If you are an entrepreneur or a business owner then patience may not be seen as your strongest point. In order to grow your business and keep things going at a fast pace, it is crucial to keeping moving quickly at all times. Yet, if you want to your business to be visible on the first page of Google organically and improve your SEO ranking, patience is one of the most important things that differentiate you from your competitors. It is rightly said; good things come to those who have the power to wait. This is often true as you eagerly wait for that perfect moment to come. Every business owner knows it well that almost anything that they start from the scratch will certainly take the time to be noticed and trusted. Thus, patient perseverance will be important to the success of their online business.

It can take Years to Grow

According to studies, it is believed that on the first page of Google, the first five results account for 67.6 percent of the clicks. It is a great achievement to rank on page one of any search engine. Ranking on the bottom page one versus the top is the equivalent of winning an event versus just being a backup. Years back there were very few terms ranking on the first page, which meant that there were very few leads coming in through Google.

According to the Moz’s study, the search results from ranking in the six to ten positions on Google account for nearly 3.73 percent of clicks. Thus, it was in 2013 when the rankings started increasing and the businesses started showing their presence in search results. Therefore, it was during this time when our business started to move up in the search results. We also moved our way towards the middle of the search engines for more competitive search queries. In simple terms, it took over some years for our agency to truly reap the benefits of a solid SEO Strategy. Running a successful PPC campaign is also a great strategy if you need leads coming in as early. If you can rank towards the top of Google organically then there is not another marketing effort that can yield a better Return on Investment. Once you begin ranking in the top positions on Google, your business will show a new phase.

For instance, when a new business comes up in the market, a lot of efforts are to be put in such as one needs to go door to door to inform them about the products, distribute free samples, participate in events and so on. This will speed up word of the mouth marketing. Just the way it takes a time to build up a customer base, similarly, it takes a time to earn credibility in the eyes of Google. If you can be patient, you will reap the benefits.

SEO Strategy to follow to make your business successful

Come up with a well-defined plan

Make sure you know what kind of customer you want to employ into your business. A clear strategy is required on your most profitable keywords. You also need to determine whether you need a strong focus on the local market or if you want to target keywords nationally. Once this is clear, you can deploy a strategy to structure your site in a way that will be appealing to Google.

Measure your success

Compare one site to another or track the strength of your website over time. This will help you track and make a comparison of where you have ranked months ago and where you are now.

Generate great content and acquire backlinks

If you are familiar with the Google Algorithm, you are aware that it is predicated based off of backlinks. This is a hyperlink to an external website that links back to your website. Through the content published on your site, you can establish credibility, generate great referral traffic and of course acquire links through the articles posted. This will not only help increase your brand exposure but it will greatly help your SEO as well.

Optimize your on-site content

Every company should make use of this feature. Throw in any keyword and the page that you want to optimize it for and it will give you recommendations on how to change the title tag, image attributes and other key factors that go into it. Make sure that the pages of your website provide great value and are optimized for the keywords you want to rank for. In addition, it is vital to have a mobile-friendly website as well. Also, understand and recognize the things that you could use for some improvement.

Focus on Local

If you are focused on a local market, it is important to get connected with the local businesses and organizations.

Keywords and link building are examples of the wealth of SEO tactics at your disposal. Thus acquiring SEO Services and waiting for the appropriate results to take place implement suitable strategies within the stipulated time. If you are patient, you will see the results as your search engine rankings climb and the traffic of your website increases.

Digital Marketing, SEO, Web Design

Follow these simple tips to Make Your Mobile Design SEO Friendly

May 25, 2017 brainwork Leave a comment

If you are already with a perfect idea and design for your website and are all set for its development, then there is no need to rush. All you need to do first is to think about an SEO first with an emphasis on an optimized mobile design. As per statistics, it is seen that average Smartphone conversion rates are up 64% compared to average desktop conversion rates. Thus, in order to beat this competition one must optimize your mobile design for SEO. This will lead to more visibility and longer engagement, which are the two vital elements for successful conversions and higher return on investment.

In order to move on in the right path, all you need to do is to check out these five tips that will make sure that your mobile design is SEO friendly. This is essential not only for success but also for sustainable success and is some of the essential points for almost every digital marketing agency helping companies optimize mobile designs for SEO.

1. Fast Page Speed

No one wants a slow loading time, especially on a mobile device. Many of these pages that are overwhelmed by slow mobile speeds feature valuable content, but users move on quickly after stumbling on slow pages. The quicker your website will be, the more engagement you will receive on your website. Analyze everything on your website and compress the size when required. Compress larger images when possible as every byte counts on a mobile site when it comes to speed.

2. Beware of Pop Ups

As per Google pages that show pop up messages in between providing a poor user experience. This is the reason why Google now penalizes businesses. Due to the small size of the mobile screens, search engines see these penalties as imperative to provide better UX for users. If a pop-up covers main content or is a standalone one that needs to be dismissed before content is displayed, this will have a drastic effect not on the UX but also on the SEO.

3. Design Carefully

Your mobile first design should have a touch screen navigation that can be easily scrolled with fingers that are either too big or too small. Make sure your mobile design caters to all for a smoother UX. Thus, the smoother the UX, the more engagement which leads to a better SEO.

4.Titles and Meta Descriptions

The meta descriptions should be shorter for a truly enhanced mobile experience. Google has kept the mobile meta descriptions length up to 130 characters or less. Yoast SEO has the perfect solution for all businesses. Yoast has settings for both desktop as well as mobile when creating titles, URLs, and meta descriptions so that each one can be optimized.

5. Simple Design with clear CTAs

Due to a small screen, simpler designs are the perfect choice for mobile. Do not add on too much onto a page that it goes against the positive SEO practices. Make on-page content short and up to the point, and do not forget to add clear CTAs such as easy to find and a clickable contact info that includes phone numbers and addresses. This allows visitors to easily engage, which can help smoothen the flow of conversions. In addition, make sure to shorten the menu items for mobile design as this is going to help you in SEO by allowing for easier navigation. If there will be too many menu and sub- menu then things will get complicated and users might lose interest. Also, make sure all the contact forms are designed after considering the mobile design.

On a concluding note, it can be stated that as mobile continues its natural trend towards more users over a desktop, having a mobile-first design with SEO at the forefront is imperative to success.

Digital Marketing, SEO, SEO Services India

The High Rising Demand for SEO Agencies

May 17, 2017 brainwork Leave a comment

SEO Practices play a crucial role for your website in order to gain prominence on the digital ground and propel higher on the Google search pages. Further, it is worth noting that there exist certain factors, which bear positively on your website ranking. SEO Practices come handy to ensure that all these vital factors are considered while necessary changes are incorporated in the light of these factors. Consequently, backlinks and inbound links are fixed on the internet to draw traffic to your website. Search engine optimization is the method of improving the quantity and quality of traffic to a website by making its contents search engine friendly. The SEO Agencies organize and amend a website to make it as well-matched as possible with various search engines.

In case you have incorporated a business website in your field of operation, then it is crucial that relevant content is published on it. Further, this published content should convey the knowledge, exact message, and information to end-users. This will strike the right way with the purpose of your website as well as the purpose of the content. Moreover, it is the responsibility of the SEO Agencies to ensure that visibility to your website widens.

Here are some of the concerns, which prompt the need to sign with SEO Agencies:

SEO propels organic traffic to your website
SEO brings in enhanced tend more towards organic results, unlike paid ads
SEO helps in boosting website ranking
It is a cost-effective option, unlike expensive paid ads in search engines
SEO has a vital role to play in increasing conversion rate

Internet marketing is at the heart of SEO. Therefore, thorough research should be carried out in order to ensure that you crack a deal with a good SEO Agency such as Brainwork Technologies Pvt Ltd. Moreover, you can dig into a wide array of benefits, availed by SEO only if you opt for an experienced and competent provider, which will formulate a right SEO technique in the light of your needs. Considering to the fact that there exists a number of SEO Agencies, make it a point that you sign on with a trusted and reliable one, with over a decade-long presence in the industry. Furthermore, going through the reviews and comments regarding the services of an agency will fill you in a lot about the company.

Therefore, the main goal of SEO Agencies who develop marketing strategies to push your product and services online is to make sure the content published by you is interesting.

Digital Marketing

Lay Emphasis on Facebook Advertising vs. Google AdWords?

March 16, 2017 brainwork Leave a comment

Since online advertising now a proven necessity for all sorts of businesses that aspire to obtain a larger customer base, you must be wondering now which medium you should opt for. The obvious options are Facebook Advertising or Google AdWords, which certainly happen to be the most popular amongst online marketers. A lot of online marketers have exploited both the means, while there are others who concentrated their efforts on just one. This is because they have been able to find out which of the two has provided them with more leads, something that you being an online marketer too would want to know. Both Facebook Advertising and Google AdWords are in a serious competition that could only be decided by the marketers themselves. It is imperative that you become familiar with the advantages and limitations of the two so that you can save your time, efforts, and money while taking services of any of these.
When it comes to targeting a particular sector of the clients, it is Facebook Advertising that may have an edge. However, it limits you to only those people who are actively using Facebook. Since nearly everyone is using social media these days, this can’t be considered as a limitation. With Facebook, you can actually access people who may be fascinated with your product or service. On the other hand, Google AdWords allow you to be accessed by people who are in quest of the items that you are selling. This clearly means that you can be into a more aggressive campaign if you make use of Facebook.
If you want to have bigger ads that are likely to capture people’s attention straight away, then Google AdWords is surely a better choice. In Facebook, you may be able to create very striking ads but the issue here is that you may not be able to post the big ones because of the site’s limitations in this regard. Google AdWords has developed a better and more powerful system because it has been in the business much longer. Newbies and small scale businesses, however, may find Facebook as easier means for advertising.
Being an experienced online marketer, you must know that both Facebook Advertising and Google AdWords have their distinct benefits. However, if you are intending to reach out to more people, it is advisable that you employ both.