All posts by brainwork

SEO Services India

Role of an SEO Expert

The job responsibility of an SEO Expert is to apply different strategies and tools to improve the ranking of a website on the internet. One of such tools is Pay Per Click or simply known as PPC, which is one of the most effective way to improve traffic on a site. A gateway allows a firm to connect easily with its customer base market and other than that, it allows a firm to keep a firm control on the advertising cost. A firm has the option to decide a monthly budget and later on change the price per click on the ads posted. If the expert properly implements the strategy then it can be an effective means to attract targeted audience on the site.

Professional SEO services not only involve implementing technical strategies but also developing certain sets of phrases that a common user uses to search the web. These set of phrases are known as ‘Keywords ‘and they play a very important role in the process of Search engine optimization or site optimization.

SEO Services India

Development of SEO Services India

SEO Services India include professional support related to Search engine optimization that involves process of article marketing, keyword analysis, link building and directory submissions. The services offered by the experts include technical analysis and evaluation, discovery of keywords, optimization techniques both on page and off page, solution for client queries. The keywords are developed keeping in mind the search pattern of a common user and the product of the firm.

An SEO consultant has the job responsibility of analyzing and managing the ranking of website in the search engines. The services offered by SEO Consultant India are related to the optimization of website to improve their visibility to the users in the search results. With their expert knowledge and experience in link building and search engine algorithm, they develop contents that are necessary for a website to be on top of the search results. They also develop the keywords along with the Meta tags to improve the visibility of the website.

Content Writing

Things to Remember for Content Writing

Content writing is one of the effective medium to translate our thought process for the audiences. Some people like to express their views on any subject by writing rather than speaking. Web content writing is majorly used my most of the organizations that gives value to their products, as it helps to educate audiences about your product. However, there are following measures that can be followed by the content writers to provide quality-reading experience to their readers:

Commitment: Commitment is the key for success in the content writing, so if you have promised your client for the delivery of any project, then it is better to deliver the same under the specified deadline. It creates faith of your organization in the clients mind.

Work Analysis: Before taking work, it is important to analyze the type of work for your writing. In other words, it is not good to take assignment of technical writing by a content writer, as it would end up making mistakes in the important technical content. In addition, client will also be frustrated from the work.

In addition, writers can also avoid some of the other common mistakes to improve the quality of writing such as grammatical errors, copying content from other websites, documents without title tags and proper structure.

Web Development

Tools for Chat Solutions in your Website

Live chat applications in your web site can really benefit your business enterprise in many ways such as increasing sales, net profits etc. According to a recent research, it is found that live chat solutions on your website can increase the sales 3 times more than other websites that do not have it.

Here are some of the useful applications for chat, which can be integrated in Website Development:

PHP Free Chat Tool: PHP chat tool is one of the free chat tools available on the internet, which is simple to install and can be used in multiple languages. With the help of AJAX technology, it facilitates the users to view the chat zones with a smooth refresh experience.

Metatron Chat Engine: This powerful chat engine is based on technologies such as PHP, Javascript, and MySQL. This web-based chat application tool can be used on any computer for the purpose.

Ajax-IM: This Ajax based tool can be worked as an instant messenger, and it is very useful to be implemented in the community based web applications. It requires less page refreshes for the hassle-free chat experience. It is an instant messaging framework, which is browser centric.

Therefore, having chat tools in the web application from your E-commerce Development Company can help the customers to understand your product in a better way.

SEO Services India

SEO for PDF Files

It is not known by many people that SEO techniques can also be implemented on the PDF files that most of us have on our web applications. Therefore, you need to focus on the headlines of your PDF documents to get them indexed on the various search engines, and the following tips can help you to use the better SEO techniques for your PDF files:

  • It is a better idea to upload your pdf documents near your web application’s root folder, which enables search engine spiders to find them easily, and you can also link your pdf files to your website’s home page for the quick retrieval.
  • It is good to make your pdf files as text based rather than making them based on images because search engines sometimes ignore those image-based pdf files.
  • You can also use the alt tags on the images of your pdf files, which enables the search engine spiders to fetch the information in a faster way.

PDF files can provide the better readability experience to your website’s visitors, and if you are planning to find an SEO expert in India or looking forward for SEO services in India for SEO related assistance, then you can easily locate them through internet or other sources.

Web Development

Benefits of WordPress Software

WordPress is known as a popular Content Management System , which is used as a blog publishing application by most of the organizations that are specialized in PHP Web Development. WordPress is equipped with its web template system, which can help users to rearrange the various Widgets without the modifications to their HTML or PHP code. WordPress is one the best combinations with PHP technology, so it can benefit any PHP Development company in the following ways:

  • Easy Blogging: It is popular for the easy blogging, as you do need to be tech expertise to start blogging on to your own. WordPress software does the coding for your blogging, and it does not take a lot of time for editing your content.
  • Integration of Plugins: It allows you to integrate thousands of plugins, which are available on the internet to customize you application.
  • Search Engine Friendly: WordPress can also help you to increase the ranking of your website, as most of the search engines easily fetch websites, which are powered by WordPress.

Hence, the WordPress software can provide your web development a new level of effectiveness with its innovative features.

Web Design

Ways to Improve Corporate Identity

Corporate identity represents the characteristics of any business enterprise, and customers always look forward to take the services from the best brands available. In today’s competitive environment, there is mushrooming of contradictory messages related to various brands, and an effective brand identity can isolate your product from the rest of the products available in the market. Hence, corporate identity can create a better picture in your client’s mind. The following ways can improvise the corporate identity of your organization:

  • Target Audience: In order to develop strong corporate identity in the market, you need to know about your targeted clients, and the marketing strategies should be based according to the preferences and locations of your clients.
  • Logo for Brand: Creating an effective logo is also one of the important ways to attract the audiences towards your product, as it can create a positive impression of your product in the client’s mind. There should be a relation between your business logo with the nature of business.
  • Importance of Corporate Identity: Corporate identity branding is very useful for small as well as the large enterprises, but in case of small businesses, it is more important to make the trust on the customers by creating the effective policies and offers.

Apart from the above-mentioned measures, you can also take the assistance of several corporate identity consultants for the rapid growth of your business.

SEO Services India

SEO Consultancy services

The process of search engine optimization is a long term and continuous process, which takes more than 3 to 4 months to take effect on a particular website. These regular maintenance services provided by the SEO consultants or SEO consultancy services ensures that the website appears in the top search results shown by Google search engine. The key responsibility of an SEO consultant is to design an appropriate strategy for the firm that will address all the key needs regarding product promotion.

The main function of search engine optimization is oriented towards improving the number of visitors on a particular website, which is through some of the popular search engines like Google and Yahoo. Some of the well-known concepts of SEO like pay per click and Google Ad-words are used to improve the ranking of the website in the search list of Google. SEO consultants have the key responsibility of finding certain keywords that will match the search pattern of the user and according to the keywords. The articles are prepared for the website to improve the ranking on the search engine and indirectly the number of visitors improves. The services provided by SEO consultants are very essential for firm to develop the perfect marketing strategy and select the appropriate strategy.

Content Writing

Content Writing for SEO

Content writing is one of the important aspects of Search Engine Optimization. The essential formula of SEO is to have strong resources that attract links to increase the website’s ranking on various search engines.

It is necessary for the content writers to follow the below-mentioned content writing measures to increase the ranking of any website on the various search engines:

  • Keyword Focus Content: If you are willing to rank your website among the top most websites on the search engines, then the content should be written by emphasizing on the keywords that are related to your product. In addition, the content should have the relation with the keywords.
  • Bold Text: Content written with the bold keywords can help your website to get the higher ranking on the search engines, as the users can easily acquire the useful information.
  • Humor in Content: According to a latest research, a little bit of humor in the web content can help the readers to establish more interest in the content, which increases the number of visits of your website.
  • Images with ALT attribute tag: It could be a good practice to write useful text in the alt tags with the images on your website, as the search engines generally use it to display the results.
  • Variations in Content: Try to use variations in your content rather than getting rigid on the limited keywords. Moreover, the content should be related to the main subject of your article.

SEO has a deep relation with content writing, and it is not possible for any website to get the popularity on internet without the useful content.

Web Development

Security Tips for Customized Web Applications

In today’s web world, where most of the web servers are full of various web applications, we generally forget about the security features of our Customized Web Application. Security is the key factor for the growth of any business. It is necessary to protect your application from the hackers or other intruders, who can steal the important information from the web applications. There are following tips that you can follow to make your web application more secure:

  • Permission: It is one of the important tasks to give appropriate permission to the web application, and would be a good practice to double check the security features. It may be a good option to give the file security options for the user accounts. Make sure the administrator has the right to reset any user account at any time for the security reasons.
  • Access to authenticated Users: It is essential to give the access to only trusted users to get rid of the intruders on your web application. A user should be registered to post any comment on the web application, as it would save you from spamming.
  • Content Management: It would be a good practice to separate the directories of dynamic and the static content. You can also store the user uploads in the static directory, which would stop the hackers to run any server side code on your web application.

It is our responsibility to make our Custom Web Applications more secure, which would help us to keep the privacy of the important data.