Sitemap is one of those two things that help in effective working of any search engine while other being the electronic spider searches. Sitemap is basically a webpage, which consists of directories, links and various information files. Its information is acquired in a random order but it maintains an organized database collection, which is as easy to read and understand as an index of a book.
These sitemaps are of three types i.e. indexed, full categorical and restricted categorical. The indexed sitemap appears like a directory or alphabetical listing. The full categorical sitemap displays the categorized links and the restricted categorical sitemap displays links belonging to some particular category.
It is used in a website to provide a direction to the web users. People who indulge in navigating from one web page to another with the help of search engines are able to get correct and accurate information through sitemaps. These sitemaps are responsible for giving the most suitable results by customized optimization, making the search much easier and faster.
There are many more advantages offered by the use of a sitemap. Apart from making navigation from page to page easier and making search refined, a sitemap provides a direct access to any link present on a website. This helps to increase the number of advertisements as people are easily able to reach the information associated with a product or service. This in turn helps to improve the marketing value of a company and its products. Along with making website tracking easy, it also largely increases the traffic for a website.