A feature on WhatsApp Business will allow businesses to showcase their products in an online catalogue. A screenshot that shows this upcoming catalogue feature was leaked online and first spotted by WABetaInfo. Businesses will be able to enter particular product information in the product page. The details include a title, description, stock keeping unit number, link and the image of the product. However, it will not allow direct transactions for the buyers and sellers on WhatsApp but will enable the business owners to improve the sales options and allow expansion of their consumer base. WhatsApp could earn from each listing and it could help the businesses reach out to the consumers in a unique manner.
The possibility of this feature could also be expanded to regular WhatsApp which has more than 1.3 billion users across the globe. WhatsApp will soon release a big update for the Business app which might include the catalogue feature. Businesses will be able to show their products to the consumers on the online catalogue and the same will also be visible on the normal WhatsApp application. Launched this January, WhatsApp Business caters to business owners across six countries including India, Mexico, UK, US, Indonesia, and Italy. The app has more than 3 million users across the globe. WhatsApp Business is currently restricted to the Android platform but they are working on an iOS version as well.
If the product catalogue feature is added to the application, it will work as a boon to business owners. Most consumers use WhatsApp and would prefer browsing through products on the app. Business owners will also be able to immediately handle any queries from the consumers and it will help boost sales in a cost-efficient manner.