The process of search engine optimization is a long term and continuous process, which takes more than 3 to 4 months to take effect on a particular website. These regular maintenance services provided by the SEO consultants or SEO consultancy services ensures that the website appears in the top search results shown by Google search engine. The key responsibility of an SEO consultant is to design an appropriate strategy for the firm that will address all the key needs regarding product promotion.

The main function of search engine optimization is oriented towards improving the number of visitors on a particular website, which is through some of the popular search engines like Google and Yahoo. Some of the well-known concepts of SEO like pay per click and Google Ad-words are used to improve the ranking of the website in the search list of Google. SEO consultants have the key responsibility of finding certain keywords that will match the search pattern of the user and according to the keywords. The articles are prepared for the website to improve the ranking on the search engine and indirectly the number of visitors improves. The services provided by SEO consultants are very essential for firm to develop the perfect marketing strategy and select the appropriate strategy.