boost your startup in 2019?

In this fast-paced world of business, establishing and growing your startup can slightly be a challenging task. In my opinion, how you present your brand is a vital factor. Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary.

Let me first briefly define what is ‘What is Digital Marketing?’

Digital marketing is a strategic process of marketing your products or services by leveraging various digital channels such as social media, search engines, and others. Digital marketing, also known as online marketing is becoming apparently crucial for running a successful business.

So, let us see how digital marketing can give your startup a competitive edge in 2019?

User experience:

The fundamental goal of any business is to attract more customers and convert them to sales. Therefore, engaging your audience and establishing a strong relationship with them is key to success. Some of the digital marketing tools to engage your users are email marketing, content marketing, and social media marketing. Constantly updating your customers with your latest services, products, events or any other interesting news about your company is essential.

Creative content:

A majority of users are online because there are looking for content that is relevant and informative. So, it is very crucial to create creative content and publish it on the right platform. Great content not only increases traffic to your website but guarantees higher search engine rankings.

Social media platforms:

The powerful content prepared by you are of no use if the content has not been shared on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. As a startup, you need to be consistent with your social media marketing strategy to target more audience. Having a good social media campaign can have a huge impact on your brand image, search engine ranking and of course, improved sales.

Search engine optimization (SEO)

Optimizing your website to make it appear on the first page of search engines is termed as Search engine optimization or simply SEO. The higher your website ranks, the greater is the chance of gaining more users. SEO is a powerful marketing strategy that involves optimizing different aspects of your website like page speed, images, content, title tags, etc.

Social Media Marketing (SMM)

Advertising your products and services on social media channels like Facebook, Instagram and Twitter are  SMM. This is one of the prime requisites for any startups to thrive in this competitive business world. Social media gives you the liberty of targeting the right kind of audience, budget control and even track down the prospective leads.

In a nutshell, if you are planning to make your startup grow in this ever-growing technology-driven marketplace, then digital marketing is a must. Brainwork Technologies is a high-rated digital marketing agency helping startups reach great heights. So, contact us right now!!!

Why Digital Marketing Cannot Be Ignored in 2019?

With the number of internet users growing at an astounding rate, the digital marketing industry in India is witnessing an exponential rise. Today, you can find several companies offering digital marketing services in every nook and corner of the country. One of the main reason why companies are adopting digital marketing service is that it provides different tools to analyze the result instantly. Simply speaking, digital marketing is a result-oriented approach to growing your business.

As per a recent study, India is the second largest country after China in the field of online marketing. Moreover, with the Indian Government promoting more and more “Digital India” programs, the future of digital marketing in the country is bright. Below is a list of digital marketing services in India that are trending in 2019:

  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • PPC Campaigns
  • Email Marketing
  • Inbound marketing
  • Web analytics and reporting
  • Video Marketing
  • Lead Generation

Top two benefits of investing in digital marketing:

Brand development: Digital marketing provides various opportunities to talk directly to your customers through Facebook comments, responding to a tweet or even sharing your views through forums.

High exposure: Facebook, Instagram and Twitter and a few other social media platforms are indeed a great way to announce your new product or share content instantly.

Brainwork is a social media agency offering professional digital marketing and SEO services to boost your online presence across different social media platforms. As a reputed SEO Company in Delhi – we guarantee maximum ROI and drive more user traffic towards your business.

The 7 Ps of Digital Marketing

Internet marketing is continuously evolving and is getting revolutionized every now and then. Therefore, to increase your probability of success in the field of marketing, it is extremely important that you have a complete understanding of all the 7 Ps of marketing tactics:

  • Price:

Price is nothing buy the amount paid by the customer for the service provided. Organizations must develop the habit of continually examining and re-examining the prices of the products whenever needed. If you wish to stay in the race of the fast-changing marketplace, then be open to revising your product prices as per the competition in the market.

  • Place:

The place is referred to the location of the product where it has been seen, made, sold or distributed. Some companies prefer direct selling by sending a salesperson door to door while some opt for online marketing.

  • Product:

Creating and delivering the right products as per the customer requirements and demands is extremely important. Therefore, appropriate research and estimation for the current product demands in the market are extremely important.

  • Promotion:

Promotion of your product is a vital part of any business. You must develop and implement various innovative campaigns to deliver a consistent message through your advertisements so that you are able to grab extensive attention from the right customers.

  • People:

People are crucial for the success of any brand or company. You will need to hire the right human resource that is capable of delivering excellent results and are able to answer all the queries of the customer. It is also highly important to have a group of people who can share genuine feedback about the products through forums, blogs etc.

  • Process:

The process is all about the service is provided to the customer. The actual reputation of the company is based on how fast and efficiently the products are delivered to the customer. Having a streamlined process at all levels is a huge competitive advantage.

  • Physical Evidence: 

Delivering customers, a beautiful experience is the prime mission and vision of any organization. If you are running a restaurant, then you need to ensure you are standing out from the rest by offering the incredible ambiance and remarkable hospitality where the customers can enjoy a wonderful dining experience.

By understanding all the fundamental principles of these 7 Ps of Digital Marketing, you are likely to stay ahead in the competition and move forward profitably.

E-Commerce Marketing

8 Tips for E-Commerce Holiday Marketing Success

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?

With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:

Strategize with SEO

If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.

• Use Social Media

Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.

• Email Marketing is a good option

Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.

• Personalized user experience

Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.

• Use paid Advertising

Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.

• Offer competitive discounts and promotions

The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.

• Test Site Speed

The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.

• Prepare for SEO changes

As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.

It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.