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Why will Digital Marketing be a Leading Career in 2021?

As science and technology develop, we adapt to it. With the increase in gadgets and internet facilities, everything can be digitized now. From minute information to online shopping of cars can be done online.

Due to this, digital marketing is seen as an important and necessary field that keeps growing and developing as the years pass. When it comes to digital marketing, the scope is wide. It ranges from Search Engine Optimization (SEO) Managers to Content Managers. The same principles that apply to traditional marketing apply to digital marketing, the only difference being, this is done through an online medium.

Some of the advantages of digital marketing over traditional ones are measurable ROI, worldwide recognition, the opportunity to display creative content, higher connectivity with consumers, and many more. Individual recognition and opportunity for start-ups are also higher. Digital marketing does not simply focus on one field. Some of its focus areas are mentioned below.

1. E-commerce Marketing

E-commerce marketing promotes commodities to consumers via net. We can buy almost anything from small pins to large cars on the internet. Retail and wholesale stores have slowly started moving to online platforms as consumers started enjoying the comfort of sitting at home and shopping. Why go out when you get door delivery with a click of your finger?

2. Content Marketing

The best way to sell or promote anything online is with catchy captions and creative content. Not only does the product get promoted but the consumers also get a detailed description of the commodity that they are buying. Content creators play a crucial role when it comes to digital marketing. So, if you have exceptionally good contenting and creative writing skills, then try your luck in this field!

3. Search Engine Optimization

With the number of articles or information related to one content keeps increasing, competition is on the rise. This leads to the demand for search engine optimization. SEO manager builds traffic to business websites by selecting the most searched references from search engines like Google, Bing, Yahoo, etc.

4. Mobile Marketing

Mobiles are an integral part of human life. As the number of mobile users increases, more strategies are developed to reach these users through a mobile network. Some of them include push-up notifications, MMS, text messages, etc.

5. Social Media Marketing

Even though social media started as a platform to stay connected to people, now, it is used for marketing purposes. Start-ups and other firms advertise their products on social media platforms. This has also made it possible to view the product and see other’s reviews on the product. There is also better interaction with the customers.

6. Online Reputation Management

Credibility is what the customer looks for. A person will not buy if the source is not credible. With increasing competition and malpractice, it is quite easy to tarnish a company’s reputation. Hence, it is necessary to have a professional to handle this crisis.

7. Marketing Analysts

As digital marketing is on the rise, it is necessary to keep records to see the improvement. Marketing analysts use various analytics tools, and market research to track a company’s success and help them develop more strategies to improve.

As the tools and strategies keep changing, one has to be up-to-date with the newest version of the technology. Hence, digital marketing is a fast-moving field, so if you are someone who likes to be extremely active in the midst of change this is definitely your field!

7 ways to practically grow your business with Digital Marketing in 2021

Over the last year, social media and business marketing trends have undergone vast changes and evolution. The race to achieve the most attractive feature and most exciting business ad, gets more nerve-wracking than ever. To help the new businesses grow, marketing experts share their predictions and give the advice to help you prepare their social media marketing plans.

 

  1. Engage and create Bonds – In this era of everything becoming digital and the increased importance of having an online presence, social media has been indispensable. It is important to develop a relationship with your customers and constantly engage them on a consistent basis and have them interested in our brand, this is an important way of obtaining a long relationship with your customers

 

  1. Give them a Voice – As a brand, you focus on providing value. Rather than thinking of it in a commercial way, we will from a philanthropic point, focus on improving our customer’s lives and giving them value in the form of a product or service. Give your clients a voice and they will stay engaged for a long time.

 

 

  1. Be available Everywhere – We will not just market using Facebook and Instagram but we will also be reachable on applications our customers use every day, like messenger and Whatsapp. Whatsapp business allows you to create automated replies and you can share your business catalogue to each and every customer on a personal basis and broadcast messages whilst using special tools to send rapid automated messages and replies.

 

  1. Use Google as well – Google businesses will help you be more visible on Google searches. This is huge as people use google for some reason or the other every day and making you visible on such a compelling and popular search engine will help you gain exposure and reach a larger user database.

 

 

  1. Trust – As online shoppers, we must always be sure of our purchase and even the slightest chance of fraud or mishappening may sway our opinion in the other direction. This is why we must always focus on reviews, previews and reviews! Reading the story of another customer and hearing about their experience makes us feel safer and comfortable proceeding with that purchase.

 

  1. Start small – We must first target our surroundings to have better communication and more engagement. This also means if it’s snowing outside, it’s probably a good idea not to open an ice cream stall. Try helping your fellow workers and take advantage of the festivals and gatherings in your surroundings and create engaging content using SEO tools.

 

 

  1. Lastly, Loyalty – Digital media marketing is not only to attract users but it’s also to make them stay, retain them. Creating a loyal fanbase and customer group will make people and communities trust you. A loyal customer is good for further purchase and also for being your own organic brand ambassador.

 

Emerging technologies have already changed the way businesses are being operated and executed. More and more businesses have started releasing the importance of online marketing and the power of social media platforms. Now is the time to gather your skills and put them into the right action and take your business to the next level.

 

Top Digital Marketing Trends You Can’t Ignore in 2021

With advanced technology, everything is digitalized. Almost all industries have gradually started shifting or widening their scope using online platforms. Online platforms are more convenient, easy, accessible, and less time-consuming. Thus, digital marketing can be seen as an upcoming career option in numerous fields. Some of the top digital marketing trends are listed below.

  1. Artificial Intelligence

Artificial Intelligence or Al is slowly dominating new software products and services. Knightscope K5 robots are used to monitor parking lots and outdoor areas to report suspicious behaviour. With the inbuilt data, it is possible to analyse different patterns and produce efficient and effective conclusions.

  1. Chatbots

Another version of Al, chatbots provide instant messaging to chat. They are available 24/7 and provide the best customer service as they promptly respond to queries as well as remember your past purchases. You don’t have to wait anymore for your doubts to be clarified!

  1. Video Marketing

As the number of mobile users has increased, it has become difficult to read articles on a small screen. Due to this video marketing has risen to the forefront. Product details and specifications when recorded in a video make it easier for the consumers to understand and receive information quicker. They also provide incentives to buy certain products as reviews might also be given.

  1. Social messaging apps

Social media started out as a platform to connect and keep in contact with people. But with different brands creating their accounts, marketing is possible even through social media. Social messaging apps allow one-on-one personalized interaction between buyers and sellers thus, boosting sales.

  1. Pinterest Lens

Pinterest Visual Search tool is a super helpful tool that lets you pin your desired contents or posts. They have modified this feature to a Pinterest Lens that lets you take a photo of a product to either buy it online or to find similar pins or products. They have also brought out features like Pincodes, Lens your Look, Shop the look, etc to help the consumer receive their desired look and product.

  1. Voice Search and Smart Speakers

Too tired to type out the whole thing and read them? Digital marketing has enabled quicker and efficient ways for SEOs to market their products to interested customers. This feature enables customers to receive all the necessary information through audio content. Alexa, Google Assistant, Siri, and many more function using this principle.

  1. Interactive Content

They are contents that require the consumers to actively take part in the procedure. Since it is an interactive process, more data is shared between users which increases all of the consumer’s knowledge. Some examples of interactive content include quizzes, polls, surveys, infographics, calculators, etc.

  1. Omnichannel Marketing

This type of marketing involves marketing using various platforms like social media, emails, blogs, and many more. as numerous channels are used to connect and deliver messages, there is worldwide accessibility with enhanced personalized user experience.

  1. Progressive Web Apps

What do you do when you need to download an app but your phone storage is full? Progressive web apps are a solution to this problem. They are websites that function like mobile apps. They load faster than websites and can work offline. This is an upcoming trend as mobile users started increasing.

  1. Privacy Marketing

Privacy and personal information are some of the most important things that most brands focus on. Brand credibility is gained by earning a customer’s trust. A customer would always want to know if their personal information is safe with the seller. As this is a concerning issue, privacy marketing is considered quite important and extremely necessary in the present world.

When it comes to digital marketing the options are wide thanks to the different areas that can be focused on digitally. This is another reason why start-ups have gained much prominence. As it includes almost all areas, anyone with interest and tech-knowledge can try their luck in digital marketing.

 

Social Media Marketing Trends for 2021

With the digital age taking over, it is crucial to market yourself and your business online and uses various social media marketing tactics to grow and stay relevant in such dynamic and competitive conditions. We will discuss various effective strategies that can help you grow your social media following.

  1. Instagram (Reels and SEO) – Reels are short videos like TikTok that have suddenly become a very big trend on Instagram. Seo is Search Engine Optimisation that is the practice of strategically placing and using certain keywords and terms that place your content on the top of the list in algorithmically working search engines like google and Instagram. SEO drives organic Instagram visibility by the use of strategic captions and hashtags, combined with catchy and entertaining reels, this tactic could drive organic Instagram visibility and make your content/brand more reachable and attract new followers who can ultimately turn out to be ideal customers.
  2.  Reels (Instagram exposure) – Reels are short videos and have become a viral trend on Instagram that is incredibly useful at reaching greater audiences. Instagram used stories and posts to gain attention for the longest time but with the feature to upload reels, the viewing rate has increased more than tenfold. Reels can contain texts, special effects, catchy quotes, popular music or dance steps, clever marketing for products and literally anything you can imagine, you can create a visual reel and market it to the right audience using the right SEO tactics.
  3. Online shopping feature – After the pandemic, most of us have gotten lazy and used to shopping online, Instagram has taken advantage of this fact and its huge user database and has come up with its own eCommerce Instagram shop feature that allows us to not only use Instagram and see products along with posts but also directly buy them, isn’t that just simply genius? We can also use the advantage of this and market your products and services and make use of this huge user database.
  4. Brands – Brands have used this huge platform and in conclusion, not only has business increased by threefold, brands have now been humanized and the increased transparency, authenticity and vulnerability has been a blessing in disguise for brands as people now view them as an entity that is humanitarian rather it’s earlier offline and rigid presence.
  5. Facebook Advertising- As the market place continues to be more saturated and Facebook advertising costs are on the rise, advertising on these foundational and fundamental sites and running campaigns are now more important than ever. Facebook is giving more prominence to reels on Instagram and has proven that video ads are more effective than photo ads. A good Facebook campaign can do wonders for your business.
  6. Flexible Strategies on Facebook – With the unprecedented economic impact last year, it is essential to have a good grasp of Facebook Advertising Fundamentals so you can formulate strategies, it is also smart to control privacy restrictions and most importantly, be flexible.

Over the last year, social media trends have undergone vast changes and evolution. The race to achieve the most attractive feature, gets more nerve-wracking than ever. To help the new businesses grow, marketing experts share their predictions to help them prepare their social media marketing plans.

 

The 5 Things Your Business Listings Must Have

The 5 Things Your Business Listings Must Have

There are reasons why some businesses succeed and why some fail. In the online world, it is way more challenging. The ones that succeed surely are doing something distinctive and special that the others are not doing. Online businesses that are doing well have several common components and one of the top ones is that they take care of their business listing. It is not merely about listing your business online. It is about doing it in the right and the most optimized manner.

From having a website to being active on social media, you need to ensure that your listing online is done with finesse. There are hundreds of places online where your business can be listed and at each place, it requires to be done with accuracy to get better traction.

Google Business Listing is one of the first things you need to do so that the chances of your ranking in the local SEO are high. Therefore, you need to claim your Business Listing on Google and update it immediately.

There are five things that all successful businesses must ensure online for optimized Google Business Listing.

Own your business listing on Google

One of the first tasks that you need to do is to claim your listing on Google and ensure that the information here regarding your business is complete, accurate, and professionally done.

  • You would be surprised to note that not even 50% of online businesses have their information updated on Google listings.
  • The other important data that has come from Womply states that businesses that ensure that they are listed accurately on more sites run the chance of making more money by at least 58%.

Google My Business Listing is free. Completing it with data and information about your business is a simple task. You simply need to make sure that the information is entered in each relevant field and it is updated.

The other thing about keeping your Business Listing on Google updated is that you should keep checking the listing information once every week or twice every month. You would be surprised to know that many businesses do the task as a one-time event, later on, to realize that the information displaying on their Business Listing is redundant, or critical information is missing. As a result, potential customers are unable to reach them or emails are bouncing and the competition is benefitting.

Make sure that the Google Listing has updated images of your business, products, or services

Make it a point to include a few top-quality photographs and images in your Google Business Listing. Why? It is because people who come to your website would like to see images of the inside and the outside of your office, factory, workshop, shop, and workplace. It is considered to be one of the best practices for conducting online business.

While we all have smartphones and smart devices to capture good looking images, it is also advisable that you use the services of a professional photographer to get the most impressive pictures for your business. The focus should be on using high-resolution images.

Ensure that the images uploaded give a 360-degrees view of your business, branding, products, and services – the objective is to create a desire in the customer to visit your website or offline store.

Customer reviews should be a mandatory part of the Listing

When do Business Listings come into play? When a potential customer is looking for a business type like yours; with customer reviews a part of your basic profile, you can use the opportunity to make a positive impression on the client. Make sure that you display reviews that have good ratings. However, also do ensure that the reviews come across as honest feedback and not promotional.

Remember, the customer today is highly aware and sensitive – so display comments that respect consumerism in the right manner.

Another key feature that many online businesses miss out when they go in for Business listing is to show the potential customer an interactive dialogue between you and the customer reviewing your services. When the Google map included in your profile is clicked, new customers can drill down the different reviews featured on your listing and go through the entire conversation happening between your business and the customer. This feature shows to the customer how serious you are about your customer reviews and the extent to which your brand is involved in customer engagement.

While updating the contact details on your Listing, remember to update the description of your business too

A short description is what you are allowed on your Google Business Listing. Make use of the space smartly. You may not have to use the best of language or display your English skills, but ensure that this space is used in the most relevant manner to speak to the potential customer who does not know you. It is not your website; this is the platform that is going to be the first point of interaction between you and your customer.

Do not forget to fill up the optional fields too

This helps you in providing more information about your business to your prospective customers. Many businesses shy away from filling up these fields. This is a lost opportunity to impress and strike a chord with your would-be customer.

Remember the more detailed the information is about your business online at the Listing page, the higher the chances of the search engine finding your site and ranking it high on the search result page. Also, it gives a very professional look that most customers expect from businesses that they are keen to buy from or work with.

Conclusion

Following these five steps whole-heartedly can help your business remain at the forefront of rankings on Google SERP.

Simultaneously remember to make your business listing strong and accurate on other sites like Bing, Apple Maps, Facebook, and so on. Be everywhere, wherever your listing can help you get maximum traction from search engines.

Whatever information you put up, ensure that it is one hundred percent correct and consistent across all channels. From minute details like spellings to greater detailing like high-res pictures, do it all to leave a good taste in the minds of the customer.

Ecommerce

Even in Lockdown State, We Stand by E-commerce Businesses

Just after the lockdown was announced in the last week of March 2020 in India, the Ministry of Home Affairs announced that not only physical stores dealing in essential commodities will be allowed to open shop; for e-commerce companies too, the guideline issued mentioned that they could deal in essential goods only during the lockdown.

In a series of guidelines issued by the MHA then on, it was clarified that e-commerce companies and firms were being allowed to open their shops for the ordering of essential commodities while the non-essential commodities segment remained closed throughout.

Even though the e-commerce firms were prohibited from dealing with non-essential commodities, the fact that they were allowed to carry on with their home deliveries of essential goods throws light on the growing significance of this sector in the Indian economy.

The lockdown during COVID did come with its share of chaos where initially not much clarity was there amongst the public about how essential items like grocery, dairy products, drinking water, etc. would be supplied to their homes. When the e-commerce firms came into the picture, things got much smoother and easier because the entire purpose of the lockdown now looked like it could be realized successfully.

Purpose of the lockdown

The objective of the lockdown was to keep people home so that the spread of the disease could be kept under check. What the lockdown necessarily meant was that the common man should not be stepping out of their homes except in case of buying essential items. The more people stayed inside; the better could the purpose be solved.

Role of e-commerce companies during the lockdown

While the neighbourhood and the local kirana or grocery store were open, going out of home for people to buy the daily essential was about putting their health at risk. With children and elderly parents part of many households in India, it also meant risking the life of the family member. The best thing was to stay put at home and order online.

This is where e-commerce stores like Flipkart and Amazon came to the rescue of the common man. This seemed to be the safest way to stay indoors and yet ensure that the household requirements were addressed in the right manner.

Even though the grocery, pharmaceutical, and healthcare products sold accounted for a very minuscule percentage of online sales for big e-commerce platforms, most of them were happy to open their stores online during the lockdown.

It is important to note here that while in Lockdown 1 & 2, only essential commodities were allowed movement even for e-commerce companies, in Lockdown 3 from May 4th till 17th, these companies were allowed to sell and deliver all items in the orange and the green zones. Only in the red zones, the prohibitions continued as per the earlier two lockdown phases.

The immediate effect that was noticed in the orange and green zones was that people, though reluctant initially, went ahead and bought non-essential items like smartphones, makeup and cosmetics, grooming-related products, and apparel. Certain companies reported as much as a 50% surge in orders and sales in grooming and hair-related products like trimmers, shavers, dryers, and styling products from Tier 2 and 3 cities in May, compared to March.

It has been now felt that the digital medium and platform has played a crucial role in the way it has eased off some of the challenges that were being faced by the common man.

Opening of the lockdown and resumption of full services of e-commerce activities in India

In the days where the Unlockdown was announced, there was a feeling that the digital platform is going to play a significant role in the way the disease would be fought in the country. This is especially true in a situation where the government and health departments are focussing on social distancing. It is e-commerce that is going to be at the forefront of most commercial activities, in the B2C domain as well as the overall economy of the country.

When the fourth phase of Lockdown was announced in mid-may, many top e-commerce companies like Amazon, Firstcry, and Nykaa opened their full-services in orange and green zones. Some, however, were more cautious about opening all their services and products category.

State of affairs for e-commerce platforms that do not deal in essential commodities

The Lockdown caused some big areas of concern for e-commerce businesses that had nothing to do with the essential sector. Many big, medium, and small-scale firms working solely in the digital platform had no sales to register in the period from end-March to May 2020. For lakhs of online sellers (as per estimates approximately 5,00,000), the Lockdown meant an abrupt stop to sales and revenues. Without sales and revenues, another thing that hit most of the online sellers was the concern that their shipment on the way to the warehouse, or in the warehouse, could get damaged, and hence payments from clients could get further delayed or disrupted. To maintain an effective supply chain, the sellers had to pay their suppliers against raw materials and semi-finished products, which meant that suppliers had to be paid, on one hand; on the other, the payments against consignments that were shipped just before the lockdown were still not received from the clients.

Now, as the lockdown opens, things do not look hunky-dory for these sellers. With many of the stuck shipments returned to them, they do not expect to receive very many orders shortly from the customers – as a result, a financial meltdown seems inevitable. The future of many such businesses, especially those that are not in essential products, or deal in products that are not required for sustenance, things looks quite bleak at the moment.

Conclusion

It would not be unfair to say that the presence of top e-commerce companies helped most people who were following the lockdown guidelines, and was working from home. It also proved to be a boon because e-commerce facilitated people to sit or work at home, a study from home, make essential payments from home, and also entertain themselves through the digital medium, from home.

Top 25 Benefits of Facebook Advertising

Facebook continues to remain an important part of our lives and of every business across the globe. The list of benefits of Facebook advertising will leave you wondering why you never attempted it. If you want to use Facebook effectively for your products and services, read the 25 benefits discussed below.

  1. Your audience spends maximum time on Facebook: About 80% of internet users are on Facebook and most of them check their page more than a few times in a day.
  1. It helps target audience: Considered as the most targeted form of advertising, Facebook allows you to advertise based on the age, interest, location and behavior of the audience.
  1. It is cheap: Facebook advertising is the cheapest form of advertising which allows you to reach more than 1,000 people for $5.
  1. It is quick: Unlike other forms of advertising, Facebook advertising is fast. It will show immediate results to your campaign.
  1. It helps build brand awareness: Facebook can help build awareness for a brand. People will become familiar with the brand and are likely to purchase from you.
  1. Increase website traffic: Facebook advertising will grow your website traffic and is considered much more beneficial than other sources.
  1. It increases revenues and leads: With effective Facebook advertising, you will see a rise in sales, leads and revenue. Facebook is an effective way of increasing business sales.
  1. It is measurable: The results in Facebook advertising are measurable. You will be able to see details about the impressions, conversions and clicks you receive on the ads.
  1. It increases your customer attribution: Attribution is the number of times the audience sees your brand. Facebook advertising can increase customer attribution. It ensures that the audience interacts often with your business.
  1. It will bring down the cost per acquisition: Individuals who can get Facebook advertising to work for the business will see a decline in acquisition costs.
  1. It can grow offline sales: A lot of clients who are running Facebook ads can see a rise in in-store walk-ins. Some customers will see the ads and visit the location.
  1. It can increase engagement of website visitors: Facebook helps with remarketing where you can advertise to your recent website visitors. It means that if someone visits the website and does not buy anything from you, you can re-engage them with Facebook advertising.
  1. It can drive repeat business: Consumers who have purchased from you in the past can be reached through Facebook advertising for repeat business.
  1. It builds engagement: Facebook can build engagement with the target audience. This consists of likes, interacts and comments on the advertisements. With high engagement, there is a stronger connection with the audience.
  1. It increases referrals: If your ad can reach the right people, they will share it and it will increase referrals for the business.
  1. It can help build an email list: Facebook advertising can help in email marketing efforts and you can direct traffic to an external form on the website so as to build an email list.
  1. It can grow blog traffic: You need traffic on your blog and Facebook ads can help you with the same. You can use it as a bridge to connect audience to your blog.
  1. It increases SEO rankings: Search engines rank websites based on the activity on your social media. It includes likes, shares and comments on the posts. With an increase in social signals, the SEO rankings will increase.
  1. It can help you break into new markets: You can enter new markets with Facebook advertising and get exposure.
  1. It is real-time: You can handle your campaigns real time and if you are not happy with the results, you can make adjustments to the campaign.
  1. Your competitors use Facebook advertising: If you are not using Facebook for business, your customers are going to your competitors.
  1. Get an edge on the business: You can use Facebook ads to crush your competition. As long as the ads are relevant, your ads will perform efficiently for Facebook.
  1. It is mobile: Mobile is the future and majority users are on mobile. Facebook is the largest mobile app today and if you follow the right trends, Facebook advertising will not disappoint you.
  1. It is more effective than organic: Organic Facebook marketing is dead. In order to be successful, you need to use Facebook advertising, promote posts and advertise to grow your community.
  1. It is affordable: You can set your own budget for the ad campaign. You do not need a high budget to build a campaign and you can increase or decrease it at any time.

Brainwork India offers complete digital marketing services for your business in the country and across the globe.

Why Digital Marketing Is Must For Your Business Success?

Digital marketing is nothing but the marketing of services or products using online platforms, mainly the internet, including display advertising, mobile phones or any other digital medium. In today’s world, online platforms have become a trend with multiple users across the world. With the evolution and change in modern and digital technologies, both large and small scale businesses are doing everything that is required to keep up, and no doubt it has opened many doors to success.

Digital marketing is easy to handle, monitor, track and trustworthy which provides good transparency in your business.

Key benefits of digital marketing are:

It helps expand business and popularity of the brand/service

  • Good advertisement leads to good sales and this is exactly what digital marketing caters you with. It uses smart techniques and strategies that not only attract customers but also helps convert these leads into sales.
  • Digital marketing allows you to engage with the customers via blogs, social media, and brand websites and maintain a better relationship. It also helps you retain, acquire customers, understand their needs and reviews about the company.
  • The ability to attract and interact with targeted customers in real-time is another reason why digital marketing is loved over traditional marketing. It allows you to deliver quality, builds the reputation of your brand and provides opportunities to reach bigger markets.

Gives a fair chance to small enterprises

  • The days when the notion that digital marketing is essential for large corporations is long gone, even the small/medium scale enterprises can get a chance to compete against the big ones and attract their fair share of traffic.
  • The small fishes in the world of digital marketing can effectively multiply customers without the need for call centers, branches, and physical stores.

Is cost effective and profitable

  • Another key advantage is that digital marketing offers a more cost-effective marketing channel over the traditional techniques and effective marketing also helps generate better revenues by high conversion rates.
  • Digital marketing provides better ROI (Return of Investment) than traditional marketing channels. With better branding and revenues, you can easily generate sales or leads from the targeted traffic to realize your ROI faster.

5 key Benefits of SEO for Small Businesses

Search engine optimization or SEO allows business owners to build user-friendly websites that have a high search engine rank. Most consumers use the search engine to look for products and services and where you rank on the search engine results speaks a lot about your business. Here are 5 key benefits of SEO for your business.

  1. User-friendly websites: With effective SEO, you can build a smooth and user-friendly website. Consumers enjoy a clean and uncluttered website that has a call to action button and is easy to navigate. If the website is well built, you will attract users and will convert them too.
  2. High traffic: The biggest advantage of SEO is high traffic. You will notice that the visitors to your website increase over time when you have SEO in place. When you rank high on search engine results, visitors to the website will also be high and you will be able to reach out to the target audience of the website.
  3. High conversion: All business owners are competing for conversion rates and you can enjoy a high conversion rate when your website is easy to navigate, loads faster and works well on the mobile and tablet. When consumers enjoy their experience on the website, they are more likely to become returning visitors and you will enjoy a high conversion rate.
  4. Build online visibility: When you have a high ranking on the search engines, you build brand awareness. When the site appears on the first page of the search engine results, your customers are likely to acknowledge your presence and to trust your brand. Those businesses who want to build better brand awareness, need to invest in SEO.
  5. Beat competition: When two businesses are competing for the same audience, SEO will play a big role. An SEO optimized website will perform better than a non-optimized website. Search engine is powerful and if you do not show up on the search results, you will not attract consumers. With SEO, you can beat your competition.

SEO is very important and Brainwork India is here to help you with the same. The digital marketing agency creates unique SEO plans for businesses in the country and across the world, keeping your goals in mind.

How does Quora Marketing generate leads and engagement?

Needless to say, the success of every business depends on leads or traffic. Without traffic, there are no conversions and with no conversion there is no profit. Finally, when your business does not make any profit, it dies. But, generating leads in this competitive online marketing is not so easy. We all know this.

So, what is an effective way of generating more leads to your business?

Well, the answer is Quora Marketing.

As per a recent report by a top rated tech magazine, this leading social media platform has crossed the mark of 300 million users. Quora is an online platform where users post their queries. Other online users who are capable of answering these queries can reply to it. The answers can be either be one-liners or an in depth content depending on the questions.

Besides, Quora is also a promising platform for promoting your brand. Answering to certain queries related to your products or services is likely to enhance your trust and reliability. This popular social media platform is an excellent tool to drive organic traffic to your website and provide backlinks too.

Let us see what are the important steps to run a successful Quora Marketing strategy:

Create a genuine and brilliant profile:

Since Quora helps in establishing a relationship with your customers, you need to provide genuine information about you and not just the company.  A sincere and compelling profile is an insight into your personality rather than your company services or products.

Additionally, you can even add your other social media accounts in your profile so that customers or online users can gather more information about your product.

Select and track the right topics:

By knowing what are the queries people are asking directly or indirectly concerning your products or services, you can get connected to the audience in a better way. Note, Quora is not merely a question-answer platform, it is an effective marketing platform for generating business as well.

Quora Messaging:

If you are able to garner some prospective customers and you feel they are looking forward to a private conversation, do send a private message. Do not just rush in to sell your product in the initial stage of such conversations. First, build a friendly relationship with the prospect and then if you think the person might be interested in your products or services, go ahead and speak about it.

The bottom line is that Quora is a unique platform to drive natural traffic to your profile and your company. Moreover, it is a community-driven platform where you can easily communicate with sincere users and convert them to sales.