Search engine optimization or SEO allows business owners to build user-friendly websites that have a high search engine rank. Most consumers use the search engine to look for products and services and where you rank on the search engine results speaks a lot about your business. Here are 5 key benefits of SEO for your business.

User-friendly websites: With effective SEO, you can build a smooth and user-friendly website. Consumers enjoy a clean and uncluttered website that has a call to action button and is easy to navigate. If the website is well built, you will attract users and will convert them too.
High traffic: The biggest advantage of SEO is high traffic. You will notice that the visitors to your website increase over time when you have SEO in place. When you rank high on search engine results, visitors to the website will also be high and you will be able to reach out to the target audience of the website.
High conversion: All business owners are competing for conversion rates and you can enjoy a high conversion rate when your website is easy to navigate, loads faster and works well on the mobile and tablet. When consumers enjoy their experience on the website, they are more likely to become returning visitors and you will enjoy a high conversion rate.
Build online visibility: When you have a high ranking on the search engines, you build brand awareness. When the site appears on the first page of the search engine results, your customers are likely to acknowledge your presence and to trust your brand. Those businesses who want to build better brand awareness, need to invest in SEO.
Beat competition: When two businesses are competing for the same audience, SEO will play a big role. An SEO optimized website will perform better than a non-optimized website. Search engine is powerful and if you do not show up on the search results, you will not attract consumers. With SEO, you can beat your competition.

SEO is very important and Brainwork India is here to help you with the same. The digital marketing agency creates unique SEO plans for businesses in the country and across the world, keeping your goals in mind.

Digital Marketing

How does Quora Marketing generate leads and engagement?

October 10, 2019 brainwork Leave a comment

Needless to say, the success of every business depends on leads or traffic. Without traffic, there are no conversions and with no conversion there is no profit. Finally, when your business does not make any profit, it dies. But, generating leads in this competitive online marketing is not so easy. We all know this.

So, what is an effective way of generating more leads to your business?

Well, the answer is Quora Marketing.

As per a recent report by a top rated tech magazine, this leading social media platform has crossed the mark of 300 million users. Quora is an online platform where users post their queries. Other online users who are capable of answering these queries can reply to it. The answers can be either be one-liners or an in depth content depending on the questions.

Besides, Quora is also a promising platform for promoting your brand. Answering to certain queries related to your products or services is likely to enhance your trust and reliability. This popular social media platform is an excellent tool to drive organic traffic to your website and provide backlinks too.

Let us see what are the important steps to run a successful Quora Marketing strategy:

Create a genuine and brilliant profile:

Since Quora helps in establishing a relationship with your customers, you need to provide genuine information about you and not just the company. A sincere and compelling profile is an insight into your personality rather than your company services or products.

Additionally, you can even add your other social media accounts in your profile so that customers or online users can gather more information about your product.

Select and track the right topics:

By knowing what are the queries people are asking directly or indirectly concerning your products or services, you can get connected to the audience in a better way. Note, Quora is not merely a question-answer platform, it is an effective marketing platform for generating business as well.

Quora Messaging:

If you are able to garner some prospective customers and you feel they are looking forward to a private conversation, do send a private message. Do not just rush in to sell your product in the initial stage of such conversations. First, build a friendly relationship with the prospect and then if you think the person might be interested in your products or services, go ahead and speak about it.

The bottom line is that Quora is a unique platform to drive natural traffic to your profile and your company. Moreover, it is a community-driven platform where you can easily communicate with sincere users and convert them to sales.

Digital Marketing, SEO, SEO Services India

How a Digital Marketing Agency Can Magnify Your Small Business

September 17, 2019 brainwork Leave a comment

Make no mistake: Every business irrespective of their domain need to promote their products and services to stay in the competition. Over the years, technology has revolutionized the world, and the way products are marketed is also radically changed.

Digital marketing has compelled companies to grow to its full potential. Companies including big giants now have a clear understanding that a fool-proof digital plan is crucial for a business to reach new heights of success.

Digital marketing in simple terms means advertising through digital channels. Search engines, web applications, mobile applications, social media platform are some of the digital channels used in digital marketing.

A full-service digital marketing agency is capable of handling all aspects of online marketing like website design and development, search engine optimization, content writing, social media marketing and much more.

If you are running a small business enterprise, then is important to hire a digital marketing agency to generate more sales. Additionally, these agencies will also help you sell your products faster at a lower cost than traditional marketing.

Ways a digital marketing agency can magnify your business:

Enhances your brand presence:

A digital marketing agency will work round the clock to develop your brand image in the online hub. The agency creates engaging content for your brand and publishes it across various social media platforms where most of your audiences are present.

Produce better leads:

The prime motto of a digital agency is to get the maximum audience to your brand through websites or any other strategies. By outsourcing a part of your marketing job to an agency, you get enough time to focus and achieve all other goals set for your business.

Increases ROI:

One thing that digital companies are good at is ensuring a steady and reliable flow of traffic to your website. This makes it easy for a business to convert maximum traffic into leads effortlessly. This, in turn, guarantees excellent return on your investment.

These are some of the fundamental ways a digital marketing agency can help your small business to grow. However, the benefits of online marketing are far more than you can imagine. All you need is to hire a reputable, trusted and well-established digital marketing agency like Brainwork Technologies.

Get in touch with us now to know more about digital marketing!!!

Digital Marketing, SEO, SEO Services India

How Does SEO Help Your Business Growth?

August 26, 2019 brainwork Leave a comment

SEO or search engine optimisation is crucial for any business to smoothly sail through the demanding competitive market. Having an eye-catching website that has no place on the first page of the Google search engine is like having a vehicle with no fuel. A website ranked higher in search engines eventually witnesses more visitors and greater online visibility. These visitors can then be converted into customers.

SEO is one of the best digital marketing strategies to stir your website to the top spots in search results. Below we have listed how SEO can help you grow your business:

Improves online visibility:

It is a general rule of thumb, websites that appear higher in the search engine result pages (SERPs) are more clickable by the internet users and apparently generate more business. Being highly visible by Google always enhances your brand reputation.

Increases outbound traffic

It’s no secret when it comes to generating more organic traffic, SEO is the best inbound marketing tool. By ranking higher in Google search pages and offering optimised content to the users, you are more likely to convert visitors into leads or buyers.

Strong customer bonding

Customer engagement is very crucial for any business. When people often see your website is ranked top by Google and is also being marketed across different social media platforms, they are bound to develop trust and credibility, which can further boost your sales.

Better Conversion Rates

SEO makes your website look better, well-structured and more appealing. This prompts a casual visitor to stay longer on your website and even compels them to browse other pages of your website. If you have highly relevant content on your blogs or web pages, then it is more likely to tempt the visitors to come to the site again and again. Moreover, SEO-optimised websites are easy to read and loads faster as well.

Take Away

SEO is by far the most affordable way of building a strong online presence. It is one of the best digital marketing strategies to foster customer loyalty and increase sales. Even if you are unable to implement all the technical aspects of SEO, we suggest you enrich your website with quality and relevant content that is easy to read and understand.

So, if you are looking for an SEO expert to help you reach more customers and generate more profits, Brainwork Technologies should be your choice!!!

Digital Marketing, Internet, SEO, SEO Services India

How digital marketing help to boost your startup in 2019?

July 25, 2019 brainwork Leave a comment

In this fast-paced world of business, establishing and growing your startup can slightly be a challenging task. In my opinion, how you present your brand is a vital factor. Many startups make a grave mistake by thinking that a Facebook page or a LinkedIn profile is not necessary.

Let me first briefly define what is ‘What is Digital Marketing?’

Digital marketing is a strategic process of marketing your products or services by leveraging various digital channels such as social media, search engines, and others. Digital marketing, also known as online marketing is becoming apparently crucial for running a successful business.

So, let us see how digital marketing can give your startup a competitive edge in 2019?

User experience:

The fundamental goal of any business is to attract more customers and convert them to sales. Therefore, engaging your audience and establishing a strong relationship with them is key to success. Some of the digital marketing tools to engage your users are email marketing, content marketing, and social media marketing. Constantly updating your customers with your latest services, products, events or any other interesting news about your company is essential.

Creative content:

A majority of users are online because there are looking for content that is relevant and informative. So, it is very crucial to create creative content and publish it on the right platform. Great content not only increases traffic to your website but guarantees higher search engine rankings.

Social media platforms:

The powerful content prepared by you are of no use if the content has not been shared on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. As a startup, you need to be consistent with your social media marketing strategy to target more audience. Having a good social media campaign can have a huge impact on your brand image, search engine ranking and of course, improved sales.

Search engine optimization (SEO)

Optimizing your website to make it appear on the first page of search engines is termed as Search engine optimization or simply SEO. The higher your website ranks, the greater is the chance of gaining more users. SEO is a powerful marketing strategy that involves optimizing different aspects of your website like page speed, images, content, title tags, etc.

Social Media Marketing (SMM)

Advertising your products and services on social media channels like Facebook, Instagram and Twitter are SMM. This is one of the prime requisites for any startups to thrive in this competitive business world. Social media gives you the liberty of targeting the right kind of audience, budget control and even track down the prospective leads.

In a nutshell, if you are planning to make your startup grow in this ever-growing technology-driven marketplace, then digital marketing is a must. Brainwork Technologies is a high-rated digital marketing agency helping startups reach great heights. So, contact us right now!!!

Digital Marketing, Internet, SEO

Why Digital Marketing Cannot Be Ignored in 2019?

May 30, 2019 brainwork Leave a comment

With the number of internet users growing at an astounding rate, the digital marketing industry in India is witnessing an exponential rise. Today, you can find several companies offering digital marketing services in every nook and corner of the country. One of the main reason why companies are adopting digital marketing service is that it provides different tools to analyze the result instantly. Simply speaking, digital marketing is a result-oriented approach to growing your business.

As per a recent study, India is the second largest country after China in the field of online marketing. Moreover, with the Indian Government promoting more and more “Digital India” programs, the future of digital marketing in the country is bright. Below is a list of digital marketing services in India that are trending in 2019:

Content Marketing
Search Engine Optimisation
Social Media Marketing
PPC Campaigns
Email Marketing
Inbound marketing
Web analytics and reporting
Video Marketing
Lead Generation

Top two benefits of investing in digital marketing:

Brand development: Digital marketing provides various opportunities to talk directly to your customers through Facebook comments, responding to a tweet or even sharing your views through forums.

High exposure: Facebook, Instagram and Twitter and a few other social media platforms are indeed a great way to announce your new product or share content instantly.

Brainwork is a social media agency offering professional digital marketing and SEO services to boost your online presence across different social media platforms. As a reputed SEO Company in Delhi – we guarantee maximum ROI and drive more user traffic towards your business.

Digital Marketing, Internet

The 7 Ps of Digital Marketing

May 21, 2019 brainwork Leave a comment

Internet marketing is continuously evolving and is getting revolutionized every now and then. Therefore, to increase your probability of success in the field of marketing, it is extremely important that you have a complete understanding of all the 7 Ps of marketing tactics:

Price:

Price is nothing buy the amount paid by the customer for the service provided. Organizations must develop the habit of continually examining and re-examining the prices of the products whenever needed. If you wish to stay in the race of the fast-changing marketplace, then be open to revising your product prices as per the competition in the market.

Place:

The place is referred to the location of the product where it has been seen, made, sold or distributed. Some companies prefer direct selling by sending a salesperson door to door while some opt for online marketing.

Product:

Creating and delivering the right products as per the customer requirements and demands is extremely important. Therefore, appropriate research and estimation for the current product demands in the market are extremely important.

Promotion:

Promotion of your product is a vital part of any business. You must develop and implement various innovative campaigns to deliver a consistent message through your advertisements so that you are able to grab extensive attention from the right customers.

People:

People are crucial for the success of any brand or company. You will need to hire the right human resource that is capable of delivering excellent results and are able to answer all the queries of the customer. It is also highly important to have a group of people who can share genuine feedback about the products through forums, blogs etc.

Process:

The process is all about the service is provided to the customer. The actual reputation of the company is based on how fast and efficiently the products are delivered to the customer. Having a streamlined process at all levels is a huge competitive advantage.

Physical Evidence:

Delivering customers, a beautiful experience is the prime mission and vision of any organization. If you are running a restaurant, then you need to ensure you are standing out from the rest by offering the incredible ambiance and remarkable hospitality where the customers can enjoy a wonderful dining experience.

By understanding all the fundamental principles of these 7 Ps of Digital Marketing, you are likely to stay ahead in the competition and move forward profitably.

Digital Marketing

The seven C’s of online marketing

May 2, 2018 brainwork Leave a comment

We all know very well about the 7 P’s of traditional marketing. Online marketing similarly has its 7 C’s. To understand the complexities of internet marketing one has to understand these 7 C’s which are the fundamental aspects. Every successful digital marketing agency follows them.

The following seven C’s should guide you to create an effective marketing strategy that will give excellent results.

Client-focused – Quality content is about writing what your customers want to read, the benefits they are looking for and the pain points.

Contract – This is the promise that your business communicates to the potential customer that is appealing to them.

Compelling – the attention span of web visitors is extremely low. You get very little time to catch their attention. Accentuating the words they typed into their search before reaching your website will grab their attention instantly. You must also have content that is punchy.

Construction – Your website should have user-friendly features like one-click ordering, a variety of payment options, links to relevant information, simple and attractive layout etc. Digital marketing companies have well-planned designs for it.

Credible – Since there is a lot of misinformation on the internet, people are naturally skeptical about what they read. You must strive to present content that is credible with relevant reference and solid evidence that proves it.

Context – The content on your website should pass the “PEST analysis”. PEST is the abbreviation for Political, Economic, Social as well as Technological factors. You must ascertain if there are any constraints due to

Political factors: Trade regulations, taxation, legal issues, and labor laws.
Economic factors: Gross economic growth, cost of carrying out business and such matters.
Social factors: cultural sensibilities, psychographics, religious beliefs, customs, and culture.
Technological factors: State of the art techniques and cost-effective strategies.

Convergence – The traditional marketing and internet marketing should be integrated to take on the challenges. Your brand must aim to grow globally as they spread deeper in the existing markets.

Conclusion

Integrating these seven C’s into your marketing strategy will give excellent results and improve your business to a great extent. Engaging reputed and experienced digital marketing services to update and maintain your website on these lines is the need of the hour.

Digital Marketing

Complete digital marketing services to help your business reach its potential

February 6, 2018 brainwork Leave a comment

Marketing is imperative for a business to grow. In order to ensure that the business achieves its potential, it is important to use the latest tools and technology to engage with the consumers. The global opportunities across the world make it important to build an online presence in order to help the business achieve its potential. Brainwork offers complete digital marketing services under one roof. They will help you build an online image which will deliver high value and help achieve measurable financial goals.

Digital marketing services include website design and development, content writing, pay per click, SEO, SMO, reputation management and mobile application development. Brainwork is known for the quality of services they offer. Keeping the client at the forefront, they understand the business needs and develop a marketing strategy which can be integrated into the current business model. With the use of latest technology and innovative strategies, they deliver high quality services within the given deadline. The skilled team at Brainwork will work with you even after the launch of your website and will provide complete technical support. With high quality services, Brainwork has achieved success and has catered to a large number of satisfied clients overseas and within the country.

Brainwork sets apart from other agencies due to the ability of customization it offers to the clients. Every business is different and the agency offers customized solutions that are apt for the industry. They do not offer run out of the mill options to every client. The team will understand the business and develop tools which will help achieve the long term business goals. All the services are available at an affordable rate and can be easily integrated into the existing business model. A lot of people did not understand the importance of website development earlier. The brick and mortar model has been replaced with a convenient and efficient ecommerce business model. With growing awareness amongst consumers, every business tries to develop a website which is unique and stands apart. Due to increasing competition in the industry, it has become important to build an online presence that will help the business grow. Brainwork offers ecommerce solutions that make it easy to reach out to consumers and sell products and services. They also offer mobile application development based on the requirements of their clients. Every service is aimed at helping you take your business to a higher level without having to worry about the cost and marketing strategy. Contact Brainwork for digital marketing service and watch your business grow!

Digital Marketing

Complete digital marketing services under one roof

January 29, 2018 brainwork Leave a comment

There has been a drastic change in how companies connect with consumers. In order to ensure that consumers are aware about the products and services offered by you, you need to look for unique and innovative methods to draw their attention. With increasing competition across the country, there is a need to offer services that are unique and delivered in an interesting manner. Digital marketing has replaced the traditional form of marketing. With the growing penetration of mobile phones and the increasing user awareness, digital marketing service is a way to build an online presence and grow your business.

Brainwork is a digital marketing agency that offers a number of services under one roof. Considered as the most sought after agency in India, they offer tailor made solutions that are designed for your business. Depending on the type of business vertical you own and the industry you operate in, they develop strategies that will help your business reach the potential. Nothing creates long term value as customer satisfaction and Brainwork strives to ensure that every customer is satisfied with their services. The skilled team works 24*7 to offer unique solutions for your business requirements.

Keeping the client at the forefront, Brainwork offers digital marketing service that includes SEO services, SMO services, online reputation management, pay per click and content writing services. The team begins with understanding your business first and then seeks your requirement; they will keep you involved throughout the process of planning and execution. Additionally, they also offer constant backend support and help in the management of your website. Their tailor made solutions ensure that you do not end up with a marketing strategy that is similar to your competitors. They deliver solutions within the deadline and are always open for suggestions.

In order to enhance your business and to expand the market reach, you will have to create a strong online reputation which has a positive impact on the business. The digital marketing service will ensure that you grow your business and achieve measurable financial goals. Developing the right content which will target the consumers and using the right keywords for the same requires research and the team will do the same for you. With the primary focus on the clients and growing their business, the team at Brainwork constantly brainstorms new ideas and looks for innovative ways to implement them. They also offer website design and development services that help launch your business into the world. Brainwork will be your partner in success and will help you become a leader in the industry.