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How Videos Can Improve Your Next Email Campaign?

How Videos Can Improve Your Next Email Campaign?

There is no doubting the fact that email marketing can deliver awesome business results. Contrary to what people believe, the return on investment of email marketing is incredible. For every dollar that brands spend on email campaigns, they typically earn a return of almost about $42. This stat alone is enough to prove the immense popularity of email marketing.

How about videos? Videos are the most effective medium when a message needs to be communicated. The human brain is capable of processing visual information at least 60,000 times faster than textual messages.

What about including videos in your email marketing campaigns?

It should work wonders since both aspects are so very powerful. This means to say that if marketers and brands use videos optimistically, they can boost the performance of their email campaigns.

Look at a few of these statistics:

– Marketers report to get at least 66% more useful leads when they use videos in marketing campaigns; and 90% of online marketers make use of videos.

– Simply including the word ‘video’ in the subject line of the email is likely to increase the open rate by almost 6%.

(Reference: https://www.campaignmonitor.com/blog/email-marketing/2020/02/surprising-video-email-marketing-statistics/)

So videos and email campaigns are a sure-shot way to success, but is that so easy?

There are technicalities involved and the entire process can be problematic – you need to either embed the video in the email body, or you can upload the video on say YouTube and then email the link, or alternately, you can create and host a video on your website or blog, and email your subscribers a video thumbnail and the link to visit your site. The point is that if you strategize to include videos in your emails, you need to do so in a well-planned manner.

What can videos do to make your email campaign effective and productive?

  1. Video emails are engaging. Emails are generally ignored by receivers; but by incorporating videos or thumbnails instead of filling it up with all textual matter, or even use of images, your email is bound to get greater attention, thereby increasing the chances of being opened and watched.
  2. Video emails are easy to understand for the receiver. Hence, it makes the entire process time-efficient and simple.
  3. Video emails, if done the right way, can go viral fast; can be shared and forwarded multiple times. Thereby helping you reach a bigger audience faster and effectively.
  4. Videos boost your SEO. The presence of a video on your landing page is a good practice as far as search engine optimization techniques are concerned. Remember, doing this you will be able to attract the search engine more productively than your competition.
  5. One of the best ways to promote events for local businesses is to go in for video email marketing. You can send a professionally made video presenting the highlights of last year’s event and focusing on key points of this year’s. Instead of a textual based email, the video email can do wonders for your event.
  6. One of the important ways that video email marketing can be used is to send happy customer narratives and stories. to your audience. If you use videos that your customers have sent you or those that have been filmed on your customers, you can make it all look quite authentic and impressive.
  7. Many times brands use video email marketing to speak to their existing customers. From new launches to upselling products, there are various ways that you can catch their attention and make a point.

What can marketers do to make optimize their video email marketing campaigns?

  1. Set up a goal for the campaign

Just like everything else, it is important to start with goal-making. The goal has to be SMART (Specific, Measurable, Achievable, Relevant, and Time-Oriented). In other words, it should be realistic and futuristic. Once the goal has been set, define the scope of work. Research to dig out information about your customer, your market, and your competition! And, finally, decide your budget.

  1. Choose the method of including the video in your email. Whether you are going to embed it, create a landing page, and incorporate the video there, or are you going to choose YouTube to upload the video, needs to be decided first. The ideal option is the second one because here you need to add a video to the landing page on your website. Also, remember to add a Call-to-Action button here so that when the viewer is watching the video is the best way of getting the viewer engaged.
  2. When it comes to choosing the video format and length of the video, you need to be very careful because a lot depends on these two factors. Videos that are part of email marketing should be small in size – as they say, keep it short and sweet. The two most popular short video formats that are chosen are GIF and PNG. Make thumbnails or short snippets of the video to include in the email body.
  3. Make several videos so that you have a choice. You would need to first test the videos made with your colleagues, friends, and in your peer group. Feedback is important- whether it is positive or constructive.
  4. Once the video to be featured is finalized, ensure that you share it across all possible channels, for example, your social media accounts, YouTube, and so on. this is to get you more mileage and reach.
  5. Do make sure that the email subject line contains the word ‘video’.
  6. Until and unless it is not necessary, abstain from using auto-play. Such videos start to play the moment the viewer clicks on the link or the email. Give the viewer the power of choice.
  7. Remember to use video email marketing campaigns to create a direct connection with your subscriber or target customer. Personalize the content; keep it relevant and honest.

Conclusion

Video email marketing is catching the attention of most brands and marketers today. Ensure that the campaign is planned well and executed meticulously so that it bears productive results.

Why Digital Marketing Cannot Be Ignored in 2019?

With the number of internet users growing at an astounding rate, the digital marketing industry in India is witnessing an exponential rise. Today, you can find several companies offering digital marketing services in every nook and corner of the country. One of the main reason why companies are adopting digital marketing service is that it provides different tools to analyze the result instantly. Simply speaking, digital marketing is a result-oriented approach to growing your business.

As per a recent study, India is the second largest country after China in the field of online marketing. Moreover, with the Indian Government promoting more and more “Digital India” programs, the future of digital marketing in the country is bright. Below is a list of digital marketing services in India that are trending in 2019:

  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • PPC Campaigns
  • Email Marketing
  • Inbound marketing
  • Web analytics and reporting
  • Video Marketing
  • Lead Generation

Top two benefits of investing in digital marketing:

Brand development: Digital marketing provides various opportunities to talk directly to your customers through Facebook comments, responding to a tweet or even sharing your views through forums.

High exposure: Facebook, Instagram and Twitter and a few other social media platforms are indeed a great way to announce your new product or share content instantly.

Brainwork is a social media agency offering professional digital marketing and SEO services to boost your online presence across different social media platforms. As a reputed SEO Company in Delhi – we guarantee maximum ROI and drive more user traffic towards your business.