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Google redesigns the Assistant for touch and digital transactions

Google Assistant made its debut a few years back and since then most of the interactions with the Assistant include touch and voice. Google has given a makeover to its assistant on phones and it has made it easier to get things done for the users regardless of their preference to use their hands or voice or a combination of both.

The new Google Assistant design merges the text and talk on the phone while providing the most relevant information when you need it. All you need to do is ask Google Assistant for something and then use the images, buttons and sliders to interact. This will help you find results within a few minutes.

Their new phone design includes wider visuals that are easy to glance at, it has new sliders and controls that can easily handle the smart home devices and you can use these sliders to control the volume of the smart speaker or the dials which can help regulate the lights to the right brightness. Additionally, it has an interactive messaging interface which allows you to use your fingers in order to change a word or add a comma and make any other quick edits while you compose messages.

Incase of Android phones, it is also easier to access an overview of the day. All you need to do is open the Google Assistant and swipe up in order to get organized data which is based on the time of the day and your interactions with the Assistant. For those who own a Google Home device but have not used the Google Assistant on their phones, you can now use the device and find out how the touch and voice work together. You can ask the assistant to help you look up at your work and you will notice that it is much easier to do it now.

 

 

Complete Solution for Digital Marketing of your Business

In order to increase online visibility, every business opts for digital marketing. It is a unique method of marketing the products and services with the use of digital technologies. There is a significant rise in the users of smartphones as well as social media platforms. Social media has become an important source of marketing the products and services. Digital marketing will help you remain on the top of the search engine listings, social media and other apps. Brainwork is one of the Top 10 Digital Marketing Companies in Delhi which offers unique solutions to the clients. The digital marketing company has worked with various clients in the past and strives to provide customized solutions that are specific to your business.

With a professional approach in their services, the skilled team ensures that your marketing campaign is unique and reaches to the target audience. It offers complete web development services in addition to content writing, SEO, reputation management, website development and mobile app development. Brainwork uses the latest technology to help build your business and increase brand awareness. The skilled team has many years of experience in the industry and strives to provide a better marketing solution with each project. The tailored marketing campaigns will help advertise your products in a unique manner and will effectively engage new customers. It offers unique services for startups in order to help them build a brand and draw investment from prospective investors. The marketing solutions offered by Brainwork are interesting and unique in every manner.

Brainwork strives to deliver web-based solutions which are unique and target your audience. The skilled team uses unique concepts to deliver business solutions. They begin with understanding your business in the industry and deliver customized solutions as per your requirement. It is important to maintain a website once it goes live, Brainwork will help you with the same. It offers unique content development services, reputation management and pay per click services that will constantly handle the traffic and increase online visibility. The skilled team of professional believes in delivering high-quality solutions for your business requirement and constantly strives to improve their services. They have already worked with various renowned clients in the industry and offer unique solutions to one and all. They are considered as top 10 digital marketing companies in Delhi mainly because they deliver only the best to the clients.

Mobile Web Design

Follow these simple tips to Make Your Mobile Design SEO Friendly

If you are already with a perfect idea and design for your website and are all set for its development, then there is no need to rush. All you need to do first is to think about an SEO first with an emphasis on an optimized mobile design. As per statistics, it is seen that average Smartphone conversion rates are up 64% compared to average desktop conversion rates. Thus, in order to beat this competition one must optimize your mobile design for SEO. This will lead to more visibility and longer engagement, which are the two vital elements for successful conversions and higher return on investment.

In order to move on in the right path, all you need to do is to check out these five tips that will make sure that your mobile design is SEO friendly. This is essential not only for success but also for sustainable success and is some of the essential points for almost every digital marketing agency helping companies optimize mobile designs for SEO.

1. Fast Page Speed

No one wants a slow loading time, especially on a mobile device. Many of these pages that are overwhelmed by slow mobile speeds feature valuable content, but users move on quickly after stumbling on slow pages. The quicker your website will be, the more engagement you will receive on your website. Analyze everything on your website and compress the size when required. Compress larger images when possible as every byte counts on a mobile site when it comes to speed.

2. Beware of Pop Ups

As per Google pages that show pop up messages in between providing a poor user experience. This is the reason why Google now penalizes businesses. Due to the small size of the mobile screens, search engines see these penalties as imperative to provide better UX for users. If a pop-up covers main content or is a standalone one that needs to be dismissed before content is displayed, this will have a drastic effect not on the UX but also on the SEO.

3. Design Carefully

Your mobile first design should have a touch screen navigation that can be easily scrolled with fingers that are either too big or too small. Make sure your mobile design caters to all for a smoother UX. Thus, the smoother the UX, the more engagement which leads to a better SEO.

4.Titles and Meta Descriptions

The meta descriptions should be shorter for a truly enhanced mobile experience. Google has kept the mobile meta descriptions length up to 130 characters or less. Yoast SEO has the perfect solution for all businesses. Yoast has settings for both desktop as well as mobile when creating titles, URLs, and meta descriptions so that each one can be optimized.

5. Simple Design with clear CTAs

Due to a small screen, simpler designs are the perfect choice for mobile. Do not add on too much onto a page that it goes against the positive SEO practices. Make on-page content short and up to the point, and do not forget to add clear CTAs such as easy to find and a clickable contact info that includes phone numbers and addresses. This allows visitors to easily engage, which can help smoothen the flow of conversions. In addition, make sure to shorten the menu items for mobile design as this is going to help you in SEO by allowing for easier navigation. If there will be too many menu and sub- menu then things will get complicated and users might lose interest. Also, make sure all the contact forms are designed after considering the mobile design.

On a concluding note, it can be stated that as mobile continues its natural trend towards more users over a desktop, having a mobile-first design with SEO at the forefront is imperative to success.