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8 Tips for E-Commerce Holiday Marketing Success

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?

With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:

Strategize with SEO

If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.

• Use Social Media

Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.

• Email Marketing is a good option

Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.

• Personalized user experience

Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.

• Use paid Advertising

Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.

• Offer competitive discounts and promotions

The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.

• Test Site Speed

The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.

• Prepare for SEO changes

As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.

It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.

Social Media

Contemporary Social Media Strategies for Greater Engagement

One cannot overemphasize the fact that social media branding lies at the heart of business entities looking to draw maximum engagement from potential customers. However, it is equally important to employ right social media strategies and improvise as and when appropriate. While lesser known brands look down the barrel at challenges from their elite rivals, the established entities, on the other hand, look to stay afloat as competition continues to go through the roof with a growing number of start-ups popping up every day. To survive in such a challenging environment, it is important that you align your marketing campaign with right social media practices.

Leverage Videos on Social Networks

Stats have showed that many a number of brands have not stressed on videos as a potential social media tool. Further, these stats suggest that on Facebook, video draws three times as much engagement as any other kind of content. But by the same token, it has been observed that the 7 posts that brands share on Facebook per week feature less than 1% videos while the remaining 99% feature 80% links and 19% photos. With the introduction of Facebook’s new live feature, however, these brands must look to tool around more with videos on Facebook.

Optimum Utilization of Links

While videos remain underutilized on social media platforms, links, on the other side, are available in overwhelming numbers. These links occupy almost 50% of the content on social networks. Speaking of engagement, however, the devil lies in the details. Links lag behind video on Facebook and photos on Twitter so far as maximum engagement is concerned. Links, as an integral part of social media strategies, are intended to drive traffic back to the website. Such a fact may suggest that utilizing visual content to good effect may drive more engagement and reach for links when posted.

Google Play

Latest Google Dev Tools to Assess Reviews and Ratings

Google Play

Recently, Google came forth with an array of tools, intended for the developers to gain an insight into how the customers use and respond to their apps through monitoring activities. Earlier, the product manager for Google Play, Fergus Hurley, announced that their latest version of Developer Console will come in handy for the developers to make a better analysis and conduct better management of ratings and reviews. This would, in turn, allow them to enhance app experience of the users for the maximum engagement from them.

Gauge Reviews and Ratings

As a matter of accomplishing the needful, Google has administered dedicated pages. These pages render various data from the reviews and ratings, accumulated by the apps, for the developers. As a result, developers can keep a tab on changes in ratings on a daily, weekly, and monthly basis, for that matter. The rating page will serve the purpose in a better way when it comes to tracking how the users respond to new editions of their apps. Moreover, Google has rolled out a feature, which allows developers to break down ratings on the grounds of country, device, language, or app version.

Miscellaneous Features of Development Tools

On the other hand, the review page will let developers identify or search common themes in the reviews of their apps. Additionally, the latest version of the console automatically highlights these themes when the app has drawn in a high number of reviews. Besides this, developers have the option to search reviews for specific keywords or topics. Moreover, there exists a device metadata feature, which enables developers to access specifics of the device, including CPU, RAM, and screen size.

Twitter App

Leverage Twitter Tweets for Online Prominence

If you have just made a foray in the arena of online business, then creating a business blog site will fit the bill for you. Also, the next big step involves drawing in as many eyeballs as possible to your blogs. In this technology-driven world, we are amidst a wide range of social platforms to propel your brand and promote your blog. Webmasters leave no stone unturned to ensure that their blogs and articles gain prominence in the digital landscape in order to reel in potential customers to your online network. An increase in the number of tweets for online content will surely steer your boat in this regard.

Here are some of the ways to increase the number of tweets for articles or blogs:

Embed a Twitter Sharing Button into Blogs

Many digital marketers lay stress on it but still some companies turn blind eyes. In case you do not incorporate a twitter sharing button into your online content, it will elude the attention of web crawlers. Further, it is at your discretion to integrate sharing buttons into your online content at a position, relative to your content, be it at the end or on left sidebar.

Optimize Blog for Mobiles

In order to enhance your social shares, make it a point to optimize your site for mobile devices. This is due to the case that a major chunk of population uses mobile devices to access their social media accounts. Also, due to greater possibility of already being signed in to their respective accounts, it will be rather convenient for users to share your content in an instant.

Digital Marketing

Ever-Growing Stature of Digital Marketing

The digital revolution has gained prominence in the last decade or so, which is evident from the deluge of technologies, coupled with the advent of online shopping portals, mobile apps, and expansion of global media. Before the digital revolution set into effect, digital marketers trained their focus on creating compelling ads and TV commercials. In addition, some of them splashed the billboards with their creativity. However, the scope of marketing has evolved in a big way since then and technology has facilitated online marketing activities as they seek to reach out to target audience through thousands of channels. In addition, there is a considerable shift in focus towards a data-driven approach to marketing. This has brought better insight to marketers into customer behavior.

E-mail: Essential to Digital Success

It is worth noting that as far as digital marketing is concerned, online data is pivotal to success and marketers should assume responsibility for compiling online data sets into a database. Regardless of the fact that a digital marketing company is equipped with all the relevant offline data, including name, mailing address, and telephone number, one cannot overlook e-mail as one of the most cost-effective tools of digital marketing.

Broadening Role of Data in Digital Arena

While e-mail is just another tool to address the target audience, additional strategies such as paid search advertising and content marketing are gaining popularity in the digital landscape. Considering the fact that marketers have braced themselves for on-line messaging, data has become ever-critical.

Apart from traditional data, it includes social posts and information concerning transactions and searches.

The Effect of Google Algorithms on Marketing

Without a doubt, Google is one of the most popular search engines in the world, and that is why it comes as no surprise that almost anyone who has a website wants to feature high here. However, at Google innovation is the name of the game, which is why there are constant changes in the existing algorithms that it uses. However, these changes often wreak havoc on the strategies established by other companies.

Here’s a look at how a simple change in Google’s algorithms can affect your website:

  • Your website might suddenly start looking obsolete and all your SEO strategies might go down the drain.
  • Your entire website design might suddenly seem out of place.
  • While all this time, your website used to rank high on Google, now it has gotten pushed to the back of the line.
  • The content which was considered really good and keyword maximised, is now not as effective as it was.

The knowledge of certain basic factors should make things easier for you:

  • All the information that you have is still valid and credible. Only certain fundamental basics have changed and what you knew has become slightly more amplified. While certain links might have to be removed altogether, certain will only have to be tweaked.
  • Marketing using good content will always be important, especially in the days to come. So, if you don’t have an in-house content development and management team, perhaps it is time to get one! It would not harm you to have some guest bloggers on your site, who will keep the general public updated, even if your in-house team does not!
  • There is no denying that the social media is growing and will continue to rise at a rapid pace. If you are not on the train yet, it would be best that you do it, as soon as possible.
  • Gone are the days, when marketing was done only via the internet, because today, it has moved to a larger arena. It is important to offer mobile marketing and apps that are mobile friendly as well.

While everyone is in a constant scramble, as to ensure that despite the changes made by the Google team, their website stays on top, there are some things that are in your hands. By taking a few simple steps, there are steps that you can take, to ensure you stay that one step ahead!

  • It would be best that you hire a professional or a team to handle your website and all the requirements associated with it. While your team might be good, a professional team will know how to tackle issues, much better.
  • There will be financial expenditures and you need to be prepared for it. This could include expenses incurred for pay per click advertising, social media marketing or something as simple as getting new content developed.
  • Your website should include information that is absolutely current and ever changing with the emerging trends of the domain. It would be good to include reviews from clients as well as positive testimonials.

Best Hashtag = Best Search Results

The social media has undergone a massive change since its inception. Every day some or other upgrade takes place which wipes out old-fashioned trends enabling the work to be done more easily. Social groups/communities are the most commonly used forms of social networking, these groups provide a common platform for like-minded people where they can share their views, discuss various topics, or provide any guidance. The introduction of “Hashtag” gave a major boost as it supported the fashion of “trending” on these groups. Now one may ask what is “Hashtag”? Is it as simple as tagging # (Hash) sign?

That’s right! Hashtag is the use of # sign as prefix to your word or phrase on social media sites like Twitter, Facebook, Instagram, Flicker, and Google+ etc. As a follower, it is an easy way of tracking topics of interest; whereas as a writer on these social media sites, it widens your reach to a larger group. Use of Hashtag in your post will increase engagement by labeling your content and makes it visible to your audience who is possibly interested. Moreover Hashtag will give access to the people who are not even aware about your topic/posts. Many people fail to capitalize on the tremendous benefits that Hashtags offer. When you use Hashtag, it should be unique, short and appropriate. Let’s consider some of commonly employed practices of using Hashtag:

  • Appropriate Application:

Application of appropriate Hashtag will make your post reachable to your focused audience. Hashtag will make your post visible at the top in your recent activities and also in associated feeds. At the same time you should not overuse it; as the extra usage will not add much value, using Hashtag judicially will fetch maximum benefits for your post.

  • Delve/Dig for Hashtag:

Creating new and unique Hashtag is very important as thousands of Hashtags are created every day. Before adding Hashtag to your post you need to explore various sites to find out Hashtags already in-use. Always try to come up with your own unique Hashtag; because pre-existing Hashtags will support someone else’s post and won’t contribute to your post.

  • Find useful links:

Model your Hashtags on the similar lines as the existing popular Hashtags. The search for useful links plays a vital role in increasing your followers when you join conversations in popular posts.

  • Keep it Relevant:

Maintaining relevance to your subject matter is one of the most important factors. In social media marketing industry, everyone is aware of the importance of keywords. The presence of relevant and appealing keywords in your post really builds its strength; thus making a strong case in front of your existing and prospective followers.

  • Short and Sweet:

You generally have limitations on the word count in any post. Despite having limited scope of words, keeping your Hashtags short & sweet will accrue better results.

Try these simple techniques, use #Hashtags in an innovative fashion and set a benchmark for your posts in the circle of your followers.

Be Ready to be iPad Friendly!

When it was first launched in the year 2010, the iPad sold a staggering 3 million pieces, within just 80 days! That is how popular the ‘new kid on the block’ was, right from the day it was launched.

Today, if you don’t have an iPad, you are missing something! Chances are that if you don’t already own it, you are planning to. In case you are, then you are in luck because from now on, everything on the web world, will also be available on your iPad!

Today, people with iPads are choosing to do more and more of their tasks on this tablet – from shopping to paying utility bills, from conducting researches to enjoying the latest videos.

So, if you are planning to create or design a new website, you might want to make it completely iPad friendly. For all you know, if you don’t, you might be losing out on some truly golden opportunities!

Create an iPad app for your site, and chances are that you will be generating more revenues, due to increased traffic. Today, people are even choosing to do business via their iPads, which means that even though you might have to increase a little bit of your developmental costs, it will prove to be a good investment in the long run.

Customize the content of the website as per the requirements of the iPad, and you have won yourself a place in a niche domain! Entice people to surf the easy to use application, and it’s all your site will need to jump straight into the big leagues!

How Our World Will Change if SOPA Comes into Action

The whole world is talking about how Wikipedia and several other important sites went on a blackout for a day, as they were all protesting SOPA and PIPA. However, there are still a lot of people who are unaware of what these terms mean.

Well, for starters, SOPA stands for Stop Online Piracy Act, while PIPA denotes Personal Information Protection Act.

What exactly are these acts?

These acts, if they come into proper existence, will mean that any owner of intellectual property, will have the upper hand on sites of international origin, against whom they hold a copyright claim. The results of such a blacklisting could be so severe that such a site would no longer show up on search engines, would have no advertisements posted on it and might even have the internet service provider to the site, themselves recommend that people not to onto the site anymore!

Now, coming onto what would happen, if SOPA and PIPA were to be put into effect. For starters, the world of social networking would be severely affected, as sharing of music and photos would become difficult. Blogs of all kinds, private as well as those of companies would have to live in the constant fear of copyright violations.

Moreover, if a company, even after giving proper credit, where it is due, utilises the graphics from another website, they could face consequences that would not just be severe, but could also lead to the complete shutdown!

Dark times are coming, and we have no choice but to wait things out, as of now.