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Why is Digital Transformation For Small Businesses Is Important?

In the current scenario, the emergence of globalization has led to the emergence of the shift, directing towards the interconnectedness between businesses and clients from all across the globe. The advancements are ruling the globe, and it has robust the expectations of the target audience. Technological devices like mobile have grabbed users’ attention because of which they stay connected and. The current digital era has expanded its digital footprint via gratification and fast-paced services.

The tremendous shift has changed the business spectrum, and it can be witnessed by experiencing prioritized customer services and deploying digital fruition in strategies. Digital transformation has deepened its roots, and it is finally changing the competitive landscape based on their performance and delivering phenomenon. Now every vertical has been covered by digital media, whether to an enterprise or small business.

Here is the significance of digital transformation to transform small businesses into a well-renowned one.

1)      Budget and Time- To flourish in the industry, businesses require quick, complex fruition, and therefore, the owners need an enormous amount of capital to earn long-term goals created by them. However, the case of small businesses is 360 degree opposite because they have a small budget, assets, and short duration for evolving. As an outcome, incorporating digital transformation to aim at the most decisive aspects, like integrating digital technology instead of focusing on all areas, will be beneficial because the narrowed path is critical for excelling.

2)      Team and Cultural Exposure- Prominent firms have the power to recruit accountable and professional leaders who can bring digital transformation to enterprises. Further, they are responsible for leveraging these initiatives to inject culture and enthusiasm into the agency. Many small businesses can search for similar executives who can bring these revolutionary transitions that can fulfill small businesses’ urges.

3)      Consultant Support- It is evident that the majority of the firm can invest and engaging consulting agencies in or drove a blueprint to run the business, whereas the scenario is different in the case of smaller businesses because customer prioritizing expertise can bring digital transformation to assist contemporary customers. Embodying cohesive digital transformation tactics that focus on attracting more value- and partnering with compatible vendors always to assist in implementing against tactics- that can propel businesses to thrive.

4)      Permits Businesses to get access to Consumers- Small businesses should search for vendors or professionals who can utilize their platforms flawlessly to provide valuable insights by extracting concrete data about potential consumers. Data-driven information permits businesses to gain more profitable outcomes by level leveling, which encompasses practices like implementing loyalty programs, workflow organizations, and many more programs to know the consumer inclination towards your small enterprises.

Final Verdict

To make things explained or concise, it may show up as self-contradicting however, relying on upon and executing this digital progress in your work environment can bring an enormous measure of realization. If you join this system, unquestionably, it can improve your ledger and guarantee fast development in your digital impressions. Further, these practices can refine or vigorous digital planning and execution ranges of abilities for which a few beginners put a colossal measure of advantages in various courses. At long last, the reception of digital transformation for independent ventures will add on more worth which is unbelievable. It may fill in as a fundamental certification that mirrors the nature of administration you give. In this way, don’t be a frog and make a plunge well; leap out to unfurl new sections to facilitate your organization by administering your cutthroat scene.

6 Keys to Digital Transformation Strategy for Small Businesses

If you are searching for the keys to digital transformation for small businesses, your search ends here. It is overwhelming for many like you worldwide to start the digital transformation journey essential in this digital era.  But the good news is with the right plan and the help of an excellent vendor, and you could start your digital transformation journey by overcoming all the challenges. It could be one of the best investments that you could make for your small business to grow big and become a global corporate company in the future.

Hence, know about digital transformation and its importance along with six keys to digital transformation strategy for small businesses to help you not be the frog in the well but to come out and explore the enormous opportunities for expanding and escalating to unprecedented levels.

What is digital transformation?

Digital transformation integrates trending digital technologies to make your small business global by delivering value to customers and employees. But it is more than using advanced technological tools and trends for achieving business goals but a complete change in the mindset for a digital-first approach.

How will digital transformation make small businesses global? 

Small businesses are being encouraged to adopt new technologies; digital transformation delivers value to customers.  It makes it easy for employees to increase their productivity to deliver quality products to increase customer satisfaction. There are other benefits of improved transparency, effective collaboration, getting customer insights, and eliminating errors. Hence, the following six keys to digital transformation strategy for small businesses will help you do just that.

  1. Have a simple & practical digital transformation strategy

It is essential to have a simple and practical plan to start the digital journey of small businesses. Not falling prey to the bright shiny object syndrome, as complex technologies designed for bigger companies could only cause more negativity. On the contrary, only simple technologies that reduce repetitively tedious tasks could bring in higher ROI. And with all stakeholders showing more interest, it is better to scale up the digital transformation to get all its benefits.

  1. Automation is the key to success

If IT changes the business functions once and for all in the past two decades, it is now the turn of automation that is changing it now and more in the future. Reports confirm that 76% of businesses are now in the processes of automation with long-term IT changes.  It helps to capitalize on the skills and creativity of humans by minimizing their manual effort.

Automating the administrative work at the back end will reduce time spent on repetitive tasks with virtual accounting and documenting with cloud-based solutions that are error-free.

  1. Integrate business systems seamlessly

Integrating business systems seamlessly becomes interoperable platforms to solve internal silos, effectively collaborate with all stakeholders, automate workflows, streamline operations, and increase efficiency for doing small businesses to become a customer-centric organization.

  1. Increase availability

With different time zones in many parts of the world, increasing availability 24 x 7 by building a better website, valuable apps, and using chatbots to answer customer queries is essential.  Also, collecting data from visitors and using analytics to get valuable insights will make small businesses reach new heights soon.

  1. 5G the next digital trend

Since the COVID-19 pandemic forced most people to work at home, which is more likely to continue in the future, the need for fast internet resources is on the rise.

Hence, many big companies have started their 5G transition initiatives, and small companies should also follow suit to be an early bird to outsmart competitors.

  1. Have the right partner for digital transformation

Have the right partner for making your digital transformation journey easy and fast within budget to get better ROIs. Only the best can offer simple digital tools, trends, and solutions ideal for your business to grow gradually to new heights.

 

How Should Small Businesses Approach Digital Transformation?

Apple was a small business started in a garage by Steve Jobs in 1976.  But for decades, it is the most valued company first to cross the one and two trillion dollars in market capitalization. So apart from showing the world how small businesses can become global, they also paved the way for digital transformation. Now it is transforming small businesses worldwide to become big corporate companies cutting across global barriers.  It is the reason that Gartner reports that one of the top three priorities of enterprises is digital transformation, and IDC projects that its spending would cross 1.18 trillion by the end of 2019. And with the unprecedented COVID-19 pandemic, there will also be a rapid resurgence of digital transformation across industries worldwide.

Hence, let us check how small businesses should approach digital transformation to become big companies fast and easily.

How do digital technologies impact businesses?

Before diving into how small businesses approach digital transformation, it is pertinent to know how digital technologies impact businesses. Today’s customers differ from the days of brick and mortar businesses.  They are all well connected and informed, thanks to the digital transformation. With smartphones being used by over half the population, they have the technology with the internet at their fingertips.  Hence, they expect higher and only businesses fulfilling them can sustain and succeed in this digital era.  It is the reason that many studies confirm that over 75% SMBs or small and medium businesses confirm the impact of digital technology in their business.  Hence, most 82% of them are engaging or planning for digital transformation now than ever before to outsmart their competitor and grow on a global scale.

The ways small businesses should approach digital transformation

Digital transformation changes the way companies operate and offer value to their customers.  It is by integrating digital technology in all aspects of the business, focusing on customer satisfaction.  The 2019 Watermark consulting report establishes that the companies focusing on customer experience have three times better performance than those without it. But unlike big companies and enterprises, small businesses need to overcome many challenges for successful digital transformation.  They can have easy access to modern technology, cultural support, vendors, and others not easily available for small businesses. But with a clear plan, even small businesses can have digital transformation with the help of the right vendors and others. The following are the ways for small businesses should approach digital transformation for developing their business.

  • First, small businesses should acknowledge and embrace the key digital trends to reap their benefits
  • Identifying the key customer needs is essential to plan for the digital transformation to have the best customer experience
  • It is vital to pursue a practical digital transformation approach within the budget constraints
  • Take all stakeholders in the digital journey into confidence with effective collaboration to make it successful
  • Sending emails in a blast is not effective as it is time for personalized emails for having an individualized contact strategy with all customers
  • Focus on using data as key to digital transformation and collect and analyze them for providing the better customer experience
  • Moving to the cloud for not only storing data safely at lower costs but also to leverage the elasticity, efficiency, scaling, and others of its providers to save money and effort
  • Using artificial intelligence and other new technologies as early as possible will help improve customer experience and engagement for growing the business

Hence, small businesses need to choose the right vendors to make their digital transformation seamless, fast, and convenient. They have all the above expertise and more for making it an enjoyable experience apart from a highly rewarding one.

 

8 Transformative Digital Trends For 2021 and Beyond

The need of the hour for small businesses not yet digitally transformed is to do it right away to unlock its many benefits. There are many transformative digital trends for 2021 and beyond that could make a sea of change for small businesses to grow exponentially. Hence, it is time to overcome the many challenges that small businesses face, like inadequate broadband, financial restrains, technical skills, and others, to embrace the innovative digital trends to beat the competition and become market leaders. It transforms how small businesses operate by encouraging the entire company to embrace a digital mindset.

Check out the exciting eight transformative digital trends for 2021 and beyond to make small businesses become big corporate companies to do business even worldwide.

8 Transformative Digital Trends for 2021 and Beyond

 

It is a well-known secret now that even small businesses can use transformative digital trends easily to grow their business. It helps their top priority of extensive market reach and potential brand promotion for increasing their sales and profits. Also, it helps them to cater to the ever-changing customer behavior and needs by providing valuable insights to have long-lasting customer relationships. Moreover, employees of digitally transformed small businesses have twice the collaboration than others not yet having done it. The following eight transformative digital trends for 2021 and beyond will increase the need for small businesses to become digitally transformed to reap all its benefits as early as possible.

  • 1. Using cloud computing services Most small companies use cloud-based services like email, Google Workspace, Microsoft 365, etc. knowingly or unknowingly. Hence, to become fully digitalized, they need to use cloud computing services to save costs & data, offering more mobility & flexibility to provide a cutting-edge advantage over the severe competition.
  • 2. 5G to increase speed & bandwidth 5G will become the new normal even after the pandemic ends to work from home to increase speed and bandwidth. It will also provide reliable & IoT connectivity, enhance employee productivity with better digital collaboration, improve customer satisfaction to accelerate digital transformation. Hence, 5G, along with moving to the cloud, could be the essential function for the digital journey of small businesses.
  • 3. Upgrading SD-WANs Until using 5G, upgrading SD-WANs or software-defined wide-area networks is better, providing the best network in this hyper-connected business world. It combines software, edge devices, and more flexible management platforms for adopting all the small business needs to scale new heights. Apart from optimal network performance, it can also provide robust security, network visibility, centralized and simplified administration to prioritize business-critical applications for better performance.
  • 4. Use data analytics Data is the fuel for the digital business world today. It is essential to have data analytics for even small businesses to use its full potential. SMBs can now leverage even advanced analytics as they are not expensive like before to get valuable insights into customer behavior to boost sales. Reports confirm that 51.4% of companies using data analytics as the key driver for the digital transformation to take the business to new levels.
  • 5. Accelerating AI to automate business The digital transformation is not complete without using AI as it paves for the automating businesses which is the next trend after IT. Artificial intelligence builds a digital environment for humans and machines to collaborate effectively for harnessing data-driven insights.
  • 6. Focus on connecting supply chains With the customer expectations soaring, it is essential to focus more on connecting the supply chains digitally to have the best customer satisfaction.
  • 7. Contactless digital payments Enabling contactless digital payments will help grow the business, as it provides an easy way to pay for the customers.
  • 8. Ensuring cybersecurity With remote work and digital banking, it is essential to prioritize and ensure cybersecurity to increase the customers’ trust and add value to the small business to become big business soon.

The above eight transformation digital trends for 2021 and beyond will help grow small businesses to global companies.

Why will Digital Marketing be a Leading Career in 2021?

As science and technology develop, we adapt to it. With the increase in gadgets and internet facilities, everything can be digitized now. From minute information to online shopping of cars can be done online.

Due to this, digital marketing is seen as an important and necessary field that keeps growing and developing as the years pass. When it comes to digital marketing, the scope is wide. It ranges from Search Engine Optimization (SEO) Managers to Content Managers. The same principles that apply to traditional marketing apply to digital marketing, the only difference being, this is done through an online medium.

Some of the advantages of digital marketing over traditional ones are measurable ROI, worldwide recognition, the opportunity to display creative content, higher connectivity with consumers, and many more. Individual recognition and opportunity for start-ups are also higher. Digital marketing does not simply focus on one field. Some of its focus areas are mentioned below.

1. E-commerce Marketing

E-commerce marketing promotes commodities to consumers via net. We can buy almost anything from small pins to large cars on the internet. Retail and wholesale stores have slowly started moving to online platforms as consumers started enjoying the comfort of sitting at home and shopping. Why go out when you get door delivery with a click of your finger?

2. Content Marketing

The best way to sell or promote anything online is with catchy captions and creative content. Not only does the product get promoted but the consumers also get a detailed description of the commodity that they are buying. Content creators play a crucial role when it comes to digital marketing. So, if you have exceptionally good contenting and creative writing skills, then try your luck in this field!

3. Search Engine Optimization

With the number of articles or information related to one content keeps increasing, competition is on the rise. This leads to the demand for search engine optimization. SEO manager builds traffic to business websites by selecting the most searched references from search engines like Google, Bing, Yahoo, etc.

4. Mobile Marketing

Mobiles are an integral part of human life. As the number of mobile users increases, more strategies are developed to reach these users through a mobile network. Some of them include push-up notifications, MMS, text messages, etc.

5. Social Media Marketing

Even though social media started as a platform to stay connected to people, now, it is used for marketing purposes. Start-ups and other firms advertise their products on social media platforms. This has also made it possible to view the product and see other’s reviews on the product. There is also better interaction with the customers.

6. Online Reputation Management

Credibility is what the customer looks for. A person will not buy if the source is not credible. With increasing competition and malpractice, it is quite easy to tarnish a company’s reputation. Hence, it is necessary to have a professional to handle this crisis.

7. Marketing Analysts

As digital marketing is on the rise, it is necessary to keep records to see the improvement. Marketing analysts use various analytics tools, and market research to track a company’s success and help them develop more strategies to improve.

As the tools and strategies keep changing, one has to be up-to-date with the newest version of the technology. Hence, digital marketing is a fast-moving field, so if you are someone who likes to be extremely active in the midst of change this is definitely your field!

7 ways to practically grow your business with Digital Marketing in 2021

Over the last year, social media and business marketing trends have undergone vast changes and evolution. The race to achieve the most attractive feature and most exciting business ad, gets more nerve-wracking than ever. To help the new businesses grow, marketing experts share their predictions and give the advice to help you prepare their social media marketing plans.

 

  1. Engage and create Bonds – In this era of everything becoming digital and the increased importance of having an online presence, social media has been indispensable. It is important to develop a relationship with your customers and constantly engage them on a consistent basis and have them interested in our brand, this is an important way of obtaining a long relationship with your customers

 

  1. Give them a Voice – As a brand, you focus on providing value. Rather than thinking of it in a commercial way, we will from a philanthropic point, focus on improving our customer’s lives and giving them value in the form of a product or service. Give your clients a voice and they will stay engaged for a long time.

 

 

  1. Be available Everywhere – We will not just market using Facebook and Instagram but we will also be reachable on applications our customers use every day, like messenger and Whatsapp. Whatsapp business allows you to create automated replies and you can share your business catalogue to each and every customer on a personal basis and broadcast messages whilst using special tools to send rapid automated messages and replies.

 

  1. Use Google as well – Google businesses will help you be more visible on Google searches. This is huge as people use google for some reason or the other every day and making you visible on such a compelling and popular search engine will help you gain exposure and reach a larger user database.

 

 

  1. Trust – As online shoppers, we must always be sure of our purchase and even the slightest chance of fraud or mishappening may sway our opinion in the other direction. This is why we must always focus on reviews, previews and reviews! Reading the story of another customer and hearing about their experience makes us feel safer and comfortable proceeding with that purchase.

 

  1. Start small – We must first target our surroundings to have better communication and more engagement. This also means if it’s snowing outside, it’s probably a good idea not to open an ice cream stall. Try helping your fellow workers and take advantage of the festivals and gatherings in your surroundings and create engaging content using SEO tools.

 

 

  1. Lastly, Loyalty – Digital media marketing is not only to attract users but it’s also to make them stay, retain them. Creating a loyal fanbase and customer group will make people and communities trust you. A loyal customer is good for further purchase and also for being your own organic brand ambassador.

 

Emerging technologies have already changed the way businesses are being operated and executed. More and more businesses have started releasing the importance of online marketing and the power of social media platforms. Now is the time to gather your skills and put them into the right action and take your business to the next level.

 

Top Digital Marketing Trends You Can’t Ignore in 2021

With advanced technology, everything is digitalized. Almost all industries have gradually started shifting or widening their scope using online platforms. Online platforms are more convenient, easy, accessible, and less time-consuming. Thus, digital marketing can be seen as an upcoming career option in numerous fields. Some of the top digital marketing trends are listed below.

  1. Artificial Intelligence

Artificial Intelligence or Al is slowly dominating new software products and services. Knightscope K5 robots are used to monitor parking lots and outdoor areas to report suspicious behaviour. With the inbuilt data, it is possible to analyse different patterns and produce efficient and effective conclusions.

  1. Chatbots

Another version of Al, chatbots provide instant messaging to chat. They are available 24/7 and provide the best customer service as they promptly respond to queries as well as remember your past purchases. You don’t have to wait anymore for your doubts to be clarified!

  1. Video Marketing

As the number of mobile users has increased, it has become difficult to read articles on a small screen. Due to this video marketing has risen to the forefront. Product details and specifications when recorded in a video make it easier for the consumers to understand and receive information quicker. They also provide incentives to buy certain products as reviews might also be given.

  1. Social messaging apps

Social media started out as a platform to connect and keep in contact with people. But with different brands creating their accounts, marketing is possible even through social media. Social messaging apps allow one-on-one personalized interaction between buyers and sellers thus, boosting sales.

  1. Pinterest Lens

Pinterest Visual Search tool is a super helpful tool that lets you pin your desired contents or posts. They have modified this feature to a Pinterest Lens that lets you take a photo of a product to either buy it online or to find similar pins or products. They have also brought out features like Pincodes, Lens your Look, Shop the look, etc to help the consumer receive their desired look and product.

  1. Voice Search and Smart Speakers

Too tired to type out the whole thing and read them? Digital marketing has enabled quicker and efficient ways for SEOs to market their products to interested customers. This feature enables customers to receive all the necessary information through audio content. Alexa, Google Assistant, Siri, and many more function using this principle.

  1. Interactive Content

They are contents that require the consumers to actively take part in the procedure. Since it is an interactive process, more data is shared between users which increases all of the consumer’s knowledge. Some examples of interactive content include quizzes, polls, surveys, infographics, calculators, etc.

  1. Omnichannel Marketing

This type of marketing involves marketing using various platforms like social media, emails, blogs, and many more. as numerous channels are used to connect and deliver messages, there is worldwide accessibility with enhanced personalized user experience.

  1. Progressive Web Apps

What do you do when you need to download an app but your phone storage is full? Progressive web apps are a solution to this problem. They are websites that function like mobile apps. They load faster than websites and can work offline. This is an upcoming trend as mobile users started increasing.

  1. Privacy Marketing

Privacy and personal information are some of the most important things that most brands focus on. Brand credibility is gained by earning a customer’s trust. A customer would always want to know if their personal information is safe with the seller. As this is a concerning issue, privacy marketing is considered quite important and extremely necessary in the present world.

When it comes to digital marketing the options are wide thanks to the different areas that can be focused on digitally. This is another reason why start-ups have gained much prominence. As it includes almost all areas, anyone with interest and tech-knowledge can try their luck in digital marketing.

 

Social Media Marketing Trends for 2021

With the digital age taking over, it is crucial to market yourself and your business online and uses various social media marketing tactics to grow and stay relevant in such dynamic and competitive conditions. We will discuss various effective strategies that can help you grow your social media following.

  1. Instagram (Reels and SEO) – Reels are short videos like TikTok that have suddenly become a very big trend on Instagram. Seo is Search Engine Optimisation that is the practice of strategically placing and using certain keywords and terms that place your content on the top of the list in algorithmically working search engines like google and Instagram. SEO drives organic Instagram visibility by the use of strategic captions and hashtags, combined with catchy and entertaining reels, this tactic could drive organic Instagram visibility and make your content/brand more reachable and attract new followers who can ultimately turn out to be ideal customers.
  2.  Reels (Instagram exposure) – Reels are short videos and have become a viral trend on Instagram that is incredibly useful at reaching greater audiences. Instagram used stories and posts to gain attention for the longest time but with the feature to upload reels, the viewing rate has increased more than tenfold. Reels can contain texts, special effects, catchy quotes, popular music or dance steps, clever marketing for products and literally anything you can imagine, you can create a visual reel and market it to the right audience using the right SEO tactics.
  3. Online shopping feature – After the pandemic, most of us have gotten lazy and used to shopping online, Instagram has taken advantage of this fact and its huge user database and has come up with its own eCommerce Instagram shop feature that allows us to not only use Instagram and see products along with posts but also directly buy them, isn’t that just simply genius? We can also use the advantage of this and market your products and services and make use of this huge user database.
  4. Brands – Brands have used this huge platform and in conclusion, not only has business increased by threefold, brands have now been humanized and the increased transparency, authenticity and vulnerability has been a blessing in disguise for brands as people now view them as an entity that is humanitarian rather it’s earlier offline and rigid presence.
  5. Facebook Advertising- As the market place continues to be more saturated and Facebook advertising costs are on the rise, advertising on these foundational and fundamental sites and running campaigns are now more important than ever. Facebook is giving more prominence to reels on Instagram and has proven that video ads are more effective than photo ads. A good Facebook campaign can do wonders for your business.
  6. Flexible Strategies on Facebook – With the unprecedented economic impact last year, it is essential to have a good grasp of Facebook Advertising Fundamentals so you can formulate strategies, it is also smart to control privacy restrictions and most importantly, be flexible.

Over the last year, social media trends have undergone vast changes and evolution. The race to achieve the most attractive feature, gets more nerve-wracking than ever. To help the new businesses grow, marketing experts share their predictions to help them prepare their social media marketing plans.

 

The 5 Things Your Business Listings Must Have

The 5 Things Your Business Listings Must Have

There are reasons why some businesses succeed and why some fail. In the online world, it is way more challenging. The ones that succeed surely are doing something distinctive and special that the others are not doing. Online businesses that are doing well have several common components and one of the top ones is that they take care of their business listing. It is not merely about listing your business online. It is about doing it in the right and the most optimized manner.

From having a website to being active on social media, you need to ensure that your listing online is done with finesse. There are hundreds of places online where your business can be listed and at each place, it requires to be done with accuracy to get better traction.

Google Business Listing is one of the first things you need to do so that the chances of your ranking in the local SEO are high. Therefore, you need to claim your Business Listing on Google and update it immediately.

There are five things that all successful businesses must ensure online for optimized Google Business Listing.

Own your business listing on Google

One of the first tasks that you need to do is to claim your listing on Google and ensure that the information here regarding your business is complete, accurate, and professionally done.

  • You would be surprised to note that not even 50% of online businesses have their information updated on Google listings.
  • The other important data that has come from Womply states that businesses that ensure that they are listed accurately on more sites run the chance of making more money by at least 58%.

Google My Business Listing is free. Completing it with data and information about your business is a simple task. You simply need to make sure that the information is entered in each relevant field and it is updated.

The other thing about keeping your Business Listing on Google updated is that you should keep checking the listing information once every week or twice every month. You would be surprised to know that many businesses do the task as a one-time event, later on, to realize that the information displaying on their Business Listing is redundant, or critical information is missing. As a result, potential customers are unable to reach them or emails are bouncing and the competition is benefitting.

Make sure that the Google Listing has updated images of your business, products, or services

Make it a point to include a few top-quality photographs and images in your Google Business Listing. Why? It is because people who come to your website would like to see images of the inside and the outside of your office, factory, workshop, shop, and workplace. It is considered to be one of the best practices for conducting online business.

While we all have smartphones and smart devices to capture good looking images, it is also advisable that you use the services of a professional photographer to get the most impressive pictures for your business. The focus should be on using high-resolution images.

Ensure that the images uploaded give a 360-degrees view of your business, branding, products, and services – the objective is to create a desire in the customer to visit your website or offline store.

Customer reviews should be a mandatory part of the Listing

When do Business Listings come into play? When a potential customer is looking for a business type like yours; with customer reviews a part of your basic profile, you can use the opportunity to make a positive impression on the client. Make sure that you display reviews that have good ratings. However, also do ensure that the reviews come across as honest feedback and not promotional.

Remember, the customer today is highly aware and sensitive – so display comments that respect consumerism in the right manner.

Another key feature that many online businesses miss out when they go in for Business listing is to show the potential customer an interactive dialogue between you and the customer reviewing your services. When the Google map included in your profile is clicked, new customers can drill down the different reviews featured on your listing and go through the entire conversation happening between your business and the customer. This feature shows to the customer how serious you are about your customer reviews and the extent to which your brand is involved in customer engagement.

While updating the contact details on your Listing, remember to update the description of your business too

A short description is what you are allowed on your Google Business Listing. Make use of the space smartly. You may not have to use the best of language or display your English skills, but ensure that this space is used in the most relevant manner to speak to the potential customer who does not know you. It is not your website; this is the platform that is going to be the first point of interaction between you and your customer.

Do not forget to fill up the optional fields too

This helps you in providing more information about your business to your prospective customers. Many businesses shy away from filling up these fields. This is a lost opportunity to impress and strike a chord with your would-be customer.

Remember the more detailed the information is about your business online at the Listing page, the higher the chances of the search engine finding your site and ranking it high on the search result page. Also, it gives a very professional look that most customers expect from businesses that they are keen to buy from or work with.

Conclusion

Following these five steps whole-heartedly can help your business remain at the forefront of rankings on Google SERP.

Simultaneously remember to make your business listing strong and accurate on other sites like Bing, Apple Maps, Facebook, and so on. Be everywhere, wherever your listing can help you get maximum traction from search engines.

Whatever information you put up, ensure that it is one hundred percent correct and consistent across all channels. From minute details like spellings to greater detailing like high-res pictures, do it all to leave a good taste in the minds of the customer.

Ecommerce

Even in Lockdown State, We Stand by E-commerce Businesses

Just after the lockdown was announced in the last week of March 2020 in India, the Ministry of Home Affairs announced that not only physical stores dealing in essential commodities will be allowed to open shop; for e-commerce companies too, the guideline issued mentioned that they could deal in essential goods only during the lockdown.

In a series of guidelines issued by the MHA then on, it was clarified that e-commerce companies and firms were being allowed to open their shops for the ordering of essential commodities while the non-essential commodities segment remained closed throughout.

Even though the e-commerce firms were prohibited from dealing with non-essential commodities, the fact that they were allowed to carry on with their home deliveries of essential goods throws light on the growing significance of this sector in the Indian economy.

The lockdown during COVID did come with its share of chaos where initially not much clarity was there amongst the public about how essential items like grocery, dairy products, drinking water, etc. would be supplied to their homes. When the e-commerce firms came into the picture, things got much smoother and easier because the entire purpose of the lockdown now looked like it could be realized successfully.

Purpose of the lockdown

The objective of the lockdown was to keep people home so that the spread of the disease could be kept under check. What the lockdown necessarily meant was that the common man should not be stepping out of their homes except in case of buying essential items. The more people stayed inside; the better could the purpose be solved.

Role of e-commerce companies during the lockdown

While the neighbourhood and the local kirana or grocery store were open, going out of home for people to buy the daily essential was about putting their health at risk. With children and elderly parents part of many households in India, it also meant risking the life of the family member. The best thing was to stay put at home and order online.

This is where e-commerce stores like Flipkart and Amazon came to the rescue of the common man. This seemed to be the safest way to stay indoors and yet ensure that the household requirements were addressed in the right manner.

Even though the grocery, pharmaceutical, and healthcare products sold accounted for a very minuscule percentage of online sales for big e-commerce platforms, most of them were happy to open their stores online during the lockdown.

It is important to note here that while in Lockdown 1 & 2, only essential commodities were allowed movement even for e-commerce companies, in Lockdown 3 from May 4th till 17th, these companies were allowed to sell and deliver all items in the orange and the green zones. Only in the red zones, the prohibitions continued as per the earlier two lockdown phases.

The immediate effect that was noticed in the orange and green zones was that people, though reluctant initially, went ahead and bought non-essential items like smartphones, makeup and cosmetics, grooming-related products, and apparel. Certain companies reported as much as a 50% surge in orders and sales in grooming and hair-related products like trimmers, shavers, dryers, and styling products from Tier 2 and 3 cities in May, compared to March.

It has been now felt that the digital medium and platform has played a crucial role in the way it has eased off some of the challenges that were being faced by the common man.

Opening of the lockdown and resumption of full services of e-commerce activities in India

In the days where the Unlockdown was announced, there was a feeling that the digital platform is going to play a significant role in the way the disease would be fought in the country. This is especially true in a situation where the government and health departments are focussing on social distancing. It is e-commerce that is going to be at the forefront of most commercial activities, in the B2C domain as well as the overall economy of the country.

When the fourth phase of Lockdown was announced in mid-may, many top e-commerce companies like Amazon, Firstcry, and Nykaa opened their full-services in orange and green zones. Some, however, were more cautious about opening all their services and products category.

State of affairs for e-commerce platforms that do not deal in essential commodities

The Lockdown caused some big areas of concern for e-commerce businesses that had nothing to do with the essential sector. Many big, medium, and small-scale firms working solely in the digital platform had no sales to register in the period from end-March to May 2020. For lakhs of online sellers (as per estimates approximately 5,00,000), the Lockdown meant an abrupt stop to sales and revenues. Without sales and revenues, another thing that hit most of the online sellers was the concern that their shipment on the way to the warehouse, or in the warehouse, could get damaged, and hence payments from clients could get further delayed or disrupted. To maintain an effective supply chain, the sellers had to pay their suppliers against raw materials and semi-finished products, which meant that suppliers had to be paid, on one hand; on the other, the payments against consignments that were shipped just before the lockdown were still not received from the clients.

Now, as the lockdown opens, things do not look hunky-dory for these sellers. With many of the stuck shipments returned to them, they do not expect to receive very many orders shortly from the customers – as a result, a financial meltdown seems inevitable. The future of many such businesses, especially those that are not in essential products, or deal in products that are not required for sustenance, things looks quite bleak at the moment.

Conclusion

It would not be unfair to say that the presence of top e-commerce companies helped most people who were following the lockdown guidelines, and was working from home. It also proved to be a boon because e-commerce facilitated people to sit or work at home, a study from home, make essential payments from home, and also entertain themselves through the digital medium, from home.