If you are already with a perfect idea and design for your website and are all set for its development, then there is no need to rush. All you need to do first is to think about an SEO first with an emphasis on an optimized mobile design. As per statistics, it is seen that average Smartphone conversion rates are up 64% compared to average desktop conversion rates. Thus, in order to beat this competition one must optimize your mobile design for SEO. This will lead to more visibility and longer engagement, which are the two vital elements for successful conversions and higher return on investment.
In order to move on in the right path, all you need to do is to check out these five tips that will make sure that your mobile design is SEO friendly. This is essential not only for success but also for sustainable success and is some of the essential points for almost every digital marketing agency helping companies optimize mobile designs for SEO.
1. Fast Page Speed
No one wants a slow loading time, especially on a mobile device. Many of these pages that are overwhelmed by slow mobile speeds feature valuable content, but users move on quickly after stumbling on slow pages. The quicker your website will be, the more engagement you will receive on your website. Analyze everything on your website and compress the size when required. Compress larger images when possible as every byte counts on a mobile site when it comes to speed.
2. Beware of Pop Ups
As per Google pages that show pop up messages in between providing a poor user experience. This is the reason why Google now penalizes businesses. Due to the small size of the mobile screens, search engines see these penalties as imperative to provide better UX for users. If a pop-up covers main content or is a standalone one that needs to be dismissed before content is displayed, this will have a drastic effect not on the UX but also on the SEO.
3. Design Carefully
Your mobile first design should have a touch screen navigation that can be easily scrolled with fingers that are either too big or too small. Make sure your mobile design caters to all for a smoother UX. Thus, the smoother the UX, the more engagement which leads to a better SEO.
4.Titles and Meta Descriptions
The meta descriptions should be shorter for a truly enhanced mobile experience. Google has kept the mobile meta descriptions length up to 130 characters or less. Yoast SEO has the perfect solution for all businesses. Yoast has settings for both desktop as well as mobile when creating titles, URLs, and meta descriptions so that each one can be optimized.
5. Simple Design with clear CTAs
Due to a small screen, simpler designs are the perfect choice for mobile. Do not add on too much onto a page that it goes against the positive SEO practices. Make on-page content short and up to the point, and do not forget to add clear CTAs such as easy to find and a clickable contact info that includes phone numbers and addresses. This allows visitors to easily engage, which can help smoothen the flow of conversions. In addition, make sure to shorten the menu items for mobile design as this is going to help you in SEO by allowing for easier navigation. If there will be too many menu and sub- menu then things will get complicated and users might lose interest. Also, make sure all the contact forms are designed after considering the mobile design.
On a concluding note, it can be stated that as mobile continues its natural trend towards more users over a desktop, having a mobile-first design with SEO at the forefront is imperative to success.