Google Officially kills off the Link Command

As per the latest updates to find a sampling of links to any site, you can perform a Google search using the link: Operator. Google’s link operator in the first place was never an efficient way to examine backlinks. Google’s famous personality Matt Cutts stated that admitting the link operator was only designed to return
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Everything one Needs to Know about the Latest Google Update

Google launched its Penguin Update in April 2012 to better catch sites deemed to be spamming its search results. This is primarily designed to boost Google rankings. When a new Google update is released, the sites that have taken action to remove bad links or who make every effort to remove spam have some effect
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Google Introduces Latest Penguin Update

The much-awaited moment is just a few weeks away when Google will lift the veil on its latest Penguin update. A Google insider revealed that the company should roll it out by the end of the first quarter. It has been more than a year since Google came forth with an update to its link
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Brace Yourself for Twitter’s Extended Character Count

Twitter aims to roll out a new product, intended for the users to share tweets longer than 140-character, the limit previously enforced on Twitter. Although a cloud of indecision hangs over what the product would look like, sources have confirmed it will be primarily employed for publishing long-form content to the service. This is likely
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Google Optimizes It’s Ranking Algorithm With Markup Changes

Since time immemorial, structured data and markups have helped webmasters create search result snippets richer. Usually initiated with a goal to increase the click-through rate from organic search results on leading search engines, most users miss on higher SERP rankings due to lack of attention on quality markup language. Google from time and time again
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Become Reverend Marketer with SEO Tools

SEO is a constantly evolving field and the advent of technology has further given much-needed thrust to it. As more and more business continue to tap into the capabilities abound of internet, we have been deluged with a wide array of tools, which are being employed in the SEO arena. Further, such tools have streamlined
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Sundar Pichai Takes Over Google Incumbency

The moment, which had been long overdue, finally surfaced on 10th August 2015, when Sundar Pichai, an IIT-alumnus was announced as the new CEO of Google Minus (a slimmed down version of Google). This announcement was an outcome of re-structuring, which prompted creation of a mother company, Alphabet. Brainchilded Google Chrome Sundar has climbed up
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Google Tests New Mobile Interface With “Slow to Load” Label

Considering the surge in the number of Smartphone users worldwide, Google treated its visitors with a couple of delightful surprises last week. According to the CMO’s Guide to Mobile Marketing, over the past 4 years, Smartphone usage had grown by 394% and tablet usage had been up by 1,721%. Moreover, the combined usage of both
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Shopping Feed Spec Updates Announced by Google

A few days ago, Google announced a number of changes to their feed specifications for Shopping Campaigns. While some of these changes are expected to affect only certain markets, there are others that may affect advertisers globally. These changes go into effect from September 15th, 2015. Advertisers can log on to Google to see if
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E-Commerce: Mobile Traffic Surges, E-Retailers Look To Improvise User Experience

The last few years have seen a surge in Smartphone traffic. However, conversion still remains a daunting task for most e-commerce sites. The 2015 quarterly reports of various Digital Marketing companies reflect that there has been a tremendous growth in Smartphone traffic; although saying that the Smartphone transactions remained flat. According to the reports (drawn
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