Lay Emphasis on Facebook Advertising vs. Google AdWords?

Since online advertising now a proven necessity for all sorts of businesses that aspire to obtain a larger customer base, you must be wondering now which medium you should opt for. The obvious options are Facebook Advertising or Google AdWords, which certainly happen to be the most popular amongst online marketers. A lot of online
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Does your Website need an AMP to Affect SEO

A faster and more responsive mobile web is a feature that any user could get on board with. In response to this, Google has developed an open source solution entitled AMP i.e. the Accelerated Mobile Pages. The AMP framework is out and has been speculated to have two benefits for SEO. It is a free,
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Keep your Sales Page Ranking High this Festive Season

All of us must be familiar with the fact that what an SEO strategy is and how it should be prepared and worked upon in order to get the best results. However, with this, it is also very important to understand that sales are quite high especially during the holiday season. Thus, holidays and sales
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12 SEO Guidelines for a Mobile-First Index

In today’s fast moving digital world, websites largely depend on a different set of strategies to stay ahead than those used ten years ago. In today’s era, most of the people are searching on Google using their mobile devices. At a famous event in October 2016, Google’s Webmaster Trends Analyst Gary Illyes announced that Google
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8 Tips for E-Commerce Holiday Marketing Success

Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic? With the coming
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How Social Media Nurturing helps you to Get More Business

If you have started with a new business and want to promote it to a wider audience within a short span of time, then using social media channels is one of the best options. There are several things that you can try on which will really pay you off well. In the recent times, social
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Why to choose Mobile App Indexing?

In today’s time, mobile apps have become a part of our daily lives and businesses are looking more into it. Applications play a key role in the mobile internet usage. With the help of apps, users can easily access the web content that is already optimized for their smartphone without a mobile browser. Digital media
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Contemporary Social Media Strategies for Greater Engagement

One cannot overemphasize the fact that social media branding lies at the heart of business entities looking to draw maximum engagement from potential customers. However, it is equally important to employ right social media strategies and improvise as and when appropriate. While lesser known brands look down the barrel at challenges from their elite rivals,
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Latest Google Dev Tools to Assess Reviews and Ratings

Recently, Google came forth with an array of tools, intended for the developers to gain an insight into how the customers use and respond to their apps through monitoring activities. Earlier, the product manager for Google Play, Fergus Hurley, announced that their latest version of Developer Console will come in handy for the developers to
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Capitalize on Search Plug-ins for Your WordPress Site

In case you use a WordPress site, with gazillions of articles residing in the repository, then there is a need to integrate it with a powerful search feature, intended for simplifying the search of specific posts by regular visitors. In many instances, the default WordPress search feature renders the purpose of visitors, who visit the
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