All posts by brainwork

Web Design

Web Designing Companies Have Outgrown Themselves

With the advent of globalization in the internet age, the need for web designing company also increased. Complex coding can add much to the layout of a website but as a result the coding becomes much complex for a programmer to understand. Web designing services deals with using the latest modules to design a website so that its functionality is not affected. Some of the ways that web development companies use now days to design a website include Gradients that assist in improving the logo, headlines and the buttons embedded on a website. A gradient also enhances the background of a website thereby making it more attractive. Some of the top webs designing tools used now include fireworks, Dreamweaver, Panic Coda, Firebug and Photoshop.

The spacing between the letters of the content of the website is also very important. The website designing and development services offered include services of search engine optimization also, which is in short known as SEO. Search engine optimization services are oriented towards visibility and ranking of a website. It is because of the search algorithms that Google employs, the search engine displays only the important information of a website. It is the responsibility of an SEO expert to generate keywords that keep in alliance with the search algorithms used by Google. SEO shortcuts are always a big no because Google has become much smarter with time and it is after the release of ‘Panda updates’ many websites have been slaughtered.

SEO

The Flow Visualization Tool of Google

Google is planning to launch yet another important tool for the SEO professionals in the form of ‘flow visualization’. This is a tool that helps in analyzing the insights of a website in a graphical form. This analyzing lets you know that how many visitors went across the pages of your website. The functioning of this tool is based on a set pattern where it first sorts the visitors and then works on finding out the browser they used for visiting it. It also easily search information related to a user like the country they live in, pages they visited and at which point they left the site.

All these information is provided by flow visualization in proper details due to which it proves out to be highly valuable for marketers and analysts. When marketers know the behavior of users in minor details it becomes easier for them to make the required changes in their current strategies. For its features, experts also refer it as to highly cater ‘visitors flow’ and ‘goal flow’.

The main advantage provided by this tool is that it presents all this information in a graphical form which makes it much easier to understand and analyze. Until now, experts have faced problems in knowing the current deviation points as well as in judging the exact visitor’s path. But now all this will be easier and much detailed with ‘flow visualization’. The experts of Google are also welcoming any feedbacks and input from SEO experts to make this tool as much customized and powerful as possible.

SEO Services India

Work Better On Your Facebook Page for SEO Marketing

Facebook is definitely a good way to promote your products and services but promotion through this social networking site does not end by just creating a page on it. This platform can work wonders for the SEO process of any web development company but the need is to work on it. There are some special tactics and techniques that help to make maximum profits out of Facebook promotion. In this blog, we are going to discuss few of the important ones.

Firstly, don’t ignore your page and spend as much time you can, on it. Starting with the essentials, always aim to use the keyword in your URL or rightly said the username. Moreover, don’t forget to keep it short and memorable as such usernames are better remembered by the Facebook users. Getting a username with Facebook is a mere requirement of 25 fans. Once you get these many fans, a good option can be to provide a unique username for each page.

A username once selected for the Facebook cannot be changed but the page name can be in case you have less than 100 fans. For the page name, don’t go with the general terms and target for something specific related to your company’s identity. The advantage of changing page name need not necessarily be used as it can work adversely for your SEO process.

As using keywords in username is beneficial, so it is in case of status updates. While working with Facebook, don’t forget to regularly upload links to your main websites on other sources too like your core website, blogs, contact page, twitter profile and linkedin profile. Avoiding content wrapping and regularly optimizing photos also largely help in the process.

SEO Services India

Power of Real Time Content Optimization

The need to engage the audience with your content will always remain a necessity for the web content writers. But delivering fresh and interesting content continuously is definitely not an easy task. This is why SEO experts now focus more social intelligence to find out what the audience is actually interested in reading, sharing and discussing. This requirement is fulfilled with the help of real time content optimization of InboundWriter.

InboundWriter helps to find the real interest of online users with the help of words and phrases which is being used by them in the process of searching and sharing. This helps to build a basis for customized and much effective SEO services. The advantage of using InboundWriter is that SEO experts don’t have to deviate from the existing content workflow. In this case, the content writers just have to insert some starter terms related to a particular topic. Rest of the task is accomplished by the search engines and social networking sites by determining the words and phrases relevant to that topic.

Real time content search helps the SEO experts in knowing the most recommended words that will prove out to be best in terms of improving the visibility of a site’s content. These key words are selected by the InboundWriter as per search and share volume and thus they play a major role in guiding the content strategy. The interactive editor present in InboundWriter also allows the writers to experiment with words and writing strategies to see how your content score changes as per word choices and content structure.

Content Writing

Web Content Writing That Conveys Information

Web content writing is one of such fields that need the right skills and excellence to obtain the desired results. It’s not easy to make a reader read your content when they open a website with the intention of giving quick surf through it. A great way of dealing through this problem is by providing the users with what they seek i.e. information. Information is the eternal tool of not only attracting valuable users to your site but of bringing them back with a re-visit. A web content writer can cater to the informational needs of customers by following some of the tips given below.

Firstly, it is important to understand that information is not useful unless it is current and updated. So, always write a content piece from a source that is related to latest technologies, methods or issues prevailing in the particular field. This is also important as no one is interested in reading a stale or already known fact.

Next thing to remember for good web content writing is to pick an interactive and attractive headline for your content piece. Headlines play an important role in seeking the attention of web users through search engines and article sites. Moreover, don’t forget the importance of target audience in the process as any information is useless to people that don’t belong to the particular field.

A major hindrance to a good piece of information is the use of jargons or highly technical terms. Such terms are not essential when the audience is targeted at large as not everybody can understand them. Lastly, don’t forget to keep the information precise and relevant as no body has time to read large chunks of information on the internet just to know some details about a thing.

Web Design

What to Prefer For Web Design-Joomla or WordPress

When we talk about choosing a customized CMS for your website, two names that instantly come to our minds are Joomla WordPress. Both of these content management systems have made a strong image in the market and are used by millions of web design companies and designers across the world. However, when it comes to selecting any one of them, the decision is quite a difficult one. Through this blog, you would know some important features of both these content management systems that will help you to decide which one is better than the other.

Firstly based on the usability of both these CMS tools, wordpress definitely scores higher as it is easier to learn. However, Joomla is also bringing improvement in its usability features with every new version. At the present basis, Joomla offers much more advanced functionality as compared to WordPress.

Next feature to compare between the two is their versatility. In this category, wordpress is regarded as better blog software, while Joomla wins the race as an advanced content management tool. Joomla is said to possess features that can target almost every industry while wordpress is better off as a publishing tool.

When talking in terms of SEO, wordpress is strictly a better option. Websites created through wordpress is highly search engine friendly due to which its web pages enjoy a higher ranking. While working with Joomla based websites, the web designers have to get into some customization to derive its full benefits for the SEO purposes.

Considering features like scalability, integration, or development of bespoke features, Joomla stands out to be a winner but when we talk about working with the administration features, WordPress definitely takes over Joomla. Thus, you can decide which CMS to choose as per the features you prioritize for your web design.

Web Development

Native Application in Mobile Web Development

Mobile Web app is every where nowadays and forms a part of priorities for the clients. Leading the market of mobile development is mostly iphones, ipads, and android phones. Mobile web development companies are under the task of using technologies that make the use of internet on mobile phones, easier and customized than before. One of the successful results of these efforts is native apps.

A native application is the one designed to function in a computer environment according to a machine language. This terminology is used in contrast with the interpreted Java application, which is not a single platform. It is also used to contrast a native application that has an emulated application and was originally written for some other platform. This application thus provides a strong, powerful, scalable and affordable solution for companies in the field of mobile web development.

Native application has many significant advantages over other web applications. The primary advantages provided by such apps is that it is highly responsive and functional to commands as compared to browsers and do not require an internet access to function. It also has a strong control over the typefaces and layouts of your mobile apps as well as an easy and direct control over application like camera, gyroscope, microphone, compass, accelerometer, and GPS. Generally with browsers, access to these applications is limited. Another advantage of native applications that is worth mentioning is its strong control over designs and rate. In case of browsers, rates vary widely and there is less control over them.

Web Development

Why web development India?

Seeing the growing importance of website for a successful business, more and more companies are looking to outsource the work to professional web development service providers. Each organization wants that its website to be the best, so it puts lots of efforts in searching the right service provider. A common thing among all these companies is their preference toward web development India over the other western companies. Despite the concept of a website did not originated in India, the companies here enjoy a major share of work being outsourced from across the globe. About 90% of the work outsourced comes to India. The web development service providers in India have been able to deliver ideal solutions to the companies from all over the world.

There are various reasons behind India enjoying a major share of the pie. One of them is the talented pool of IT professionals in this country. India is the home to millions of It professionals who have the skills, and the knowledge to undertake challenging assignments. They put in lots of effort in understanding the requirements of the client and work according to them. Another reason is the cost of living in this part of the world. India is a developing nation and cost of living here is much lower than that in the western countries. Therefore, the Indian companies are able top offer web development services at a much lower charge than their western counterparts. Other factors such as strong government support and lower infrastructural cost also make web development India a preferable brand.

SEO Services India

Google Panda Updates: Daunting or Rewarding

Google as always, on the spree of improving the search results, has thrown a new algorithm for the web masters and asked the poor quality websites to improve if they want to appear in the Google Search List. Google Panda, this new update which sounds cute has not been cute for many websites that were running the show by copied content and poor quality back links. So let us try to understand what the other effects of this update are and possibly how we can deal with them.

Here is the quote from the Google: “Google depends on the high quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high quality sites to be rewarded, and that’s exactly what this change does.”

Does this quote sounds daunting… Actually, it sounds rewarding if your website does contain quality content, good information for the end user and quality back links.
Here are the SEO practices that can surely help the websites to overcome the effects of Google Panda update:

1. Content is King: Many discussions have taken place rounding this point and there are people for and against this statement. But then, nobody has actually been able to defeat this King. Google has yet again asked the webmasters to place unique (non-copied), informative and easy to understand content for the end users. Cheap and low quality content can no longer be visible in the search list and these websites have again been pushed to get the authentic and first hand content published on their websites.

2. Customer first so make your websites easy to navigate: You may try to make your website appear different by using complex structure but the truth is that such sites are never able to generate business. Easy navigation is one of the very important elements of customer’s experience. Complex structure compels the reader to move to other webpages that are easy to view.

3. Reduce the number of Ads appearing as the pop ups or at the side of your website: People dislike sites that have too much advertisement to offer rather than the actual information. It seems that such websites are generating revenue from ads rather than from the actual customers. Many a times, such ads overshadow the content usefulness by reducing its visibility. Webmasters should make optimal usage of such an opportunity not overuse.

4. Uniformity is the key: All of us come across websites that have informative home pages but poor quality internal pages. At times, internal pages are only full of graphic or advertisements. It is advisable to maintain uniformity throughout the websites and no page shall be neglected. Each page is useful so make it informative, interesting and unique

5. Quality Back links: Most often, webmasters focus on generating backlinks irrespective of giving a thought whether that is coming from a quality website or not. This has to stop now, if web owners want to negate the effects of Google Panda. Google is strictly observing the backlinks of every website to understand its relevancy. No longer is Google ranking such sites that have sufficient amount of back links. Now for Google, quality is the key. If you have backlinks pointing to your websites placed on the poor quality sites then stop it right now. Your next link building campaign should be to get the backlinks from websites that are high in quality and are relevant to your site. If good backlinks increase in number then surely, your website will be in the Google’s good books or shall we write Google’s search list!!

6. Black is not the color especially for SEO techniques: We would like to specially emphasize on Black hat techniques, which have never been supported by Google. Such techniques may help you in gaining overnight success but think of the long term benefit, which is definitely more important. Please do not take help from SEO firms that are making use of Black hat SEO techniques.

We hope that the above information will help you deal with the effects of Google Panda updates easily and effectively. All the very best to SEO Experts!!

Web Development

Tools Required to Cover Web Application Development-Testing Gap

Web development experts believe that the vulnerability scanning tools available these days are not keeping up with the rapidly changing commercial as well as Custom Web Application Development technology. The Black Hat speakers say that there is growing gap between vulnerability scanners or bug-finding tools and web applications in terms of technology, and this is providing opportunities for attackers. These experts asserts that web applications and testing data has to be analyzed by individuals and not tools, so as to identify the wide range of impactful susceptibilities. As a matter of fact, testing tools are not meant to find vulnerabilities, and only guides the knowledgeable person to identify the susceptibility, if any.

The conventional tools are not able to cover many things like login mechanism flaws, some input validation and session management weaknesses, weak passwords, and gotchas in application logic etc. The same problem is seen with mobile devices other issues with network infrastructures. With security testing resources stretched a lot, the organizations are only able to conduct too much manual testing and so they have to rely on semi-automated testing. However, individuals are trying to leverage the tools in unconventional ways and are writing custom scripts to perform commercial and Custom Web Applications inspection in a better way.

Seeing this phenomenon, more and more companies are taking their web security to the next level, and are trying to use products like, Cenzic Hailstorm, which is an award-winning product for offering automated continuous security assessment of both commercial and custom web applications throughout the software development procedure.