Most of the leading names in the field of business started with offline stores since the internet were not as rampant as now. And with the rapid rise in the number of Smartphone and internet users they have had to modify their business models to stay updated with the changing times. The transition from offline outlets to online stores is a period of trial and it takes several different marketing strategies to make the transition work out for the best. If you have been planning to open your own eCommerce page or an online store that includes more variety and versatility compared to your offline outlets, here are two success stories to rile you up. So get ready to get inspired by Sara Campbell and Tin Pot Creamery.
Sara Campbell: The Boston Success Story.
The brand started out with its offline store in Boston and was speedily progressing towards increasing profits and a strong base of loyal customers until the Covid-19 pandemic changed the world. When their store in Boston had to be shut down despite their rising demand and popularity, the company had no other alternative apart from shifting to an online eCommerce page. And with this one change, the clothing brand Sara Campbell opened new doors and fresh opportunities in the field of marketing. In the words of Courtney Harris who is the Director of Operations at Sara Campbell, social media played a huge role in the success of their online store and significantly increased their market and thereby their profits. The brand effectively utilized the available resources like social media marketing, influencer marketing, and more to establish its presence and authority in the online world.
Tin Pot Creamery: The Offline to Online Scoop
Tin Pot Creamery is a California-based scoop shop that specializes in healthy but incredibly tasty dishes and snacks like frozen yogurt and ice creams with a wide range of different toppings. Naturally, with a huge market, Tin Pot Creamery was already a leading name in the industry. However, Covid 19 changed everything, just like Sara Campbell. At this juncture, Becky Sunseri, the founder and the Creative Head of the brand did what every intelligent and tenacious person would do— look for other alternatives. With their online stores, they could not only explore a number of digital marketing platforms, starting with social media and optimized web content for search engines but also could now scale the performance of their marketing campaign and improve them for maximized returns on investments.
Online Stores: The Future of Business
The internet connects nations and joins continents which is why more and more businesses are slowly opening up online stores and even moving on to the digital platform entirely. The bridge between demand and supply can be easily bridged and you can take more orders at a time though a number of marketing channels. Moreover, the constant rush to fulfill the order with limited staff can also be spared with a larger supply chain to keep your customers happy. If you want to explore the digital market space, take a page out of brands like Sara Campbell and the Tin Pot Creamery and start your own journey today.