In this era of rapid technological development all over the globe, smart phones and electrical gadgets like Laptops and PCs have become a common part of every household and work environment. And with that, there has been a surge in the number of online shoppers. So if you want your eCommerce business to thrive and grow at a consistent rate, it is time you incorporated these 3 technology trends to stay updated with the changing time and audiences.
Smartphone-Centric Commercial Approach:
Smartphone’s have become the lifeline for most people on this planet. Naturally, when they are shopping for an item, the first place they go is their mobile devices. If you truly want your brand to become a name to be reckoned with, your eCommerce page has to be Smartphone friendly. This means incorporating features that are compatible with mobile including payment options like Gpay and Apple Pay where the user can directly place an order from their cell phone could go a long way in further improving the shopping experience, which in turn can attract more traffic.
Artificial Intelligence for Personalization:
Personalization of an eCommerce page is going to be one of the biggest weapons in the arsenal of marketing online stores in the year of 2023. Since almost every company can avail the search histories and the information required to understand the needs and the requirements of the target audience through the internet, it is time they put it to good use. As per Accenture’s analysis, more than 80 % of the companies spread across different industries saw a speedy rise in the number of online shoppers once they started personalizing the shopping experience and tailored it to each individual shopper’s preferences and areas of interest. When a prospective customer opens your brand’s eCommerce page and sees that you have displayed exactly what they have been looking for, the chances of them making a purchase and thereby increasing profits rises by a significant margin!
Mobile Wallets as Primary Payment Methods:
If an individual is comfortable with technology, they are probably adept at net banking and e-payment methods. One of the many ways of creating a better user experience for customers is by including easy mobile payment methods apart from conventional modes like credit cards, debit cards, and cash on delivery. A recent study by Statista shows that the number of mobile wallet users already covers 49% of the total population and the number is going to rise to a whipping 53% in the coming year. So if your brand is yet to incorporate this technical feature, there is no better time than now.
While typing might be difficult when the person is on public transport or taking care of other chores and tasks, voice searches are a smarter alternative for online shopping. With voice search, even those who cannot type can buy exactly what they want, simply by saying it out loud. So amongst the many different technological trends that are going to be invaluable for the eCommerce channels, voice search definitely makes it to the top of the list.