Turning the clock a few years back in time, business owners were really concerned about Search Engine optimization. They would spend countless hours on manual link building and White Hat SEO. But that all seemingly faded away with the advent of automated tools such as: Penguin, Xrummer, White Hat SEO etc.
From being a necessity at one point in time, today many rumors have started floating about the usefulness of SEO. Many experts claim that SEO is dead and that all you need is a good website for promotion.
Against these and other myths associated with Search Engine optimization, here are the top three reasons why you should be willing to invest in digital marketing campaigns and White Hat SEO.
Debunking the SEO Myth
It is worth pointing out that in 2015, SEO still stands at the forefront of digital advertisement. Consider SEO as an investment that takes time and money to attract quality traffic. If money and time are properly invested, SEO helps in increasing the ROI due to the following three critical factors.
If you are building a website from scratch and looking for quality organic traffic, SEO is the way to go. Websites of small businesses usually experience a 30%, 50% or even 100% growth in organic traffic per year.So, for example a website has 100 unique visitors from organic traffic per month, it is quite realistic to assume that the same website may have 500,700 or even 1000 unique visitors per month through “white hat” SEO techniques.
While there is no sure-way to predict the exact search queries, SEO gives your business a distinct advantage with its multiplier effect. White Hat SEO helps you to exploit search engine algorithms to your advantage. A well planned SEO campaign targets certain subsets of keyword terms relevant to the website’s niche. It automatically targets 100s of different keyword terms that your website will rank for.
Long Term Gains
If you’ve ever spent on Google Adword campaign, you would known that the moment the campaigns are off, the paid traffic that flows also stops. The only way to build a smooth inflow of web traffic is by investing on SEO. SEO campaigns can help you dominate the Google rankings much easier.