Christmas seems to be around the corner, and all of a sudden, the status of your marketing calendar is giving you a shock and your Google Calendar starts to explode with a holiday marketing reminders. The unavoidable question is “How am I going to capitalize on the holiday sales to increase traffic?
With the coming of Christmas, the festive season is around the corner. Thus, it is time to shop online and get the best discount and attractive offers proposed by leading brands for their products and services too. To increase sales and brand awareness, many e-commerce companies have announced a number of exciting holiday plans or offers for their potential customers. These e-commerce companies have designed useful email marketing campaigns that help them to target the audience online and let them know about the new launches and discounts that are offered on buying specific products online. Not only this, but it also allows them to take part into some of the online marketing programs with great zeal. Despite the rise in popularity of social media in e-commerce, email marketing remains one of the most powerful ecommerce marketing tools to engage prospects and customers. Creating an effective marketing campaign can be quite daunting, especially for smaller businesses that are limited in resources. It is seen that November and December bring in 30% more revenue than non-holiday months.
Here are some tips to stay ahead and ensure that your holiday marketing strategy is a successful one:
• Strategize with SEO
If you are looking out to make this holiday season a successful one, executing an SEO Strategy is an absolute must. To ensure success, you must use the SEO platforms that you are comfortable with such as Google Analytics, Google Webmaster tools, and/or Bing Webmaster tools. Now, it is time to start creating your holiday promotional content that includes new landing pages, banners, and other designs. Content is seen to be the key to SEO success, so one must make sure that all relevant holiday content is covered.
• Use Social Media
Some people use social media marketing techniques, now is the time to market these channels for maximum brand awareness. Social platforms have become a part of our everyday life and you can use this platform to advertise your upcoming holiday deals. To make it more attractive and to ensure that you crack more deals, make sure that your marketing campaign reflects it all. Facebook, Twitter, Pinterest, Youtube, etc are a few famous social platforms that will be useful to promote your marketing campaign.
• Email Marketing is a good option
Email marketing is seen to be one of the most effective methods for promoting your business and that too especially during the festive season. A valuable method that allows you to connect, engage, and promote efficiently across a wide expanse. This marketing strategy can be used to advertise your holiday promotions and discounts. You can even send promotion flashing emails.
• Personalized user experience
Personalizing emails is also one of the most effective ways to grab the attention of your customers. Personalization improves click through rates. Personalized subject lines and calls to action are especially convincing. As per studies, emails with personalized subject lines have 26% higher unique open rates than non-personalized emails.
• Use paid Advertising
Paid Advertising guarantees more traffic on your website. You can also promote your products and services on Google Shopping ad services.
• Offer competitive discounts and promotions
The holiday season is a tough time that has a tough time going on between organizations. Therefore, in order to stand out from the rest of your competitors make sure that your business stands apart by offering some flashy sales and attractive prices. Create promotional banners to ensure that customers do not miss your various sales. During the holiday season, everyone is on a bargain hunt, so dedicate a lot into this area to ensure maximum profits.
• Test Site Speed
The best thing that can help you to achieve extraordinary success is to make sure to have an e-commerce site with the fastest site speed. Most of the customers expect a web page to load in 2 seconds or less.
• Prepare for SEO changes
As brands approach this holiday season, everyone wants to re-optimize their SEO strategy to earn higher rankings and more conversions to let your products sparkle in the market. Go over the list of previous years and plan your keywords accordingly. Once the keywords have been selected, start writing relevant content on the same.
It is never too early to start planning your holiday marketing strategy from today. Get started now to ensure that your 2016 Festive Season becomes a successful one. Keep the above mentioned tips in mind and design a perfect holiday marketing campaign for your potential customers all across the globe. To have successful email marketing campaign make sure to take care of the email’s design, content, subject lines and a lot more.