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Offline to Online Marketing Success Stories

Most of the leading names in the field of business started with offline stores since the internet were not as rampant as now. And with the rapid rise in the number of Smartphone and internet users they have had to modify their business models to stay updated with the changing times. The transition from offline
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How to Promote Your Online Store: Marketing Strategies to Build a Robust Ecommerce Channel

With the rapid rise in the number of internet users, online stores have become a necessity for most of the population. With a simple click on the mouse, you can have a whole plethora of options in a wide variety of industries, ranging from electrical gadgets and home appliances to clothes and beauty products. However,
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Social Media Post Tips To Elevate Your Marketing Strategy

Your search for the best social media post tips to elevate your marketing strategy ends here. Within a quarter of a century of its inception in 1996, over half the population, or 4.5 bill, use social media. And with 6.3 billion people using smartphones out of the 7.8 billion population, it is only to increase
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What is Programmatic SEO? How to Increase Organic Traffic in 2022?

  This is the right place to know what programmatic SEO is and how it will increase organic traffic in 2022. Most of the top sites like Trip Advisor, Amazon, and others use programmatic SEO for the topmost of the searches online. Hence it has become the trending concept to overcome the large-scale content challenges
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How Can Digital Transformation Grow Your Small Business?

Digital transformation has now emerged as the fundamental backbone for a myriad of businesses. The business size isn’t a criterion in the current scenario, but the online prominence is. To stay relevant in the cut-throat competition, enterprises must step up their games by proactively engaging with a massive consumer base via advanced technological devices. In theoretical
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Benefits of Digital Transformation for Your Small Business

  If you want to know the benefits of digital transformation for your small business, you are in the right place. First, it is important to congratulate yourself on coming out of the comfort zone of doing only limited business with few customers in the traditional way of doing business. Your decision to opt for
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Google December 2020 Core Update is Live- Here Is What We See Now

Seven months ago, in May 2020, Google had announced its last core updates. Ever since the pandemic broke out and things got rough for many worldwide, professionals in the digital marketing realm thought that this was probably the final core update for this year. With only a few days left for the year to end,
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How TikTok and Spotify could win through location based marketing

A huge amount of Generation Z and the millennial population are active users of digital music and entertainment apps. These audiences can only be appealed through creative branding concepts and smart yet subtle advertising. Location Based Marketing (LBM) is the perfect strategy for upcoming brands like TikTok and Spotify to target their audience and increase
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Google rolling out more features for responsive search ads, adding 10 languages

Responsive search ads are a dynamic combination of descriptions and headlines which help reach out to target consumers and Google has added new features to the same. RSA is important for every advertiser and the addition of new features show that Google lays prominent importance on the same. Google has rolled out four reporting as
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Google redesigns the Assistant for touch and digital transactions

Google Assistant made its debut a few years back and since then most of the interactions with the Assistant include touch and voice. Google has given a makeover to its assistant on phones and it has made it easier to get things done for the users regardless of their preference to use their hands or
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