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Essential Aspects of Optimizing a Page for SEO

With large number of business websites and ecommerce applications, the concept of SEO continues to take higher priority for building the visibility and popularity of any business among target audiences across the world. SEO or Search Engine Optimization can be described as the method of earning traffic by using organic or free listings that are offered by search engines. Web pages, websites, videos, and online documents are presented before the user by search engines, based on ranking that is decided as per the relevance of the page in terms of user’s query.

Two Main Areas of Focus in SEO

  • On-Page SEO

This process includes various optimization techniques that can be done on web pages itself, so that compatibility with search engines is improved. Keyword research and selection, their density, meta description tags, sitemaps, and URL structure are some of the important on-page techniques.

  • Off-Page SEO

As suggested by the name, it includes various techniques involved in optimizing web pages that are beyond the scope of a website. Popular techniques used include link building, and social media marketing.

Expert SEO companies make use of such effective techniques so that organic search results can be improved, thus building popularity and visibility of the website. Some of the steps that are used in optimizing a web page with search engines are mentioned below.

  • Meta Description and Keywords in Meta Tags

Meta description tags play a significant role from the perspective of search engines as well as online users. Used as a means to represent the website, the descriptions are also seen by online users when the site is displayed on the search engine results. Keywords used in the meta tags should have high relevance, and they should also be used in the web page content.

  • Use of Keywords in Image Alt tag

Images are used extensively in websites to make them rich and interactive. However, search engines only understand the Alt tags to comprehend the images, rather than translating them directly. Hence, a proper description of images with relevant keywords is important as a step to optimize the page.

  • Relevant Keywords and Quality Content

When selecting keywords or phrases, it is important to ensure that they are relevant to the website, and they should be used optimally, with strict attention to density. The content should also be unique and well written, as standard in content is an important factor for search engines.

  • Link Building

This process involves building links from other popular, high-traffic sites and blogs that point back to one’s website. The quantity and quality of links are important factors to be noted in the process, to ensure effective optimization.

Using different anchor texts, title tags with keywords, social bookmarking, submission of articles and blogs are also some of the SEO techniques that are used. It is important to make sure that the SEO techniques used are ethical, so that they can have long term benefits for the websites.

Challenges that SEO Consultants face in their Profession

Do you feel that an SEO consultants’ job may not be that demanding? Well, your mindset will change after reading this article.

SEO consultants work synchronously with clients occupied in different spheres of business, and work towards resolving the various website related issues, and requirements put forth by them. The following points describe these challenges, and may help clients in appreciating the work and efforts offered by the consultants.

  • Competing with Sites Which Use Unethical Techniques

Professional SEO consultants are quite responsible, and so make sure that they use white hat strategies. However, their efforts go in vain when they find websites, which use unethical SEO methods, such as poor quality content, occupying top ranks, while hiding successfully from the tough guidelines and algorithms designed by Google. With clients also questioning the effectiveness of their work, by comparing their respectable practices to these sites, consultants are often left speechless.

  • Dealing with Diverse Attitudes of Clients

SEO consultants may have to be at the receiving end of situations where the climate may be impatient, which may even lead to confrontations. Trying to handle such situations diplomatically can be an answer, however, consultants also find it effective to hold one’s stance assertively, as long as they are correct in the SEO services offered. Worst case is that one may lose an account, however extremely unreasonable clients can also leave a negative impact on business.

  • Assuming That SEO Consultants Can Resolve Any Website Related Issue

Some clients may be oblivious to the distinctions in the job descriptions of a web programmer, developer, designer, or an SEO consultant. They expect the professionals to resolve any website issue, and so consultants may have to describe their field of expertise to them, and guide the clients to the suitable solutions.

Another facet of such assumptions is that some SEO consultants even face situations where they are required to increase the rating and online popularity of products or services that are average, or which are rated low due to the low intrinsic qualities. It is essential to understand that SEO can enhance the business, as long as the services or products offer excellent value. SEO can help such professional businesses in extending their visibility among audience, but cannot fix the mediocre value of a product or service.

  • Instant Results and Emphasis on Poor KPIs

It is important to understand that SEO consultants are not magicians who can magically fix the SEO rank and offer benefits immediately. They are often surrounded with urgent requests and mails for delivering faster results. In such situations, it can prove to be effective in explaining the complications of SEO, and that it is a gradual process, which requires many steps, analysis and report studies. Such steps can ensure long-term effects in improvements of rank.

Consultants may often find themselves in situations where they face to answer queries that are based on incorrect information, such as the unnecessary emphasis on poor level key performance indicators or KPIs. It is important to set the facts right by informing that high ranking is just one of the priorities and that various other aspects such as increasing conversion rates, as well as boosting profits are equally important.

  • Delaying SEO Till the Final Web Development Stage

One of the major professional hurdles faced by SEO consultants is when they are handled newly developed websites constructed without attention to SEO, and required to implement SEO techniques. Such changes may prove to be costly, and so it is recommended to include the services of the consultants since the design and development phase, so that the site work cohesively in terms of functionality and SEO compatibility.

They also counter cases wherein the importance of content is assumed to be low, since the role of quality content in SEO is not understood. The focus should be on emphasizing the role of SEO targeted content, and its prominence in boosting the ranking.

  • Tackling the Issues Related to Rates and Payments Per Link

Consultants may often be compared to their competitors for negotiations in rates, and in such situations they can put their thoughts forward by highlighting how much profits the business is going to make with their quality SEO techniques and strategies.

With link building being an important part of SEO, consultants often face offers for purchasing links with payments designed per link. Understanding the risk of such unethical techniques, professional consultants turn down such offers and communicate the importance of implementing ethical techniques.

With many updates and development in the field of SEO, the efforts of these consultants are quite valuable, and experienced consultants face such challenges with optimism and resolve them in a sensible and diplomatic manner. Read more